The document summarizes changes in organic food marketing over time. Traditionally, organic producers sold directly to consumers or through small health stores and co-ops, but since the National Organic Program, marketing has expanded. Most organic food is now sold through large supermarkets, and organic sales have increased 20% annually. Exports are also a growing market, particularly to Canada. The typical organic consumer is hard to define but purchases organic occasionally, and education and income influence purchasing more than other factors. Major organic crops include fruits/vegetables, milk, and cereal products.