SlideShare a Scribd company logo
Client: Orange Hara Restaurant
Project: Communication Designs
Communication Task
• Create awareness for brand Orange Hara in the local trade zones
• Drive footfalls to the restaurant
Launch elements as per the discussion with the
client
S. No. Elements
Pre Launch -
Coming Soon
Launch -
Now Open
Post Launch / Bar
Launch - Reservation Remark
8-14th Aug 15 - 22 Aug 22Aug - 8th Sep Tentative Dates
1 News paper Branding
a Inserts - Jumbo leaflet Yes Yes Yes Will be in all 3 phases
b Wrap on newspaper Yes Yes Yes Will be in all 3 phases
2 Car Tags in horizontal format Yes Yes Yes Will be in all 3 phases
3 Movie Ticket
a Jacket / leaflets No Yes Yes Will be place after the launch
b Offers Coupons No Yes Yes
Will be place after the launch and
coupon will be keep changing
4 Launch Invite No Yes No Only for launch day
5 Standees Yes Yes Yes Will be in all 3 phases
6 Outdoor hoardings / Hanging Banners No Yes Yes Will be place after the launch
Total Element for Orange Hara Launch plan
It’s hard to resist a temptation
The urge for delicious food
Renditions Concept1:
Teaser campaign
• This communication plank will be used in various medias like Newspaper
wrap, flier, and other OOH medias.
Launch Campaign – Now Open
• This communication plank will be used in various medias like Newspaper
wrap, flier, and other OOH medias.
Follow up campaign for Bar
Dangler
Standees
Tent Card
Inauguration Invite:
Inviting selective Audience for the launch of the event.
Post Launch : Call for reservation
• This communication plank will be used in various medias like Newspaper
wrap, flier, and other OOH medias.
Radio spot 1
• Man with his girl
– Guy: “baby, I need to tell you something, I have committed a sin, and I am
tempted to commit the sin again”
girl: “ What sort of sin? You were with sheena??? ”.
Guy : “No, but My tongue just relished it”,
Girl: GRRR! And you have guts to say all this to me???
Guy: yes! And you know I licked the whole plate,”
Girl : Plate!!!.
Guy: “Yes baby ,Haven’t you heard about the new Orange Hara restaurant?
Girl: Ohh!! May be its time I indulge in this sinfully delicious experience.
– If you want to indulge in a sinfully delicious experience, book your table now!
Radio spot-2
• A women at the church confessing
– “Father , I have committed a sin, and I am tempted to commit the sin again”
Father: “ What sort of sin?”.
Women : “My tongue just relished it”,
Father: do you feel happy after having committed the sin?
Women yes! I licked the whole plate,”
Father : Plate!!!.
Women “yes father! Haven’t you heard about the new Orange Hara
restaurant?
Father: Its time I indulge in this sinfully delicious experience.
– If you want to indulge in a sinfully delicious experience, book your table now!
Concept-2
Its all about senses, at Orange Hara , the senses come alive,
whether be the sight of delicious food served on the plate, or the
aroma that melts the mind, or the taste that gets riveted in heart or
the ambience and the music are just perfect to pamper your senses.
Pre –launch phase: (teaser)
Launch phase: (now open)
Post–Launch phase (call for reservation)
Thank-you!

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Orange Hara Launch

  • 1. Client: Orange Hara Restaurant Project: Communication Designs
  • 2. Communication Task • Create awareness for brand Orange Hara in the local trade zones • Drive footfalls to the restaurant
  • 3. Launch elements as per the discussion with the client S. No. Elements Pre Launch - Coming Soon Launch - Now Open Post Launch / Bar Launch - Reservation Remark 8-14th Aug 15 - 22 Aug 22Aug - 8th Sep Tentative Dates 1 News paper Branding a Inserts - Jumbo leaflet Yes Yes Yes Will be in all 3 phases b Wrap on newspaper Yes Yes Yes Will be in all 3 phases 2 Car Tags in horizontal format Yes Yes Yes Will be in all 3 phases 3 Movie Ticket a Jacket / leaflets No Yes Yes Will be place after the launch b Offers Coupons No Yes Yes Will be place after the launch and coupon will be keep changing 4 Launch Invite No Yes No Only for launch day 5 Standees Yes Yes Yes Will be in all 3 phases 6 Outdoor hoardings / Hanging Banners No Yes Yes Will be place after the launch Total Element for Orange Hara Launch plan
  • 4. It’s hard to resist a temptation The urge for delicious food Renditions Concept1:
  • 5. Teaser campaign • This communication plank will be used in various medias like Newspaper wrap, flier, and other OOH medias.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Launch Campaign – Now Open • This communication plank will be used in various medias like Newspaper wrap, flier, and other OOH medias.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 32. Inauguration Invite: Inviting selective Audience for the launch of the event.
  • 33.
  • 34.
  • 35.
  • 36. Post Launch : Call for reservation • This communication plank will be used in various medias like Newspaper wrap, flier, and other OOH medias.
  • 37.
  • 38.
  • 39.
  • 40. Radio spot 1 • Man with his girl – Guy: “baby, I need to tell you something, I have committed a sin, and I am tempted to commit the sin again” girl: “ What sort of sin? You were with sheena??? ”. Guy : “No, but My tongue just relished it”, Girl: GRRR! And you have guts to say all this to me??? Guy: yes! And you know I licked the whole plate,” Girl : Plate!!!. Guy: “Yes baby ,Haven’t you heard about the new Orange Hara restaurant? Girl: Ohh!! May be its time I indulge in this sinfully delicious experience. – If you want to indulge in a sinfully delicious experience, book your table now!
  • 41. Radio spot-2 • A women at the church confessing – “Father , I have committed a sin, and I am tempted to commit the sin again” Father: “ What sort of sin?”. Women : “My tongue just relished it”, Father: do you feel happy after having committed the sin? Women yes! I licked the whole plate,” Father : Plate!!!. Women “yes father! Haven’t you heard about the new Orange Hara restaurant? Father: Its time I indulge in this sinfully delicious experience. – If you want to indulge in a sinfully delicious experience, book your table now!
  • 42. Concept-2 Its all about senses, at Orange Hara , the senses come alive, whether be the sight of delicious food served on the plate, or the aroma that melts the mind, or the taste that gets riveted in heart or the ambience and the music are just perfect to pamper your senses.
  • 45. Post–Launch phase (call for reservation)
  • 46.