This document discusses how companies can get started with big data analytics. It begins by stating that advanced analytics and optimization are key for companies to survive, innovate, and outperform. It then discusses that big data analytics requires learning about computer science, business knowledge, and analytics. The document outlines an analytics maturity curve companies can follow to progress from standard reports to predictive modeling. It provides examples of tools that can be used for dashboarding, statistics, forecasting, and modeling. Finally, it recommends assessing current capabilities, focusing on skills development, using the right tools and technology, implementing effective processes, and regularly measuring performance to climb the analytics maturity curve.