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1© 2017 Snowflake Computing Inc. All Rights Reserved.
Y O U R D A T A , N O L I M I T S
Snowflake Overview
© 2017 Snowflake Computing Inc. All Rights Reserved. 2
Data struggles in the real world
Loading data
Data from multiple sources,
diverse formats, immediate need
© 2017 Snowflake Computing Inc. All Rights Reserved. 3
Integrating data
Multiple systems, complex pipelines,
specialized skills and resources
Loading
© 2017 Snowflake Computing Inc. All Rights Reserved. 4
Analyzing data
Limited and slow access to data
compounded with endless optimization
Loading
© 2017 Snowflake Computing Inc. All Rights Reserved. 5
Integration
Collaboration
All of the above leading to conflict
and a lack of collaboration
Loading Analysis
© 2017 Snowflake Computing Inc. All Rights Reserved. 6
Integration
The struggle ends now
Loading CollaborationAnalysisIntegration
© 2017 Snowflake Computing Inc. All Rights Reserved. 7
• Our Vision
8
Diverse Data Analytics & Apps
100% Cloud
Scale of Data
Workload, and concurrency
Data exploration BI / Reporting
Predictive analytics Data-driven apps
Enterprise apps Corporate Web
Mobile Internet of things 3rd party
Diverse Data Analytics & Apps
100% Cloud
Scale of Data
Workload, and concurrency
Enterprise apps Corporate Web
Mobile Internet of things 3rd party
Complete SQL
Database
Zero
Management
All of
your Data
All of
your Users
Pay only for
what you use
9
5 Key Breakthroughs
Complete SQL Database
z
Query
Data definition
Role based security
Updates and deletes
Multi-statement
transactions
Complete database
Support for the SQL that
business users already know
Broad ecosystem of
technology partners
11© 2017 Snowflake Computing Inc. All Rights Reserved.
Zero management
Load data and run queries,
we do all the rest
Zero infrastructure and
admin costs
Secure & highly available
Fully managed with no knobs
or tuning required
No indexes, distribution keys,
partitioning or vacuuming
Management
z
12© 2017 Snowflake Computing Inc. All Rights Reserved.
All of your data
IoT
Enterprise
apps
Mobile
3rd party
apps
Corporate
Web
Structured and semi-structured data
(JSON, XML, Avro)
Centralized storage of
data, accessible by any
user & application
Multi-petabyte scale
13© 2017 Snowflake Computing Inc. All Rights Reserved.
All of your users
Up to 200x faster than solutions not built for
the cloud
Maintains a consistent SLA – resources
grow and shrink automatically
Loading data does not impact query
performance
Multiple groups access data
at the same time with no performance
degradation
Supports an unlimited number
of simultaneous users
Data
exploration
BI/
Reporting
Predictive
analytics
Data-driven
applications
Diverse applications
14© 2017 Snowflake Computing Inc. All Rights Reserved.
Affordability:
Pay for only what you use, at cloud economies of scale
Pay only for what you use Cloud economies of
scale
TraditionalWith cloud elasticity
Usage
$10,000
TB/yr
$1000
TB/yr
$360
TB/yr
Snowflake
Cloud data
warehouse
On-premises
How does all of this work?
16© 2017 Snowflake Computing Inc. All Rights Reserved.
A new architecture for data warehousing
Multi-cluster, shared data, in the cloud
Traditional architectures
Shared-disk
Shared storage
Single cluster
Snowflake
Shared-nothing
Decentralized, local storage
Single cluster
Multi-cluster, shared data
Centralized, scale-out storage
Multiple, independent compute clusters
17© 2017 Snowflake Computing Inc. All Rights Reserved.
Snowflake’s multi-cluster, shared data architecture
Centralized storage
Instant, automatic scalability & elasticity
Service
Compute
Storage
Concurrency Simplicity
Fully managed with a
pay-as-you-go model.
Works on any data
Multiple groups access
data simultaneously
with no performance
degradation
Multi petabyte-scale, up to
200x faster performance
and 1/10th the cost
200x
18© 2017 Snowflake Computing Inc. All Rights Reserved.
The Snowflake difference
Performance
19© 2017 Snowflake Computing Inc. All Rights Reserved.
Secure by design
Authentication
Embedded
multi-factor authentication
Federated authentication
available
Access control
Role-based access
control model
Granular privileges on all
objects & actions
Data encryption
All data encrypted, always,
end-to-end
Encryption keys managed
automatically
External validation
Certified against enterprise-
class requirements
© 2017 Snowflake Computing Inc. All Rights Reserved. 20
Success with Snowflake
550+ Customers
The struggle for data ends now
Learn more

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Snowflake Overview

  • 1. 1© 2017 Snowflake Computing Inc. All Rights Reserved. Y O U R D A T A , N O L I M I T S Snowflake Overview
  • 2. © 2017 Snowflake Computing Inc. All Rights Reserved. 2 Data struggles in the real world
  • 3. Loading data Data from multiple sources, diverse formats, immediate need © 2017 Snowflake Computing Inc. All Rights Reserved. 3
  • 4. Integrating data Multiple systems, complex pipelines, specialized skills and resources Loading © 2017 Snowflake Computing Inc. All Rights Reserved. 4
  • 5. Analyzing data Limited and slow access to data compounded with endless optimization Loading © 2017 Snowflake Computing Inc. All Rights Reserved. 5 Integration
  • 6. Collaboration All of the above leading to conflict and a lack of collaboration Loading Analysis © 2017 Snowflake Computing Inc. All Rights Reserved. 6 Integration
  • 7. The struggle ends now Loading CollaborationAnalysisIntegration © 2017 Snowflake Computing Inc. All Rights Reserved. 7
  • 8. • Our Vision 8 Diverse Data Analytics & Apps 100% Cloud Scale of Data Workload, and concurrency Data exploration BI / Reporting Predictive analytics Data-driven apps Enterprise apps Corporate Web Mobile Internet of things 3rd party
  • 9. Diverse Data Analytics & Apps 100% Cloud Scale of Data Workload, and concurrency Enterprise apps Corporate Web Mobile Internet of things 3rd party Complete SQL Database Zero Management All of your Data All of your Users Pay only for what you use 9 5 Key Breakthroughs
  • 10. Complete SQL Database z Query Data definition Role based security Updates and deletes Multi-statement transactions Complete database Support for the SQL that business users already know Broad ecosystem of technology partners
  • 11. 11© 2017 Snowflake Computing Inc. All Rights Reserved. Zero management Load data and run queries, we do all the rest Zero infrastructure and admin costs Secure & highly available Fully managed with no knobs or tuning required No indexes, distribution keys, partitioning or vacuuming Management
  • 12. z 12© 2017 Snowflake Computing Inc. All Rights Reserved. All of your data IoT Enterprise apps Mobile 3rd party apps Corporate Web Structured and semi-structured data (JSON, XML, Avro) Centralized storage of data, accessible by any user & application Multi-petabyte scale
  • 13. 13© 2017 Snowflake Computing Inc. All Rights Reserved. All of your users Up to 200x faster than solutions not built for the cloud Maintains a consistent SLA – resources grow and shrink automatically Loading data does not impact query performance Multiple groups access data at the same time with no performance degradation Supports an unlimited number of simultaneous users Data exploration BI/ Reporting Predictive analytics Data-driven applications Diverse applications
  • 14. 14© 2017 Snowflake Computing Inc. All Rights Reserved. Affordability: Pay for only what you use, at cloud economies of scale Pay only for what you use Cloud economies of scale TraditionalWith cloud elasticity Usage $10,000 TB/yr $1000 TB/yr $360 TB/yr Snowflake Cloud data warehouse On-premises
  • 15. How does all of this work?
  • 16. 16© 2017 Snowflake Computing Inc. All Rights Reserved. A new architecture for data warehousing Multi-cluster, shared data, in the cloud Traditional architectures Shared-disk Shared storage Single cluster Snowflake Shared-nothing Decentralized, local storage Single cluster Multi-cluster, shared data Centralized, scale-out storage Multiple, independent compute clusters
  • 17. 17© 2017 Snowflake Computing Inc. All Rights Reserved. Snowflake’s multi-cluster, shared data architecture Centralized storage Instant, automatic scalability & elasticity Service Compute Storage
  • 18. Concurrency Simplicity Fully managed with a pay-as-you-go model. Works on any data Multiple groups access data simultaneously with no performance degradation Multi petabyte-scale, up to 200x faster performance and 1/10th the cost 200x 18© 2017 Snowflake Computing Inc. All Rights Reserved. The Snowflake difference Performance
  • 19. 19© 2017 Snowflake Computing Inc. All Rights Reserved. Secure by design Authentication Embedded multi-factor authentication Federated authentication available Access control Role-based access control model Granular privileges on all objects & actions Data encryption All data encrypted, always, end-to-end Encryption keys managed automatically External validation Certified against enterprise- class requirements
  • 20. © 2017 Snowflake Computing Inc. All Rights Reserved. 20 Success with Snowflake 550+ Customers
  • 21. The struggle for data ends now Learn more

Editor's Notes

  1. I want to talk about data struggles that we are seeing in the real world.
  2. Don’t go into too much detail on this slide. Here’s more detail for context (don’t mention all of this, but go over briefly): Preparing disparate data to load The struggle to load data begins with the need to prepare disparate datasets to load. Many organizations are dealing with a host of new semi-structured data in formats like JSON and Avro that require flattening to load into a relational database. Or, they choose to store semi-structured data separate from relational data in a NoSQL store, creating silos. Capacity planning Finding space for data can be another enormous challenge. Large numbers of complex datasets can quickly snowball into a storage capacity issue on fixed size on-premises or cloud data platforms. Resource contention Loading large datasets also requires significant compute capacity. Many data warehouses are already strained under normal business workloads, and the compute needed for loading forces those other processes to be pushed back in the priority queue.
  3. Don’t go into too much detail on this slide. Here’s more detail for context (don’t mention all of this, but go over briefly): Making sense of data in silos With data scattered across NoSQL data lakes, cloud applications, and data warehouses (not to mention flat files and CSVs), organizations are struggling to combine and analyze their data in one cohesive picture. Editing and transforming data Every system that stores data has it’s challenges, but many organizations are finding it particularly hard to analyze and understand data in NoSQL systems like Hadoop. Semi-structured open source data stores require a large amount of custom configuration, uncommon skillets, and transformation to successfully combine with other business data. They also rarely support edit, update and insert commands that are essential to data modeling and transformation. Supporting evolving business logic and disparate use cases It’s hard for the business to drive evolutions in business logic within the database when it takes arduous manual process to test and update. Often, entire databases need to be physically copied in order to test a simple change to a table or derived field, which can be extremely expensive and time consuming. Because different people within the organization have different data needs, a “single source of the truth” is often too ungainly and impractical for most organizations to maintain and use.
  4. Don’t go into too much detail on this slide. Here’s more detail for context (don’t mention all of this, but go over briefly): Queues Analytics users are always at the bottom of the resource priority queue. It’s not always designed to be that way, but if ETL, as a simplified example, needs to run for 45 minutes every hour, then there’s little time left over for the analytics team to access and iterate on the database. Delays Through the eyes of an analyst, nothing ever works fast enough. But, often disappointing performance isn’t for lack of trying. Many data warehouses require hours and hours of painstaking optimization, tuning, indexing, sorting, and vacuuming from a dedicated data engineer.  To add to the pain, often one optimization will lead to deoptimization in another area
  5. Incessant fixing If the organization spends all its time endlessly solving loading, integration, and analytics struggles, it’s impossible to break away and think at a higher level about what needs to be accomplished. Data is a constant flash point of disagreement, rather than a rallying point for collaboration. Siloed teams Historically, there’s been a dividing line between technical, IT implementers, and less-technical business side consumers. This was partly driven by technology, but reinforced by organizational structures that don’t favor cross team collaboration.
  6. The struggle for dating is ending now. At Snowflake set out to replace these four struggles with performance, concurrency, and simplicity. Here’s how we do it.
  7. Snowflake has a completely new approach to data warehousing that eliminates the struggles from the ground up. You can host all of your data, use it with all of your apps, use the database as a 100% saas, cloud solution, and scale to any size of workload or concurrency.
  8. Our solution gives you all of the things that you need from a data warehouse in the cloud. -Complete SQL database with ansi Standard SQL. ACID compliant -Zero management, no tuning or optimization -All of your data, support for structured, semi-structured, whatever -All of your users, concurrency is ok with virutal warehouses -Pay only for what you use Let’s take a deeper look.
  9. Our own survey of over 300 respondents indicated 80% of database users preferred SQL to query their database. Being a complete SQL database means Snowflake works the tools business users understand such as ETL and analytics. Fully ACID-compliant relational database that supports role-based security, multi-statement transactions and a host of other features.
  10. Now detailing the specifics of the value propositions - simplicity
  11. Now detailing the specifics of the value propositions - simplicity
  12. Now detailing the specifics of the value propositions -- concurrency
  13. Pay only for what you use Pay independently for only the storage and compute used Scale elastically to match demand Cloud economies of scale Leverage low-cost cloud storage Eliminate need for complex storage tiering
  14. Shared-disk (Oracle): Difficult and expensive to scale and upgrade Traditional shared-nothing (Netezza and Postgres): Expensive to upgrade, non-native handling of machine data Hadoop shared nothing: Complex and requires special programming skills
  15. We’ve separated the process of working with information into three distinct layers. First is the storage layer, where all the data is always stored encrypted and always columnar compressed. Second is the compute layer comprised of ”virtual warehouses, which are compute nodes that do all of the data processing. You can have multiple virtual warehouses working on the same data at the same data. Third is the services layer or the brains of Snowflake. All security information and metadata is stored here, and all query processing is done here. The services layer also includes all transaction management, which coordinates across all of the virtual warehouses, allowing for a consistent set of operations against the same data at the same time. Snowflake is the only database that has ever implemented this, and allows Snowflake to essentially scale without limits.
  16. Summarizing Snowflake’s core value propositions
  17. available as a Virtual Private or Dedicated edition