Orbitz Marketing Plan "Fly For Change"
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• Collaborated with classmates in a semester long project to research, analyze, and create a marketing business plan to enhance and grow a company of our choice • Contributed to group by creating a PowerPoint, cover page, and brochures
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Vistara
Vistara is a joint venture between Tata Sons and Singapore Airlines that was established in 2013. It will operate as a full-service airline based in New Delhi, initially investing $100 million. Vistara aims to deliver exceptional service and push the boundaries of air travel in India. It will focus on trunk routes in northern India, linking Delhi to cities like Mumbai, Bangalore, and Srinagar.
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Yatra.com is a one-stop online travel portal that provides airline bookings, railway bookings, hotel bookings, and holiday packages. It has a large customer base and distribution through its website, call center, retail outlets, mobile apps, and travel agents. Yatra aims to be the top player in the growing Indian online travel market through its wide range of services and partnerships.
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2. Major domestic airlines in India include Indigo, Go Air, SpiceJet, and Jet Airways. Low-cost carriers like Indigo have helped make air travel more affordable and accessible.
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Content
About
History
Corporate Affairs
Objective
Designation
Services
Business Class
Premium Economy
IN Flight Entertainment
Catering
Lounge
Vision and Mission
Some Images
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This document provides an overview of the aviation industry in India, including the growth of low-cost carriers. It discusses the origin and present scenario of major low-cost airlines like Air Deccan, SpiceJet, IndiGo, and JetLite. It also covers India's open sky policy and the overall growth and importance of the aviation sector for the Indian economy.
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It involves the linkages between Tourism and Airline as a whole. Also it involves facts and figures regarding the same.
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Embarkation is defined as the act of passengers and crew getting on a ship or aircraft, which involves the loading and boarding of passengers as well as assigning them to cabins. Disembarkation is the opposite act of getting off a ship or aircraft and removing personal belongings and goods. Both embarkation and disembarkation refer to the process of passengers and crew boarding and leaving passenger ships and airplanes.
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- The document discusses the current state and future vision for the Indian aviation industry. It outlines key issues like inadequate infrastructure, the need for long-term planning and funding. It also discusses the growth of the industry in recent years with more private players and low cost carriers, leading to increased traffic. However, high costs, taxes and regulatory challenges remain issues affecting the industry's profitability and consolidation is expected to continue. Foreign investors are seen as important to providing needed funding but regulations limiting their stake need to be relaxed.
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Travel agencies and tour operators play important roles in the tourism industry. Travel agencies act as intermediaries between tourists and travel suppliers by planning trips, providing travel information, booking reservations, and handling payments. They organize both leisure and business travel. Tour operators combine individual travel components like transportation, lodging, and activities into package tours that they sell directly to customers or through travel agencies. The main types are inbound, outbound, and domestic tour operators. Both travel agencies and tour operators facilitate travel and help grow the tourism industry.
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This document provides an overview of aviation in India including:
1. India's aviation industry has grown significantly with the entry of private carriers and low-cost airlines, increasing domestic air travel.
2. Major domestic airlines in India include Indigo, Go Air, SpiceJet, and Jet Airways. Low-cost carriers like Indigo have helped make air travel more affordable and accessible.
3. Aviation has helped develop India's economy by supporting tourism and making it easier for people to travel within the country.
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Airport operations involve managing both airside components like runways and taxiways as well as landside components like terminals and parking lots. Key stakeholders in airport operations include airport authorities, airlines, and regulatory bodies. In India, the Directorate General of Civil Aviation regulates civil aviation activities while the Airport Authority of India manages and develops airports across the country. The global and Indian scenarios of airport management are characterized by growing air travel demand and initiatives by governments and aviation authorities to expand airport infrastructure and ensure safe and efficient operations.
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The Directorate General of Civil Aviation (DGCA) regulates air transport services in India and deals with safety issues. Scheduled operators offer regular flights according to published schedules, while non-scheduled operators offer chartered flights without set schedules. Major scheduled operators include Air India, Vistara, Air Asia, and Indigo, while non-scheduled operators include Fern Aviation and Jindal Steel. Various aircraft are used like Airbus 320, Boeing 737, and ATR for scheduled flights and Hawker 850X, Challenger CL 604, and Pawan Hans helicopters for non-scheduled flights. Air cargo and air ambulance services are also briefly described.
Mileage principles
The document discusses several principles related to mileage for passenger fares:
1) Maximum Permitted Mileage (MPM) is the maximum distance a passenger can travel between an origin and destination, usually 120% of the shortest operated mileage.
2) Ticketed Point Mileage (TPM) is the actual mileage used to construct a particular itinerary, which can be greater than, less than, or equal to the MPM.
3) Extra Mileage Allowance (EMA) is a mileage deduction or bonus that is subtracted from the TPM as a permitted grace allowance for traveling via certain cities.
Etihad CSR report 2012
Corporate Social responsibility report of Etihad Airways. Discover how the airline contributes to make the world a better place.
Case study on Kingfisher Airlines
Kingfisher Airlines was once India's second largest airline by market share but has faced severe financial crisis in recent years. It has accumulated losses of over Rs. 7,000 crore with high debt levels and has struggled to pay employees, fuel suppliers, aircraft lessors, taxes and bank loans. This has led to a grounding of half its fleet and strikes by employees unpaid for months. Once a 5-star rated airline, its market share has dropped to fifth place as it canceled many flights due to its financial turmoil.
Vistara
Vistara is an Indian domestic airline based in Gurgaon with its hub at Delhi-Indira Gandhi International Airport
Content
About
History
Corporate Affairs
Objective
Designation
Services
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Premium Economy
IN Flight Entertainment
Catering
Lounge
Vision and Mission
Some Images
Evolution of Low Cost Airlines
Presentation to John F. Kennedy School of Government, Harvard University, as part of Transportation Issues Speaker Series, 21 September 2011.
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The document provides a history and overview of Emirates airline from its founding in 1985 to present day operations. It discusses the airline's founding, key events and expansions over the decades. It outlines Emirates' current fleet size, destinations served, and goals for the future. The document also reviews Emirates' mission, vision, strategies, products and services offered across various classes. It provides financial reports on revenue, passengers and market share from 2008-2015. Finally, it performs outside analyses including PESTEL, Porter's Five Forces and McKinsey 7S framework to evaluate the external and internal environment.
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BY DAVID EISEN@DAVIDEISEN3Know it or not, your digital .docx
BY DAVID EISEN
@DAVIDEISEN3
Know it or not, your digital
footprint is wide and far, and
companies are taking advantage
of that data to predict your next
move. It’s enough to make the
most implacable unsettled, but
companies are mining this valu-
able information just the same.
Marriott International, for one.
The Bethesda, Md.-based
hotel operator and franchisor is
a powerhouse. With its acquisi-
tion of Starwood Hotels &
Resorts Worldwide, it now com-
mands 30 brands and has more
than 6,000 properties in 122
countries and territories, encom-
passing more than 1.2 million
rooms. According to Lodging
Econometrics, Marriott is fore-
casted to open 351 hotels with
43,587 rooms in 2018, 31 per-
cent of all U.S. hotels expected
to open. Lodging Econometrics
also reports that Marriott has
the largest franchise pipeline in
the U.S. with 1,410 projects and
180,647 rooms.
And it wants to keep it that
way. In order to do so, Marriott
is in a constant race to cultivate
new customers, retain legacy
ones and sign and open new
hotels in new markets. Part of
that job falls to Eric Jacobs, who
is the chief development officer
for Marriott International – U.S.
and Canada. Jacobs is respon-
sible for franchise and managed
growth for Marriott’s select
brands, which are Courtyard,
Sheraton, Four Points, Sprin-
gHill Suites, Fairfield Inn and
Suites, AC by Marriott, Aloft,
Moxy, Residence Inn, Element
by Westin and TownePlace
Suites.
That’s a lot of brands and
there is only so much dirt. “We
have to be smarter about how we
place our brands,” Jacobs said
during the Americas Lodging In-
vestment Summit. “What is the
business case? Part of branding is
making sure we deliver the right
product [for our guests] that is
best for our investor.”
DATA DIVE
To help make that happen, Mar-
riott enlisted Buxton, a customer
analytics company based in Fort
Worth, Texas. There is no lack of
available data: household profile,
including number of kids; type
of jobs held by family members;
their salaries; where and how
they spend their money and
even the type of jeans they buy:
“Levi’s or Gap,” Jacobs said.
Buxton manages more than
300 unique data sets and has ac-
cess to data from an astonishing-
ly high 116 million households,
said Jack Hall, Buxton’s VP of
strategic accounts. The company
helps brands identify who their
customer is, where they live and
work and what’s their overall
value to the brand.
“By looking at the number
of times someone travels—for
business or leisure—where they
live and what they travel for,
we can understand, by brand,
where the unmet demand is
for additional hotels and help
identify where that demand
is nationally, by market and
region,” Hall said.
The level and granularity of
data is what makes consumer
analytics a veritable gold mine
of information. Companies like
Buxton monitor and collect
data patterns, but it’s up to their
clients to turn the data into ac-
tio ...
Ziplines_62413DD
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This document summarizes information about Kingfisher Airlines and its in-flight magazine Air Premiere. Kingfisher Airlines is an airline based in Bangalore, India that operates new aircraft and aims to provide a premium passenger experience. It targets wealthy travelers between 25-45 years old. The in-flight magazine Air Premiere is published exclusively for Kingfisher Airlines passengers and includes articles on travel, luxury goods and lifestyle topics. It has a circulation of over 300,000 copies.
The Hotel Industry's Automated Future: A Framework for AI With a Human Touch
Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties. Managers can also track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data.
USA Travel Industry outlook and Trends 2018. Deloitte Report.
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Sa Trails
This document discusses a company that provides free WiFi software and services to hotels in order to gain access to travelers' internet usage and purchase data. They aim to monetize this data by selling targeted ads to travelers and capturing affiliate revenue from existing purchases travelers make online. Their initial market is the South American hotel industry, which sees over 4 billion traveler days per year. They are seeking $1 million in investment capital to fund operations and expand into 5 sales regions by the end of 2014 to achieve profitability.
FDI in B2B Travel in Brazil
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- 1. E M I L Y B R E I D Y M A R I A H C A R R A W A Y F R A N K M A D R I G A L D I A N N E P A N L I L I O A L E J A N D R O S A N T O S L E S T E R A N D R E W U Y " F L Y F O R C H A N G E "
- 2. COMPANY OVERVIEW CHICAGO, ILLINOIS & OVER 1500 EMPLOYEES WE PROVIDE BOOKINGS/ DEALS FOR FLIGHTS, HOTELS, CRUISES, CAR RENTALS, VACATION PACKAGES, TRAVEL INSURANCE AND MORE. ORBITZ MAINTAINS A GLOBAL PRESENCE, YET MOST OF OUR REVENUES DERIVE HERE IN THE UNITED STATES. TRADING AREAHEADQUARTERS WHO ARE WE?
- 3. “OUR MISSION IS TO REVOLUTIONIZE TRAVEL THROUGH THE POWER OF TECHNOLOGY" MISSION STATEMENT
- 7. "WE PLAN TO GROW ORBITZ BY EXPANDING THE COMPANY FROM THE TRAVEL BOOKING INDUSTRY TO THE TOTAL TRAVEL INDUSTRY BY IMPLEMENTING OUR OWN TRAVEL PRODUCTS THAT WILL ELIMINATE THE RELIABILITY OF SUPPLIER AGREEMENTS FOR OUR OWN REVENUE. TO DO THIS, WE WILL INTRODUCE OUR OWN ORBITZ BRANDED DOMESTIC AIRLINE TO EXPAND AND CAPITALIZE ON OPPORTUNITY IN A BIGGER INDUSTRY." STATEMENT OF OPPORTUNITY
- 8. REVENUE OF COMMERCIAL AIRLINES WORLDWIDE FROM 2008 TO 2016 (IN BILLION U.S. DOLLARS) ANNUAL GROWTH OF TRAVEL EXPENDITURE IN THE U.S. FROM 2011 TO 2020 INDUSTRY OF OPPORTUNITY
- 9. 1. OPERATIONS GOAL 2. AWARENESS GOAL - WE PLAN TO SPREAD AWARENESS OF OUR NEW AIRLINE TO 60% OF OUR BROAD TARGET MARKET OF U.S. ADULT RESIDENTS WHO HAVE TRAVELED AT LEAST ONCE IN THE LAST 12 MONTHS (74 MILLION) AND GET AT LEAST 2% TO BOOK FLIGHTS WITH US BY SEPTEMBER 1, 2017. 3. SALES GOAL S.M.A.R.T. GOALS
- 10. SMITH & WESTON | WHO WE ARE CHAIN RATIO METHOD
- 11. SMITH & WESTON | WHO WE ARE TARGET SEGMENTATION "TRAVEL CALLS ON NO AGE; BUT IT DOES CALL FOR A GOOD ATTITUDE, ADVENTURE, AND FUN." Demographic Geographic Psychographic Behavioral
- 13. 1.) On - Flight Entertainment Seat Screens 2.) Seat Zones PRODUCT FEATURES
- 14. PRODUCT FEATURES 3.) Joint - Venture with Graze 4.) Fun Attendants
- 15. 1.PERSONAL SELLING 2. SALES PROMOTION - FREE FIRST TIME FLYERS 3.DIRECT MAIL PROMOTION - AIRPORT BOOTH & ON - FLIGHT - GOODY BAG & BROCHURE 4. PUBLIC RELATIONS - FLY FOR CHANGE CAMPAIGN 5. ONLINE MARKETING
- 16. PLACE
- 17. PRICING
- 19. L E T U S K N O W W H A T Y O U T H I N K O R B I T Z . C O M