Oracle MAF and Oracle Mobile Cloud can accelerate mobile app development by reducing development timelines. Oracle MAF is Oracle's mobile application development framework that allows developing both iOS and Android apps from a single codebase. It uses standard technologies like HTML5, CSS3, and JavaScript. Oracle Mobile Cloud provides pre-built cloud API connectors, push notifications, and other services to simplify backend development. It also offers identity management. The Mobile Application Accelerator allows business users to develop mobile apps visually without coding. Together, Oracle MAF and Mobile Cloud can help meet aggressive timelines while maintaining security and features.

1. How Oracle MAF & Oracle Mobile Cloud
can Accelerate Mobile App Development
A RapidValue Solutions Whitepaper

2. 02©RapidValue Solutions
Contents
Executive Summary................................................................................................................
Oracle Mobile Application Framework (MAF):
The Complete Development Framework from Oracle Mobile Suite...............................................
How to Mobilize Your Oracle ERP Modules using eQuipMeTM
Oracle Mobile Framework...............
Primary Components....................................................................................................
Key Benefits of eQuipMeTM
Oracle Mobile Framework.....................................................
eQuipMeTM
Oracle Mobile Application Suite.....................................................................
The Next Leap : Oracle Mobile Cloud Service (MCS)..................................................................
Siphon the Complex Backend Requirements and Functionalities using Oracle MCS............
Simplify Enterprise Integration using Oracle MCS Connectors........................................
Simplified Security and Identity Management Services...................................................
Mobile Application Accelerator (MAX) – Power to Develop Mobile Apps for Functional Users...
Conclusion: The Way Ahead....................................................................................................
About RapidValue...................................................................................................................
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3. Executive Summary
Oracle Mobile Application Framework (MAF):
The Complete Development Framework from Oracle
Mobile Suite
Mobile application development is getting competitive with lots of new products and platforms. What
makes it more competitive is that the client stresses on aggressive timelines. Most of the customers
expect their mobile application to come live in weeks rather than months, as they know that delay of
each day means their competitor will be catching up. Therefore, the customers would prefer a rapid
mobile application development, which, at same time, do not compromise on security and features. And
hence, the mobile solution vendors and developers are looking for ways to accelerate the mobile
application design and development to meet the aggressive timelines.
This paper explains how Oracle MAF and Oracle Mobile Cloud Service, the two latest Oracle
technologies, help in accelerating mobile application development. It focuses on how RapidValue has
implemented mobile applications using the Oracle Mobile Application Framework (MAF).
03©RapidValue Solutions
When it comes to mobilizing enterprise systems, there are several factors or challenges that need to be
addressed. Mobile development technologies, existing enterprise security, leveraging existing skills,
BYOD, integration concerns and performance are few to mention. Addressing all these, using different
pieces make the entire mobile solution framework difficult. This is where the Oracle Mobile Suite
provides an end-to-end platform for enterprise mobility.
Oracle MAF is Oracle’s hybrid mobile application development framework that can be used to develop
both iOS and Android apps with a single source code. MAF is Oracle’s strategic mobile application
development platform.
MAF uses the standard based technologies like HTML5, CSS3, Java and JavaScript for application
development. Java forms the core of business logic. Thus, it is easier for the developers to adapt to
Oracle MAF using the existing skill set.
Oracle MAF has a MVC framework and uses declarative components for User Interface development.
This increases the developers’ productivity. Oracle’s MAF assists in accessing device features like
camera, contacts, GPS etc. using inbuilt Cordova Plugin. MAF is available as a plugin for both
JDeveloper 12.1.3 and Eclipse IDEs. MAF also supports development of applications that can work in
offline mode. Using local SQLite database, the mobile app can work in offline mode by accessing data
from the encrypted local database. Another feature of Offline functionality is ability to store user
credentials in SQLite database in encrypted manner in order to enable offline authentication to
enterprise applications.

4. How to Mobilize Your Oracle ERP Modules using
eQuipMe Oracle Mobile Framework
RapidValue’s eQuipMeTM
Oracle Mobile Framework comprises over 200 ‘Pre-Built’ modules, Built-in
connectors, and over 30 ‘Pre-built’ mobile applications developed, using Oracle MAF, Native and
Cross-platform technologies.
eQuipMeTM
mobile applications includes seeded and custom Oracle APIs for specific mobile
application functionality. The Oracle Integration Repository or Integrated SOA gateway is used
for publishing the Oracle EBS PL/SQL packages and generating the web services for external
communication. The eQuipMeTM
connectors forms the core of the integration initiation from
Oracle EBS to mobile.
Primary Components
Pre-built eQuipMeTM
Oracle Connectors
Oracle Mobile Integration Components
04©RapidValue Solutions
Native Mobile App
OAM Service
Oracle Identity
Management (OIM)
Oracle Connectors
Oracle Mobile Integration &
Security Suite Mobile Applications
SOAP
ERP
DATABASE
HTTP/
SOAP/
REST
Cross-Platform
Mobile App
Oracle
Service Bus
BAM
Business
Rules
BPEL
Adapters
Human Tasks
Oracle Directory
Services (OID)
Oracle
Mobile
&
Social
Server
Oracle MAF
Field Service
Order Management
Expense Management
Procurement
HRMS
Approvals
Inventory
HRMS
Field Service
Order Management
Procurement
Expense Management
Inventory
Approvals
Oracle FMW and SOA is the integration technology middleware, recommended by Oracle for
robust integration with third-party systems and mobile devices. Mobile applications
communicate with enterprise systems using web-services. One of the major advantages of
using Oracle Mobile Platform is that it enables to extend backend data to a preferred format for
communication with mobile applications using standard FMW technologies. Oracle SOA Suite
and OSB components can be used for generating webservices from enterprise systems and
creating RESTful APIs which is more mobile friendly. The SOA suite also enables web service
orchestration for complex web services and multi-system integration. The OSB is a powerful tool
for service mediation and transformation.
TM

5. Seamless Integration - With pre-built components and in-built connectors, ready framework
enables rapid mobile enablement of your Oracle backend systems.
Quicker Time to Market - Reduces the development life cycle by using pre-built components
for individual modules and modularized designs. This enables your business to market quickly
and helps to gain a competitive advantage.
Protects Current Enterprise Technologies - Extends current enterprise security policies
and leverages existing Java/HTML/JS skill sets using Oracle Mobile Suite.
Multi-Device Accessibility - The mobile app, to access data from your ERPs, can be built
using any of the technology options – Mobile Web, Native application, Hybrid application or
Oracle MAF. Therefore, the staff gets access to remote data on any of the devices.
Lower TCO - Achieve reduced TCO by having lower procurement, implementation and
operational cost. Choose your preferred mobile platform technology, implement mobile security
and MDM/MAM functionality from the same solution provider.
Customized Solution - Your ERP modules and mobile application can be customized as per
your business requirements, without the need to make any changes to your core enterprise
systems.
Key Benefits of eQuipMeTM
Oracle Mobile Framework
05©RapidValue Solutions
Oracle Mobile Security Components
Oracle Mobile Security components help the organizations to enable Mobile application security
and also leverage the enterprise security strategy without making changes in existing security
infrastructure. Oracle Access Manager (OAM) components and Oracle Identity manager (OIM)
provides mechanism for extending the corporate role based authentications, authorizations and
security policies to mobile applications. OIM can be used to integrate with Active Directory and
Single Sign On (SSO), if an enterprise wishes to do so. Also, most of the enterprises want to
isolate the corporate infrastructure from outside and Oracle API gateway provides a DMZ which
controls how corporate systems and applications are exposed outside to mobile and cloud. In
addition, the Oracle Mobile Development framework provides feature-wise and user role
based security.
eQuipMeTM
Mobile Applications
The mobile applications are developed using Oracle Mobile Application Framework (MAF)
Cross-platform technology for running in iOS and Android mobiles The mobile applications are
completely modularized and can be integrated with Oracle ERP (Oracle E-Business Suite, JDE,
People soft ); as well as legacy systems. The modularized design helps in re-usability of the
components for faster development. One major advantage is that the mobile applications can
be customized to fit in the enhancements.

6. Some of the mobile applications built by RapidValue using the Oracle Mobile Platform are:
RapidValue’s FSM is a ready-to-run mobile application that integrates with your existing IT systems, to
extend field service processes and deliver optimized workflows across mobile channels. The application
allows field service technicians to view daily tasks lists, schedule customer appointments, view
customer/ product & service details, real-time reporting of charges, optimize customer visits, based on
location through maps, etc., while on the move.
eQuipMeTM
Oracle Mobile Application Suite
Field Service Management
06©RapidValue Solutions
Oracle MAF enabled us to extend Oracle EBS and other enterprise systems to mobile by
delivering the mobile applications to Android and iOS phones, using cross-platform development
framework. The declarative development components, built in security, code re-usability and
quick integration frameworks helped us to accelerate the mobile application development. Now,
we are going to the next level by leveraging the Oracle Mobile Cloud Services which siphons off
the backend functionality coding, thereby, further accelerating the mobile development.
– Abhijit Ramachandran, Product Manager, RapidValue Solutions

7. RapidValue’s HRMS application integrates with your existing HR systems, enabling employees to access
and update key HR data from anywhere, anytime. The application allows employees to create a profile
and manage information like education, competency details, job history, access employee directory,
upload files, view & download paystubs and manage leaves. The mobile application also allows managers
to approve leave requests, view team calendar and access other useful data of the employees.
HRMS Mobile Application
07©RapidValue Solutions

8. RapidValue's Approval mobile application allows users to manage approvals for sales orders, invoices,
leave requests, purchase orders, purchase requisitions, view approval history etc. This application
enables business approvals, anytime, from any device, facilitating faster decision making for the CXOs
and senior executives. Thus, the staff productivity becomes better.
Approval Management Mobile Application
08©RapidValue Solutions

9. RapidValue's procurement mobile application helps to streamline your workflow and business
processes. The procurement management application enables users to create and view PO, manage
purchase requisitions, check order status, add line items, view receipts etc., from anywhere, and in a
secure manner.
Procurement Management Mobile Application
09©RapidValue Solutions

10. RapidValue’s Order management application allows sales executives to create sales orders, view
customer details, calculate the pricing and quotations, check status of order and work in the pipeline,
access inventory availability, generate invoices etc. This application aids the sales executives in closing
sales deals quickly.
Order Management Mobile Application
10©RapidValue Solutions

11. The Inventory & PO receipt management application ensures that the store managers (in retail) and
enterprises are well aware of the status of the goods that are being obtained and also, which are being
sold/ shipped. The application has various privileges which have been allotted to each of the users. The
users can access PO, Line items, create and place orders, scan barcodes, check order status, look up
for SKU’s etc.
Inventory Management Mobile Application
11©RapidValue Solutions

12. The expense management application helps employees, who are travelling and not often near their
desktop, to submit travel related expenses for reimbursements through the mobile. The employees can
also scan and upload receipts and documents from the mobile application. It also facilitates the
managers to approve the expense report, using the mobile application.
Expense Management Mobile Application
12©RapidValue Solutions

13. The Next Leap : Oracle Mobile Cloud Service (MCS)
Oracle Mobile Cloud Service provides features and capabilities that make mobile application
development simpler and faster. It focuses to do away with the technicalities of mobile app
development, which means even a business functional user can develop basic mobile applications.
What it means for a developer is that he can concentrate more on the coding part rather than the
operational and deployment tasks. There are many platforms or solutions which enable this in the
market by different names like Mobile Backend as a Service (MBaaS) or Mobile Enterprise Application
Platform (MEAP). Oracle Mobile Cloud Service provides methods to simplify the enterprise mobile
application development, using its strategic Mobile cloud components. Mobile Cloud Services provides
an ‘Accelerator platform’ which reduces the mobile application time frame by providing out of the box
back end functionalities (like Push Notification), provides enterprise scale API connectors for secure
integration to backend systems and easy to deploy mobile security.
If you ask an enterprise mobile application developer, they will say that almost 50% of their efforts are
spent on developing and deploying backend functionalities. An Oracle mobile developer will be coming
across several backend requirements like Push Notifications, Offline data sync, User and Device
Management, Enterprise integration etc. Oracle MCS has implemented various Mobile Application
development accelerator features, listed below, in order to reduce the complexities of coding
backend functions.
Oracle Mobile Cloud Services provide an API catalog which consists of pre-built cloud API connectors
for major enterprise systems like Oracle E-Business Suite, JD Edwards, Sales force, SAP etc. And also
exposes the APIs developed by service providers in the API catalog. In fact, it exposes the APIs to
leverage the out-of-the-box connectors to access the enterprise backend. It also facilitates simple
generation of APIs, if pre-built APIs do not exist. It provides a web interface for the API development
team to configure and create APIs by providing cloud based connectors to access the enterprise
backend system and expose the underlying business objects and tables for API creation. The API is,
then, coupled with an OAuth security token. MCS also provides facility to test the APIs, using the MCS
test screen and real-time data from the backend, or using mock up data, in case real APIs are not in
production.
Oracle MCS helps mobile developers to secure APIs and services, using OAuth security tokens, which are
returned after successful authentications to a system. The security token is embedded in the APIs in the
API calls and are secured. MCS also provides Identity Management (IDM) services on the cloud and it
enables to extend the existing Identity management services and security policies to mobile applications.
Mobile services like Push Notifications and Messaging such as email, SMS, Voice mail
User Management and Device Management functionalities
Offline behavior and data sync
Siphon the Complex Backend Requirements and Functionalities using
Oracle MCS
Simplify Enterprise Integration using Oracle MCS Connectors
Simplified Security and Identity Management Services
13©RapidValue Solutions

14. Conclusion: The Way Ahead
Oracle MCS includes Mobile Application Accelerator which accelerates the Mobile application
development. MAX is a cloud based service that provides mobile application development capabilities to
business users and functional users, with no development experience. It provides a web-based UI for
functional users to develop a MAF based application using pre-built components. These components
are available Out-of-the-box as pre-built templates or developed by MAF developers. The mobile apps
can be developed using any web browser, without the need to install any mobile development
environments or IDEs. The developers can see an instant preview, without the need to deploy the
application. It largely simplifies and speeds up mobile application development; and what is
commendable is that any mobile application developed using MAX can be extended using Oracle MAF
for any enhancements.
Oracle MAF is Oracle’s strategic platform for cross-platform mobile application development. MAF can
be used to develop iOS and Android mobile, as well as tablet applications using a single source code.
The declarative components and quick integration mechanisms help developers to quickly develop
mobile applications. The development framework along with Oracle Mobile Service Integration and
Oracle Mobile Security provides a comprehensive mobile suite for extending enterprise systems to
mobile, without compromising on security. Enterprises can extend their corporate security strategy
using the Oracle Mobile Suite.
Furthermore, with the launch of Oracle Mobile Cloud Service and Mobile Application Accelerator
empower the developers and business users to rapidly create mobile applications. It eliminates several
complexities of backend functionalities and the developer can concentrate more on client application
development and coding. It provides enhanced security and enterprise integration by simplified Oracle
Mobile Cloud Services. Using Oracle MCS, the mobile application vendors can reduce the turnaround
time and improve the productivity and customer satisfaction.
Mobile Application Accelerator (MAX) – Power to Develop Mobile Apps
for Functional Users
14©RapidValue Solutions
If you need more information, you can please write to the authors, Abhijit Ramachandran,
Product Manager - Oracle Solutions at abhijitrc@rapidvaluesolutions.com and Kavyanidhi
Narayan, Director - Marketing at kavyanidhin@rapidvaluesolutions.com
RapidValue has a team of domain experts and mobility consultants to help you build innovative
and comprehensive mobile applications for your enterprise. If you need guidance on building
your first mobile application, please write to contactus@rapidvaluesolutions.com, we’ll be
happy to hear from you.

15. About RapidValue
A global leader in digital transformation for enterprise providing end-to-end mobility,
omni-channel, IoT and cloud solutions. Armed with a large team of experts in
consulting, UX design, application development, integration and testing, along with
experience delivering projects worldwide, in mobility and cloud, we offer a wide range
of services across industry verticals. We deliver services to the world’s top brands,
fortune 1000 companies, Multinational companies and emerging start-ups. We have
www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog
+1 877.643.1850 contactus@rapidvaluesolutions.com
January 2015
offices in the United States, the United Kingdom and India.