The document describes a new airline subscription service called JetSet founded by Kali Hoang, Verden Salvador, Boey Yu, and Carolyn Zhang. The service offers domestic flight tickets through a $500 per month subscription that allows customers to purchase up to three round-trip flights for a $100 fee per flight. The founders aim to provide affordable and accessible flights to major hubs in the U.S. for budget travelers through their subscription model.

1. Founded by Kali Hoang, Verden Salvador, Boey Yu, Carolyn Zhang

2. Introduction
We are an airline consolidator company offering domestic flight
tickets to major hubs through a subscription service that allows
customers to purchase round-trip flight tickets at a more
affordable rate. Tickets are easily purchased through our website
or mobile app. The subscription cost is $500 per month and
customers are charged a non-refundable service fee of $100 per
round-trip flight, the maximum number of tickets being three
round-trip flights per month.

3. Our mission is to provide budget-conscious travelers
with a perfect, seamless balance between affordability
and accessibility when booking a flight ticket to major
hubs through our subscription service from the next
business conference to an impromptu adventure.
Mission Statement

4. Market Trends
➔ Increase in US digital travel
sales between 2012 and
2018
➔ Increase in consumer
expectations
➔ Increase in business travel
volume and spending

5. Growth Opportunities
➔ U.S. airline industry forecast to grow 24.5% from 2014 to
2019
◆ Approximately 4.5% annual increase
➔ Revenue plateau in 2019
United States airline industry value forecast: $ million, 2014-19
Year $ million % Growth
2014 154,098.8 5.4%
2015 160,523.8 4.2%
2016 167,559.9 4.4%
2017 175,211.6 4.6%
2018 183,347.4 4.6%
2019 191,818.5 4.6%
SOURCE: MarketLine

6. Marketing Objective
➜ Maximize revenue
➜ Release different
subscription plans
○ Ex: Family plans
➜ Dominate U.S. market
➜ Move into the
international market
➜ Become a renowned
brand

7. Target Markets
Secondary
Mid-twenties to mid-
thirties young
professionals who
travel often for
pleasure.
Primary
Mid-twenties to mid-
thirties young
professionals who
travel often for
business.

8. To young professionals who want to travel and have
the time and flexibility to do so, JetSet is the flight
subscription service that gives you the most affordable
flights around the U.S. because of the monthly
subscription service.
Positioning Statement

9. Price
$500 subscription fee
$100 per round trip flight
Marketing Mix and Communication Plan
Product
Flight subscription
service for three round
trip flights to major
domestic locations.
Place
Flight tickets are available
for major US hubs:
Boston, Chicago, LA,
Miami, New York, San
Francisco, Houston,
Seattle, Denver
Promotion
Heavily social media
based
“If you could fly anywhere
without worrying about
time or money, where
would you go?”

10. Pricing Plan
➜ Consolidators resell tickets for 20-70% lower than published
prices
○ Paying 30-80% lower for tickets
➜ Average round trip flight in U.S. is $388
○ We pay $116.40 to $310.80
○ Average of $213.60 per ticket
➜ $500 Subscription Fee + $100 Per Round-Trip Flight
# of
Flights
Taken per
Month
Cost Revenue Profit
Profit
Margin
1 $213.60 $600 $386.40 64.4%
2 $427.20 $700 $272.80 39%
3 $640.80 $800 $159.20 19.9%

11. Sales Forecast and Financial
Objective
➜ Reach 12% profit
within three years
➜ Estimated 38,000
business trips
every day
➜ 28 trips=8
subscriptions
○ $6400

12. Contingency Plan
➜ Set aside 5% of profit after
breaking even to be prepared
for refunds
➜ $100 service fees will not be
refunded
➜ If one round trip has been
taken, only two-thirds of the
$500 subscription fee will be
returned

13. THE JETSET WEBSITE
jetsetsm.wix.com/jetset
Place your screenshot here

14. THE JETSET APP INTERFACE
Place your screenshot
here

15. Thank you for
listening!

16. References
"Airline Tickets: Cheap Airline Tickets from 500+ Consolidators." Travel HUB. N.p., n.d. Web.
04 Dec. 2015.
Blanco, Javier. "The Power of Youth Travel." (n.d.): n. pag. United Nations World Tourism
Organization. Web.
"Business Travel Spending to Rise Nearly 5 Percent in 2015, But "Erratic" Economic Drivers
Limit Growth." Global Business Travel Association. N.p., n.d. Web. 24 Nov. 2015.
Blanco, Javier. "The Power of Youth Travel." (n.d.): n. pag. United Nations World Tourism
Organization. Web.
"Discount Airfares, Consolidators, and Consolidator Fares." Discount International Airfares at
Airline Consolidator.com. Airline Consolidator, n.d. Web. 24 Nov. 2015.
Dorning, Jennifer. "The Young Professional Workforce." Department for Professional
Employees. N.p., 2014. Web.
“Expedia, Inc.” Hoover's. Hoover's, Inc., n.d. Web. 02 Dec. 2015.
"JetSmarter, Inc." Hoover's. Hoover's, Inc., n.d. Web. 02 Dec. 2015.
King, Danny. "Can Google Booking save Expedia-Orbitz?: Travel Weekly." Travel Weekly.
N.p., 26 July 2015. Web. 04 Dec. 2015.
Konwiser, Evan. "Dark Days for Online Travel Agencies." Tnooz. Tnooz, 13 Aug. 2013. Web. 06 Oct. 2015.
The Motley Fool. "Amazon.com Inc. Takes Aim at Priceline, Orbitz, and Expedia With This Recent Move." The Motley Fool. The
Motley Fool, n.d. Web. 06 Oct. 2015.
Munarriz, Rick Aristotle. "Expedia and Priceline Want to Rule the Travel World." Daily Finance. AOL Inc., 18 Feb. 2015. Web. 06
Oct. 2015.
Schaal, Dennis. "Expedia-Orbitz Merger Approval Could Be Soon as U.S. Senators Ask Justice Department to Take Hard Look."
Skift. Skift, 30 July 2015. Web. 06 Oct. 2015.
Schlichter, Sarah. "Airline Consolidators." TheIndependentTraveler.com. N.p., n.d. Web. 24 Nov. 2015.
Shankman, Samantha. "Alibaba Launching New Alitrip Travel Brand, Going Head To Head With Ctrip." Skift. Skift, 28 Oct. 2014.
Web. 06 Oct. 2015.
"STA Travel Limited." Hoover's. Hoover's, Inc., n.d. Web. 02 Dec. 2015.
"Surf Airlines, Inc." Hoover's. Hoover's, Inc., n.d. Web. 02 Dec. 2015.
"The Priceline Group, Inc.." Hoover's. Hoover's, Inc., n.d. Web. 02 Dec. 2015.
"Travel Facts and Statistics." US Travel Association, n.d. Web. 24 Nov. 2015.
Trefis Team. "Competition Is Shaking Up the Online Travel Market." Forbes. Forbes Magazine, 5 Jan. 2015. Web. 06 Oct. 2015.