Optime Services Portfolio!

Company Profile
& Services Portfolio

Marketing Consulting Services

April 2012

| A LEADING HIGH TECH MARKETING CONSULTING GROUP

A leading high tech marketing consulting group

optime is a fast-growing, privately held marketing
consulting group with offices in US, Brazil, Mexico,
Colombia and Venezuela.

Since 1998 our team has delivered to our fortune 500
& Fortune 1000 customers, unique, competitive, and
specialized marketing strategies combined with the
most effective web-based automated system solutions
that have given them the power to be one step ahead
of their competition.

Our mission & vision

OUR MISSION
WE EXCEED THE EXPECTATIONS OF OUR CLIENTS, NO MATTER WHAT!
Our mission is to exceed the expectations of our clients through results
generated by the solutions strategies that we design and implement to make
each one of our projects successful.

OUR VISION
CREATIVE MARKETING IN PERMANENT INNOVATION
Our vision is to experience the sheer joy of creativity and innovation in the
technology arena for the benefit and success of our clients, through the unique
communication of the proposition and values they offer to the market place.

Our philosophy

We INNOVATE with Technology
Our technology team is in charge of maintaining our solid and up to date IT
infrastructure to provide our clients the PEACE OF MIND to have all their customized
web applications and systems up and running with our state-of-the-art 24/7 hosting
services.

We CREATE with Imagination
Our creative team is in charge of designing and developing eye-catching and innovative
ideas that effectively capture the interest of the target market.

We AUTOMATE with Knowledge
Our development team is in charge of programming tailored web sites and applications
that automate and seamlessly integrate any marketing activity, or core business process
needed to effectively measure and control the results expected.

We LIVE with Passion
Our passion, to create the most successful results drives us to enjoy and share our
delight for what we do!

Our value proposition to our clients

• Our knowledge of their technology, philosophy, team and culture

• Our tailored marketing consulting services & automated system solutions

• Our potential to grow on demand, based on your expectations

• Our committed optime team always ready to deliver for you

• Since 1998 the extension of your marketing team

Our commitment today for the future

We defined ourselves as a marketing knowledge based company that continuously
provide state of the art automated solutions to help top performers to compete in a
complex and ever evolving market.

We are committed to develop capabilities in the following six areas:

1. High technology market and business best practices
2. Internet and web based technologies to service marketing needs in a global
perspective
3. Channel and partner distribution management
4. Multimedia information acceleration
5. World class events and conventions deployment
6. Integration with cloud computing initiatives and third party products and
services

Our active clients


Our locations and international business partners

OPTIME USA - OFFICE
2225 North Commerce, Pkwy Suite
4,5,&6, Weston FL 33326
Master 954-2177085

OPTIME LAC OFFICES
BRAZIL
Rua Pedro de Toledo, 130 cj. 64
CEP 04039-000 V. Clementino SP
Sao Paulo
Master 55-11-30705205

COLOMBIA STRATEGIC ALLIANCES
•Argentina •Ecuador
Calle 85 # 19ª -25 Oficina 302B,
Bogota Colombia
•Brazil •Peru
Master 57-1-2572238 •Colombia •Caribbean & Central America
Master USA 57-1-4895899 •Chile •USA & Canada
•Bolivia •Spain
MEXICO
Paseo de la Reforma No. 265, INTERNATIONAL BUSINESS PARTNER
piso 12, Colonia Cuauhtémoc, CALL CENTER
Delegación Cuauhtémoc. C.P. Coro de Colombia Call Center - Bogota, Colombia
06500, MEXICO, D.F. ASK! Brazil Call Center- Sao Paulo, Brazil
Master 52-55-501-71036
PRINTING COMPANY
VENEZUELA CARGRAPHICS – Brazil
Av.Las Delicias, centro comercial La CARGRAPHICS – Mexico
Floresta, local 17, Maracay CARGRAPHICS – Colombia
Estado Miranda CARGRAPHICS – Spain
Master 58-243-241-7475 Carvajal Multinational Company

SPAIN
Madrid, Spain

Solutions&Services Portfolio

Tailored
Distributed
Channel Marketing Automation
Marketing
Incentive A la Carte On-demand
Platform
Programs



Tailored
Distributed
Marketing
Loyalty A la Carte On-demand
Platform
Programs

VALUE, RECOGNIZE, AND REWARD YOUR BUSINESS PARTNERS AS WELL AS THEIR
SALES TEAM AND TECHNICIANS FOR THEIR BEHAVIORS AND SALES, WITH
MINIMAL ADMINISTRATIVE EFFORT AND WITHOUT LOSS OF PRODUCTIVITY.

In construction


Tailored
Channel
Loyalty Our end-to-end solution
Programs

Our TAILORED AUTOMATED loyalty programs are
combined with CRM INTEGRATION, a complete
launch COMMUNICATION STRATEGY, concierge
SUPPORT SERVICES and the TRENDIEST
PRIZES delivered door to door to any country in
Latin America, US & Canada.

CHANGING BEHAVIORS WHILE
RECOGNIZING THE PEOPLE WHO DRIVE
YOUR BUSINESS

Tailored
Channel
Loyalty Our end-to-end solution
Programs


Tailored
Channel
Loyalty Our approach
Programs

Is designed to expand your REACH into three key drivers of sales success.

• STRENGTHEN RELATIONSHIPS
We will help you enhance the relationship and
commitment between your channel and your company by
offering them a COMPLETE PHILOSOPHY OF
INCENTIVES AND REWARDS, while leading them to
buy and sell more of your products with consistency and
pride.

Tailored
Channel
Programs


• SALES COVERAGE THROUGH ONE SALES FORCE
We will help you capture CHANNEL DEAL REGISTRATIONS
in real time and keep your sales force informed. A complete
back-end will organize client meetings and lead prospecting
between your channel partners and your sales force giving
them the opportunity to work as ONE to reach goals and
market coverage.

Tailored
Channel
Programs


• SPECIALIZATION TO REACH FASTER
We will help you inspire your channel in improving their sales
skills with a complete philosophy of knowledge through
specialization. Our dynamic eLEARNING COURSES are
designed to teach, in just a few minutes, how to effectively sell
your products while increasing business opportunities and
grant rewards.

CLOSE SALES CYCLES
FASTER, SPECIALIZATION IS THE KEY

Tailored
Channel
Loyalty Our expertise
Programs

Optime will help you boost results and reach goals by bringing
both your sales force and your channel sales teams together
and beat the competition as one. Our sales and behavior
modules have been built to bring the strategy to reality and
automate with full visibility.

Promo & Register Accelerate
WIN & WIN &WIN SALES MODULES

Specialize
& WIN
Participe
& WIN
SPREAD THE
NEWS&WIN BEHAVIOR MODULES


Tailored
Channel
Programs


Promo & Register
Accelerate
&WIN WIN & WIN SALES MODULES

ACCELERATE & WIN
Encourages your audience to focus their sales and efforts on accelerated or key
products, granting extra rewards for specific sales. Define your product acceleration
strategy and automatically communicate it to program members. Influence your
product sales mix and reach your goal


Tailored
Channel
Programs


Promo & Register
Accelerate

PROMO & WIN
Allows you to create exclusive promotions, encouraging specific product sales and
quick channel initiatives that will increase results. Reach your sales quota by
automating the launch and management of periodic product promotions with
detailed analytics.


Tailored
Channel
Programs


Promo & Register
Accelerate

REGISTER & WIN
Motivate the registration of existing business opportunities, obtain forecast visibility
and influence the closing process with valuable offers. This module can be integrated
into your CRM system to accelerate the closing of sales cycles while simplifying
business decisions.


Tailored
Channel
Programs


Specialize
& WIN
Participe
& WIN
SPREAD THE

SPECIALIZE & WIN
Recognize and promote competency and knowledge by rewarding training and
certifications achieved by your channel. Increase sales skills and boost capacity of
discovering new business opportunities through specialization


Tailored
Channel
Programs


Specialize
& WIN
Participe
& WIN
SPREAD THE

PARTICIPATE & WIN
Increase event participation by rewarding channel attendance and commitment.
Ensure active involvement and get your message across to generate more
opportunities and product/brand awareness.


Tailored
Channel
Programs


Specialize
& WIN
Participe
& WIN
SPREAD THE

SPREAD THE NEWS & WIN
Encourage your channel to register customer success stories and bring more business
opportunities to the table. A unique and rewarding strategy used to change behaviors
and obtain valuable information to generate more success.


Tailored
Channel
Incentive User experience – home page quick preview
Programs

MULTI
LANGUAGE
Platforms

LIVE CHAT REAL TIME
Multilanguage POINTS
Concierge Service BALANCE
with outbound
Calls & Training
PROMOTION
SECTION
Banners with
FULL ACCESS dynamic links
To Accelerator And TABS to
Products, Prize Include +
Catalogs & my promotions
account, performa
nce reports &
Online
TRAININGS ADVERTISING
HOT Banners
with direct
DISTRIBUTORS Access to
Sponsorships ACCELERATOR
Logo DISPLAY PRODUCTS


Tailored
Channel
Programs

ACCELERATOR
PRODUCTS
DYNAMIC
CARROUSEL
Quick search
to view more
valuable
products

ADVERTISING
HOT Banners
with direct
Access to
ACCELERATOR
PRODUCTS


Tailored
Channel
Programs

ONLINE
TRAININGS
Dynamics
training
developed by
Optime or
provided by
Customer.
Optime
develops
integration to
offer points
In real time


Tailored
Channel
Loyalty How It works ? As simple as 1,2,3
Programs

SYSTEM CALCULATES
PRODUCT WINPOINTS BASED ON AVAYA
PRICE LIST PRODUCTS SOLD AND ASSIGNS
TO COMPANY

UPLOAD DISTRIBUTE

GENERATE DISTRIBUTE ACTIVATION
POS BY
POINTS POINTS TO &
SALES
REPORT SALES REDEMPTION
FORCE

UPLOAD SALES WEEKLY
PARTNER ADMIN DISTRIBUTE SALES REPS & ENGINEERS,
OR MONTHLY
SALES TO SALES REPS & ENGINEERS RECEIVE WINPOINTS,
TO GENERATE
AND GET 10% OF TOTAL DISTRIBUTED ACTIVATE & REDEEM
WINPOINTS BY SALES


Tailored
Channel
Loyalty Scope of services
Programs

Customer
PROGRAM SOFT & Care &
STRATEGY & FORMAL Fulfillment
DEVELOPMENT LAUNCH CONCIERGE
SERVICE

optime channel incentive solution blends loyalty
marketing and channel incentive program best
practices, enabling our clients to create true channel
loyalty and brand advocacy. PROVEN !


Tailored
Channel
Incentive Scope of services
Programs

PROGRAM Customer Care
SOFT &
STRATEGY & & Fulfillment
FORMAL LAUNCH
DEVELOPMENT CONCIERGE SERVICE

Three steps to understand your needs and goals, analyze the value of
the points based on your prize budget to build a powerful platform that
will encourage sales and behavior changes.

I. PROGRAM GOALS - Formal consulting & assessment meeting
with online questionnaire (2-hour meeting)
II. BUDGET PRIZE MODEL – Points Calculator (Full-day meeting)
III. DESIGN & DEVELOPMENT – Design & programming the web
pages and functionalities approved. (Usually 45 to 60 calendar days )

Tailored
Channel
Programs

BUDGET PRIZE MODEL – Points Calculator
Our finance team supported by our totally validated and well-
proven prize budget model is ready to meet your expectations
around quotas, partner categories, activities and funds available
to deliver the most consistent and real prize
budget, accommodating your company needs and finances.

OUR COMMITMENT IS TO MAXIMIZE EVERY
DOLLAR INVESTED WHILE INCREASING
BEHAVIOR AND SALES GOALS

Tailored
Channel
Programs

PROGRAM Customer Care
SOFT &
STRATEGY & & Fulfillment
FORMAL LAUNCH

We manage your program launch with the combination of a powerful
online, viral and printed communication strategy with thematic events
full of creativity.
I. SOFT LAUNCH WITH SOCIAL MEDIA ( 30 days-prior to official launch )
I. Social Media Setup
II. Internal launch – live webinar
III. Partners Engagement & Registration ( Owners approval )
IV. Sales & Engineers Registration
II. OFFICIAL LAUNCH
I. Event Kick-off
II. Full online- registration with Mobil devices + QR codes

Tailored
Channel
Programs

PROGRAM SOFT & Customer Care
STRATEGY & FORMAL LAUNCH & Fulfillment

Our committed CUSTOMER SERVICE TEAM will take care of
member needs and expectations while analyzing performance
and metrics with more than 12 years of proven winning-
experience!
1. Our program leaders will take care of KPI and prize budget tracking
2. Our members specialists always ready to create the best user-experience, from
day by day answers to collaborative trainings in real time*
3. Live-chat (multi-language) – 8:30 to 5:30 EST ( extended hours if requested)
4. Social Media platform customer care ( Available – VIP SERVICE )
5. SmartCalls™ Center – outbound calls
6. info@yourprogram.com

* HP Virtualrooms * Citrix GotoMeeting

Tailored
Channel
Programs

PROGRAM SOFT & Customer Care
STRATEGY & FORMAL LAUNCH & Fulfillment

We manage PRIZE-FULFILLMENT with the most wanted electronic
gadgets, gift cards & travel destination catalogues delivered door
to door to any city in the US, Canada and Latin America (15 – 30
calendar days) delivery )
1. Dynamic quality survey sent with every delivery
2. A logistic & financial team dedicated to meet delivery deadlines & competitive
prizes over the region.
3. Full visibility of delivery tracking and winner information

Tailored
Channel
Incentive Our marketing consulting value proposition
Programs

By generating true loyalty through our channel partner
management approach, your company will effectively.

Get more out of TOP PERFORMERS.
MOVE PARTNER SALES reps to new levels of
brand loyalty.
GAIN NEW LEVELS of effectiveness from channel
incentive program investments.
DRIVE MEASURABLE growth.

Tailored
Channel
Incentive Portfolio
Programs

optime’s incentive programs are for getting extraordinary
results launching a new product with a splash, doubling sales of
a slow-moving product and flushing out old end-of-line stock
from a distributor. We are here to PROVE it !

English, Spanish, English, Spanish,
Portuguese, French Portuguese, Arabic
Latin America & Canada US, Latin America, Saudi
+3500 members +2600 members

Avayaconnectandwin.com M o t o b e n e f i t s . c o m

English, Spanish, Portuguese English, Spanish,
Latin America Portuguese, French
+ 8000 members Latin America
TBD members
In construction

hpgrowandwin.com aspectlinkandwin.com


Tailored
Channel
Incentive Portfolio
Programs

optime’s incentive programs are for getting extraordinary
results launching a new product with a splash, doubling sales of
a slow-moving product and flushing out old end-of-line stock
from a distributor. We are here to PROVE it !

Portuguese English, Spanish, Portuguese
Brazil Latin America
550 members +2500 members

Citrixadvisors.com O p n c l u b . c o m


SUCCESS STORIES

Sharing our Success!

• Increase partner registration in channel programs by more
than 350%
• Influence product price band mix from 5% to 35% in less than
a year
• Accomplish 100% member training in products and solutions
• Boost sales of accelerated products by more than 50%
expected in targeted regions

Case Study Avaya Case Study HP, INTEL & Microsoft

Case Study Motorola Case Study Citrix

Do you need to strengthen
relationships while increasing sales &
winning-behaviors?

You needoptime®
We are prepared to prove it
Contact us!



Tailored
Distributed
Marketing
Platform
Programs

THE NEW MOST INNOVATIVE, RESOURCEFUL AND USER FRIENDLY ONLINE
PORTAL FOR YOUR ON-DEMAND DISTRIBUTED MARKETING ACTIVITIES.
COMING SOON – INTERNAL LAUNCH FEBRUARY 2012


The facts are that you need to…
Distributed
Marketing
Platform

• Provide partners with a flexible, simplified platform
for demand generation
• Increase efficiency of partner lead generation
efforts
• Help to increase uptake of campaign materials
• Help to improve the ability to track campaign
performance
• Help increase the visibility and tracking of MDF
and co-op spend
• Maintain your branding standards “through” partner
marketing
• Have full visibility of KPI

Distributed
Marketing
Platform
emixandmatch® DM THE ONE-STOP MARKETING SOLUTION

THE BEST COMBINATION OF CREATIVE MARKETING &
CO-OP MANAGEMENT EXPERTISE SUPPORTED BY A
PROFESSIONAL TEAM OF MARKETING SPECIALISTS.

1. Manage your Partners’ co-op marketing funds in real time
2. Plan, execute & measure results with the most successful ready
to use high-impact marketing campaigns
3. Offer your partners Marketing Consulting Services through our
specialized team of specialists
4. Access , upload or download your marketing assets through the
most reliable and easy-to-use repository system.

Distributed
Marketing emixandmatch® DM THE ONE-STOP MARKETING SOLUTION
Platform

MARKETING AUTOMATED
ON-DEMAND
CO-OP FUNDS
CAMPAIGNS
INTEGRATION
(Front-end)

PERSONALIZED
CONCIERGE ONE-TO-ONE
MARKETING CONSULTING
SERVICES
(Back-end)

Distributed
Platform

OUR APPROACH TO YOUR CHANNEL
. emixandmatch® DM is a powerful online
program designed to help your company
build brand awareness, increase business
opportunities, drive sales and track results –
regardless of your level of marketing
experience.

Our online platform is open to you
24/365 check the NEW CAMPAIGNS, the
NEW SERVICES and be ready to get one
step ahead of the competition


Distributed
Platform

OUR APPROACH TO YOUR CHANNEL

. OPTIME MAKES CHANNEL MARKETING EASY.
Our team of professionals with more than 12-years of
experience in the technology market will contact you
to hear your needs and business model to
effectively offer you tailored marketing strategies
that will empower your sales initiatives around a
powerful and complete technology solutions portfolio.


Distributed
Marketing
Platform
Our value proposition
MARKETING CONSULTING SERVICES INCLUDED
• You will have the opportunity to plan and execute marketing
activities supported by the consulting services of a team of
committed professionals with over 20 years of proven marketing
experience in the industry.

English, Spanish, Portuguese
Latin America
+ 300 members

Distributed
Marketing
Platform

PLANNING MARKETING STRATEGIES IN REAL TIME
• Get the most out of your marketing funds through the execution
of pre-approved demand generation programs.
• Integrated services including email-blast, landing page
development and management, telemarketing and more.

FULL SERVICE
provides you with a
comprehensive, inte
grated platform
system to
plan, select, execute
and track your
prospects in just
minutes.


Distributed
Marketing
Platform

PERFORMANCE DASHBOARD
• Measure the performance and results of your marketing activities.
• Track leads in real time for the generation of new business
opportunities.
• Obtain reports and statistical charts to facilitate data analysis with just
one click.

FULL VISIBILITY
of funds invested
by business units,
region & marketing
activities in real time
!


Distributed
Marketing
Platform

ACCESS TO INDUSTRY-LEADING PROVIDERS
Take advantage of a network of industry-leading agencies offering a
wide selection of marketing service opportunities at special
discounted low-cost premium rates.
All third-party services are closely monitored by our marketing
professionals, following high-standards for quality assurance step-
by-step professional guidance.

STRATEGIC ALLIANCES
USA
CANADA
LATIN AMERICA
CARIBBEAN


Distributed
Marketing
Platform
.
CONFIDENTIALITY
• Non-disclosure of databases uploaded into the system for the
execution of a marketing initiative.
• Absolute confidentiality of the prospective leads generated in
every demand generation activity executed through the platform.

Optime Consulting, Inc. is a licensee of the
TRUSTe® Privacy Seal Program. The privacy
statement and practices of Optime
Consulting, Inc. have been reviewed by
TRUSTe for compliance with our strict
program requirements.


Campaign Builder ( Partner Ready Campaigns )
Distributed
Marketing
Platform

WITH PARTNER READY CAMPAIGNS, MEMBERS ARE ABLE TO
Direct Marketing PLAN A MARKETING STRATEGY, SELECT A PARTNER READY
CAMPAIGN, CUSTOMIZE AND CHECK-OUT IN JUST MINUTES
Advertising
ALL SERVICES INCLUDED IN THE PLATFORM, OFFER OUR
CONSULTING SERVICES AND REAL TIME ONLINE METRICS
Events AND LEADS TRACKING.

Market Research


eMixandMatch® facts to share !
Distributed
Marketing
Platform

CUSTOMER BRANDING FULL COVERAGE ONLINE PORTFOLIO


Concierge Services – Built to order !
Distributed
Marketing
Platform

Direct Marketing Social Media

Advertising Public Relation

Events Videos

Market Research eBooks

Success
Stories

Websites


Do you need to generate demand
and boost your sales pipeline?

You needoptime®
We are prepared to prove it
Contact us!



Tailored
Distributed
Marketing
Platform
Programs

WE OFFER UNIQUE AND CREATIVE IDEAS THAT GIVE YOUR COMPANY A
PROFESSIONAL IMAGE AND CLEAR MESSAGE. YOU MAKE THE CHOICES THAT
WORK WITH YOUR BUDGET AND FIT YOUR NEEDS.



Tailored
Distributed
Marketing
Platform
Programs

Social
Media
Public Strategies
Relations
Strategies

Events &
Road shows
Production

Marketing
a la Carte
Demand
Generation
Campaigns

Sales
Promotions Channel
Campaigns Recruitment
Campaigns


Social
Media
Strategies
Popular Platforms

Facebook is a platform that lets people communicate and
connect with business prospects, clients, and co-workers in
an interactive environment.

Twitter is a real-time information network that generates online
traffic and serves as a pipeline for new business leads.

Is a business oriented social networking site that lets people
display their professional profile in order connect with former
and current colleagues, and perform prospect research.

It allows people to upload, tag, and share
personal video clips; browse original videos
uploaded by community members;
find, join, and create video groups to connect
people with similar interests; and customize the
experience by subscribing to member
videos, saving favorites, and creating play lists.


Social
Media
Strategies
SOCIAL MEDIA, the innovative way to reach more!

Our team of marketing experts will analyze and define the
Social Media action plan that will leverage social tactics into
your on-line demand generation initiatives to the benefit of
your actual marketing strategies bringing one of the most
effective methods to build brand awareness and customer
interaction

Marketing Consulting

KICK-OFF CARE &
ENGAGEMENT PERFORMANCE
STRATEGY STRATEGY MONTHLY SERVICE

Social
Media
Strategies


KICK-OFF ENGAGEMENT CARE &
STRATEGY PERFORMANCE
STRATEGY
MONTHLY SERVICE

CONSULTING SERVICES
• We will help you to define who are the PEOPLE you would most like to
attract via your social media presence
• We will help you to define what are your primary OBJECTIVES for your
Social Media presence
• We will help you to select and execute the Social Media STRATEGIES
that fit your business needs.
• We will help you to implement the right TECHNOLOGIES
• We will take care of MEASURING your social media results and
proactively work close to reach your company goals.


Social
Media
Strategies


STRATEGY
MONTHLY SERVICE

CREATING YOUR PRESENCE IN SOCIAL MEDIA
• FACEBOOK INITIAL SETUP ( FANS )
o Profile/FanPage creation and account access
o Professionally designed Avatar, Navigation tab menu, profile banner design and
programming
o Company description and information
o Welcome page design and programming Programming and activating FACEBOOK
integrated applications
• TWITTER INITIAL SETUP ( FOLLOWERS )
o Company Profile Layout creation and account access
o Professionally designed avatar setup
o Company description and information section
o Identify important metrics to be gathered & analyzed to measure results .
• PROGRAMMING AND ACTIVATING FACEBOOK SM INTEGRATED
APPLICATIONS


Social
Media
Strategies


STRATEGY
MONTHLY SERVICE

CREATING YOUR PRESENCE IN SOCIAL MEDIA
• YOUTUBE INITIAL SETUP
o Profile and channel creation and account access
o Professionally designed custom YouTube background and logo
o Video uploads and organization up to 5 videos
o Title, tags, and description SEO
• PLATFORM SYNERGY AND VIRAL SPREAD
o Programming and placing FACEBOOK Plugins in up to 2 external pages
o Like/Share, Like Box, Send, Recommend & Login
o Programming and placing TWITTER Plugins in up to 2 external pages
o Tweet this, follow me, profile button
o Programming and placing YOUTUBE Plugin in up to 2 external pages Subscribe button
• PREPARING YOUR COMPANY TO BE READY TO GO SOCIAL
o Social Media 101 – Introduction
o How to develop CONTENTS for your audience
o How to measure results and continue growing


Social
Media
Strategies


KICK-OFF CARE &

We understand what MOTIVATES PARTICIPATION
• What does you our audience want to win?
• Do they want to be recognized for their behavior?
• Do they truly care about something in particular?
We recognize people's PASSIONS
• What do they get excited about?
We ensure TRANSPARENCY
• Shows views and clicks, makes your content as transparent and honest as
possible!
We maintain REALISTIC EXPECTATIONS
• Promotes your campaigns across multiple channels and realistically calculates
visibility ranges


Social
Media
Strategies


KICK-OFF CARE &

FACEBOOK FACEBOOK FACEBOOK FACEBOOK
COVER ART MICRO-SITES APPLICATIONS ADS

Raising awareness of your
business fan page by
A dynamic piece of art creating ADS visible to
to express your Interactive engagement your target audience
Interactive business portfolio* applications* tailored to
company within the first
for products, services, and your business objectives
glance.
contact information *Can have fan gated feature
to drive engagement
behaviors

Social
Media
Strategies


STRATEGY
MONTHLY SERVICE

We will map and outline the most important key performance indicators to
measure and track the results of each of the social media initiatives executed.
We will proactively offer our consulting services to analyze current and future
tactics in order to reach your business goals.

These are the main measurements we take into account.
Reach – tracking GROWTH
Engagement – QUANTITY of reaction to SM initiatives
Influence - QUALITY of reaction to SM initiatives
Conversion -VALUE of reaction to the reach
ROMI – return of Marketing INVESTMENT


Social
Media
Strategies


STRATEGY
MONTHLY SERVICE

REACH ENGAGEMENT INFLUENCE CONVERSION ROMI
KEY PERFORMANCE INDICATORS

TRACKING QUANTITY QUALITY VALUE RETURN
GROWTH of reaction of reaction of the reaction ON MARKETING
to SM initiatives to content to the reach INVESTMENT

 Email  Comments on  Positive  Content downloads  Cost per lead
subscribers Facebook  Negative  Lead Generation  Time
 Twitter Linkedin  Neutral Forms  Monitoring
Followers Youtube  Webinar Attendees  Engagement
 Facebook Likes  Retweets on twitter  Creative message
 LinkedIn  Blog comments development
Connections  Conversations  Cost of tools
 Impressions
 Clicks


Social
Media
Strategies


STRATEGY
MONTHLY SERVICE

We strongly recommend your company to be aware of the quality, timeliness, and
professional responses your customers are waiting for. It is important to mention that
your SM team must provide the necessary information clients request and comment in
order to create a SOLID and POSITIVE reputation.

SHORT PROVIDE
RESPONSE INFORMATION
TIMES

MONITOR SOCIAL MEDIA
COMMENTS ETIQUETTE


FACEBOOK FANPAGE COMPONENTS

COVER PHOTO
This is the first
image, and the
AVATAR
most important
Picture that
image on your
represents your
Facebook page
company Fan Page

ABOUT
Short description of APPLICATION
your company Tabs
URL links to your
custom built
applications



LIKE WIDGET
Like button for your
audience to LIKE
your page

WELCOME
APPLICATION
Your custom-built
welcome page or
microsite. This is
810 megapixels
wide.


FACEBOOK LINKED TO TWITTER

AVATAR
Picture that Follow Widget
represents your This button allows
company and Fan your audience to
Page Follow your
Tweets

Twitter Tab
Direct URL to the
twitter account. Tweets
(twitter linked to Twitter Live Feed.
facebook).
(real time
comments )


FACEBOOK LINKED TO YOUTUBE

MAIN VIDEO
WINDOW
Where you can
see the latest
uploaded video

YOUTUBE Tab
Direct URL to the VIDEOS
YOUTUBE account. YOUR VIDEO
(YOUTUBE linked to LIBRARY
facebook). (The same videos
you have on your
YOUTUBE
account)


TWITTER PAGE

TWITTER
BACKGROUND
Picture that
represents your
company Page on
TWITTER


YOUTUBE PROFILE

YOUTUBE
BACKGROUND
Picture that
represents your
company Page on
YOUTUBE


QR Code, Do you know how it works ?

Decoding
Innovation

Discover creativity
In a whole new way



Micro-site
A fully functional
web page embed
on the welcome
tab.


FACEBOOK FANPAGE PROFILE BANNER

Micro-site
A fully functional
web page embed
on the welcome
tab.


Social Media Engagement Strategy
FAN PAGES & Like Campaigns

FACEBOOK PROMOTIONS – Like Campaign

PROMOTION
Tab
Direct URL to a
specific promotion.
(Like Campaign)



LIKE
WIDGET
It will show the
promotion after
click the like
widget

PROMOTION
APPLICATION
Where you can
show the LIKE
promotion it self.



LIKE
WIDGET
It will show the
promotion after
click the like
widget

EMAIL FIELD
Ask for the email
to enter the
promotion. This
increases your
DATABASE

PROMOTION
BANNER
Where you can
show the
promotion it self.



CONGRATULATORY
PAGE TO FINALIZE!
Congratulate your
audience with a final
message and thank
them for their
participation!

SOCIAL SHARING
Incentivizing people to
share their success
with their friends and
followers.
(this expands the
reach of the
promotion


FACEBOOK PROMOTIONS – Polls

POLLS
To understand you
audience better


FACEBOOK PROMOTIONS – Photo Contest

PHOTO
CONTEST
Increasing
participation
through user
generated
content and
involvement



EMAIL
INQUIRY
Build and
increase your
contacts &
prospecting
database



INSTRUTIONS
A video with the
instructions &
rules



PICTURE
SUBMISSION
Programmed for
user uploads and
webcam image
submissions



PROMOTION
Terms and
conditions to
enter


Public
Relations
Strategies
Optime Public Relations Services

Our Public Relation Consulting Service encompasses
creativity and knowledge in only one integrated solution.

 Create opportunities to let the public know your message

 Establish and nurture relationships with the press

 Creativity captured in the right message with the right
strategies is crucial to communicate with your audience

 If you need to broaden your voice, image and branding
with full visibility and control, then You need optime, we
are here to prove it!

Public
Relations
Strategies
Our Commitment

Promote visibility
 Communicate and interact with target demographics
and audiences
 Consolidate the corporate image in a dynamic pattern
Innovate
 Show differential against competition
 Present valuable Information in creative ways
 Stimulate efficient ideas and PROVOKE the
conversation
Encourage pride
 Offer solutions and suggest company actions
 Go VIRAL to increase “word of mouth”
 Incite internal participation to spread the
differentiators


Public
Relations
Strategies
Our approach & added value

As communication advisors with more than 13-years of proven
experience, we can understand your Company’s position over the target
audience to effectively offer a methodology and a PR service solution
that will bring your company a measurable and sustainable strategy
through:
 Defining the appropriate media outlet for your company’s audience
 Strengthen your corporate communication and relationship with
target journalists, and by using the correct vehicles for communication.
Creating and managing public relations activities and events that offer
innovative ways to keep you in the spotlight.
 Analysis of Results & ROPRI ( Return on PR Investment )


Our promise
Events &
Road shows
Production

We will re-invigorate your event providing you with the
combination of powerful creativity and trendy tools designed
specially to tailor every aspect of your event. From follow-me
event’s guidelines to automated online smart eTouch™ system
to keep the communication alive before and after the
event, supporting the sales cycles and nurturing process
effectively.

Be ready to be inspired and launch the most successful
events while increasing business opportunities and
marketing ROI.

Events &
Road shows
Production
Our approach

1 2 3

 Planning to succeed

 WOW Factor !

 Creativity executed flawlessly

Events &
Road shows
Production
Our approach

1 2 3

1 Planning to succeed

We will plan the most effective communication strategy
to drive your target to your event, where every single
detail will be customized to fit your target profile. Your
objective will be directly delivered to your target in an
environment created and controlled by you.

Events &
Road shows
Production
Our approach

1 2 3

2 WOW Factor !

We will create a long-lasting good impression with a
creative and innovative event that exceeds all
expectations. Give your audience something great to
say about your company.

Events &
Road shows
Production
Our approach

1 2 3

3 Creativity executed flawlessly

Our unique and committed team is always ready to hear and
address our clients’ most important challenges. From road
show, sales conferences, executive briefings, product
launches, or even petite committee will bring our
expertise, knowledge and details to make your event
unforgettable.

Events &
Road shows
Production
Scope Services

Our optime events are carefully customized to fit your
specific needs. Event management structure:

• Venue set-up, decoration, ground
transportation, food, beverages and special activities.
Logistics

• Direct client support and management of on-site customer
center
Customer
Service

• Presentation strategy and contents, staging and
audiovisuals
Content

Each one of these areas will have a leader that will be in
constant communication with you from planning to execution!

Events &
Road shows
Production
Scope Services

This phase is divided into three areas:

The development 1. Data collection & Research from the client’s
of our events is objective, target audience, scope of
organized in project, budget and expectations. This is the
three phases initial phase to submit the first estimated budget
to the client.
2. Creative & Production starts with in-depth
research to develop the appropriate image and
messaging for the event, including all of the
creative elements for the venue. Event
theme, on-line strategy, and special activities.
3. Event Management includes the selection of
the Optime management team, operational
distribution of tasks and responsibilities, vendor
selections, sponsors recruitment, and venue
logistics.


Events &
Road shows
Production
Scope Services

The development • Establish direct on-site communications with
of our events is
client executives in charge of event
organized in
three phases development.
• Local vendor meeting, review of venue details
and logistics for set-up and tear down and
ground transportation
• Event set-up
• Event production led by an assigned optime
executive and team in charge of content
development, logistics and customer service.
• Tear down


Events &
Road shows
Production
Scope Services

The development Results report & debrief
of our events is
organized in • Attendance Effectiveness
three phases
• Survey Reports ( Detailed )
• Survey Tabulation Reports (optional)
• Images & Designs folder
• A complimentary photo album


Portfolio
Events &
Road shows
Production


Demand
Generation
Campaigns
Our promise

Delivering creative campaigns, capturing
successful results!

• Our Promise
To position your company's products and services as one of
the most important, valuable, and requested solutions in the
market.

• How we do it?
We do it by creating, developing, and hosting integrated
demand generation campaigns that will effectively help your
internal and external sales forces identify the potential
business opportunities (prospects) in the region, increase
sales and provide an important return on your marketing
investment.

Demand
Generation Demand Generations strategies for endusers
Campaigns

We will position your company's products and
services as one of the most
important, valuable, and requested solutions in the
market.

• We do it by creating; developing, and hosting
integrated demand generation campaigns that will
effectively help your internal and external sales forces
identify the potential business opportunities (prospects)
in the region, increase sales and provide an important
return on your marketing investment.

Demand
Generation Demand Generations strategies for channels
Campaigns

We will effectively support your sales and
marketing team register new partners and re-
engage former partners into your Partner Network
to increase “REACH” and subsequently increase
sales to achieve "FREQUENCY”.

• We will create, design, programming and execute an effective
dual campaign capable to encourage the prospects to take
actions for their own benefit.

• We will drive sales commitment by 1-to-1, 1-to-few, 1-to-
many strategies, throughout specialized marketing sales
engagement voice and online communications with
competitive value offers.

Demand
Generation
Campaigns
Scope of the process

• Goals & objectives definition
• Target definition
CAMPAIGN • Region & language definition
STRATEGY • Message development
• Call to action definition
• Fulfillment

• Online & printed campaigns
• Webinars (outlook agenda + reminder)
• Market research
MEDIAANALYSIS • Online & printed advertising
& DEVELOPMENT • SmartCalls™ - telemarketing
• Face to face events
• Social Media

• Marketing automation expertise
• Segmentation+ DB Building + Cleansing
LAUNCH+ LEADS • Target Augmentation
• Lead scoring
CONVERSION
• Lead nurturing
• Metrics and analysis


Demand
Generation
Campaigns
Scope of the process – Reach & Frequency DG Campaign

CAMPAIGN STRATEGY

Register new partners and re-engage former partners into your Partner Network to
Goals & Objectives increase “REACH” and subsequently increase sales to achieve "FREQUENCY”.

Target Definition Reach = New partners to be engaged
Frequency = Increase sales

Region & Language US, CANADA, LATINAMERICA
Definition English, Spanish & French

Message Development Reach = Recruitment = Engagement, Commitment & Benefits
Frequency = Focus your sales & be recognized
Call to Action Reach = Register in partner Network
Definition Frequency = Increase Sales and get more benefits

Fulfillment
TBD

Demand
Generation
Campaigns

MEDIA ANALYSIS & DEVELOPMENT

Reach Frequency
Media Source Starts Ends Periodicity Update
Campaign Campaign
Online campaign Monthly deliveries per
TBD TBD
Campaign

Printed campaign TBD TBD

Webinars Monthly deliveries per
TBD TBD
Campaign

Market Research TBD TBD On demand reminders

Social Media TBD TBD TBD

Web Banners
TBD TBD Quarterly update
& Hot spots
SmartCalls™ telemarketing
TBD TBD Outbound Calls

Face to face events TBD


Demand
Generation
Campaigns

LAUNCH + LEADS CONVERSION

We help leverage investments in marketing automation software by incorporating it
Marketing Automation into best practices marketing campaigns. We add the expert people and proven
process to get the results you expected.
We collect, update and combine segmentation as part of your messaging and
DB Building + Cleansing + communication strategy to help you to reduce wasted effort and list fatigue, shorten the
buying cycle and Improve ROI on your demand generation campaigns
Segmentation

We help you to align your sales and marketing efforts, guide the sales team in prioritizing
Lead scoring their follow-up plan, accelerate movement through the sales pipeline .

We run integrated campaigns that effectively build a relationship by conducting an
Lead nurturing informative dialog that helps qualified prospects who are not yet sales-ready, regardless of
budget, authority, or timing to be in their
top-of-mind.
We provide you with real time results and statistics that will give you the power to set
realistic campaign goals , drive campaign decision-making based on real data from your
Statistics & Analysis own marketing campaigns, improve future initiatives using data from past and current
ROMI measurement programs.

Demand
Generation
Campaigns

PC SMS

Web SMS

eMail SMS

Smartphone


Demand
Generation
Campaigns
Sample of Campaign blueprint - Reach Campaign

Update DB with prospects converted to lead
Partners DB
updated

optime

eMail A
lead
capture
for
REG &
WEBINAR

RECRUITMENT

eMail B
MICROSITE
New Prospects + Cleansing

eMail C

TACTIC 1-to-Few
Reminder & push
Message to close call to
action +
TACTIC 1-to-Many Capture interest
Delivery targeted
eMessage to
Engage registration
& Webinar participation


Demand
Generation
Campaigns
Sample of Campaign blueprint - Reach Campaign
Potential partners to be invited to Generate Demand

Your logo here

PROMO

PROMOTION
WEBINAR +
Tracking
SALES

eMail
PROMO REG CAPTURE +
WEBINAR REG
eMail
DG ENGAGEMENT

eMail 1
ENGAGEMENT eMail

Partner Ready DG
TRACKING DG REG + FOLLOW UP

LEAD MANEGEMENT CENTER
New Prospects + Cleansing

UPLOAD YOUR DB +
DG PARTNER READY CAMPAIGN

eMail 2
TACTIC 1-to-Many
Delivery targeted
eMessage to
Motivate sales & Partner Leads

eMail 10
Webinar participation
Partner 10
Partner 1

Partner 2

….


Demand
Generation
Campaigns
Portfolio

Our Demand Generation Portfolio includes different tactics to
generate leads or to recruit partners for your channel program.
Proven !


Optime Services Portfolio!

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