SlideShare a Scribd company logo
$24 Billion in Organic
Products sold in 2008
Big Business is Involved
in Organics Not only Small
         Growers
• Kraft Foods owns Boca Foods
• Kellogg owns Morningstar Farms
• Coca Cola owns Honest Tea
  (Obama’s Organic Beverage of
  Choice)


        Washington Post 2009
The USDA Organic Label
 USDA Organic certification is
 primarily a MARKETING
 program to let consumers know
 that the food product has been
 -Grown or raised without
 chemical fertilizers, pest killers
 (pesticides), weed killers, or
 drugs
The USDA Organic Label
- Free from irradiation and genetically modified
  organisms
- Agricultural products grown on land that has
  been free of prohibited substances for a period
  of 3 years
- Animals used for meat, eggs, milk or other
  animal products must be fed foods that are
  organically grown, may not be given
  antibiotics or hormones, and must
  have access to the outdoors
National Organic Program
     began in 2002
• www.ams.usda.gov/NOP
USDA Labeling Tiers

• 100% Organic
• Organic
• Made with Organic Ingredients
100% Organic
This means the food has no synthetic
ingredients and can use the organic seal.




   Ingredients: 100% Certified Organic Dried Cherries
"Organic"
This means the food has a minimum of 95%
organic ingredients. It can also use the organic
seal.




  Ingredients: Organic Soup Mix (Organic Great
  Northern Beans, Organic Dehydrated Carrots,
  Organic Thyme, Organic Rosemary, Turkish Bay
  Leaves
National Organic
      Standards Board
• Approves the non-organic
  substances that can be used in
  USDA Organic products
• Over 200 substances are on the
  list
“Made with organic
      ingredients"
This means the food must contain at
least 70% organic ingredients. These
foods cannot use the seal.


Ingredients: Tortilla Chips Made with Organic Corn
(Certified Organic Corn, Safflower Oil, Lime, and
Salt
Less than 70% organic
        ingredients
• Product has less than 70% organic
  material and cannot use the
  seal, or state made with organic
  ingredients. Only list the items

    Ingredients: Tortilla Chips Made with Organic Corn
    (Certified Organic Corn, Safflower Oil, Lime, and
    Salt
USDA Organic Farmers
        and Ranchers
• Use only natural pesticides
• Use only natural fertilizers
• Feed animals only organic food
• Don’t give animals antibiotics or growth
  hormones
• Don’t use irradiation of produce

    IN THE USA – Laws govern a
    farmer or ranchers ability to
    use the organic label.
Organic Costs More –
          Why?
• Organic farms generally smaller
  than nonorganic farms
• It takes more labor to grow plants
  and animals without the help of
  chemical fertilizers, pesticides, and
  drugs
Organic Costs More –
          Why?

• Organic food costs more to feed to
  animals
• Few federal subsidies for organic
  farmers
Is Organic Safer?

• Less pesticides?
  – Non-organic food items can have
    pesticide residues on them but
    studies have shown that are not at
    levels to cause harm – especially if
    you wash them!
Is Organic more
         Nutritious?
• Not enough evidence to say that
  organic food is more nutritious
  than regular food
Does Organic taste
          better?
• No evidence that organic food
  tastes better
• However – organic is often grown
  LOCALLY and is FRESHER
Is Organic better for
          children?

• Children more sensitive to
  pesticides because they are still
  growing
  – Products such as organic milk     and
    organic baby food may           be
    good choice for peace
   of mind
Which Organic Food?
• Organic can cost 50%-100%
  more -- experts recommend
  spending most of your organic
  food dollars on produce and the
  foods you eat most often.
Government limits set levels of
pesticide use in growing and
processing foods, and residue
allowed on foods.
Locally grown foods are usually
fresher -- and kinder to the
environment -- than produce that’s
been trucked across the country in
energy-consuming vehicles.
An Organic Product can be distinctly
different – peanut butter an example

• The natural oils in organic peanut butter may
  separate and form a layer on top of the jar
Animals Products and
    Organic Labeling
Meat, eggs, poultry, and dairy labeled
"organic" must come from animals that,
among other things, have never received
antibiotics or growth hormones.

Effective Feb 2010 livestock have to grazed on
pasture for a minimum of 4 months a year to
qualify for the organic meat or milk label, and
must get at least 30% of food from
grazing.
Organic Beef
Organic Milk
• Cows raised on conventional farms are often
  given recombinant bovine growth hormone
  (rBGH) to increase the amount of milk they
  produce.
• Organic milk comes from cows that have not
  been given antibiotics or hormones.
• Many conventional brands are rBGH-free but
  aren’t labeled as such. Look it up online or call
  the manufacturer.
Wheresmymilkfrom.com
Standards for organic
seafood have not been
         set.
Test Your Knowledge
        Quiz
Quiz
What is the best way to tell the
difference between organic and
non-organic products?
a)Give them the squeeze test?
b)Organic products cost more
c)Look for the organic label
d)There is no difference?
What is the best way to tell the
 difference between organic and
      non-organic products?
c)Look for the USDA organic label
What percentage of organic
 content lets firms label the
 product “made with organic
 ingredients”?

a) 0 to 10%
b) 10 to 25%
c) 25 to 70%
d) 70 to 95%
What percentage of organic
  content lets firms label the
  product “made with organic
        ingredients”?

d) 70 to 95%
Products like soup or snack foods
>95% can be called organic on label
<70% organic only on ingredient
  list
To carry the USDA Organic
 Label product cannot be
 subject to:

a) Synthetic pesticides
b) Genetic Engineering
c) Irradiation
d) All of the above
To carry the USDA Organic Label
 product cannot be subject to:

d) All of the above

 In addition farmers can’t use
 sewer sludge for fertilizer
The Organic Label guarantees
 that foods are:

c)Healthier
d)Better tasting
e)Both A or B
f)Neither A or B
The Organic Label guarantees
        that foods are:

d)Neither A or B
 The USDA says the organic label
 doesn’t guarantee greater safety,
 health, quality or nutritional value.
 Label assures consumers that
 organic products are grown and
 processing using USDA standards
Why do organic foods often
 cost more than the non-organic
 products?

c)Higher taxes
d)Production costs
e)A vast left-wing conspiracy
f)None of the above
Why do organic foods often cost
   more than the non-organic
            products?
b)Production costs
 The limited supply of organic
 ingredients means that firms that
 have to buy them have to pay
 more because of smaller crop or
 long distance shipping
Non-organic products can lead
  to exposure to:
a)Potentially harmful pesticide levels
b)Safe levels of pesticide residue
c)The chilly refrigerated produce
  section
d)No proven ill-effects on your
  health
Non-organic products can lead
        to exposure to:

d)No proven ill effects on your
 health

 The EPA says most food contains
 pesticide residues at levels low
 enough to be considered safe.
Besides buying organic you can
 limit exposure to pesticides by:

a) Washing all uncooked fruits and
  vegetables
b) Peeling and trimming fruits and
  vegetables
c) Eating a variety of foods
d) All of the above
Besides buying organic you can
limit exposure to pesticides by:

d) All of the above
 -Scrub produce under running water
 -Peeling and trimming reduces nutrient
 value but for peace of mind
 -By eating a variety less potential
 exposure to a single pesticide
Eat Plenty of Fruits and
        Vegetables
• The important thing is to eat plenty of produce.
• The health benefits of such a diet outweigh potential
  risks from pesticide exposure.
• Government guidelines recommend eating a variety of
  fruits and vegetables so you can take advantage of
  their diverse nutritional benefits.
• Adults should aim for 4-5 cups of produce every day for
  their health-promoting, disease-preventing substances.
Review
• Look for the USDA Organic Seal
• Don't confuse "free-range," "hormone free," or "natural"
  with organic. Look for the organic seal. That means the
  food is grown, harvested, and processed according to
  USDA standards that include restrictions on amounts
  and residues of pesticides, hormones, and antibiotics.
  Natural pesticides are allowed. Organic foods cannot be
  treated with any sewage sludge, bioengineering, or
  ionizing radiation.
Organic Labeling on
      Non-food Items
• A complaint has been filed with the Federal
  Trade Commission calls for companies that
  label products “organic” to follow the same
  strict USDA standards set for food products.
  This means soaps, cosmetics and other items
  with organic claims must be made of natural,
  plant-based ingredients grown without the use
  of chemicals or preservatives.
Resources Used
•   http://articles.mercola.com/sites/articles/archive/2010/03/13/buying-organic-
    how-to-tell-your-store-is-not-cheating-you.aspx
•   http://www.webmd.com/health-ehome-9/slideshow-organic-foods
•   Purity of Federal “Organic” label is questioned at www.washingtonpost.com/wp-
    dyn/content/article/2009/07/02
Organic food labeling

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Organic food labeling

  • 1.
  • 2. $24 Billion in Organic Products sold in 2008
  • 3. Big Business is Involved in Organics Not only Small Growers • Kraft Foods owns Boca Foods • Kellogg owns Morningstar Farms • Coca Cola owns Honest Tea (Obama’s Organic Beverage of Choice) Washington Post 2009
  • 4. The USDA Organic Label USDA Organic certification is primarily a MARKETING program to let consumers know that the food product has been -Grown or raised without chemical fertilizers, pest killers (pesticides), weed killers, or drugs
  • 5. The USDA Organic Label - Free from irradiation and genetically modified organisms - Agricultural products grown on land that has been free of prohibited substances for a period of 3 years - Animals used for meat, eggs, milk or other animal products must be fed foods that are organically grown, may not be given antibiotics or hormones, and must have access to the outdoors
  • 6.
  • 7. National Organic Program began in 2002 • www.ams.usda.gov/NOP
  • 8.
  • 9. USDA Labeling Tiers • 100% Organic • Organic • Made with Organic Ingredients
  • 10. 100% Organic This means the food has no synthetic ingredients and can use the organic seal. Ingredients: 100% Certified Organic Dried Cherries
  • 11. "Organic" This means the food has a minimum of 95% organic ingredients. It can also use the organic seal. Ingredients: Organic Soup Mix (Organic Great Northern Beans, Organic Dehydrated Carrots, Organic Thyme, Organic Rosemary, Turkish Bay Leaves
  • 12. National Organic Standards Board • Approves the non-organic substances that can be used in USDA Organic products • Over 200 substances are on the list
  • 13. “Made with organic ingredients" This means the food must contain at least 70% organic ingredients. These foods cannot use the seal. Ingredients: Tortilla Chips Made with Organic Corn (Certified Organic Corn, Safflower Oil, Lime, and Salt
  • 14. Less than 70% organic ingredients • Product has less than 70% organic material and cannot use the seal, or state made with organic ingredients. Only list the items Ingredients: Tortilla Chips Made with Organic Corn (Certified Organic Corn, Safflower Oil, Lime, and Salt
  • 15. USDA Organic Farmers and Ranchers • Use only natural pesticides • Use only natural fertilizers • Feed animals only organic food • Don’t give animals antibiotics or growth hormones • Don’t use irradiation of produce IN THE USA – Laws govern a farmer or ranchers ability to use the organic label.
  • 16. Organic Costs More – Why? • Organic farms generally smaller than nonorganic farms • It takes more labor to grow plants and animals without the help of chemical fertilizers, pesticides, and drugs
  • 17. Organic Costs More – Why? • Organic food costs more to feed to animals • Few federal subsidies for organic farmers
  • 18. Is Organic Safer? • Less pesticides? – Non-organic food items can have pesticide residues on them but studies have shown that are not at levels to cause harm – especially if you wash them!
  • 19. Is Organic more Nutritious? • Not enough evidence to say that organic food is more nutritious than regular food
  • 20. Does Organic taste better? • No evidence that organic food tastes better • However – organic is often grown LOCALLY and is FRESHER
  • 21. Is Organic better for children? • Children more sensitive to pesticides because they are still growing – Products such as organic milk and organic baby food may be good choice for peace of mind
  • 22. Which Organic Food? • Organic can cost 50%-100% more -- experts recommend spending most of your organic food dollars on produce and the foods you eat most often.
  • 23. Government limits set levels of pesticide use in growing and processing foods, and residue allowed on foods.
  • 24. Locally grown foods are usually fresher -- and kinder to the environment -- than produce that’s been trucked across the country in energy-consuming vehicles.
  • 25. An Organic Product can be distinctly different – peanut butter an example • The natural oils in organic peanut butter may separate and form a layer on top of the jar
  • 26. Animals Products and Organic Labeling Meat, eggs, poultry, and dairy labeled "organic" must come from animals that, among other things, have never received antibiotics or growth hormones. Effective Feb 2010 livestock have to grazed on pasture for a minimum of 4 months a year to qualify for the organic meat or milk label, and must get at least 30% of food from grazing.
  • 28. Organic Milk • Cows raised on conventional farms are often given recombinant bovine growth hormone (rBGH) to increase the amount of milk they produce. • Organic milk comes from cows that have not been given antibiotics or hormones. • Many conventional brands are rBGH-free but aren’t labeled as such. Look it up online or call the manufacturer.
  • 30. Standards for organic seafood have not been set.
  • 31.
  • 33. Quiz What is the best way to tell the difference between organic and non-organic products? a)Give them the squeeze test? b)Organic products cost more c)Look for the organic label d)There is no difference?
  • 34. What is the best way to tell the difference between organic and non-organic products? c)Look for the USDA organic label
  • 35. What percentage of organic content lets firms label the product “made with organic ingredients”? a) 0 to 10% b) 10 to 25% c) 25 to 70% d) 70 to 95%
  • 36. What percentage of organic content lets firms label the product “made with organic ingredients”? d) 70 to 95% Products like soup or snack foods >95% can be called organic on label <70% organic only on ingredient list
  • 37. To carry the USDA Organic Label product cannot be subject to: a) Synthetic pesticides b) Genetic Engineering c) Irradiation d) All of the above
  • 38. To carry the USDA Organic Label product cannot be subject to: d) All of the above In addition farmers can’t use sewer sludge for fertilizer
  • 39. The Organic Label guarantees that foods are: c)Healthier d)Better tasting e)Both A or B f)Neither A or B
  • 40. The Organic Label guarantees that foods are: d)Neither A or B The USDA says the organic label doesn’t guarantee greater safety, health, quality or nutritional value. Label assures consumers that organic products are grown and processing using USDA standards
  • 41. Why do organic foods often cost more than the non-organic products? c)Higher taxes d)Production costs e)A vast left-wing conspiracy f)None of the above
  • 42. Why do organic foods often cost more than the non-organic products? b)Production costs The limited supply of organic ingredients means that firms that have to buy them have to pay more because of smaller crop or long distance shipping
  • 43. Non-organic products can lead to exposure to: a)Potentially harmful pesticide levels b)Safe levels of pesticide residue c)The chilly refrigerated produce section d)No proven ill-effects on your health
  • 44. Non-organic products can lead to exposure to: d)No proven ill effects on your health The EPA says most food contains pesticide residues at levels low enough to be considered safe.
  • 45. Besides buying organic you can limit exposure to pesticides by: a) Washing all uncooked fruits and vegetables b) Peeling and trimming fruits and vegetables c) Eating a variety of foods d) All of the above
  • 46. Besides buying organic you can limit exposure to pesticides by: d) All of the above -Scrub produce under running water -Peeling and trimming reduces nutrient value but for peace of mind -By eating a variety less potential exposure to a single pesticide
  • 47. Eat Plenty of Fruits and Vegetables • The important thing is to eat plenty of produce. • The health benefits of such a diet outweigh potential risks from pesticide exposure. • Government guidelines recommend eating a variety of fruits and vegetables so you can take advantage of their diverse nutritional benefits. • Adults should aim for 4-5 cups of produce every day for their health-promoting, disease-preventing substances.
  • 48.
  • 49. Review • Look for the USDA Organic Seal • Don't confuse "free-range," "hormone free," or "natural" with organic. Look for the organic seal. That means the food is grown, harvested, and processed according to USDA standards that include restrictions on amounts and residues of pesticides, hormones, and antibiotics. Natural pesticides are allowed. Organic foods cannot be treated with any sewage sludge, bioengineering, or ionizing radiation.
  • 50. Organic Labeling on Non-food Items • A complaint has been filed with the Federal Trade Commission calls for companies that label products “organic” to follow the same strict USDA standards set for food products. This means soaps, cosmetics and other items with organic claims must be made of natural, plant-based ingredients grown without the use of chemicals or preservatives.
  • 51. Resources Used • http://articles.mercola.com/sites/articles/archive/2010/03/13/buying-organic- how-to-tell-your-store-is-not-cheating-you.aspx • http://www.webmd.com/health-ehome-9/slideshow-organic-foods • Purity of Federal “Organic” label is questioned at www.washingtonpost.com/wp- dyn/content/article/2009/07/02