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Sharing Data with Snowflake
Large organizations have short lives
52%The Only Choice:
Adapt or Perish
Companies have
disappeared since 2000
3© 2017 Snowflake Computing Inc. All Rights Reserved.
To thrive, companies must channel valuable resources
Natural Resources
Oil Coal Gold Diamonds
Data
Last
Century’s
Ecosystem
This
Century’s
Ecosystem
4© 2017 Snowflake Computing Inc. All Rights Reserved.
CRMPOS ERP
Organizations are making huge investments in data resources
HR
5© 2017 Snowflake Computing Inc. All Rights Reserved.
And share data with business partners
But need to go beyond their own walls
CRMPOS ERP
To enrich their data with external data
APPLICATIONSRESEARCH WEATHERIOTWEB MOBILE
HR
6© 2017 Snowflake Computing Inc. All Rights Reserved.
Leading organizations are sharing data
Media company uses
viewing data to analyze
value of content
SaaS company shares
data with business
customers to enable
deeper analytics
Travel agency uses
weather data for better
understanding of
pricing dynamics
Retailer shares data
with logistics partners to
optimize supply chain
Health care services
company shares data with
insurers and providers to
improve care
Advertising platform
shares impression and
conversion data with
advertisers
Trucking company
uses data from IoT
partner to optimize fleet
routing
7© 2017 Snowflake Computing Inc. All Rights Reserved.
But sharing data is complex, costly, and inefficient
Sharing data
Cumbersome data
preparation
Security headaches
Inefficiency
Limited governance
Using shared data
Significant infrastructure
Complex process to
reconstruct data
Data rapidly out of date
Fragile solution
Data
Sharing
There is a better way: Snowflake Data Sharing
Instant, secure, easy, powerful way to share live data
Share data without
moving or copying
Without complex
reconstruction
In a secure, governed,
resilient environment
With full data
warehouse capabilities
Available to all Snowflake customers at no additional cost
9© 2017 Snowflake Computing Inc. All Rights Reserved.
Snowflake Data Sharing
Tables
and
Views
Database
Data share outbound Data share inbound
Data Provider Account Data Consumer Account
Database
10© 2017 Snowflake Computing Inc. All Rights Reserved.
Uniquely possible with Snowflake
Separation of compute and
storage
One copy of live data shared
with unlimited users
Secure management
Metadata and security
services make sharing
fast & secure
Unlimited scalability
Compelling performance,
regardless of data volume,
workload, or concurrency
Data ConsumersData Providers
11© 2017 Snowflake Computing Inc. All Rights Reserved.
Snowflake Data Sharing
Data
partitions
Metadata
SELECT
privilege only
Metadata
Database Database
Data share outbound Data share inbound
Data Provider Account Data Consumer Account
12© 2017 Snowflake Computing Inc. All Rights Reserved.
Ways data sharing can be used
Monetize data assets
Create new revenue-generating
data products
Improve products & services
Deliver differentiated
capabilities that increase value
and customer satisfaction
Drive efficiencies
Improve coordination and
execution with business partners
Enable insights across data
silos
Share data siloed across business
units and regulatory requirements
13© 2017 Snowflake Computing Inc. All Rights Reserved.
Snowflake business model for Data Sharing
Data is owned by
the customer
(data provider)
Snowflake makes
money when
data consumers
run queries
Snowflake enables
data sharing and
provides service
analytics to
describe behavior
Customer chooses
the business
model they prefer
for their data
Snowflake does
not participate in
the customer’s
business
14© 2017 Snowflake Computing Inc. All Rights Reserved.
What customers are doing with Snowflake Data Sharing
Collects user interaction data
from mobile devices, shares
that data with application
providers
Gaming platform shares
game event data with game
providers
Shares job and job-seeker
information with third-party
service that provides updates
to job-seekers
Read on to see how to enable
Data Sharing at your organization.

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Data Sharing with Snowflake

  • 1. Sharing Data with Snowflake
  • 2. Large organizations have short lives 52%The Only Choice: Adapt or Perish Companies have disappeared since 2000
  • 3. 3© 2017 Snowflake Computing Inc. All Rights Reserved. To thrive, companies must channel valuable resources Natural Resources Oil Coal Gold Diamonds Data Last Century’s Ecosystem This Century’s Ecosystem
  • 4. 4© 2017 Snowflake Computing Inc. All Rights Reserved. CRMPOS ERP Organizations are making huge investments in data resources HR
  • 5. 5© 2017 Snowflake Computing Inc. All Rights Reserved. And share data with business partners But need to go beyond their own walls CRMPOS ERP To enrich their data with external data APPLICATIONSRESEARCH WEATHERIOTWEB MOBILE HR
  • 6. 6© 2017 Snowflake Computing Inc. All Rights Reserved. Leading organizations are sharing data Media company uses viewing data to analyze value of content SaaS company shares data with business customers to enable deeper analytics Travel agency uses weather data for better understanding of pricing dynamics Retailer shares data with logistics partners to optimize supply chain Health care services company shares data with insurers and providers to improve care Advertising platform shares impression and conversion data with advertisers Trucking company uses data from IoT partner to optimize fleet routing
  • 7. 7© 2017 Snowflake Computing Inc. All Rights Reserved. But sharing data is complex, costly, and inefficient Sharing data Cumbersome data preparation Security headaches Inefficiency Limited governance Using shared data Significant infrastructure Complex process to reconstruct data Data rapidly out of date Fragile solution
  • 8. Data Sharing There is a better way: Snowflake Data Sharing Instant, secure, easy, powerful way to share live data Share data without moving or copying Without complex reconstruction In a secure, governed, resilient environment With full data warehouse capabilities Available to all Snowflake customers at no additional cost
  • 9. 9© 2017 Snowflake Computing Inc. All Rights Reserved. Snowflake Data Sharing Tables and Views Database Data share outbound Data share inbound Data Provider Account Data Consumer Account Database
  • 10. 10© 2017 Snowflake Computing Inc. All Rights Reserved. Uniquely possible with Snowflake Separation of compute and storage One copy of live data shared with unlimited users Secure management Metadata and security services make sharing fast & secure Unlimited scalability Compelling performance, regardless of data volume, workload, or concurrency Data ConsumersData Providers
  • 11. 11© 2017 Snowflake Computing Inc. All Rights Reserved. Snowflake Data Sharing Data partitions Metadata SELECT privilege only Metadata Database Database Data share outbound Data share inbound Data Provider Account Data Consumer Account
  • 12. 12© 2017 Snowflake Computing Inc. All Rights Reserved. Ways data sharing can be used Monetize data assets Create new revenue-generating data products Improve products & services Deliver differentiated capabilities that increase value and customer satisfaction Drive efficiencies Improve coordination and execution with business partners Enable insights across data silos Share data siloed across business units and regulatory requirements
  • 13. 13© 2017 Snowflake Computing Inc. All Rights Reserved. Snowflake business model for Data Sharing Data is owned by the customer (data provider) Snowflake makes money when data consumers run queries Snowflake enables data sharing and provides service analytics to describe behavior Customer chooses the business model they prefer for their data Snowflake does not participate in the customer’s business
  • 14. 14© 2017 Snowflake Computing Inc. All Rights Reserved. What customers are doing with Snowflake Data Sharing Collects user interaction data from mobile devices, shares that data with application providers Gaming platform shares game event data with game providers Shares job and job-seeker information with third-party service that provides updates to job-seekers
  • 15.
  • 16. Read on to see how to enable Data Sharing at your organization.

Editor's Notes

  1. One provider could be sharing with dozens of consumers
  2. DIRECT access to database objects Access to LIVE Data ANALYTICS on shared data
  3. DIRECT access to database objects Access to LIVE Data ANALYTICS on shared data
  4. Data is owned by the customer (data provider) Customer chooses the business model they prefer for their data Snowflake does not participate in the customer’s business Snowflake enables data sharing and provides service analytics to describe behavior Snowflake makes money when data consumers run queries
  5. Who in turn could be consuming data from multiple other providers, and sharing their own data as well. Like I was saying, the potential isn’t one share, but dozens, hundreds, millions of shares… a constellation of data built exactly for you. The only question is, what will your data constellation look like? -----LIVE DEMO----