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Bruce Sterpka Vice President Corporate Information Management Humana Inc.
Business Intelligence at Humana A Bridge From the Past
Humana profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*  Forrester Research, July 2003 report,  “Consumer Directed Health Plans Poised for Growth”
Three layer architecture
EDW Data Flow
Corporate Information Management Enterprise Data Warehouse (EDW) One Database Over  858 Tables Over 4.3 Billion Rows of Information ,[object Object],[object Object],[object Object],[object Object],Largest Tables ,[object Object],[object Object],[object Object],Storage Requirements ,[object Object],[object Object],Program Statistics EDW
EDW Data Subjects Claims Member Customer Health Mgt Corporate Provider Sales Medical Services Dental Rx Vision Pended Claims Rejected Claims Member  Member  History Member  Coverage Member  PCP Customer Customer Agent/ Rep Customer  Coverage Customer  Network Customer Plans Customer  Cross  Reference Customer  Segment Auths Referrals PN Participation DM  Participation Lab  Results Rx  Referrals Consol Market Division Legal Entity Market Region Market- State/Cnty State County  Zip Provider Address Contract Facility  Summary Group Provider  Network Provider Enterprise  Network Agent Broker Sales  Channel Market  Office
EDW Data Subjects Customer Service Finance - Underwtg Product Human Resources Marts Support Support IVR Log Web Log Secured  Messages eMail Id Accounts Receivable Billed  Premium Banking Customer Experience Member  Experience Premium  Rate Completion  Factors Plan Benefits Sold Plan Humana Employee Humana  Facility Humana Department Customer Enrollment &  Claims Clinical  Interventions Underwriting/ Actuarial Membership  Counts Sales  Activity Service Center  Metrics Clinical Metrics Summary Diagnosis  Disease  Category Specialty Coddes Referral Types Cause  Codes Customer xREF Member  xRef Drug Class Admit Type Place of  Treatment Coverage Type SIC Code Procedure  Code Claim Type Code Claim  Stat Code etc….
Corporate Information Management EDW provides access to information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EDW Automated Alerts Exception Reporting Drill-down Tools Analytical Tools Generated Reports Data Mining Query Tools On-demand Reports
Where We Were ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where We Are - BI Rules of the Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARM   An automated operating metric reporting system for National Service Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],Corporate Information Management Evaluating and improving productivity
High Performance Networks Enables network tiering ,[object Object],[object Object],[object Object],Corporate Information Management Innovating product / service offerings
Medicare Risk Suspect Tracking System   Provides support for Medicare movement to risk-based reimbursement ,[object Object],[object Object],[object Object],[object Object],Corporate Information Management Managing risk and reimbursement
Providing a robust reporting environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establishing Trends . . .
Tailoring to health status Integrated Health Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1% /  10%costs 38% members = 61% costs Chronic conditions 61% members = 29% costs Generally Healthy
Meeting the Member Seizing “Moments of Motivation” EDW Use the Internet to notify that an alternative Rx of comparable quality is available which costs the  consumer  less Rx Pharmacy 1 Tier 2 Tier 3 Tier 4 Tier Rx claim information Rx filled “ Ask Your Doctor”
Focusing Care in the Right places High Utilizers Application Parameterized selection  localizes data of interest Results sorted based  on business process Drilldown to an individual level
Providing Guidance . . . Member Behaviors Pharmacy Claims Online Choices Medical Claims Member Contacts EDW Select Candidates Predictive Modeling Personal Nurse Contacts Identified Members
Customer Reporting Easy access to integrated information for groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Corporate Information Management Enabling employers
Providing a robust employer reporting environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analyzing Costs . . .
Discoverer More than a “Query” Tool  ,[object Object],Using Discoverer Administrator define  Enterprise Data Warehouse attributes Discoverer Administrator   facilitates   the  definition of Summaries or OLAP cubes. These Summaries are scheduled to refresh automatically .
Fast Results…
Comparisons Across Time
Summary Getting smarter
Sample Capabilities Available Today . . . EDW ,[object Object],[object Object],[object Object],[object Object],[object Object],Network Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Outcomes ,[object Object],[object Object],[object Object],[object Object],Underwriting ,[object Object],[object Object],[object Object],[object Object],Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Customer Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],Sales ,[object Object],[object Object],[object Object],Health Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Provider Reporting ,[object Object],[object Object],[object Object],[object Object],Broker Management
Key Business Initiatives . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],Customer Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],Actuarial / Finance / Underwriting Reporting ,[object Object],[object Object],[object Object],[object Object],Service Center Reporting ,[object Object],[object Object],[object Object],[object Object],Innovation Center Initiatives ,[object Object],[object Object],[object Object],[object Object],Sales Reporting ,[object Object],[object Object],[object Object],“ Report on Demand” Initiatives EDW
A Q & Q U E S T I O N S A N S W E R S
 

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Oracle World Humana

  • 1.  
  • 2. Bruce Sterpka Vice President Corporate Information Management Humana Inc.
  • 3. Business Intelligence at Humana A Bridge From the Past
  • 4.
  • 7.
  • 8. EDW Data Subjects Claims Member Customer Health Mgt Corporate Provider Sales Medical Services Dental Rx Vision Pended Claims Rejected Claims Member Member History Member Coverage Member PCP Customer Customer Agent/ Rep Customer Coverage Customer Network Customer Plans Customer Cross Reference Customer Segment Auths Referrals PN Participation DM Participation Lab Results Rx Referrals Consol Market Division Legal Entity Market Region Market- State/Cnty State County Zip Provider Address Contract Facility Summary Group Provider Network Provider Enterprise Network Agent Broker Sales Channel Market Office
  • 9. EDW Data Subjects Customer Service Finance - Underwtg Product Human Resources Marts Support Support IVR Log Web Log Secured Messages eMail Id Accounts Receivable Billed Premium Banking Customer Experience Member Experience Premium Rate Completion Factors Plan Benefits Sold Plan Humana Employee Humana Facility Humana Department Customer Enrollment & Claims Clinical Interventions Underwriting/ Actuarial Membership Counts Sales Activity Service Center Metrics Clinical Metrics Summary Diagnosis Disease Category Specialty Coddes Referral Types Cause Codes Customer xREF Member xRef Drug Class Admit Type Place of Treatment Coverage Type SIC Code Procedure Code Claim Type Code Claim Stat Code etc….
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Meeting the Member Seizing “Moments of Motivation” EDW Use the Internet to notify that an alternative Rx of comparable quality is available which costs the consumer less Rx Pharmacy 1 Tier 2 Tier 3 Tier 4 Tier Rx claim information Rx filled “ Ask Your Doctor”
  • 19. Focusing Care in the Right places High Utilizers Application Parameterized selection localizes data of interest Results sorted based on business process Drilldown to an individual level
  • 20. Providing Guidance . . . Member Behaviors Pharmacy Claims Online Choices Medical Claims Member Contacts EDW Select Candidates Predictive Modeling Personal Nurse Contacts Identified Members
  • 21.
  • 22.
  • 23.
  • 27.
  • 28.
  • 29. A Q & Q U E S T I O N S A N S W E R S
  • 30.  

Editor's Notes

  1. Independence to choose what they think is best Communication between plans and consumers Intelligent cost-sharing with financial protection Transparency to inform choices of providers & services Guidance for choosing and using health benefits wisely
  2. Eliminates over 30 market-specific databases used to support CSRs
  3. Eliminates over 30 market-specific databases used to support CSRs
  4. Eliminates over 30 market-specific databases used to support CSRs
  5. Our integrated approach includes a broad spectrum of programs and tools. At one end of the spectrum, we have traditional programs targeted at people who are high risk. These programs work and have been in place for a number of years. At the other end of the spectrum, we have tools for people who are healthy and/or able to manage their conditions independently and without much guidance. These have been developed and created by Humana and are the backbone of our e-health strategies. In between, we provide Personal Guidance, a bridge for people who are not high-risk or catastrophic, but whose emerging conditions or deteriorating health status serve as a signal of change. This program spans the gap of need for people who are not in need of a more traditional program, but also not capable of managing their condition completely independently.
  6. Eliminates over 30 market-specific databases used to support CSRs