Optimization Group provides prescriptive insights and actionable recommendations by taking a broader and more expansive approach to data analysis than traditional market research firms. They use proprietary tools like brandDelphi, IdeaMap and FORESITE to gather customer input, identify optimal messaging strategies, and develop predictive models. A recent success example involved their work with HP to develop the HP PC Tune-Up service by first gathering customer ideas through brandDelphi and then optimizing messaging concepts with IdeaMap.