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Beyond Responsiveness - Prague 2012
In his presentation at WebExpo 2012, Eric Reiss emphasizes the need for proactive design over mere responsiveness in user experience, advocating for a focus on predicting user needs rather than adhering strictly to technology or processes. He shares essential lessons learned, such as not becoming a slave to technology and breaking rules to embrace the unexpected. Reiss concludes by highlighting the importance of good design in winning customers and ultimately making an impact in the world.
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Beyond Responsiveness - Prague 2012
- 1. Beyond responsiveness Observations Stories Lessons Eric Reiss @elreiss WebExpo 22 September 2012 Prague, Czech Republic
- 2. “There is nothingleft to invent…” Charles H. Duell U.S. Patent Commissioner, 1899 (Urban myth)
- 3. But there wasmuch reason to believe that this was true…
- 5. Could there alsobe too much complacency in our industry today?
- 7. Can we putour work into historical perspective?
- 8. First commercial automobile First series-produced Wall St. crash automobiles First assembly line 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 First commercial CMS First commercial Dot-bomb websites First commercial web browser
- 9. So, we’re somewherein the 1980s...
- 10.
- 11. Lessons I havelearned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
- 12. Lessons I havelearned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
- 13. re·spon·sive adj 1 : responding, reacting 2 : quick to react
- 17. Responsive design? Responsive content? Mobile first?
- 19. I’d like tosuggest a new term: Proactive Design
- 21. Proactive design... 1. Issituationally aware � Location-based services � Motion-based services � Time-based services 2. Recognizes patterns 3. Predicts needs
- 22.
- 23. Anticipating needs (the problem)
- 24. You can’t beeverything to everybody. You end up being nothing for anybody.
- 25. < Official websitefor the city of Prague 91 links 0 focus
- 26. No clicks –everything is in play
- 27. 1st click –is there a preference?
- 28. 2nd click –this could be a pattern
- 29. Third click –yes, there’s a pattern
- 30. Fourth click –time to zero in
- 31. Fourth click –time to zero in
- 32. Eric’s life-lesson #1 Don’trespond to the device. Anticipate the needs of those who will use the device.
- 33. Lessons I havelearned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
- 34. People Technologies Processes
- 35. Eric’s life-lesson #2 Don’tlove the technology. Love what the technology can do. Keep your goals in focus.
- 36. Lessons I havelearned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
- 37. Source: Standard screenpatterns by Theresa Neil
- 38. Design patterns arenot design!
- 39. Photos by IsabellaJ. Fortino
- 40. Chicago San Gimignano Photos by Isabella J. Fortino
- 41. Photos by IsabellaJ. Fortino
- 42. Chicago San Gimignano Photos by Isabella J. Fortino
- 46. Eric’s life-lesson #3 Don’tworship the form. Embrace the content and context. If content is king, context is the kingdom.
- 47. Lessons I havelearned � Don’t respond to the device � Don’t love the technology � Don’t worship the form � Don’t become a slave to process
- 48. Scrum – notan agile process!
- 49. ag·ile adj 1 : able to move quickly and easily 2 : mentally quick and resourceful
- 50. The three Scrumquestions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
- 52. Imposing Scrum onColumbus: 1. What did you do yesterday? I sailed west. 2. What will you do today? Sail back to where I was yesterday. 3. What is blocking your progress? These fucking Scrum meetings!
- 53. My Favourite Process DWYNTDTGTSD* Do What You Need To Do To Get The Shit Done * pronounced “dwyntdtgtsd”
- 54. Eric’s life-lesson #4 Don’tbecome a slave to process. Break the rules. Accept the unexpected.
- 55. Bonus lesson! � Don’t sacrifice your users for the benefit of your employer
- 56. Count Helmuth vonMoltke No battle plan survives contact with the enemy.
- 57. What’s your planwhen you visit Amazon? Make Jeff rich? Or buy a book?
- 58. Eric’s life-lesson #5 Don’tsacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers.
- 59. Bad design causesbad results
- 60. Good design winscustomers
- 61. You CAN change theworld! So get on with it!
- 62.
- 63. You can (usually)find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com