Zomervakantie: Bram Botermans gaat op reis. Gezellig! Maar al snel gaat er van alles mis. Misverstanden stapelen zich op en het wordt een flinke chaos. Wat een heerlijke vakantie had moeten worden, verandert in een ramp die Bram Botermans NOOIT zal vergeten…
Flutvakantie is deel 9 in de bestsellerserie Het leven van een Loser van Jeff Kinney.
‘Buikpijn van het lachen’ – Kidsweek
Zomervakantie: Bram Botermans gaat op reis. Gezellig! Maar al snel gaat er van alles mis. Misverstanden stapelen zich op en het wordt een flinke chaos. Wat een heerlijke vakantie had moeten worden, verandert in een ramp die Bram Botermans NOOIT zal vergeten…
Flutvakantie is deel 9 in de bestsellerserie Het leven van een Loser van Jeff Kinney.
‘Buikpijn van het lachen’ – Kidsweek
Tollywood Quiz-14th March 2024, Quiz Club NITWQuiz Club NITW
The Tollywood Quiz conducted by Quiz Club NITW on 14th of March 2024. The quiz consists of a unique blend of questions from the latest gossips to the evergreen love for blockbuster hits of this renowned industry. The above set consists of both Prelims as well as the Finals.
In this talk, you will learn about five sketching secrets of Leonardo Da Vinci, four rules for generating ideas, and four rules for refining ideas. I call these lessons from Leonardo. You might find a few stories about Leonardo Da Vinci that you did not know.
Listen to audio at:
https://soundcloud.com/officialsxsw/design-like-davinci-leonardos
Of brains and buttons (UXCE, Berlin, Germany)Eric Reiss
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
Improvised IA: Going Beyond the WhiteboardDavid Farkas
The need to adapt and be flexible within project schedules and meetings has never been greater, but this is a soft skill not easily taught or quickly learned. It starts with team collaboration and trust while ultimately leading to idea generation and problem solving. Yield to the highest offer. Always say YES. Alway raise the bar. These are three of the core components to improvisation in comedy. They are also three pillars to a good collaborative environment.
This hands on session will explore the fundamentals to improv as a means to strengthen teams across organizations. Participants will walk away with:
An understanding to the fundamentals to improv
An understanding of applications to the field of UX as both a team building tool and idea generation
Real world practice and sample exercises
We’re looking to get up and shake the cobwebs off our bodies. Through Bodystorming and other improv games participants will engage with the space around them and will learn the basics of improvisational comedy and how it can directly translate back to work in the office and with clients alike.
Tollywood Quiz-14th March 2024, Quiz Club NITWQuiz Club NITW
The Tollywood Quiz conducted by Quiz Club NITW on 14th of March 2024. The quiz consists of a unique blend of questions from the latest gossips to the evergreen love for blockbuster hits of this renowned industry. The above set consists of both Prelims as well as the Finals.
In this talk, you will learn about five sketching secrets of Leonardo Da Vinci, four rules for generating ideas, and four rules for refining ideas. I call these lessons from Leonardo. You might find a few stories about Leonardo Da Vinci that you did not know.
Listen to audio at:
https://soundcloud.com/officialsxsw/design-like-davinci-leonardos
Of brains and buttons (UXCE, Berlin, Germany)Eric Reiss
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
Improvised IA: Going Beyond the WhiteboardDavid Farkas
The need to adapt and be flexible within project schedules and meetings has never been greater, but this is a soft skill not easily taught or quickly learned. It starts with team collaboration and trust while ultimately leading to idea generation and problem solving. Yield to the highest offer. Always say YES. Alway raise the bar. These are three of the core components to improvisation in comedy. They are also three pillars to a good collaborative environment.
This hands on session will explore the fundamentals to improv as a means to strengthen teams across organizations. Participants will walk away with:
An understanding to the fundamentals to improv
An understanding of applications to the field of UX as both a team building tool and idea generation
Real world practice and sample exercises
We’re looking to get up and shake the cobwebs off our bodies. Through Bodystorming and other improv games participants will engage with the space around them and will learn the basics of improvisational comedy and how it can directly translate back to work in the office and with clients alike.
Describing the elephant: Moving beyond professional silos when defining UXEric Reiss
Professional factions have made it impossible for the business community to make educated decisions – or even understand what UX is. Content strategists scream “Content is King”. The information architects yell “Structure the kingdom”. The SEO folks say “There is no data without metadata”.
And the business community is frustrated. Who should they hire?
The answer is simple: the agency that tells them: “No worries. We’ll get it done for you and you will love it.”
I’d like to see these professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.
Thoughts on Customer Feedback - Aviva Rosenstein, WarmGun 2014Aviva Rosenstein
Aviva's talk from Warm Gun 2014 - why Ready, Fire, Aim can backfire, illustrated with a story about collecting customer feedback on a new experience. Includes thoughts on tying customer feedback channels to user needs and business goals, and pitfalls to avoid when building customer feedback channels.
When you look at the greatest design thinkers in history, you will see that they all worked in a deliberate fashion. They would research, practice, and network in a deliberate and calculated fashion. These slides show how Pablo Picasso, Agatha Christie, Thomas Edison, Hedy Lamarr, Leonardo Da Vinci, and Sherry Turkle perform deliberate research, deliberate practice, and deliberate networking.
Finding detailed specifications for implementing user research methods is easy - but matching specific methods to your particular needs can be a challenge. We’ll outline an underlying framework for research approaches so you’ll understand why each method works as well as when to use i
Organizational Parkour: the Negotiation Game for DesignersJoan Vermette
At IAS09, Matt Milan gave a provocative talk on what he called "Innovation Parkour." Parkour is a way of moving from place to place as efficiently as possible by jumping, vaulting, or climbing around obstacles. His talk was a plea for us to practice our craft so great design can become a reflex in the face of challenge, much as parkour artists view the environment not as a hindrance to their sport but an aid.
I believe the equivalent of the built environment in parkour is less the landscape of the design challenges we face than the structures, process, and culture of the organizations in which we do our work. Yes, design exercises make better designers - however, an IA/UXer who can solve wicked problems but who can't get her organization to implement her solutions needs also to be practicing complimentary disciplines: cultural diagnostics, relationship savvy, and communication and negotiation skills.
Enter Organizational Parkour, a game where IA/UXers can practice these complimentary skills. The game pits teams against each other to complete deliverables, by role-playing and negotiating based on the tenets of Principled Negotiation. Game players are guided on how to use negotiation skills to manage sticky client issues and see great work to completion.
In a booming field with its origins in academia, why do Human Computer Interaction (HCI, UX) practitioners and academics not engage? @gilescolborne's talk from CHI 2019 tries to answer that question, discusses why previous attempts have failed, and shows how we can learn from other people's successes.
Putting people at the centre of design at the samaritanscxpartners
Francis Bacon, Digital Programme Lead, Samaritans & Neil Schwarz, Experience Director, cxpartners
“How can we combine technology with compassion to evolve for the future and save more lives?” Francis & Neil will discuss designing an online messaging service for people in deep crisis - sharing the challenges to customer centricity within this project and the learnings.
Giles Colborne, Co Founder & CEO, cxpartners
The customer centricity challenge:
Everyone says they want to be customer centric, but it’s hard to pin down what that means. We’ve been talking to business leaders and thought leaders to find out what works, what doesn’t, and why organisations should make it their strategic priority.
‘Compromise’ is the worst word in design. We value elegance, simplicity, and vision. But if we’re working with stakeholders, there are always differences of opinion, give-and-take, and conflicts. So, do we have to choose between being arseholes or being mediocre? This talk will share some stories and techniques about how to do work you’re proud of and still look at yourself in the mirror.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
How to do the work you want to do - AKA neglect selling skills at your peril!...cxpartners
You need well-honed technical skills alongside super soft skills to be a good UXer. But to do great, impactful work you have to convince people to back you - often in highly political or complex scenarios.
We'll discuss how consultative selling skills help you form powerful arguments that cut through organisation inertia and open avenues of work that have been previously blocked, so you get to determine your own future and do the work you want to do.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Research analysis: getting more from your datacxpartners
Analysis is an under-appreciated part of the research process, but it's actually where the magic happens. Good analysis takes the data as a starting point, and goes beyond it to discover the insights that others will have missed. These slides go through a core method for analysing qualitative data, allowing you to slot in techniques and activities for specific research objectives as required
This is the story of how Bristol City Council is changing its approach to delivering care to vulnerable people.
Presented by Amy McGuinness of cxpartners alongside Tracy Dodds and Sonia Moore of Bristol City Council at Service Design in Government 2016.
Psychology and the Perfect Design by @mrjoecxpartners
In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face everyday.
What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.
How Rapid Feedback improves the design process (Luke Jones, cxpartners)cxpartners
Working closely with clients helps get feedback as quickly and smoothly as possible. In this presentation Luke Jones explains how on a recent cxpartners project he improved collaboration by using the 'Rapid Feedback' method.
How to build a failsafe mobile usability testing set upcxpartners
When conducting mobile web usability testing (with a standard setup) you need your web host, internet, local network and test device to work as they should.
But technology fails, and people fail. So how do you build a set-up that won't fail? (For under £100!)
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Your Mobile Experience Is Not Theirs (Chui Chui Tan)
1. Your mobile experience is not theirs
Why your users in Asia will never be like your users in the West
Chui Chui Tan @ChuiSquared #GlobalMobileUX
http://www.flickr.com/photos/rager/3837239258/sizes/l/in/photostream/
Thursday, 11 April 13
2. sh as to be the case
It seems it alway
where one co u ntr y lea ds (e.g. in
, in frastructure) an d
tech nology, e ducation 10
tc h up -> “In dia is
others have to ca
year s behin d the US”
Thursday, 11 April 13
3. h
The linear hu m an evolution whic
we are all fam iliar w ith - start
.
sim ple, en d a dvance d
ot at all like this.
But, evolution is n
Thursday, 11 April 13
4. is
This is the real evolution. No one
e
rts fro m one bas
a dvance d. All sta
an d ev olves differently. nd
Each creature fi n ds their niche a
t.
evolve base d on their environmen
Thursday, 11 April 13
5. Kännykät
Finnish
Cellphones Mobile phones Handys 手机
Keitai Denwa ‘Hand-machine’
North America UK Germany Móviles ‘Portable phone’ China
Spain Japan
Celulares
South America
Haendeu Pon
‘Handphone’
Korea
e
mobile phones. W
It’s the same for ne
to beco me so meo
are not evolving we
in ter ms of how
in San Francisco se
use o ur mobile p hones just becau
s are develo pe d in
most technolog ie
San Francisco. .
We nee d to un d erstan d the niche
Thursday, 11 April 13
6. The mo bile market is o utsi de the
Number of States.
mobile subscriptions
6 billion
World
4 billion
2 billion
United States
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Thursday, 11 April 13
7. +192.5%
since 2010
The growth is in Asia.
Within 2 years, the mobile traffic
has increase almost 200% in Asia.
Thursday, 11 April 13
8. +192.5%
since 2010
US or the West is NOT the ultimate
destination in the evolution process.
.
What shape the evolution niche is culture
Thursday, 11 April 13
9. CULTURE Culture is a BI
many aspects.
base d on the e
G word. It co ver
Each aspect evolv
s
nvironment an d it
w a society evolv
es.
es
shapes ho
Thursday, 11 April 13
10. Language
is
The first a spect to culture
language.
Thursday, 11 April 13
11. Chinese writing is
Tra ditionally, the .
fro m right to le ft, to p to botto m
th e mo dern world,
T hings change. In ht,
bo oks are printe d fro m left to rig
horizontally.
Thursday, 11 April 13
12. It’s definitely the case in the digital
world (from left to right) - for
Mandarin, Japanese as well as
Korean.
Thursday, 11 April 13
13. Chinese use Pinyin to enter Chinese
character, using the same keyboard
as in the West.
E.g. Shou Ji (手机) - mobile phone in
Mandarin
Thursday, 11 April 13
14. Chinese use Pinyin to enter Chinese
character, using the same keyboard
as in the West.
E.g. Shou Ji (手机) - mobile phone in
Mandarin
Thursday, 11 April 13
15. Or by using built-in writing
recognition on smartphones or
touchscreen devices.
Thursday, 11 April 13
16. Handphone: haen deu pon
b j d g s yo yeo ya ae e
m n - r h o eo a i
e
Korean Hangu l writing - has th
k t ch p yu u eu nu mbers of keys on
same layo ut an d e
the keyboard as we have in th
West.
Thursday, 11 April 13
17. Handphone: haen deu pon
h ae
핸 n
b j d g s yo yeo ya ae e
m n - r h o eo a i
First character - haen
s
H + ae + n : All three letter
k t ch p yu u eu r.
co mbine d into one characte
Thursday, 11 April 13
18. Handphone: haen deu pon
헨 드
d
드 eu
b j d g s yo yeo ya ae e
m n - r h o eo a i
eu
Secon d character - d to
k t ch p yu u eu d + eu : Two letters co mbine d in
one character.
Thursday, 11 April 13
19. Handphone: haen deu pon
p
핸드 폰 o
n
b j d g s yo yeo ya ae e
m n - r h o eo a i
Thir d character - pon
s
k t ch p yu u eu P+o+n : All three letter
r.
co mbine d into one characte
f
Han dphone in Korean is ma de o
rs.
the se three characte
Thursday, 11 April 13
20. it
With different writing systems,
e
seems cu mber so me to type. Th
tem
truth is, the K orean writing sys
n dly. Yo u can type
is ver y dig ital-frie
.
faster than in English
Thursday, 11 April 13
21. Don’t m ake assu mptions.
in
If yo u’re to design for users
to
differe nt co untries, get
ge
un derstan d how their langua
works.
Thursday, 11 April 13
22. #1 English
#2 German #1 English
#2 German
#1 English
#2 Russian #1 Japanese
UK Germany #2 English
Russia
#1 English #1 Chinese Japan
#2 Italian #2 English
France Italy China #1 Korean
#1 English #2 English
#2 French
on the Apple App
Korea
ch
Distimo did a resear o ut
an d iPa d, fin ding
Store for iPhone by
whether loc alisation of apps
ue. #1 English
languages c an increase reven #2 German
re
apan an d Korea a
Australia
Users in China, J ir
ps that support the
keen to pay for ap
language. es.
ro v ide local languag
I t’s important to p
Thursday, 11 April 13
23. Translating part of the content
on your website is going to do
All
more damage than good.
Translate all of your content or
sometimes it is better not to do
it at all until you’re sure you
can translate everything.
or
Nothing
Thursday, 11 April 13
24. Infrastructure
Another as pect to culture is
infrastructure.
Thursday, 11 April 13
25. 3G
South Korea and Japan are two Asian
countries that are one of the early
adopters of 3G.
Of all mobile connection in Korea, 93%
are 3G.
Thursday, 11 April 13
26. 2G
The majority of the Chinese mobile users
are still accessing the Internet via 2G.
Thursday, 11 April 13
27. 2G Hong Kong
Unlimited plan
Hong Kong (part of China) - more than
half of the HK people have unlimited 3G
data access.
3G, 4G
It might only take a year for 4G to
surpass 3G in HK.
Thursday, 11 April 13
28. Types of phones
be
d in the West w ill
W hat are being use in
w hat is being use d
a lot different fro m
wo rld. It’s not just
other part of the .
iPhone, Samsung , HTC, BB or Nokia
Thursday, 11 April 13
29. But also t he local bran ds...
Thursday, 11 April 13
30. GooPad mini
Only
an d clone versions.
$99
Every inch a GooPad mini
A n d also the co py s
use d on these device
Yo ur apps w ill be
ee or get to hold in
t hat yo u’ll never s
yo ur han d.
Thursday, 11 April 13
31. old
e fo ur sim phone to h
I n In dia, users us it’s
rn etworks because
f o ur sims w ith fo u
me one on the same
c heaper to call so he
call so meone on t
network than to
d ifferent network.
Thursday, 11 April 13
33. Social Norms
to
Social nor ms is another aspect
culture
Thursday, 11 April 13
34. er
Confucius, a Chinese philoso ph
His
die d 2.5 tho usan d years ago.
reat influence on
teachings have g y.
Chinese an d Japan societ
http://www.flickr.com/photos/vincentraal/5559491159/
Thursday, 11 April 13
35. Confucius teac hing emphasise d t
qu ote: “ The nail tha
colle ctivism. Japanese to
ed down.” Yo u want
sticks o ut is ham mer
f the co m munity.
be seen as part o
http://www.flickr.com/photos/guest_family/2960698523/
Thursday, 11 April 13
36. om
tist s fo un d peo ple fr
Cultural neuroscien d
do not see the worl
d ifferent cultures
ey T HINK differently
d ifferently, but th
ee.
a bo ut what they s
Thursday, 11 April 13
37. h
Kitayama did a stu dy in 2003 w it
a gro up of Nort h Americans an d
Japanese.
His stu dy showe d that Americans
d
pay more atten tion to details an
Asians pay more attention to
context. t
It's important to pro vide conten
that are releva nt to yo ur local
users on yo ur website or apps.
e
Small details li ke this co uld mak
a big difference.
Shinobu Kitayama
Thursday, 11 April 13
39. By using fmR I, neuroscientists
of
fo un d t hat: Asians think
d
themselves a s deeply connecte
ns
to othe r peo ple; America
of
a dhere to a strong sense
in dividuality.
nal
This makes r eviews an d perso
reco m men dations much more
the
important in the East than in
West.
Thursday, 11 April 13
40. Mobile apps in China
f all
n cerns abo ut the go o d o
A collectivist society co
the peo ple.
stan t messag ing (IM ) apps
The y spen d more time on in
chat w ith their family,
for gro up chat or au dio or
ss contacts than calling
frien ds an d even busine
text messag ing.
Thursday, 11 April 13
41. Kakao Talk
WeChat
Th ere are a nu mber of IM
ap ps available in Asia an d
all of them have reache d
se veral millions of users in
just a co uple of years.
Line
Thursday, 11 April 13
42. Language
Social norms
CULTURE Mobile
Infrastructure
behaviours
co uld affect the
All aspects which
way mobile is being use d in a
relate d an d they
co untr y are inter r.
constantly in fluence each othe
Thursday, 11 April 13
43. ZeptoLab learnt about China gaming
market from their local partners. They:
- changed their payment strategy
before launching ‘Pudding Monsters’ in
China (because Chinese users are
accustomed to getting free digital
content).
- distribute authorised versions of the
app to free download sites in China to
combat app piracy.
This leads to more daily active users in
China than in the US for this game.
Thursday, 11 April 13
44. 1. Remember the importance of
understanding the culture of the market
that you’re getting into.
2. Go see the society yourself or bring
your apps to them, research and test it
out.
If you don’t want to die out and become
one of the extinct species in the
evolution, you need to understand the
niches where you can survive. Good luck.
Thursday, 11 April 13
45. Thank you
Chui Chui Tan
@ChuiSquared
#GlobalMobileUX
Thursday, 11 April 13