A Better Way To Remember: Using Mobile Technology to Improve HIV Medication Adherence and Promote HIV Testing

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A better way to remember: Using mobile phones to improve HIV medication adherence and promote regular HIV testing in Oregon. Reaching out to MSM, gay men, IDU, and everyone who could use an SMS, email or voice reminder.

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A Better Way to Remember:
Using Technology to Improve HIV Medication
Adherence and Promote Regular Testing
Dano W. Beck, MSW
Ruth Helsley, RN, BSN
Sixth Annual Conference on Youth + Tech + Health
April 7,8 & 9, 2013
San Francisco, CA

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Oregon Reminders: What is it?
• A service offering:
– HIV/STD test reminders
– Medication reminders
– Prescription refill reminders
– Healthy living messages

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Goals
• Improve HIV medication adherence
• Increase HIV testing frequency

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Enrollment Process
• Visit www.OregonReminders.org
• Select “Set Reminders”
• Answer questions

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Marketing
• Staff-client communication
• Posters and cards
• Online advertising
• Radio PSAs
• Peer-to-peer marketing

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Staff-Client
Communication
• Enthusiastic staff =
interested clients

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Staff-Client
Communication
• Key words:
– “Free”
– “Confidential”

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Staff-Client
Communication
• Best practice: hand
clients a tablet
displaying the website

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Online Advertising
• Websites/apps
– Grindr, Scruff, Manhunt
• Social media
– Facebook, Twitter

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Peer-to-Peer Marketing
• Video sharing
• Emails to friends

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Tips
• Get input from your target audience
• Prioritize user needs over data collection
• Have a mobile-friendly website
• Encourage staff enthusiasm
• Advertise online

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Contact Information
Dano Beck, MSW
Technology Intervention Specialist
Oregon Health Authority,
HIV Prevention Program
daniel.w.beck@state.or.us
(971) 673-0170

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