Organization study on monetary and nonmonetary motivation on mc donald's
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The document provides information about a presentation on organizational study of monetary and non-monetary motivation at McDonald's. It discusses that motivation can be financial or non-financial, positive or negative, and is important for driving goals and building relationships. It outlines that McDonald's uses both monetary (e.g. wages, bonuses) and non-monetary (e.g. rewards, promotions) motivation for employees. Long-term incentives include targets for world tours or achievement rewards while ensuring job security.
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This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
Breaking down barriers to successful CSR
This talk in on breaking down barriers among key stakeholders and getting them on board for a successful Corporate Social Responsibility (CSR) programme.
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Mcdonald's Marketing strategy
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Logistic
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Tata cost leadership
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This document discusses promotion mix and kinds of promotion. It defines promotion as disseminating information about a product to communicate benefits to customers. Several promotion techniques are described, including business cards, press releases, newsletters, and websites. The main promotion tactics are identified as advertising, sales promotion, public relations, personal selling, publicity, and direct marketing. Factors that guide a marketer's promotion mix decision include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage. Each promotion tactic is then defined in more detail.
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The document describes the elements of the promotional mix and factors affecting its selection. It defines the promotional mix as the combination of marketing communication channels used, including advertising, personal selling, publicity, and sales promotion. It explains that the promotional mix must be carefully selected based on factors like the product's nature, target market, distribution channels, and company. The optimal mix is an important part of a company's marketing strategy.
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Organization study on monetary and nonmonetary motivation on mc donald's
- 1. A PRESANTATION ON Organization Study on Monetary & Nonmonetary Motivation on Mcdonalds PreparedBy:- Submitted to:- Vivek Damani Mrs.Neha Rathi Bhargav Pokar Mehul Rasadiya Shailesh Hirapara K.K. Parekh Institute of ManagementKhambholiya Manan Studies (Amreli)
- 3. MOTIVATION
- 4. Nature of Motivation •Motivation may be Financial or Non- financial •Motivation may be positive or Negative •Motivation leads to the Goals •Motivation is a unending process •It is concerned with each and every individual of organization
- 5. Importance of Motivation •Drives to the best result to the Goals •Helpful in building good labor relation •Improvement of skill and knowledge •Is important tool of Management •Improves relation between Manager and employees •Decreases wastage and accidents •Willingness of employee to work hard
- 6. Types Of Motivation 1.Monetary 2.Non monetary
- 7. Monetary motivation • Monetary motivators relate to money or any other benefits that can be converted or expressed into monetary unit. • Monetary motivators motivate individuals to join the organizations. • The financial package should motivate the present and prospective employees.
- 9. Non-monetary motivation • General hypothesis is that monetary incentives motivate employees for higher work. • Individuals have variety of needs that they want to satisfy while working in the organization • People attach more importance to sociopsychological needs that can not be satisfied by money alone at higher level of managerial hierarchy
- 10. • Rewards • Medical facility • Promotion • Job Satisfaction
- 11. About McDonald Brief History of McDonald’s The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac) . The McDonald brothers realized that hamburgers were their most profitable menu item, and changed their business to serve a limited menu.
- 12. Cont…… • McDonald’s is a large corporation in the fast food industry. • They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since. • The majority of the restaurants are owned through franchises.
- 13. Cont… • They employ 447,000 people. • They have over 3,200 restaurants in over 119 countries. • Their primary competitors are other fast food chains such as Burger King and Wendy’s. • The McDonalds Brand is one of the most well known Brands in the world.
- 14. Motivation in McDonald’s • SHORT TERM INCENTIVE • LONG TERM INCENTIVE
- 15. Motivation in McDonald’s Short Term Incentives Short term goals and mechanism to achieve them affect mainly the annual salary, by using a standardized framework for all employees. The base salary is dependent on the employee’s level of responsibility and his individual level of performance. For example The salary at the level of a restaurant manager in the India is between 220000 and 320000.
- 16. Motivation in McDonald’s • Long Term Incentives • McDonald gives a target for her employee to achieving in During the time. • Employee’s achieve or complete his target at that time company was gift to world tour package. • And McDonald gives achievement Reward’s • McDonald’s Provide Job Security to his employees.
- 17. Process of Motivation Performance Monetary Non-Monetary Benefits Benefits Motivation Satisfaction
- 18. Thank You!