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Analytics
From collaboration to cognitive data platforms
Matt Gardner
IF WE REDUCE TIME TO ANSWERS WE CAN:
• ASK MORE QUESTIONS
• INCREASES EXPLORATION
• INCREASES QUALITY OF DECISIONS
TRAINING REUSE OF BEST PRACTICE
SOFT SKILLS HARD SKILLS PLATFORM CULTURE
DOCUMENTATION
DATA / BUSINESS
DOMAIN
ANALYSIS
METHODS
PRODUCTIVITY IS A FUNCTION OF:
FINAL OUTPUT IS TIP OF THE ICEBERG, IN REALITY NO ONE SEES:
http://www.nytimes.com/2014/08/18/technology/for-big-data-scientists-hurdle-to-insights-is-janitor-work.html
• DATA PREPARATION
• EXPERIMENTATION WITH METHODS
• ASSUMPTIONS BAKED INTO ANALYSIS
THESE STEPS ARE NECESSARY AND HARD TO AUTOMATE AWAY
• COLLABORATION HELPS
• BUSINESS PARTNER EDUCATION HELPS
• TECHNOLOGY SHOULD HELP!
Business Decision Maker
Analytics Partner
Natural Language
SQL Code
FUZZY CONCEPTS
PRECISE DEFINITIONS
PARTNERSHIP
Or
DELAY?
BUSINESS ANALYST DATA
A to B = Many Round Trips
A
B
IS ANALYST AS DATA BROKER PROBLEMATIC?
• DATA EXPLODING FASTER THAN ANALYSTS
• ENABLES ‘CORRUPTION’ OF DECISIONS
• OPEN DATA != DEMOCRATIZATION OF DATA
DO WE NEED TO EMBRACE A MORE APPROXIMATE APPROACH?
• SHOULD ALL ANALYSTS BE OWNERS OF PRECISION?
• DOES PRECISION GENERALISE TO FUTURE USE-CASES?
• SHOULD ANALYSTS BE RESPONSIBLE FOR LINEAGE OF DATA?
What is growth in the electronics category
Show me electronics transaction revenue over time
What was the GMB in the electronics category from 2010
Plot GMB for the electronics category from 2010 in North America
Plot GMB for the electronics category from 2010 in United States
Compare GMB growth for the electronics category with overall business growth from 2010 in United States
Which categories within Electronics are growing faster than the overall business growth
CAN WE BUILD A COGNITIVE DATA PLATFORM?
Get from FUZZY to PRECISE quicker, discover more, democratize access to data
Exploration = fuzzy analytics : lack of precision is OK so long as analysis has lineage

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Analytics from collaboration to cognitive data platforms

  • 1. Analytics From collaboration to cognitive data platforms Matt Gardner
  • 2. IF WE REDUCE TIME TO ANSWERS WE CAN: • ASK MORE QUESTIONS • INCREASES EXPLORATION • INCREASES QUALITY OF DECISIONS TRAINING REUSE OF BEST PRACTICE SOFT SKILLS HARD SKILLS PLATFORM CULTURE DOCUMENTATION DATA / BUSINESS DOMAIN ANALYSIS METHODS PRODUCTIVITY IS A FUNCTION OF:
  • 3. FINAL OUTPUT IS TIP OF THE ICEBERG, IN REALITY NO ONE SEES: http://www.nytimes.com/2014/08/18/technology/for-big-data-scientists-hurdle-to-insights-is-janitor-work.html • DATA PREPARATION • EXPERIMENTATION WITH METHODS • ASSUMPTIONS BAKED INTO ANALYSIS THESE STEPS ARE NECESSARY AND HARD TO AUTOMATE AWAY • COLLABORATION HELPS • BUSINESS PARTNER EDUCATION HELPS • TECHNOLOGY SHOULD HELP!
  • 4. Business Decision Maker Analytics Partner Natural Language SQL Code FUZZY CONCEPTS PRECISE DEFINITIONS PARTNERSHIP Or DELAY? BUSINESS ANALYST DATA A to B = Many Round Trips A B
  • 5. IS ANALYST AS DATA BROKER PROBLEMATIC? • DATA EXPLODING FASTER THAN ANALYSTS • ENABLES ‘CORRUPTION’ OF DECISIONS • OPEN DATA != DEMOCRATIZATION OF DATA DO WE NEED TO EMBRACE A MORE APPROXIMATE APPROACH? • SHOULD ALL ANALYSTS BE OWNERS OF PRECISION? • DOES PRECISION GENERALISE TO FUTURE USE-CASES? • SHOULD ANALYSTS BE RESPONSIBLE FOR LINEAGE OF DATA?
  • 6. What is growth in the electronics category Show me electronics transaction revenue over time What was the GMB in the electronics category from 2010 Plot GMB for the electronics category from 2010 in North America Plot GMB for the electronics category from 2010 in United States Compare GMB growth for the electronics category with overall business growth from 2010 in United States Which categories within Electronics are growing faster than the overall business growth CAN WE BUILD A COGNITIVE DATA PLATFORM? Get from FUZZY to PRECISE quicker, discover more, democratize access to data Exploration = fuzzy analytics : lack of precision is OK so long as analysis has lineage