SPLAT is a global manufacturer of highly innovative oral care products including a great variety of toothpastes, toothbrushes, and oral care foams targeting a wide range of common oral care issues.

1. PRESENTATION

2. CREATING
GLOBAL INNOVATIONS
 SPLAT (SPLAT-COSMETICS LLC) is an international developer and manufacturer of
innovative professional oral care products with a head office in Moscow and production
located in various countries.
 After 14 years and having reached 100m EUR in annual turnover, SPLAT stays a
registered trademark in Switzerland and sells its products in 32 countries, including 15
European. One of the notable shareholders of the company is the European Bank of
Reconstruction and Development.
 With brand-new (2010) state-of-the-art facilities and equipment, an elite R&D
department, and a top management team holding degrees from European and American
Universities, SPLAT has recently continued expanding its presence in the European
market.
 Carefully analyzing available research data and reflecting on our successfully
developing business internationally, SPLAT considers cooperation with your company to be
very important.
The SPLAT Team sincerely believes that the world can be change for
the better, and we work so that billions of smiles would shine across the
world every second.

3. PRODUCTION
 Brand new (2010) CO2 neutral eco-plant with state-of-the-art equipment.
 Certified: GMP Cosmetics; ISO 9001; ISO 14001; & Prima Clima.
 The largest and the most technological oral care manufacturer in Russia.
 Winner of the international award “Entrepreneur 2012” by Ernst&Young in
manufacture’s nomination.
 BSCI code compliant company.
 There is an ongoing attempt to organize production in the European Union.

4. PRODUCTS
 Registered under European Commission Directive No 1223/2009 on cosmetic products.
 More than 80 SKUs are available for distribution in Europe.
 85%-98% of ingredients are of natural origin.
 There are products available in medium to premium plus pricing categories, while
targeting the widest spectrum of consumers’ oral care needs.
 Four categories of products are primarily proposed to be introduced to the UK market –
Professional series (professional products for everyday use), Special series (premium quality
and highly emotional packaging), Express series (unique Dental Foams) and Junior series
having no analogues.

5. PRODUCTS
 No other oral care company produces a range of products in such a variety and
targeting such a wide spectrum of issues, as SPLAT.
 Formulations that SPLAT R&D develops include up to 14 active ingredients. Almost
every formulation is unique.
 SP White System for gentle whitening reaches the expected result without peroxide
carbomide, what transforms understanding of the procedure and advances the category.
 Ingredients are supplied by 28 companies from 80 countries, mostly from the EU.
 It has been proven to be effective across markets to form a portfolio of products
consisting of positions from the different series.
 Active ingredients in SPLAT products’ formulations target practically any oral care
issue as highlighted in Euromonitor in the UK (see attached).

6. POSITIONING & BENCHMARKING
 Besides functionality and effects delivered by a wide range of toothpastes of this kind,
SPLAT products add an emotional component to the daily routine procedure.
 Whilst keeping to standards common to the category, SPLAT owns patented
technologies (gentle whitening SP White System and SnowHow, lightening WhiTanine,
preventive and immunostimulating Luctatol, antibacterial Biosol etc.).
 SPLAT is one of the exceptional brands that is capable of extending the meaning of
the category and generate top margin.
 Products are showing better sales results if placed onto the shelves next to highly
innovative and premium priced products, like Sensodyne, Swiss Smile, BioRepair or Blanx.

7. PRESENT GEOGRAPHY OF SALES
IN EUROPE

8. CORE ADVANTAGES
What makes the brand and product different
 World leading SPLAT R&D department operates in cooperation with researchers from
Japan, Denmark, USA, Switzerland, Germany, and other countries.
 SPLAT specifically specializes in production of oral care products.
 The most comprehensive line of products among all the competitors.
 Unique authentic formulas reflecting the best available world innovations.
 Products are combining functionality and naturalness.
 Fluoride-containing and fluoride-free product ranges.
 Brand evokes positive emotions, whenever consumers are exposed to it.
 More active ingredients than in any competitors' toothpastes.
 Ingredients are combined into unique complexes.
 A separate approach to oral care products for children.
 NOT tested on animals.

9. CORE ADVANTAGES
What will convince or appeal to consumers
 Products are registered and approved by European Commission and dental professionals.
 Yearly participation in dozens of dental shows all over the world, where SPLAT is always of great
interest for the visitors and a challenge for competitors.
 Functionality. Products do exactly what it says on the packaging.
 Highly informative and emotional packaging.
 Personal experience of product quality in comparison to competitors’ ones.
 Moderate price for the comparable quality.
 The exclusive technology permits to produce particles of active ingredients up to 5nm, what
makes particular ingredients much more effective.
 Many products qualify for definition of “natural” and “organic”.
 There is a product available for any consumer and for any need.
 Only SPLAT offers safe to swallow toothpastes for infants.
 Loyalty among consumers and resale rate are extremely high – up to 80%.
 There is no reported seasonality in selling SPLAT products. Demand for products is stable or
increases during promo events.

10. REVOLUTIONARY DEVELOPMENTS
SP.White System®
 Innovative gentle whitening system
 Features in all SPLAT Professional toothpastes
 Unique combination of cleansing components effectively removes
plaque without causing harm to the enamel. Active components soften
the underlay of the plaque removing the coloured fragments, and then
the system of different-sized spherical abrasive particles carefully
removes the plaque without scratching the teeth or causing a greater
sensitivity of the teeth or harm to the oral mucosa
 Brings back the enamel’s natural colour
 Polishes the enamel making the surface of the teeth smooth and as
good as new so harmful bacteria cannot catch on the enamel and
produce plaque
SPLAT
SP.White System
Toothpastes with
chalk and aluminium
lactate

11. Enamel restoration and strengthening:
Hydroxyapatite (HAP) and Calcis
Our company holds an exclusive right to the use of HAP and Calcis®
in oral-care products in CIS.
HAP amorphous form structured at nano-size has been restored for
the first time, i.e. HAP molecule identical to those found in human
saliva has been restored.
Hydroxyapatite
• The main building material of the enamel.
• SPLAT uses medical HAP in the form of nano-sized amorphous
particles. It is the only active form!
• Hydroxyapatite helps the plaque removal: when brushing the
teeth, it sticks to bacteria and plaque particles making the rinsing
easier.
• Restores the enamel smoothness. HAP acts like a filling
immuring small pits and fissures on the enamel’s surface.
• Restores lost minerals: fights tooth decay at the stage of the
chalky white spot.
• Lowers the teeth sensitivity: efficiently locks the dentinal
tubules, widening of which may cause hypersensitivity.
• In 1993, HAP was approved by Japan for the use as an anti-cavity
agent.
Salts of calcium efficiently
mineralize the enamel
Calcis® (calcium lactate)
• One of the best available
forms of calcium,
produced from egg-shell.
Fig. 1. Surface of naked tooth root
dentine (magnification 1х5000): А –
untreated, B – treated with
BIOCALCIUM toothpaste from SPLAT
Professional
REVOLUTIONARY DEVELOPMENTS

12. REVOLUTIONARY DEVELOPMENTS
Innovative anti-caries LUCTATOL® system
Trials conducted in Japan have proven that innovative LUCTATOL® system
blocks formation of dental plaque by 96% and directly destroys cariogenic
bacteria.
Patent-protected
Lactic enzymes are found in human breast milk and saliva,
and ensure topical oral cavity immunity.
Japanese licorice extract directly affects cariogenic
bacteria Streptococcus mutans and decelerates dental plaque
accumulation on teeth.
SPLAT products containing these ingredients possess potent
antibacterial, anti-caries, and anti-inflammatory properties, as
well as help in topical immunity formation.

13. PRODUCT LINES
PROFESSIONAL Series
PROFESSIONAL ORAL CARE PRODUCTS FOR
DAILY USE
Developed in collaboration with leading global
dentists
SPECIAL Series
MAKING DREAMS COME TRUE – A SECRET
OF FULFILLMENT OF CUSTOMERS’ DESIRES
AND CONTINUOUS INNOVATION
Toothpastes and mouthwashes based on
customers’ ideas and wishes
JUNIOR Series
CARE OF THE FUTURE – SERIES OF ORAL
CARE PRODUCTS FOR CHILDREN
Toothpastes, toothbrushes, and foams for children
EXPRESS Series
ALWAYS READY AT HAND – RAPID AND
EFFECTIVE CLEANING AND PROTECTION
FROM CARIES FOR THOSE LEADING
ACTIVE LIVES
ORAL CARE FOAM 2 in 1
INEY
Unique PRODUCTS FOR INTENSIVE
WHITENING AND CONCOMITANT
ENAMEL STRENGTHENING. The world’s
first line of beauty oral care segment.
LALLUM Baby
Pure and natural cosmetics with
organic ingredients. Suitable for both
baby and mother
INNOVA
Unique series of products for sensitive teeth.
Active ingredients of INNOVA products
penetrate deeply into dentinal tubules,
effectively eliminating the cause of increased
sensitivity and ensuring long-term effect
BioMio
Eco-friendly goods for laundry & dishwashing
for cleaning as pleasure

14. Products containing FLUORINE vs
ALTERNATIVE solutions
It is believed by many
professionals that fluorine is one
of the most efficient
preventatives against tooth
decay; however, an excess of the
chemical may carry a risk of
fluorosis. So, one should be able
to choose a product with respect
to fluorine content in local water.
SPLAT uses the most efficient
fluorine compounds only: sodium
fluoride, amine fluoride (Olaflur)
and sodium
monofluorophosphate.
SERIES FLUORINE-CONTAINING FLUORINE-FREE
PROFESSIONAL
SERIES
ARCTICUM AROMATHERAPY
ACTIVE BIOCALCIUM
MEDICAL HERBS GREEN TEA
WHITE PLUS LICVUM-GEL
ULTRACOMPLEX
MAXIMUM
LAVANDASEPT
SPECIAL SERIES SEA MINERALS DREAM
CHILI ORGANIC
SIBERRY BLACKWOOD
EXTREME WHITE
ARMYDENT
LOVE
ZERO BALANCE
GOLD
MAGNOLIA
GINGER
SHOCK
JUNIOR SERIES SPLAT JUNIOR TOOTHPASTE 0-
4
SPLAT JUNIOR TOOTHPASTE 3-
8
JUNIOR MAGIC FOAM WITH
FLUORINE
JUNIOR MAGIC FOAM WITH
CALCIUM
EXPRESS SERIES – ALL ORAL CARE FOAMS 2 IN 1
SPLAT
MOUTHWASHES
INNOVA
–
GENTLE ENAMEL WHITENING,
INTENSIVE ENAMEL
RESTORATION
ALL SPLAT MOUTHWASHES
ENAMEL RESTORATION AND
GUM HEALTH, LIQUID ENAMEL ,
ABRASIVE FREE TOOTHPASTE
INEY DREAM, WIND, MAGIC, NIGHT,
SILENCE
SNOW-FOAM

15. INGREDIENT PROBLEM SPLAT SOLUTION
AGGRESSIVE ABRASIVES ENAMEL DAMAGE,
HGIH TEETH SENSITIVITY
SAFE WHITENING SYSTEM SP.WHITE
SYSTEM® (PROFESSIONAL SERIES)
CHLORHEXIDINE AND
TRICLOSAN
ORAL CAVITY DYSBACTERIOSIS SAFE ANTIBACTERIAL AGENT BIOSOL
SODIUM LAURYL
SULFATE
MUCOSAL DRYNESS SOFT FOAM-FORMING INGREDIENT
SODIUM LAUROYL SARCOSINATE
SACCHARINATE SYNTHETIC SWEETENER XYLITOL, MANNITOL, STEVIA EXTRACT,
AND SUCRALOSE
SPLAT PRODUCTS ARE FREE FROM

16. 8 FLAVORS
SWISS MINT
ICE RASBERRY
SPICY GINGER
MEDITERRANEAN
BERGAMOT
ORGANIC ALOE & TEA
TREE
LAVENDER
BOURBON VANILLA
MAXIMUM

17. PROFESSIONAL SERIES
Oral care products for everyday use include 11 toothpastes, 5 mouthwashes, 5
dental flosses, and 6 manual toothbrushes.
 Unique formulations for effective treatment of various oral cavity needs -
each product is specifically aimed at a certain oral care problem.
 Products are free from substances potentially harmful for human health and
planet ecology: saccharinate, sodium lauryl sulfate, triclosan, chlorhexidine,
chalk, aluminum lactate and petroleum products.
Below are TOP-5 SPLAT Professional sellers

18. Onset of tooth decay occurs in interdental spaces
DENTAL FLOSSES are intended for thorough elimination of food residues from interdental
spaces. Daily use of dental flosses helps to prevent the development of dental plaque, foul
breath, gum diseases and cavities development, ensuring complete teeth cleaning on every side.
Made in Italy
DENTAL FLOSSES
[PROFESSIONAL SERIES]

19. Made in Germany
DESIGN OF TOOTHBRUSHES was developed following KOL dentists’ recommendations.
Minimalistic design is focused at efficacy, ergonomics and convenience of use.
Toothbrushes’ handle shape, heads’ length and bending angle are designed for use of the
toothbrush with maximal comfort.
[PROFESSIONAL SERIES]
INNOVATIVE TOOTHBRUSHES

20. 14 toothpastes - 14 unique stories
SPECIAL SERIES
Innovative SPECIAL series toothpastes were
created by SPLAT R&D for those who feel active,
modern and open to experimenting,
who live their lives to the fullest and take care of
their health.
Uniqueness of SPECIAL series products comes with
emotionality of the packaging and products, with
each product created after accumulating and
realizing ideas and desires of our consumers.
Exclusive ingredients in active concentrations
delivered from 80 countries promote the very
effective solutions for minimum time.
MAKING YOUR TEETH HEALTHY AND DREAMS
COME TRUE

21. 98% NATURAL
Safe for accidential swallowing.
Unique innovative series of products for kids targeting tooth decay and providing enamel
strengthening.
Revolutionary formulations and clinically proven efficacy.
Milk enzymes, licorice extract and Hydroxiopatite.
Oral care since the very first tooth.
JUNIOR SERIES

22. [JUNIOR SERIES]
CARE OF THE FUTURE –
SERIES OF ORAL CARE PRODUCTS
FOR CHILDREN OF EVERY AGE Up to 98% NATURAL
Series of toothpastes, oral care foams (with Calcium or Fluoride) and toothbrushes for children of every age:
0 to 4 and 3 to 8.
JUICY series is a completely new approach to understanding products of daily oral care – for kids from 0 to 99.
JUNIOR MAGIC FOAMS with Calcium or Fluorine and 4 antibacterial toothbrushes.

23. IDEA ∙ QUALITY ∙ RESULT