This document provides background information on Oralmeda JSC, a new company founded by Gitana Rederiene to market oral probiotics in Lithuania. Oralmeda was founded by Rederiene who has 10 years of experience in pharmaceutical companies and degrees in dental hygiene and public health management. The document outlines Oralmeda's target customer groups including dental clinics, dentists, hygienists and doctors, and provides sales estimates for oral probiotics in Lithuania in 2016.