Rho measures the sensitivity of an option's price to changes in interest rates. It represents the change in the option's price per one percentage point change in interest rates. Call options generally have positive rho, meaning their price increases with higher interest rates, while put options have negative rho and their price decreases with higher rates. Rho is usually a small number and has less influence on option prices than other Greeks like delta and gamma. The effect of interest rates is also greater for options with longer times to expiration, as it represents the cost of delaying payment.