Shania Carter presents 5 initial ideas for recipe cards focusing on different cultures and themes. The ideas include Italian, Indian, American, Chinese, and British themes. For each idea, feedback is requested on likes, areas for development, and interesting aspects. Carter's favorite idea is the Chinese recipe card featuring traditional Chinese food and a lady as the background photo. The final group idea and treatment are not provided.

1. Initial Ideas and Feedback
Shania Carter

2. Idea 1
• I would like my first idea to be based on a vintage Italian theme.
• I want the colours of the recipe card to be soft, like a light blue.
• I want the picture of the background of the recipe card to be fine art.
• The specific audience for my recipe card is any age.
• The recipe for this recipe card is a dessert that anyone – vegetarian, can eat.
• I do not want any borders around my recipe card
• I want my recipe card to be laminated
• I want my recipe card to stand up
• Me and my partner – Aby will be equally sharing the designs and making of the recipe card.

3. Feedback 1
What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?

4. Idea 2
• I want to focus on different countries, India.
• I want the recipe card to reflect the culture of India, bright colours.
• I want the recipe to involve lots of spices and rice.
• I want to experiment with the bold colours on the card.
• I would like a dye cut on the recipe card.
• My specific audience for the recipe card would be adults because many children, in the UK wouldn’t eat
Indian food.
• I also want to aim the recipe card at the people who chose Indian as their favourite culture for food and
analyse their other answers.
• For the colour scheme I would like to choose a red and yellow as they are the most common coloured
spices in Indian cooking.

5. Feedback 2
What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?

6. Idea 3
• I would like to use a country American style for this recipe card.
• I would like to use the organic and fresh produce to incorporate a picture and a recipe for the recipe
card.
• I would like to use a middle range colour scheme, not too dark and not too bright.
• I would like the recipe card to be A5 size as it fits nicely onto the worktop when cooking.
• I would like the recipe card to be laminated as the recipe for cooking could be quite messy.
• I would like the specific audience to be for all ages, as vegetarians like to use fresh produce within their
child’s vegetarian diet, American country life, grow a lot of their produce.
• I would like the colour scheme to be entertaining for children as they learn to help to cook.
• The specific audience for the recipe card is more leaned towards children as they like the American
theme which is ever growing.
• I would like to use a model for this recipe card, showing the fresh and original products from the
country. For method of working, one of us is the model and the other, the photographer.

7. Feedback 3
What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?

8. Idea 4
• I would like my fourth idea to be based on Chinese recipes.
• In the survey, Chinese was the third most popular culture for eating.
• Chinese food is easy to adapt for vegetarians – rice and noodles.
• I would want a traditional Chinese lady as the photograph for the background.
• I would like to use a oriental/traditional Chinese recipe.
• The specific audience for this recipe card is young adults. Students eat a lot of noodles and rice, so
therefore I could incorporate Chinese recipes into vegetarian student diets.
• I would like the recipe card to be 3d, and have a glossy effect.
• I don’t want the recipe card to have borders or anything except the main photograph.
• The methods of working for the recipe card will be the same, sharing the designs and making.

9. Feedback 4
What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?

10. Idea 5
• The theme of the final recipe card is British. There are lots of supermarkets with vegetarian ranges.
• I would like to use Quorn and Linda McCartney products to help create British dishes.
• I would like to use the Union Jack flag as the photograph on the recipe card.
• I would like to have the method and ingredients on two sides, showing the main part of the flag.
• The specific audience for this recipe card is families, Linda McCartney and Quorn make products for the
whole family, and British meals, such as toad in the hole and sausage rolls.
• I would also like to use a border for the recipe card, like bunting around the recipe card.
• I would also like to use the theme of British summer time for the recipe card.
• The method of working is still the same – working together.

11. Feedback 5
What do you like about the idea?
What areas of the idea could be developed?
What do you find interesting about the idea?

12. Summary of Feedback
What do you agree with from your feedback?
What do you disagree with from your feedback?

13. Idea Evaluation
Which idea that you came up with is your favourite and why?
Which idea, that your team came up with, is your favourite and why?

14. Developed Idea 1
x

15. Developed Idea 1
x

16. Developed Idea 1

17. Developed Idea 2

18. Developed Idea 2

19. Developed Idea 2

20. Treatment
Idea Treatment:
Theme:
Audience:
Production Methods:

21. Assessment of final ideas
Suitable for audience?
Suitability for client?
Appeal of the design:
Timescales for production:
Cost of any specialist work (laminating, varnishing, die-cutting):
Practical to produce in large runs?

22. Assessment of final ideas
Available resources:
Quality factors:
Legal and ethical issues:

23. Final Group Idea

24. Final Treatment
Idea Treatment:
Theme:
Audience:
Production Methods:

25. Rationale for final idea
Explain why you have decided to go forward with your chosen idea.