Kfa Ppt


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Kfa Ppt

  1. 2. Who are we??? Fast-growing international publishing company which produces In-Flight magazines for more airlines than any other publisher in the world.
  2. 3. Ink Singapore Bangkok Airways: Fah Thai CNN Traveller Asia Pacific Carlson Wagonlit Travel: Connect Cebu Pacific: Smile Jetstar Australia Mandala Airlines Tiger Airways: Tiger Tales Time Out Singapore Siem Reap Airways: Sarika
  3. 4. What we do? We make money for our customers by creating communication channels for them to talk to their new and potential customers. How we do? <ul><li>Focused magazines </li></ul><ul><li>Situated in an environment where there are no distractions </li></ul><ul><li>or dilution of your message </li></ul><ul><li>When the reader is physiologically responsive to receive </li></ul><ul><li>your message </li></ul>
  4. 5. INGFISHE K R Kingfisher Airlines Limited is an airline based in Bangalore, India. Termed as the “first full frills - true value carrier”, Kingfisher Airlines was the first carrier to introduce first-class premium cabins onboard its flights. About Kingfisher A IRLINE S
  5. 6. The airline was the first in India to initially - and continues - to operate with all new aircraft. The airline is owned by the United Breweries Group. Which also owns the popular Indian beer of the same name, Kingfisher. Kingfisher Beer
  6. 7. VIJAY MALLYA – “King of Good Times” Mallya, 52, the son of an Indian industrialist, is among the 1,000 richest people in the world with a net worth of $1.2 billion. The Mastermind behind the UB Group. Vijay Mallya
  7. 8. Kingfisher - 5 Star Airline Kingfisher is one of only six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.
  8. 9. Awards Kingfisher Airlines has received 30 awards for innovation, customer responsiveness and was voted the Best New Airline of the Year within months of its launch.
  9. 10. Ultimate experience Kingfisher Airlines are into the business of transportation, rather in the Aviation Hospitality Space and believe in offering their guests that ultimate experience 30,000 feet in the skies. Kingfisher has touched the consumer pulse and their guests keep coming back for more of the `Good Times’ onboard Kingfisher Airlines.
  10. 11. Market Player
  11. 12. Target Audience <ul><li>Kingfisher Airlines has clear defined target audience: </li></ul><ul><li>SEC A, SEC B+ (socio-economic class) in the age group of 25-45 years of age. This segment has traveled extensively and is aware of international travel trends. They are modern, trendy and upwardly mobile looking for a great flying experience. </li></ul>
  12. 13. In-Flight Entertainement Besides being the first and the only airline to offer brand new aircraft, designer interiors, gourmet cuisine and in-flight entertainment on every seat in the domestic skies, Kingfisher Airlines is the only one to offer LIVE TV . Kingfisher Airlines flights have individual LCD TV screens for each passenger. OnAir has been selected by Kingfisher Airlines to offer its passengers a full range of passenger communication services. Kingfisher Airlines’ long-haul passengers will be able to use Webmail OnAir, Webchat OnAir, as well as send and receive emails and make and receive phone calls.
  13. 14. In-Flight Magazine <ul><li>Kingfisher has an entertaining in-flight entertainment magazine Air Premiere ! official Magazine for Kingfisher International Airlines. </li></ul><ul><li>A 100 pager photo journal on In-flight entertainment, exclusively designed </li></ul><ul><li>for the corporate travelers </li></ul><ul><li>It is printed on 90 GSM art paper </li></ul><ul><li>Portrays lifestyle of the famous personalities </li></ul><ul><li>Magazine best suited to befit the image of Kingfisher Airlines and its </li></ul><ul><li>passengers  </li></ul><ul><li>Print run for  Air Premiere in Sep/Oct 2008 issue will be 40,000, which shall </li></ul><ul><li>increase with the introduction of more destinations </li></ul><ul><li>Circulation – 300,000 copies. </li></ul>
  14. 15. Distribution Target based distribution is key to success of its high readership and regular advertisers for magazine.
  15. 16. Reader's Profile
  16. 17. Production & Circulation Strategy <ul><li>High level of awareness to target market. </li></ul><ul><li>Opportunities to enhance the products </li></ul><ul><li>Brand building in young Indian mindsets </li></ul><ul><li>A readership of more than 350,000 Millions high spenders with </li></ul><ul><li>minimum yearly income of 999 Millions or more. </li></ul><ul><li>An opportunities to expand business and brining financial and </li></ul><ul><li>technical partners on board. </li></ul>
  17. 18. Editorial Differentiation In-depth analysis and reporting of entertainment, investment, travel, luxury products, services and brand through insightful features Carefully investigated news stories, Product review, product launches presented in reader-friendly language
  18. 19. Product Differentiation Fine Jewellery & watches Style and Design ( fashion ) Mobile and personal gadgets Luxury Cars and Bike Gourmet Food and Wine Health, Yoga & entertain Lifestyle Services SPAs and clinics Health and Wellness Travel and leisure ( luxury Holidays) Prestigious properties ( real estate) Consumer Goods Wealth management Astrology
  19. 20. Unmatched Coverage <ul><li>Updates readers with latest industry news, analysis and trends. </li></ul><ul><li>Reaches up to 3 Million people per issue </li></ul><ul><li>Only magazine on-board that covers all the aspects of travel & leisure </li></ul>
  20. 21. Why Advertise with us??? <ul><li>High level of awareness to target market. </li></ul><ul><li>Opportunities to enhance the products </li></ul><ul><li>Brand building in young Indian mindsets </li></ul><ul><li>An opportunities to expand business and brining financial and </li></ul><ul><li>technical partners on board. </li></ul><ul><li>Comprehensive coverage on latest and new products launches </li></ul><ul><li>Innovative advertisement solutions </li></ul>
  21. 22. Advertiser's Corner
  22. 23. Production Details
  23. 24. Air Premiere the inflight magazine For the Good Times!!!