Oracle 12c introduces new information lifecycle management (ILM) capabilities including a heat map to classify data access patterns, automatic data optimization (ADO) policies to automate data compression and movement over time, and storage tiering. The heat map provides fine-grained I/O statistics to identify hot, warm, and cold data. ADO policies can be defined using SQL to compress and tier data based on time or access thresholds. The ILM features are application transparent and aim to reduce storage costs over the data lifecycle.