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1 welcome and keynote storage strategies for the new normal

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1 welcome and keynote storage strategies for the new normal

  1. 1. 1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  2. 2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  3. 3. <Insert Picture Here> Oracle’s Storage Innovations Summit Storage Strategies for the New Normal Amit Malhotra Senior Director Storage Sales, Asia Pacific & Japan
  4. 4. 4 KEY MANAGEMENT SAN FLASH TRIPLE-RAID PARITY QoS COMPRESSION HYBRID STORAGE POOLS STORAGE INNOVATION LTO DRAM THIN PROVISIONING FLASH CACHE SNAP MANAGEMENT UTILITY Copyright © 2013, Oracle and/or its affiliates. All rights reserved. NAS SNAPSHOTS DATA DEDUPLICATION DTRACE ANALYTICS T10000 TAPE VIRTUAL TAPE UNIFIED STORAGE STORAGE ARCHIVE MANAGER LTFS AUTO-TIERING SOLID STATE DISK
  5. 5. Customers are Being Inundated Dealing with Vendor-generated Buzzwords Everyday  Software Defined Everything  Clouds / XaaS  Flash / SSD  Big Data / Analytics ? ?  Social Everything  Mobility / BYOD  Virtualize Everything  The Consumerization of IT 5 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. ? ? ?
  6. 6. And Data is Growing Exponentially While IT Professionals Grow at 1.5X 50X Data Growth Data Managed Growth 1.5X IT Professional 2010 20112012 Population 2013 2014 2015 Growth 2016 2017 2018 2019 Source: IDC’s Digital Universe Study, Dec 2012 6 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2020
  7. 7. Storage Systems Have Not Kept Up  Lack any real application awareness  Applications have diverging requirements – Faster storage performance – Greater flexibility – Variable data protection – Dynamic changing performance 7 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  8. 8. Which Path to Choose? To be an innovator? – OR– To be an integrator?  Storage Engineered with Apps  Industry-Hardened Architectures  Storage Workarounds  Enterprise-Grade Cloud Services 8  Do-It-Yourself Storage  Random Cloud Tools Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  9. 9. Do-It-Yourself Storage Poses Issues Maintain Upgrade Hardware Troubleshoot Install 9 Tune Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2/3rds of all enterprise storage costs are related to management Storage management costs could triple if customers took upon storage vendor responsibilities
  10. 10. Time to Re-Think Storage Platforms and Strategies • • • • 10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Optimize Performance Improve Efficiencies Reduce Risk Lower Costs
  11. 11. Storage + Applications OTHERS CAN INTEGRATE. SOME CAN OPTIMIZE. ONLY ORACLE CAN ENGINEER. 11 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  12. 12. Our Strategy To Accelerate Your Business  Best Performance. Best Value. Cloud Built in. Best of Breed Compute & Storage Building Blocks 12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Software Oracle Engineered Systems
  13. 13. Oracle’s Application Engineered Storage Databases and Apps are Storage-Aware Storage Systems are Database and App-Aware Only Oracle Storage has Speed Dial to Oracle Database 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  14. 14. Application Engineered Storage Business Benefits $ Higher Application Performance 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Higher Storage Efficiency Risk Reduction Lower Hardware TCO, Higher Software ROI
  15. 15. Application Engineered Storage Capabilities Anyone Can Integrate, Only Oracle HYBRID COLUMNAR COMPRESSION Increases Oracle Database storage efficiency and performance GET MORE, SPEND LESS AUTOMATIC DATA OPTIMIZATION WITH HCC Automates performance optimization by dynamically -10x – 50x data compressed moving Oracle Database data across storage tiers and compression algorithms - save 40% storage ORACLE INTELLIGENT STORAGE PROTOCOL ORACLE ENGINEERED SYSTEMS INTEGRATION 15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Eliminates hundreds of hours spent tuning (and re-tuning) - tune and optimize 100s or even 1000s storagedatabase automatically and of and database for optimal performance, freeing IT resources to grow the business - bottom line : do 3x more work with the same amount efficiency Optimizes data centerof peopleand reduces risk with pretested deployments and superior data protection
  16. 16. Would You Run a High Performance Car on Regular Fuel? 16 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Would You Run a High Performance Database on Regular Storage ?
  17. 17. Get More, Spend Less  Hybrid Columnar Compression - Only on Oracle Simplify IT Operations and Lower Storage Costs Oracle Database 12c Uncompressed Data Reduce Storage CAPEX  3x to 5x less storage capacity needed than NetApp or EMC Improve Data Management Efficiency 10x to 50x Reduction  Faster and simpler backup and recovery  Reduce load on networks  More efficient use of database server resources Reduce OPEX  Fewer systems, each requiring less management  Lower power/cooling/space requirements  Ease of management with less physical storage HCC Data Save 40% on Storage 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Increase Business Agility  Higher database performance  Faster implementation with lower risk
  18. 18. “WITHOUT HCC, RUNNING ORACLE DATABASE IS LIKE OPERATING A CAR IN DEGRADED MODE.” —Jerome Wendt, DCIG Analyst 18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  19. 19. IBM and EMC Storage Replacement Major US Cellular Carrier 3X Faster DB Performance 20X Reduction with HCC 750TB rd the Cost 1/3 19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Database Hybrid Columnar Compression Sun ZFS Storage Appliance
  20. 20. 8x Faster Oracle Exadata Database Backup Major European Telco Replaces EMC, Hitachi and IBM SAN 10X Faster DB Backup 10X HCC Reduction with Sun ZFS Storage 7420 Appliance Development 840TB 1/3rd the Cost 20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Data Protection
  21. 21. Faster Database Queries after Compression Real World Results  Up to 50x compression  3x to 8x faster queries  Increased performance for most data warehouse and data protection workloads 11g query time ( DW query - seconds)  Trials on queries and large customer tables in retail, financial and telco Increased Query Speed 160 140 120 100 80 60 40 20 0 Before HCC After HCC Query Available with Oracle Database and Only with Oracle Storage 21 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  22. 22. “Oracle’s storage strategy enables databases, applications and hardware to be aware of what each other are doing and can hence optimize on the fly. Oracle is keeping the features that drive the greatest business value for its customers.” 22 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  23. 23. Maximize Business Value with Oracle Storage Co-Engineering Delivers Significant, Measurable Benefits • Superior Performance Run Software Faster • Unrivalled Efficiency Buy Less Storage • Lower Risk Streamlined Management • Unsurpassed Economics Better ROI and TCO 23 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  24. 24. 24 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  25. 25. <Insert Picture Here>
  26. 26. 26 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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