The document discusses channel optimization and partnerships. It provides advice on how to build an effective channel model and strategy, find and qualify new channel opportunities, and optimize an existing partner base. It outlines common challenges vendors and partners face, and offers Channel Optimization Partners' services to help with areas like competitive analysis, channel program development, demand generation, and training. Their services aim to help drive sales through faster partner enablement, reduce costs, and increase partner value.
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
Tracking your sales effectively will help you win more deals and grow your sales.
What is a sales pipeline and how can it help with sales tracking?
In simple terms, a sales pipeline is a visual framework that will help improve your sales tracking. A sales pipeline contains the amount of business your company attempts to win over a period of time. It also helps you to make informed decisions that will improve your sales process and grow your business.
You can picture a sales pipeline as a funnel with multiple stages. Read more to learn about what each stage is and how the funnel can help you grow your business.
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
Tracking your sales effectively will help you win more deals and grow your sales.
What is a sales pipeline and how can it help with sales tracking?
In simple terms, a sales pipeline is a visual framework that will help improve your sales tracking. A sales pipeline contains the amount of business your company attempts to win over a period of time. It also helps you to make informed decisions that will improve your sales process and grow your business.
You can picture a sales pipeline as a funnel with multiple stages. Read more to learn about what each stage is and how the funnel can help you grow your business.
If you are worried about launching a product or service to market and you are always worried about market potential, we have complete solution to represent your thoughts with our market potential PowerPoint presentation slides. This Market Potential PPT slide will help you determine ideas to find your potential market and to see demand of the product in current business environment. This presentation template of market potential lets you find out different fundamentals of market and figure out if you are tapping the right market. Analyze market size for a product, market growth, current competition for your product or services, profitability and available different products and consumer types. So, if you are new to market, this template of market potential will allow you to outline different variables like current market for a product, different demographics for market, consumer types, profitability and finally unique values offered by your business. Download this Market Potential presentation slide and prepare the perfect product launch strategy. Instruct the gullible on discerning facts with our Market Potential PowerPoint Presentation Slides. Enlighten them about drawing inferences.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
How to Win the Fight for Your Channel Partners' LoyaltySproutLoud
Your channel partners sell many different brands, and they need to work with businesses that meet their needs. This presentation will show you how to be the kind of business that keeps channel partners loyal for a long time.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Discover the trends driving the growth in vertical go-to-market strategies for B2B tech vendors and the 8 steps that you can take for vertical success.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Go grab yourself a cup of coffee, give yourself a talking and plan what you’re going to do to make the rest of the year and 2016 a great time for you and for your business.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
Describes how product / industry marketing must evolve to ensure marketing effectiveness, i.e. sales and marketing success, in an increasingly crowded marketplace. Content is based upon my personal insight, marketing a range of high tech. product products and services, for a number of companies across the TMT sector.
How do you choose the right channel incentives to match your strategy and accomplish your organizational goals? Is it science? Is it art?
In this presentation, Dan Overgaag, Principal for The Spur Group, Rod Baptie, Founder of Channel Focus/ Baptie & Co, and Steven Kellam VP of Global Alliances at 360insights shared and discussed a framework for how to choose and implement the right channel program to achieve transformational goals.
If you are worried about launching a product or service to market and you are always worried about market potential, we have complete solution to represent your thoughts with our market potential PowerPoint presentation slides. This Market Potential PPT slide will help you determine ideas to find your potential market and to see demand of the product in current business environment. This presentation template of market potential lets you find out different fundamentals of market and figure out if you are tapping the right market. Analyze market size for a product, market growth, current competition for your product or services, profitability and available different products and consumer types. So, if you are new to market, this template of market potential will allow you to outline different variables like current market for a product, different demographics for market, consumer types, profitability and finally unique values offered by your business. Download this Market Potential presentation slide and prepare the perfect product launch strategy. Instruct the gullible on discerning facts with our Market Potential PowerPoint Presentation Slides. Enlighten them about drawing inferences.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
How to Win the Fight for Your Channel Partners' LoyaltySproutLoud
Your channel partners sell many different brands, and they need to work with businesses that meet their needs. This presentation will show you how to be the kind of business that keeps channel partners loyal for a long time.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Discover the trends driving the growth in vertical go-to-market strategies for B2B tech vendors and the 8 steps that you can take for vertical success.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Go grab yourself a cup of coffee, give yourself a talking and plan what you’re going to do to make the rest of the year and 2016 a great time for you and for your business.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
Describes how product / industry marketing must evolve to ensure marketing effectiveness, i.e. sales and marketing success, in an increasingly crowded marketplace. Content is based upon my personal insight, marketing a range of high tech. product products and services, for a number of companies across the TMT sector.
How do you choose the right channel incentives to match your strategy and accomplish your organizational goals? Is it science? Is it art?
In this presentation, Dan Overgaag, Principal for The Spur Group, Rod Baptie, Founder of Channel Focus/ Baptie & Co, and Steven Kellam VP of Global Alliances at 360insights shared and discussed a framework for how to choose and implement the right channel program to achieve transformational goals.
CCI conducted a study in Q4 of 2012 to assess the utilization of various incentive program types and their relative importance and/or effectiveness as perceived by both the vendor community and its channel partners. The incentive program types spanned a broad range to include: Co-op/MDF, sales performance rebates, SPIFs, opportunity management, purchase incentives, and more. Separate surveys were tailored for vendor and partner audiences with the goal of identifying similarities, as well as differences, between the two (manufacturers/vendors and their channel partners). This presentation also addresses how the perception of incentive programs has evolved since CCI's 2010 survey. The results will surprise you!
Hear, ask your questions and learn from Tenego's experience in working with many growing companies in different markets on how to continually seek scale your business while better enabling the channel as a true extension to your business?
● What is Partner Operations and how can it help your channel growth
● What are the responsibilities and metrics of success for Partner Operations?
● How Partner Operations can be the central core engine to drive channel growth?
● How do you align Partner Operations, Partner Management and your Partner Program implementation?
● What are the key tools, methodologies and capabilities needed in building your Partner Operations?
For more details, access: http://www.tenego.com/resource/partner-operations
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
Deal Registration - Channel Chiefs Council Webinar - Jay McBain - Dec 2016Jay McBain
The Canadian Channel Chiefs Council (C4) is hosting a first of its kind webinar on a topic that has become the most hotly debated area in the channel today: deal registration. Taking place on Dec. 13th at 1 PM ET, the webinar will feature noted channel professional Jay McBain of ChannelEyes to outline what the future holds for deal registration programs in light of the recent announcement by Salesforce.com on its new Einstein tool.
Einstein is an artificial intelligence tool that promises to take all the data that organizations have dutifully been capturing to their CRM for years and put it to good use, at first making recommendations about what leads sales reps should call first, or what personalization path is most appropriate for a marketing campaign.
McBain, who was a channel executive at Lenovo and with AutoTask, intends to provide the audience of this webinar new information on how artificial intelligence and machine learning is going to impact the channel. He believes tools such as Einstein are an exciting new thing that’s going to rapidly change the way vendors look at deal registration today. McBain’s ChannelEyes organization works to provide real-time sales intelligence for channel professionals.
But Einstein is not the only topic of discussion for this webinar. McBain also plans on unveiling new strategies on deal registration for those who are still developing their channel structure and programs. He also has ideas for what to do in terms of conflict resolution and the rules of engagement when it comes to deal registration.
McBain also plans on answering questions from channel chiefs and other channel professionals at the webinar.
Managing Advertising Agencies Throughout a Product's LifecycleDana Small
Find out best practices when it comes to managing advertising agencies throughout a product's lifecycle. From pre-launch to decline, find out what you can do to ensure you're getting the best support and price.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
What are your business growth expectations and plans, how can Sales Channels help?
What are your expectations and your assumptions regarding sales channels?
Would like to validate your assumptions?
Thinking About or Starting in Partnering
● How do you decide if it's right for your business?
● Are you ready? What do you need to get started in partnering?
Established, Reviewing and Growing
● How will you take what you've built to date and develop for growth in many international markets?
● How are you phasing sales channels into your direct sales organisation?
Your channel partners are an extension of your company, how can you:
Align your channel with your internal organisation?
Implement standard support structures across all partner types and regions?
Standardise sales pipeline data management and reporting across all partners & partner managers?
Standardise and forecast through the channels?
Create and manage a progress rhythm with each partner and with your channel network?
Learn where and with which partners to invest to get the best return in the coming year?
JSG Consulting is a management consulting firm focusing on improving performance in three areas for our clients: Leadership, Teamwork and Organizational Culture. In these areas we work to identify and mitigate risk, release potential and accelerate effectiveness.
Our mission is to strengthen the connection between business strategy, leadership and organizational culture. We bring extensive understanding of business, behavior and the process of change to the table.
Our values driven approach is based on caring. We care about our customers, about each other, about the human factor and about results. Learn how we can help you today!
Join us on the 27th September 2017 to discuss International Growth for UK based Software Companies.
Hear, ask your questions and learn from Tenego's experience in working with many growing companies in different markets on how to prioritize and select the most appropriate market, how to identify and select the correct partner to make your expansion a success.
What You Will Learn?
● What do you need to be ready to go grow internationally?
● How you select and prioritise your target markets? What European Markets? Middle East, Far East, Africa and Americas?
● Should you sell Direct or through Sales Channel Partners?
● Does selling through Sales Channel Partners suit your product and your business?
● Is your business and product ready to sell through partners?
● How do you determine what Type of Partners with what capabilities?
● Cost effective market entry into multiple international markets?
● How to get started in building your sales pipeline and winning business in your selected markets.
More details on http://www.tenegopartnering.com/resource/uk-intl-growth
13. How to Get More Revenue om
Fewer Partners
Enabling partners to achieve higher value sales, sell more complete solutions
and speed your time to market.
Using Partners as a legitimate and trained sales force to develop, propose and
close opportunities in a self sufficient way
Partner Enablement is not just training or a tool...
It is a series of activities which when combined breed self sufficiency
On-Line tools and systems
OnLine communities
Integrated Vendor/Partner/customer systems
Simplified relevant offers with strong value propositions
Packaged solutions
Rebates, Sales compensation or Sales promotions (SPIF)
Demand Generation
Sales Training On-Line self based training and support
Integrated Account Planning / forecasting
Efficient use of two tier distribution model
Sales Support
Promotions/rebates/incentives
2
14. Partner Enablement
> Drive Sales through faster and more
effective enablement of channel
partners
> Reduce cost of sale by Building Self
Sufficient partners
> Increase Proposal rates and closure
rates using the channel
> Increase partner value proposition,
while capturing additional market
share.
> Use the Channel as a closing engine
not just a prospecting engine
4
15. Partner Enablement
Tools Cisco
On-Line Brochures/Presentations
Certification and Accreditation Tracking
Sales and Channel rep locator
Partner Dash Board
On-Line Lead Management
Training Partner/Class Locator
On-Line Self Paced Training
Shared CRM / Account Plans
Program/Rebate Tracking
On-Line Deal Registration
Contract/Renewal Management
Trade In On-Line Pricing
Partner Business Planning/Market Data
Partner/EcoSystem Locator
Competitive Edge Portal
ROI Calculators
Presentation Builder
Quote Builder
Steps to Success/Best Practice
Co-Op / MDF Fund Management
Marketing Store
On-Line Support Site Access
Customer Access Management
17. Typical Vendor Challenges
Limited Sales Bandwidth
Lot’s of opportunities, few or limited sales
coverage
These are usually complex or long sales
cycles solutions which our channels are
unwilling or unable to pursue
These opportunities are being captured
our competitors or simply lost.
Low Closure Rates
Elephant Hunting / Lumpy &
Unpredictable
RFP Responses / Limited Qualification
High Cost of Sales in the channel
Limits your ability to create competitive
offers
Limited support mechanism when new
partners come on-line
5