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How to Audit and Improve Your Pinterest Business Strategy
This document provides tips and strategies for auditing and improving a business's Pinterest strategy. Some key points include: - Pinterest has over 300 million monthly active users, with 75% of pins coming from businesses. It can be an effective marketing platform. - Different demographics use Pinterest in various ways - millennials especially discover and purchase products through Pinterest. - To optimize a business's presence, the document recommends best practices for boards, pins, images, hashtags, and more. Regular posting, relevant content, and video are encouraged. - Analytics can show what content and pins are performing best to inform future strategy. Different time windows provide useful metrics.
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How to Audit and Improve Your Pinterest Business Strategy
- 1. How to Auditand Improve Your Pinterest Business Strategy
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- 3. Pinterest for BusinessTutorials
- 4. 34% of US(aged 18 to 49) use Pinterest 300 Million Monthly Active Users (85 M in the U.S.) PinTalk.net
- 5. 75%+ Pins fromBusinesses
- 6. • 90% UsePinterest for buying decisions • 55% Looking specifically for products • 97% Searches are unbranded PinTalk.net
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- 8. Millennials (ages 23to 38 in 2019) • 50% Use Pinterest every month • 59% Discovered products • 47% Made a purchase • Use Pinterest as much as Instagram
- 9. …still mostly women 80%of Pinterest users are female
- 10. • Branding • WebsiteSales • Engagement • SEO PinTalk.net
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- 12. PinTalk.net Pins get 50xmore distribution to non-followers
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- 16. @metrony 2:3 • Pins /Board = Thematically cohesive • Boards / Account = Not So Much
- 17. @metrony 2:3 Order of BoardsDoes NOT Matter
- 18. @metrony 2:3 Boards: • Never deleteboards • No penalty for too many (500 max) • Older content helps newer content
- 19. Pinterest Shows Upin Google Searches
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- 22. Pins • Text indescription • Link to landing page • Clear Images • Vertical Images • Clear of other Pinterest tools
- 23. 2:3 Character Counts • Title:100 characters max • If no title, people see Pin description • Description: 500 characters max • Put important info in first 50-60 characters
- 24. 2:3 Pins should berelevant to the board Pin 1x Per Week Min
- 25. 2:3•PNG or JPEG •Maxfile size: 32 MB
- 26. Ideal Pin • About20 hashtags • Use KW in Title, Description, and Hashtags
- 27. Pinterest users spend29% more while shopping than non-users PinTalk.net
- 28. Rich Pins (4types) • App, product, recipe & article pins • Meta data • Colorful images
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- 30. Pinterest Video • 60%increase in video use • Promoted Video ~ 15 - 30 seconds PinTalk.net
- 31. • 95% ofUS Instagrammers use YouTube • 50% of US Instagrammers use Pinterest
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- 33. Get Conversions • Lifemoments = 22% lift in sales • Lifestyle videos = 10x lift in awareness • Landing pages matches the Pin = 13% percent sales lift PinTalk.net
- 34. Pinterest Video • Audiodoes not auto play • Use text overlay • Editorial imagery works best • No white backgrounds PinTalk.net
- 35. 2:3 Lifetime Metrics • 30day • 7 day • 24 hours PinTalk.net
- 36. Plan a GoodFoundation • Type of video? (Product Demo, Ad, Review) • Who is it for? (Consumers, Press, Employees) • Where will it live? (Pinterest, YouTube, Webpage, Email) PinTalk.net
- 37. Optimize: • Profile • Boards •Pins • Images
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- 42. See what waspinned from your site Go to: http://www.pinterest.com/source/[yoursite]
- 43. Lens Mobile app (camera) UseLens with lifestyle and applications
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- 46. Shop the LookPins
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- 52. @metrony 2:3 Keep content seasonal& aspirational for peak engagement
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- 57. 2:3 9:16 • .mp4 or.mov • Max file size: 2GB • 4 seconds to 15 minutes Aspect ratios: • Shorter than 1:2 or taller than 1.91:1 • Recommended square (1:1) or vertical (2:3, 9:16)).
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- 59. @metrony 1:1 2:3 Image count: 2-5images per Carousel File type: PNG or JPEG Max file size: 32 MB per image Aspect ratio: 1:1 or 2:3
- 60. Promoted Pins thatlead to a blog post convert better than direct selling PinTalk.net
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- 62. 10 am to4pm 11pm to 1am PinTalk.net
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