Oracle Mobile Solution Overview

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
오라클 모바일 전략 및 솔루션
Oracle Mobile Cloud Service / Intelligent Bot
Mee-Nam Lee
Master Principal Sales Consultant
Oracle Cloud Platform / aPaaS

Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied
upon in making purchasing decisions. The development, release, and timing of any
features or functionality described for Oracle’s products remains at the sole discretion of
Oracle.
2

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 3
We are no longer in a
mobile first world,
we are in a mobile
only world."
Larry Page
CEO & Co-Founder
Google
“

2017년 까지, 오늘날 사용하고 있는 기업용 모바일
앱의 50% 이상이 완전히 재개발되고, 대체될
것입니다. Source: Gartner
Build BETTER Apps FASTER
60%
Apps are never
downloaded
1 in 4
Discarded after
one use.
2/3
Less than 1000
downloads first year

Build BETTER Apps FASTER
User Experience
Use the Device
Offload to Services Context
Analytics
Design & Simplicity API First
Rapid App Dev
Openness Dev Lifecycle
Automation
Mobile Services

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
LET THE
APP DEVELOPER
FOCUS ON
DESIGN AND
CREATIVITY
6
LET THE BACKEND
DEVELOPER FOCUS
ON MOBILE FIRST
APIS AND LIFE CYCLE
LET THE BUSINESS FOCUS
ON AGILITY AND ENGAGEMENT

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Source: Gartner 2016
2020년까지 기업의 ¾ 이상이 디지털
비즈니스 변환 전략을 가속화하기 위해
적어도 하나의 모바일 앱 개발 플랫폼
(madp)을 보유하게 될 것입니다.
7

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 8
Packaged Mobile Apps Partner Built Mobile AppsCustom Mobile Apps
개발 (ANY IDE, 용이성) 통합 (API FIRST-표준/품질)
분석 (ROI, CONVERSION RATE) 보안 (편의성 유지)
관리 (거버넌스, 사용자)
Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
클라우드 기반 모바일 서비스 통합 개발 플랫폼 지원
오라클 모바일 전략: 기업 모바일 단순화

Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 9
Leader!
The Forrester Wave: Mobile
Development Platforms, Q4 2016
Gartner Magic Quadrant, Mobile App
Development Platforms, Q2 2017
Gartner Magic Quadrant: Mobile
App Development Platforms, Q2 2017
…Time to Sell More Oracle Mobile!

How to Build a Mobile App…
Let’s start with a simple
Mobile App – an HR App
10

Build Composite Mobile Apps with Micro Services
Mobile-FirstPush Notification
Sync Offline
Analytics
Storage
Location Based Services
Social Networks
Twitter, Facebook, LinkedIn
Social Intranet Conversation
Micro-Service
SAP On premise
Micro-Service
Location Service
Google Web
Micro-Service
Core HR, PeopleSoft
Micro-Service
Talent Management
Taleo Cloud
Micro-Service
Core HR
Micro-Service
Talent Management
Taleo Cloud
Micro-Service
11

직면하는 문제들

최적의 해결책

Building Good Mobile Apps is Hard, Expensive and Slow
IntegrationClient Dev
Tools
Security
Monitor
& Analyze
Mobile
Services
Multiple
Environments

One Stop Shop of Mobile Services
Out of the box mobile services
– Solve common mobile requirements
– Prebuilt, tested, optimized
Or build your own custom services
– Implement your own flexible services
– Backed by enterprise grade connectors
15Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Mobile Cloud
Service
Security & User
Management
Push
Notifications
Storage /
Database
Data Offline
& Sync
Diagnostics &
Analytics
Location
Based Services
Integration &
Connectors
Custom
Node APIs
App
Policies
Lifecycle
Management

Oracle Mobile Cloud Service
Oracle Cloud
Cloud/Internet
On-Premise
Mobile Client SDKs
Custom APIsMobile Backend Connectors
REST APIs
Diagnostics Analytics Lifecycle
Node
JavaScript SDK
Oracle MAF Utility
Platform APIs
Notifications User Services Storage Database Data Offline App Policies

Integration
Cloud ServiceSOAP
• 클라우드 및 사내 시스
템에 존재하는 원격의
REST API 호출
• 리소스의 URL 기반
• 클라우드 또는 사내 시
스템에서 제공하는 원격
SOAP API 호출
• 서비스의 WSDL 기반
• XML 데이터를 JSON 으로
자동 변환
• SaaS 어댑터 제공
– Oracle Sales, RightNow,
Marketing (Eloqua) Clouds,
HCM, SalesForce, REST &
SOAP (more to come)
• Prebuilt & recommended
integrations
• On-premise agent
커넥터 유형
REST

Mobile
Backend
Mobile
App ConnectorsCustom API
Nodehttp://rest/api
External
Services
ImplementationInterface
모바일 앱 개발자
백엔드 API 개발자
Defines Interface
REST API
Mock data
Defines Implementation
Node.js code
Connectors
모바일 앱 개발자와 백엔드 API 개발자가 동시에 개발할 수 있음
필요에 따라서 한 개발자가 전담할 수 있음

Mobile Backend
API
API
API
API
API
REST
SDK
모바일 백엔드(Mobile Backend) 개요
• Gateway
• 인증 & 권한
• API 그룹화
• REST나 Mobile SDK를 통한 접근
• 상세 구현 내역을 노출하지 않음
• 모바일 앱에서 하나 이상의 모바
일 백엔드를 사용할 수 있음
• Versioned, deployed, managed

Oracle Cloud
Cloud/Internet
On-Premise
Mobile Client SDKs
REST APIs
Node
Platform APIs
Oracle MAF Utility
JavaScript SDK

Mobile Client Agnostic
All popular mobile & web platforms
– Oracle does not dictate your choice
– SDKs provide productivity boosters
Future proof
– All services are REST services
– Any platform can consume these
24Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Mobile Cloud
Service
iOS
Android
Windows
JavaScript
CordovaSencha
Oracle MAF
Oracle JET
Xamarin
Oracle MAX

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Oracle Mobile Cloud Platform
25
MOBILE CLOUD
SERVICE
Enterprise Grade MBaaS
Mobile API Catalog, Security,
Services, Analytics
JAVASCRIPT EXTENSION
TOOLKIT (JET)
Cross Platform Development
Write Once - Run on iOS / Android
MOBILE APPLICATION
ACCELERATOR
No Code Mobile
Application Composer

Oracle JavaScript Extension Toolkit (JET) – Open Source!
• 완벽한 JavaScript 개발 툴킷
• 풍부한 UI 구성 요소 세트 - Alta UI
테마, 데이터 시각화에 중점
• 모듈 형 아키텍처 - 공통 모델, SPA
용 고급 라우팅
• 기업용 - 접근성, 보안, 국제화,
오프라인 동기화, MCS ready
http://oraclejet.org
26

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Codeless Tool for the Business Analyst
27
Mobile Application Accelerator (MAX)
Switch to Demo
BROWSER BASED DEVELOPMENT
NO CODING REQUIRED
EASILY MAP TO BUSINESS SERVICES
PREVIEW APP IN LINE
EDIT, TEST, AND PUBLISH FROM
BROWSER
……
…….
…..
……..
I can build mobile apps
with Oracle MAX!
BUSINESS
STAKEHOLDER

Oracle Cloud
Cloud/Internet
On-Premise
Mobile Client SDKs
Platform APIs
REST APIs
Node
JavaScript SDK
Oracle MAF Utility

– 모바일 앱 테스트
– 특정 모바일 백엔드(MBE) 담당
– 커스텀 코드 디버깅
– 커넥터 호출 디버깅
– 모든 모바일 백엔드(MBE) 담당
– 모니터링
• Application health
• SLA
• Throughput
• Performance
– 실패한 요청들을 해결
로깅 및 진단
서비스 개발자
＂모바일 앱에서 필요한 백엔드
서비스 코드를 구현함."
모바일 클라우드 관리자
＂모바일 클라우드 환경과 사용
자들을 관리함."

로깅 및 진단 정보 필터링
• 관련 정보 조회
– 특정 API 관련된 모든 요청 (Request Correlation ID)
– 모바일 앱 세션과 관련된 정보(Oracle-Mobile-DIAGNOSTIC-SESSION-ID)
– 특정 디바이스와 관련된 로그 메시지 (Oracle-Mobile-DEVICE-ID)
– 특정 사용자와 관련된 로그 메시지

What Next?

The way We Use Mobile is Changing…
OR
From This This This
TO

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
The next killer apps will be bots
– Backed by intelligence
Bot이 모바일 앱을 대체하기 시작할
것이고, 더 이상 앱을 찾고, 앱을
다운로드하거나, 앱을
업데이트하거나 앱을 관리하지
않아도 될 것이다.
Source: Gartner 2016

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
What’s Next: Intelligent Bots Cloud Service
Contextual conversations with Virtual
Intelligent Assistant (ChatBots)
Integration with Facebook Messenger,
Slack, Others
No-code Designer for building
conversations quickly

Conversational Commerce I've a new
role & I need
new
business
cards.
Lara Enderson
Sales
Would you like to make any
other changes to your card?
Place order
Ship to: 500 ACME Street
Redwood Beach CA 94011
Ship to this address
You got it! Here's the updated
version for your review.
Lara Enderson
Sales Director
500 ACME Parkway
Redwood Beach
California 94011
phone
mobile
lara@acme.com
acme.com
+1.123.123.1234
+1.123.123.1234
Hmm. Checked with the HCM
system. It looks like your title
has changed since your last
order. Would you like your
updated title on your new
cards?
You got it! Here's the updated
version for your review.
Lara Enderson
Sales Manager
500 ACME Parkway
Redwood Beach
California 94011
phone
mobile
lara@acme.com
acme.com
+1.123.123.1234
+1.123.123.1234
Yes No
Hi Lara: How can I help
you today?
Reorder cards
Sure thing! Let me pull up the
template from your last order.
Here's the card from your
last order.
Lara Enderson
Sales Manager
500 ACME Parkway
Redwood Beach
California 94011
phone
mobile
lara@acme.com
acme.com
+1.123.123.1234
+1.123.123.1234
How about this?

Oracle Mobile Momentum Skyrockets

Manchester Airport
The largest UK-owned airport operator and over 48 million passengers
move through its five airports each year
Challenge
Improve the pre-flight & post-flight passenger experience
Introducing the Beacon-ised Airport
Improving the Passenger Experience
Measuring foot-fall analysis, linger time and interest
Context aware offers and day of travel communication channel
A New Passenger Experience
Geo-location and behavioral based targeting
Tracking of real-time customer service
Oracle Solution
Oracle Mobile Cloud Service, Oracle Marketing Cloud
Estimote
41

Improved Customer Experience
and Engagement with Mobile
Sales Solution
• Mobile Cloud Service to quickly deliver
mobile sales applications crossing their end-
to-end sales business.
• Improved customer engagement as well as
knowledge of the customer
• Removed the need for human integration
between ERP, CRM, etc.. Transaction time
reduced to 10 seconds, from 3 minutes.
• Delivery time of new feature or changes to
the entire sales team reduced by half.
18x fasterto complete a business
transaction process from
3 minutes to 10 seconds
50%Reduction in man-hours
for new feature release
or change

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal 43
Convenience Parking and
Mobile Customer Engagement
• Cutting edge mobile platform based on
Mobile Cloud + MAF to make easier to
pay for public parking, find & reserve
parking spots, recharge credits & deliver
targeted promotions
• App users can be notified when the
parking time is about to expire, with the
option to extend if allowable time wasn’t
exhausted.
• 3,000 downloads per week
new online
customers in 2
months
150k
160%
Increased iWallet
recharges by over

Building Closer Ties with
300,000 Members
• Fast-shifting consumer demands, blurring
online and offline channels requires new
way to engage
• Ability for customers to better manage
their medications and history or
notification when prescription is ready
• Employee access to the same mobile app
to improve their productivity
44
5x
Productivity
Gain

Mobile Productivity for Sales
Agents
• Deploying mobile app for 5,000+ sales
agents
• Can submit loan applications for their
customers using mobile phones or
tablets anytime, anywhere
• Hybrid application available on
multiple mobile OS
Live in Only
2
Months
Accelerated
Customer
Acquisition
Process

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
For More Information
Build
BETTER
Apps
FASTER
Try: Cloud.Oracle.com/Mobile
Visit: blogs.oracle.com/mobile
Follow: @OracleMobile
Learn: Youtube.com/OracleMobilePlatform
Join: https://www.Linkedin.com/groups/6707013

Oracle Mobile Solution Overview

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