The document discusses strategies to enhance email marketing efficiency by improving click-through rates (CTR), emphasizing the importance of effective subject lines, email personalization, and segmentation of recipients. It highlights the use of clear and concise messaging, tested subject lines, and generic email addresses for better recipient engagement. The document also indicates that personalized emails can significantly increase open rates and CTR.

1. Improve Email
Marketing Efficiency
By Enhancing Your
Click Through Rates

2. The e-mail marketing is an essential substance of online
campaign. The cost-effectiveness and the ability to reach
thousands in short span has made it popular digital marketing
tool. The growing competition is posing real challenge for the
marketers. Although, the success of an e-mail marketing is
measured by CTR or Click Through Rates, it measures the
number of the e-mail, web page, and advertisement viewed by
the recipients. Thereby, how can your e-mail marketing lead
from your competitors through CTR? Read on...

3. Improve Your Open Rates With Good
Subject Line
What is the best formula
for a perfect subject line
for an e-mail? There are
several theories about it.
Let us discuss some of the
three important aspects
that results in successful
impact-

4. Improve Your Open Rates With Good
Subject Line
i)Testing,also known as Split Testing, consists of two versions
of a web page. It helps to determine which one is performing
better. The message in the subject line should reflect the main
message. Don't make it complex by adding multiple things.
And to review results, one test should be conducted at a time.

5. Improve Your Open Rates With Good
Subject Line
ii)You should always use delicate word & phrases. This will
create impression of exigency. Your message should reflect that
your offer for the product or service is limited by time. This
will fume curiosity among the recipient. Words like “Bulletin”
& “Alert” have performed well. You should neither use
inconceivable subject line nor expect it to be believed by the
recipient .Use the subject line very gently and in a subtle way.
To avert the slip of your Click Through Rates, keep the
promise candid and maintain the period of time.

6. Improve Your Open Rates With Good
Subject Line
iii)Mail should always be sent from a generic e-mail id
instead of personal e-mail address. This gives the recipient a
good feeling. The recipient takes more interest to check mail
sent from generic id rather than personal e-mail address,
even if sent from an automated e-mail. A recipient finds the
e-mail more authentic when sent from a reputed executive
of the company like the ''Director''.

7. Grouping Improves Reputation
Segmentation or grouping of e-mail to your targeted customer
boosts your reputation. Generally segmentation is based on
different aspects like demography, customer profile information,
purchase history, recommendation, and feedback from the
customer and place. Marketers should realize that customers may
have various types of need. Instead of sending e-mail to thousands
of your customer, you should create group of recipients with
similar needs. This will help your e-mail marketing to understand
their demand. This will create good impression about your product
& service.

8. Grouping Improves Reputation
You should consistently reflect your e-mail marketing campaign in
such a unique way that it can create interest among the recipients.
Personalizing the subject line and the content of the main message is
of utmost importance, in email marketing. To give your message
individual feel, add company or recipient's first name. Avoid sharing
excessive personal message as it may confuse your customer.
A study conducted by Experian Marketing in 2013 shows that
personalization of e-mail has raised open rate by 29 percent and CTR
to 41 percent.

9. Be Simple & Brief To Your Customer
Now-a-days, customer's mailbox is stuffed with several such
promotional marketing advertisements including irrelevant messages
and contents. Maximum time, recipients don't even consider to open
your mail and without opening, only, they send it to trash. In-order to
avoid this same situation for your message, you should always try to
make it easier & conveniently simpler to make your customers
understandable. Also, to make your e-mail marketing campaigns
interesting and simple, avoid messing up with the main message with
images,or complex texts or other pointless informations. Make it brief
and to the point to understand about your offer, its benefit and the way
to get it.

11. Be Simple & Brief To Your Customer
Now-a-days, customer's mailbox is stuffed with several such
promotional marketing advertisements including irrelevant messages
and contents. Maximum time, recipients don't even consider to open
your mail and without opening, only, they send it to trash. In-order to
avoid this same situation for your message, you should always try to
make it easier & conveniently simpler to make your customers
understandable. Also, to make your e-mail marketing campaigns
interesting and simple, avoid messing up with the main message with
images,or complex texts or other pointless informations. Make it brief
and to the point to understand about your offer, its benefit and the way
to get it.