The document discusses marketing channels. It defines a marketing channel system as an interdependent organization that makes a product available for use or consumption. It notes that the function of marketing channels is to move goods from producers to consumers. Key reasons why channels are important include gathering marketing information, developing communication, reaching agreements on terms and prices, placing orders, acquiring funds, storing and moving products, assuming risks, transferring ownership, and turning buyers into profitable partners.
This document describes the services of a marketing consulting company called optime. It offers tailored loyalty programs and automated solutions to strengthen relationships with business partners and sales channels. The company's approach is designed to expand reach through sales coverage from a single sales force, specialization to reach goals faster, and boosting results. It brings together a company's sales force and channel teams to close sales cycles faster through integrated sales and behavior modules.
Digital marketing with advanced technologyGatlaLatha
Leapfront Technologies is a renowned marketing technology company that helps businesses achieve growth through innovative marketing strategies and solutions. They utilize a unique BUPT model approach to understand clients and deploy the right tools to drive measurable results. Leapfront offers omnichannel marketing, full funnel marketing, branding and design services, and leverages various technologies and platforms like Salesforce, HubSpot, and Adobe Marketo. The company is led by co-founders Srikanth Parigi and Rohitha Reddy and has helped clients across industries globally maximize their marketing potential.
This deck is the backdrop for an executive presentation on CRM best practices diagnostics. It was prepared for small groups of VP of Sales positions in sales-based corporations
THE STRATEGIC BUSINESS MODEL CANVAS DESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF OUR STRATEGY. A JOURNEY FROM OUR CURRENT [TRANSIENT] COMPETITIVE ADVANTAGE TOWARDS THE STRATEGIC DESTINATION, WHERE OUR NEW [TRANSIENT] COMPETITIVE ADVANTAGE WILL BECOME EFFECTIVE.
The document outlines an agenda for a presentation on SAP CRM modules. The presentation covers SAP CRM Sales, Partner Channel Management, introduction to SAP CRM, basics and architecture, SAP CRM marketing, SAP CRM web channel, and SAP CRM interaction center. For each module, the slides provide overviews and descriptions of the capabilities and key components.
Expert opinion and guidelines on supply chain for iscea ptak prizeMd Asif Imrul
Supply chain management is a highly-detailed system used by small and large organizations likely to get products to consumers, from obtaining raw materials, manufacturing and delivering the final product to the customer. A well-organized supply chain management system involves optimizing operations functionality to be fast and efficient.
We're truly honored for getting the great opportunity to serve the CSCA & CSCM participants
Core Discipline 1:View Your Supply Chain as a Strategic Asset; by : Indra Pe...INDRA PETRUS AMBARITA
The document discusses Autoliv's supply chain strategy and key components. It outlines Autoliv's operations, outsourcing, channel, customer service, and asset network strategies. It also discusses criteria for a good supply chain strategy, including aligning with business strategy, customers' needs, power position, and being adaptive. The document concludes with a case study on how Autoliv applies these strategies and meets the criteria.
This document describes the services of a marketing consulting company called optime. It offers tailored loyalty programs and automated solutions to strengthen relationships with business partners and sales channels. The company's approach is designed to expand reach through sales coverage from a single sales force, specialization to reach goals faster, and boosting results. It brings together a company's sales force and channel teams to close sales cycles faster through integrated sales and behavior modules.
Digital marketing with advanced technologyGatlaLatha
Leapfront Technologies is a renowned marketing technology company that helps businesses achieve growth through innovative marketing strategies and solutions. They utilize a unique BUPT model approach to understand clients and deploy the right tools to drive measurable results. Leapfront offers omnichannel marketing, full funnel marketing, branding and design services, and leverages various technologies and platforms like Salesforce, HubSpot, and Adobe Marketo. The company is led by co-founders Srikanth Parigi and Rohitha Reddy and has helped clients across industries globally maximize their marketing potential.
This deck is the backdrop for an executive presentation on CRM best practices diagnostics. It was prepared for small groups of VP of Sales positions in sales-based corporations
THE STRATEGIC BUSINESS MODEL CANVAS DESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF OUR STRATEGY. A JOURNEY FROM OUR CURRENT [TRANSIENT] COMPETITIVE ADVANTAGE TOWARDS THE STRATEGIC DESTINATION, WHERE OUR NEW [TRANSIENT] COMPETITIVE ADVANTAGE WILL BECOME EFFECTIVE.
The document outlines an agenda for a presentation on SAP CRM modules. The presentation covers SAP CRM Sales, Partner Channel Management, introduction to SAP CRM, basics and architecture, SAP CRM marketing, SAP CRM web channel, and SAP CRM interaction center. For each module, the slides provide overviews and descriptions of the capabilities and key components.
Expert opinion and guidelines on supply chain for iscea ptak prizeMd Asif Imrul
Supply chain management is a highly-detailed system used by small and large organizations likely to get products to consumers, from obtaining raw materials, manufacturing and delivering the final product to the customer. A well-organized supply chain management system involves optimizing operations functionality to be fast and efficient.
We're truly honored for getting the great opportunity to serve the CSCA & CSCM participants
Core Discipline 1:View Your Supply Chain as a Strategic Asset; by : Indra Pe...INDRA PETRUS AMBARITA
The document discusses Autoliv's supply chain strategy and key components. It outlines Autoliv's operations, outsourcing, channel, customer service, and asset network strategies. It also discusses criteria for a good supply chain strategy, including aligning with business strategy, customers' needs, power position, and being adaptive. The document concludes with a case study on how Autoliv applies these strategies and meets the criteria.
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
This document contains a proposal for a sales enablement action plan with goals, objectives, recommendations, deliverables, and services. The goals are to improve sales methodologies and processes, attract and retain customers, and leverage sales technologies. Objectives include gaining customer insights, aligning marketing/sales metrics, and providing a consistent customer experience. Recommendations apply science to talent acquisition, drive outcomes from sales technologies, strengthen processes, and improve the customer experience. Deliverables are to identify solutions, create a playbook, launch initiatives, and measure results. Case studies provide examples of winning bids by understanding customer needs.
Adecco Creative & Marketing specializes exclusively in the placement of creative & marketing talent on a freelance, temporary and direct hire basis across all industries, including: Fashion, Consumer Products, Publishing & Editorial, Beauty & Retail and more.
Leverage staffing resources with a team of expert recruiters experienced in the creative space: Digital, Marketing, Communications and Fashion.
We develop customized recruitment models built around our clients’ needs.
CONNECT WITH US
1.855.371.5744
creativetalent@adeccona.com
Distinguish yourself as a supply chain expertJohn van Veen
The document provides information about the APICS Certified Supply Chain Professional (CSCP) program. It summarizes:
1. The APICS CSCP program can help professionals advance their careers and distinguish themselves as supply chain experts through gaining specialized knowledge on managing global supply chains.
2. The APICS CSCP Learning System is a comprehensive exam preparation program that includes print and online materials covering the entire CSCP body of knowledge to help participants pass the CSCP exam.
3. Earning the APICS CSCP designation demonstrates commitment to supply chain management and can help individuals increase their professional value and secure their future career prospects.
Arctos Consulting provides professional services focused on enhancing analytical marketing and customer engagement capabilities. They help companies build better relationships with customers through expertise in customer engagement strategy, analytical marketing, marketing data and technology. Richard Britton founded Arctos Consulting in 2016 drawing on over 25 years of experience in marketing, technology, and data roles. Arctos Consulting works with clients across various industries to assess capabilities, design customer engagement strategies and journeys, implement decisioning and marketing technology, and provide interim leadership and program management support.
SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12...Tinuiti
In this session, Skubana will discuss how to develop a custom SEO formula that will increase your traffic & conversions, as well as how to ignite exponential growth and customer engagement with no additional ad spend.
This document discusses the emergence and realization of supply chain management (SCM). It provides five reasons for the increased awareness of interconnectivity between enterprises: 1) response to business requirements like JIT and TQM, 2) focus on external rather than internal processes, 3) preference for divestment over vertical integration, 4) effects of globalization and ICT, and 5) enterprise reengineering. Realizing SCM requires considering five major factors: the voice of the customer, agility and flexibility, information and communication technologies, evolving marketing and distribution channels, and supply chain logistics integration.
4Vs Consulting & Trainings provides SAP BI, SAP HANA, and SAP BO services to clients in the MENA region. The company aims to build a practice in this area and become a leading brand known for quality. The two principals have extensive experience implementing SAP projects for various industries. The company offers services including requirements definition, tool evaluation, data warehousing, reporting, analytics and training. It has competencies in industries such as FMCG, oil & gas, banking and retail. 4Vs has implemented projects for clients such as PepsiCo, Unilever and Bank of America. The company sees opportunities in big data and developing industry-specific solutions, but also faces threats from competition and the
The document provides an overview of updates from the Association for Project Management (APM), including the new Project Professional Qualification. It discusses the APM's current status with over 22,000 members and qualifications takers. It then summarizes the proposed new APM career framework and competence framework 2nd edition, outlining the core components of qualifications, competence assessments, and continuing professional development. The remainder of the document focuses on the new Project Professional Qualification, including its structure, intended audience, and benefits. It positions the qualification as part of a progressive route to becoming an APM Registered Project Professional.
How RRD Approaches Continuous Value Flow in its Digital Transformation Journe...AppDynamics
In this session, we will highlight how some business teams at RR Donnelley (RRD) are reaping the benefits of continuous value flow and continuous improvement practices—paired with analytics and APM—to rapidly experiment, deploy, and measure customer value. Hear an overview of how we are leveraging Agile, lean, CI/CD, analytics, and AppDynamics to do so.
RRD is a global, integrated communications provider enabling organizations to create, manage, deliver, and optimize their multi-channel marketing and business communication solutions. Founded in 1864, RRD serves large, fragmented markets experiencing significant changes in how businesses are communicating with their audiences using both print and digital channels. RRD is uniquely positioned with an extensive customer base and wide portfolio of capabilities to continuously evolve our digital transformation story to help our customers achieve their goals.
Key takeaways:
• How AppDynamics is used to track key business transactions release-to-release to build confidence, trust, and partnership with business teams
• How RRD leverages analytics and AppDynamics to facilitate a rapid experimentation approach
• High-level approach RRD uses to evolve existing software architecture to better align to the digital transformation journey
For more information go to: www.appdynamics.com
Building an Intelligent Supply Chain Frankfurt Supply Chain Interests Group 2002Michael Cairns
Michael Cairns is a publishing and media executive who has worked for major publishing companies like Macmillan and Reed Elsevier. He established Information Media Partners in 2006 to provide strategy consulting focused on information and education publishing. In this presentation from 2002, Cairns discusses how publishers can improve supply chain efficiency by increasing visibility, collaboration, and data sharing across the entire supply network from manufacturers to retailers. An intelligent supply chain would leverage new technologies and analytics to reduce costs, inventory, and returns through better demand forecasting and responsiveness. However, Cairns notes that culture change is also needed to encourage data sharing between competitors in publishing.
Sc mba in 3 days - ICT & Logistiek Utrecht - supply chain triangle 20171129Bram Desmet
presentation on the supply chain triangle as given at the ICT & logistiek fair in Utrecht on 29/11/2017, discusses the need to balance service cost and cash, the need for benchmarking in multiple dimensions, and how strategy affects key financial and supply chain KPIs
THE STRATEGIC BUSINESS MODEL CANVAS DESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF THE STRATEGY.
A JOURNEY FROM THE CURRENT STATUS TOWARDS THE STRATEGIC DESTINATION, WHERE THE NEW TRANSIENT COMPETITIVE ADVANTAGE WILL BECOME EFFECTIVE.
THE STRATEGIC [CORPORATE] GOALS ARE THE KEY QUANTIFIERS OF STRATEGY’S SUCCESS ALONG THE STRATEGIC HORIZON. THEY REPRESENT THE WINNING ASPIRATIONS.
THE STRATEGIC CHOICES DEFINE THE STRATEGIC POSITIONING.
THEY ARE GROUPED IN TWO BUILDING BLOCKS:
- VP VALUE PROPOSITION (‘HOW-TO-WIN’)
- MB MARKET BOUNDARIES (‘WHERE-TO-PLAY’)
EACH MAJOR PRODUCT/SERVICE LINE OF A COMPANY REQUIRES A SPECIFIC STRATEGIC CHOICES MIX (VP + MB), BECAUSE THE STRATEGIC POSITIONING MAY BE DIFFERENT FOR EACH PRODUCT/SERVICE LINE.
THE CORE CAPABILITIES ARE THE ESSENTIAL CAPABILITIES REQUIRED TO SUPPORT THE STRATEGIC POSITIONING.
THERE ARE 8 CORE CAPABILITIES BUILDING BLOCKS. THEIR COMPONENTS ARE CORRELATED WITH THE STRATEGIC CHOICES THAT THEY ARE SUPPORTING.
THE STRATEGIC GOALS ARE ACCOMPLISHED AS A RESULT OF SUCCESSFULLY CHANGING THE CURRENT STRATEGIC POSITIONING INTO THE NEW STRATEGIC POSITIONING,
DEFINED FOR THE STRATEGIC DESTINATION.
THAT CAN BE DONE ONLY BY DEVELOPING OR ENHANCING THE REQUIRED SET OF SUPPORTING CORE CAPABILITIES.
SO, WE MOVE FROM A CURRENT STRATEGIC BUSINESS MODEL TO A NEW STRATEGIC BUSINESS MODEL,
WHICH WILL BECOME FULLY EFFECTIVE AT THE STRATEGIC DESTINATION.
THE 10 BUILDING BLOCKS OF THE
STRATEGIC BUSINESS MODEL CANVAS:
- 2 STRATEGIC CHOICES BUILDING BLOCKS
- 8 CORE CAPABILITIES BUILDING BLOCKS
INSIDE EACH STRATEGIC CHOICES BUILDING BLOCK
THERE ARE 10 CHOICE ITEMS.
INSIDE EACH CORE CAPABILITIES BUILDING BLOCK THERE ARE 7-12 CAPABILITY ITEMS (CORE CAPABILITIES OR CORE CAPABILITY COMPONENTS).
THE STRATEGIC BUSINESS MODEL CANVAS INCLUDES A SET OF DEFAULT CAPABILITY ITEMS. YOU SHOULD CUSTOMIZE THEM TO YOU SPECIFICS.
SOURCE REFERENCE:
“PLAYING TO WIN” – ROGER L. MARTIN & A.G. LAFLEY
“THE DELTA MODEL” – ARNOLDO C. HAX
“BLUE OCEAN STRATEGY” – W. CHAN KIM & RENEE MAUBORGNE
“THE INNOVATOR’S DILEMMA” – CLAYTON M. CHRISTENSEN
“GOOD STRATEGY / BAD STRATEGY” – RICHARD RUMELT
“CAPABILITIES-DRIVEN STRATEGY” – STRATEGY& / PwC
“COMPETITIVE ADVANTAGE” – MICHAEL E. PORTER
“BUSINESS MODEL GENERATION” – ALEXANDER OSTWERWALDER
“THE END OF COMPETITIVE ADVANTAGE”– RITA GUNTHER McGRATH
FOR A COPY OF THIS SLIDE PACK AND FOR FURTHER DETAILS ON
- DEFINING THE NEW STRATEGIC BUSINESS MODEL
- DETERMINING THE STRATEGIC GAPS, REQUIRED FOR
THE STRATEGIC PLAN DEVELOPMENT & EXECUTION
E-MAIL:
MIONESCU@STRATEGSYS.COM
THE PRESENTATION CAN BE DOWNLOADED AS PDF FROM
http://issuu.com/mihaiionescu7/docs/strategic_business_model_canvas
IT CAN BE VIEWED AS VIDEO SLIDE PACK AT:
http://youtu.be/CTFBgqXnM2M
OR AT
http://vimeo.com/user33042260/strategicbusinessmodelcanvas
Supply Chain Management And Logistics PowerPoint Presentation SlidesSlideTeam
Download our content-ready supply chain management, and logistics PowerPoint presentation slides to showcase the complete process of goods movement from manufacturer to customer. Using this SCM PPT presentation, you can represent the flow of product, information, and finance. Talking about our logistics process flow presentation, it covers a wide range of topics, including strategic sourcing process, inventory control, logistics & IT, SCM model, project communication, supplier market assessment, planning & forecasting, SCM decision phase, performance measures, and much more. Other related topics that these templates cover are transportation management services, logistics management, procurement, distribution network, warehouse management, material flow, supply chain processes, and operations management. The strategies mentioned in this inventory management PowerPoint presentation will help you to bring high efficiency in your business, and it saves cost also. Moreover, it enables you to execute all the tasks and achieve long-term profitability smoothly. So, to fully utilize the potential benefits of logistics flow process, download our supply chain management, and logistics presentation slides right now. Accelerate your ascent with our Supply Chain Management And Logistics PowerPoint Presentation Slides.Your growth is bound to get a boost.
The document provides information about Supply Chain Partner, a consulting firm with 15 years of experience in supply chain strategy, network design, transportation optimization, inventory optimization, and warehouse design. It has worked with major global and Chinese companies. The firm uses a methodology based on the SCOR model to conduct supply chain strategy consulting and optimization projects. These projects analyze performance, develop project portfolios, and implement solutions to achieve benefits like cost reductions and improved customer service. The firm has experience optimizing networks for large pharmaceutical, retail, and health food companies in China.
This document presents a framework for developing a Route-to-Market strategy for Social Products. The framework includes five phases: Design, Sales, Logistics, Enablers, and Implementation. The Design phase focuses on researching the channel landscape and selecting distribution partners. The Sales and Logistics phases cover ordering, retail development, storage, and distribution. Ten key Enablers like forecasting, training, and financing support the framework. Implementation involves surveying dealers, routing, recruiting, and piloting the strategy.
Thank you for the opportunity to share our partnership marketing platform with you!
Demand Metric’s mission is to make Analyst research for companies targeting marketing and sales professionals more modern, engaging and effective; superior in terms of practicality; and most of all, cost effective with a significant return on investment.
You will find that we are not like most other Analyst firms. Our goal is to be flexible to work with and provide options for all sized organizations.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement for Success: Research, Experts, Tools & Solutions - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing
partnership for better performance and profitability.
We are launching 6 Benchmark Reports & Infographics, 1 Best Practices Report with a maturity model and framework, 6 Technology Solution Studies, 8+ Vendor Profiles & Case Studies, 12 Analyst eWorkshops, 6 How-To Guides, and 2 Consulting Methodologies & Tool-Kits including dozens of practical templates and tools to engage our members and drive attendance of senior marketing & sales professionals.
Since our partners will be promoting their participation in our Summits, and we’ll be inviting our entire email list of 140,000+ senior marketing
and sales professionals to join us, we know this represents an exceptional opportunity for us to fuel your content marketing, thought leadership and lead generation programs.
We invite you to learn more about Demand Metric and participate in our upcoming program!
Cheers,
John Follett, CMO
Demand Metric
Invitation
Supply Chain Management And Logistics Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Download our content-ready supply chain management, and logistics PowerPoint presentation slides to showcase the complete process of goods movement from manufacturer to customer. Using this SCM PPT presentation, you can represent the flow of product, information, and finance. Talking about our logistics process flow presentation, it covers a wide range of topics, including strategic sourcing process, inventory control, logistics & IT, SCM model, project communication, supplier market assessment, planning & forecasting, SCM decision phase, performance measures, and much more. Other related topics that these templates cover are transportation management services, logistics management, procurement, distribution network, warehouse management, material flow, supply chain processes, and operations management. The strategies mentioned in this inventory management PowerPoint presentation will help you to bring high efficiency in your business, and it saves cost also. Moreover, it enables you to execute all the tasks and achieve long-term profitability smoothly. So, to fully utilize the potential benefits of logistics flow process, download our supply chain management, and logistics presentation slides right now. Accelerate your ascent with our Supply Chain Management And Logistics Powerpoint Presentation Slides. Your growth is bound to get a boost. https://bit.ly/3vr6ah1
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
This document contains a proposal for a sales enablement action plan with goals, objectives, recommendations, deliverables, and services. The goals are to improve sales methodologies and processes, attract and retain customers, and leverage sales technologies. Objectives include gaining customer insights, aligning marketing/sales metrics, and providing a consistent customer experience. Recommendations apply science to talent acquisition, drive outcomes from sales technologies, strengthen processes, and improve the customer experience. Deliverables are to identify solutions, create a playbook, launch initiatives, and measure results. Case studies provide examples of winning bids by understanding customer needs.
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Leverage staffing resources with a team of expert recruiters experienced in the creative space: Digital, Marketing, Communications and Fashion.
We develop customized recruitment models built around our clients’ needs.
CONNECT WITH US
1.855.371.5744
creativetalent@adeccona.com
Distinguish yourself as a supply chain expertJohn van Veen
The document provides information about the APICS Certified Supply Chain Professional (CSCP) program. It summarizes:
1. The APICS CSCP program can help professionals advance their careers and distinguish themselves as supply chain experts through gaining specialized knowledge on managing global supply chains.
2. The APICS CSCP Learning System is a comprehensive exam preparation program that includes print and online materials covering the entire CSCP body of knowledge to help participants pass the CSCP exam.
3. Earning the APICS CSCP designation demonstrates commitment to supply chain management and can help individuals increase their professional value and secure their future career prospects.
Arctos Consulting provides professional services focused on enhancing analytical marketing and customer engagement capabilities. They help companies build better relationships with customers through expertise in customer engagement strategy, analytical marketing, marketing data and technology. Richard Britton founded Arctos Consulting in 2016 drawing on over 25 years of experience in marketing, technology, and data roles. Arctos Consulting works with clients across various industries to assess capabilities, design customer engagement strategies and journeys, implement decisioning and marketing technology, and provide interim leadership and program management support.
SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12...Tinuiti
In this session, Skubana will discuss how to develop a custom SEO formula that will increase your traffic & conversions, as well as how to ignite exponential growth and customer engagement with no additional ad spend.
This document discusses the emergence and realization of supply chain management (SCM). It provides five reasons for the increased awareness of interconnectivity between enterprises: 1) response to business requirements like JIT and TQM, 2) focus on external rather than internal processes, 3) preference for divestment over vertical integration, 4) effects of globalization and ICT, and 5) enterprise reengineering. Realizing SCM requires considering five major factors: the voice of the customer, agility and flexibility, information and communication technologies, evolving marketing and distribution channels, and supply chain logistics integration.
4Vs Consulting & Trainings provides SAP BI, SAP HANA, and SAP BO services to clients in the MENA region. The company aims to build a practice in this area and become a leading brand known for quality. The two principals have extensive experience implementing SAP projects for various industries. The company offers services including requirements definition, tool evaluation, data warehousing, reporting, analytics and training. It has competencies in industries such as FMCG, oil & gas, banking and retail. 4Vs has implemented projects for clients such as PepsiCo, Unilever and Bank of America. The company sees opportunities in big data and developing industry-specific solutions, but also faces threats from competition and the
The document provides an overview of updates from the Association for Project Management (APM), including the new Project Professional Qualification. It discusses the APM's current status with over 22,000 members and qualifications takers. It then summarizes the proposed new APM career framework and competence framework 2nd edition, outlining the core components of qualifications, competence assessments, and continuing professional development. The remainder of the document focuses on the new Project Professional Qualification, including its structure, intended audience, and benefits. It positions the qualification as part of a progressive route to becoming an APM Registered Project Professional.
How RRD Approaches Continuous Value Flow in its Digital Transformation Journe...AppDynamics
In this session, we will highlight how some business teams at RR Donnelley (RRD) are reaping the benefits of continuous value flow and continuous improvement practices—paired with analytics and APM—to rapidly experiment, deploy, and measure customer value. Hear an overview of how we are leveraging Agile, lean, CI/CD, analytics, and AppDynamics to do so.
RRD is a global, integrated communications provider enabling organizations to create, manage, deliver, and optimize their multi-channel marketing and business communication solutions. Founded in 1864, RRD serves large, fragmented markets experiencing significant changes in how businesses are communicating with their audiences using both print and digital channels. RRD is uniquely positioned with an extensive customer base and wide portfolio of capabilities to continuously evolve our digital transformation story to help our customers achieve their goals.
Key takeaways:
• How AppDynamics is used to track key business transactions release-to-release to build confidence, trust, and partnership with business teams
• How RRD leverages analytics and AppDynamics to facilitate a rapid experimentation approach
• High-level approach RRD uses to evolve existing software architecture to better align to the digital transformation journey
For more information go to: www.appdynamics.com
Building an Intelligent Supply Chain Frankfurt Supply Chain Interests Group 2002Michael Cairns
Michael Cairns is a publishing and media executive who has worked for major publishing companies like Macmillan and Reed Elsevier. He established Information Media Partners in 2006 to provide strategy consulting focused on information and education publishing. In this presentation from 2002, Cairns discusses how publishers can improve supply chain efficiency by increasing visibility, collaboration, and data sharing across the entire supply network from manufacturers to retailers. An intelligent supply chain would leverage new technologies and analytics to reduce costs, inventory, and returns through better demand forecasting and responsiveness. However, Cairns notes that culture change is also needed to encourage data sharing between competitors in publishing.
Sc mba in 3 days - ICT & Logistiek Utrecht - supply chain triangle 20171129Bram Desmet
presentation on the supply chain triangle as given at the ICT & logistiek fair in Utrecht on 29/11/2017, discusses the need to balance service cost and cash, the need for benchmarking in multiple dimensions, and how strategy affects key financial and supply chain KPIs
THE STRATEGIC BUSINESS MODEL CANVAS DESCRIBES THE CORRELATIONS BETWEEN THE COMPONENTS OF THE STRATEGY.
A JOURNEY FROM THE CURRENT STATUS TOWARDS THE STRATEGIC DESTINATION, WHERE THE NEW TRANSIENT COMPETITIVE ADVANTAGE WILL BECOME EFFECTIVE.
THE STRATEGIC [CORPORATE] GOALS ARE THE KEY QUANTIFIERS OF STRATEGY’S SUCCESS ALONG THE STRATEGIC HORIZON. THEY REPRESENT THE WINNING ASPIRATIONS.
THE STRATEGIC CHOICES DEFINE THE STRATEGIC POSITIONING.
THEY ARE GROUPED IN TWO BUILDING BLOCKS:
- VP VALUE PROPOSITION (‘HOW-TO-WIN’)
- MB MARKET BOUNDARIES (‘WHERE-TO-PLAY’)
EACH MAJOR PRODUCT/SERVICE LINE OF A COMPANY REQUIRES A SPECIFIC STRATEGIC CHOICES MIX (VP + MB), BECAUSE THE STRATEGIC POSITIONING MAY BE DIFFERENT FOR EACH PRODUCT/SERVICE LINE.
THE CORE CAPABILITIES ARE THE ESSENTIAL CAPABILITIES REQUIRED TO SUPPORT THE STRATEGIC POSITIONING.
THERE ARE 8 CORE CAPABILITIES BUILDING BLOCKS. THEIR COMPONENTS ARE CORRELATED WITH THE STRATEGIC CHOICES THAT THEY ARE SUPPORTING.
THE STRATEGIC GOALS ARE ACCOMPLISHED AS A RESULT OF SUCCESSFULLY CHANGING THE CURRENT STRATEGIC POSITIONING INTO THE NEW STRATEGIC POSITIONING,
DEFINED FOR THE STRATEGIC DESTINATION.
THAT CAN BE DONE ONLY BY DEVELOPING OR ENHANCING THE REQUIRED SET OF SUPPORTING CORE CAPABILITIES.
SO, WE MOVE FROM A CURRENT STRATEGIC BUSINESS MODEL TO A NEW STRATEGIC BUSINESS MODEL,
WHICH WILL BECOME FULLY EFFECTIVE AT THE STRATEGIC DESTINATION.
THE 10 BUILDING BLOCKS OF THE
STRATEGIC BUSINESS MODEL CANVAS:
- 2 STRATEGIC CHOICES BUILDING BLOCKS
- 8 CORE CAPABILITIES BUILDING BLOCKS
INSIDE EACH STRATEGIC CHOICES BUILDING BLOCK
THERE ARE 10 CHOICE ITEMS.
INSIDE EACH CORE CAPABILITIES BUILDING BLOCK THERE ARE 7-12 CAPABILITY ITEMS (CORE CAPABILITIES OR CORE CAPABILITY COMPONENTS).
THE STRATEGIC BUSINESS MODEL CANVAS INCLUDES A SET OF DEFAULT CAPABILITY ITEMS. YOU SHOULD CUSTOMIZE THEM TO YOU SPECIFICS.
SOURCE REFERENCE:
“PLAYING TO WIN” – ROGER L. MARTIN & A.G. LAFLEY
“THE DELTA MODEL” – ARNOLDO C. HAX
“BLUE OCEAN STRATEGY” – W. CHAN KIM & RENEE MAUBORGNE
“THE INNOVATOR’S DILEMMA” – CLAYTON M. CHRISTENSEN
“GOOD STRATEGY / BAD STRATEGY” – RICHARD RUMELT
“CAPABILITIES-DRIVEN STRATEGY” – STRATEGY& / PwC
“COMPETITIVE ADVANTAGE” – MICHAEL E. PORTER
“BUSINESS MODEL GENERATION” – ALEXANDER OSTWERWALDER
“THE END OF COMPETITIVE ADVANTAGE”– RITA GUNTHER McGRATH
FOR A COPY OF THIS SLIDE PACK AND FOR FURTHER DETAILS ON
- DEFINING THE NEW STRATEGIC BUSINESS MODEL
- DETERMINING THE STRATEGIC GAPS, REQUIRED FOR
THE STRATEGIC PLAN DEVELOPMENT & EXECUTION
E-MAIL:
MIONESCU@STRATEGSYS.COM
THE PRESENTATION CAN BE DOWNLOADED AS PDF FROM
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Supply Chain Management And Logistics PowerPoint Presentation SlidesSlideTeam
Download our content-ready supply chain management, and logistics PowerPoint presentation slides to showcase the complete process of goods movement from manufacturer to customer. Using this SCM PPT presentation, you can represent the flow of product, information, and finance. Talking about our logistics process flow presentation, it covers a wide range of topics, including strategic sourcing process, inventory control, logistics & IT, SCM model, project communication, supplier market assessment, planning & forecasting, SCM decision phase, performance measures, and much more. Other related topics that these templates cover are transportation management services, logistics management, procurement, distribution network, warehouse management, material flow, supply chain processes, and operations management. The strategies mentioned in this inventory management PowerPoint presentation will help you to bring high efficiency in your business, and it saves cost also. Moreover, it enables you to execute all the tasks and achieve long-term profitability smoothly. So, to fully utilize the potential benefits of logistics flow process, download our supply chain management, and logistics presentation slides right now. Accelerate your ascent with our Supply Chain Management And Logistics PowerPoint Presentation Slides.Your growth is bound to get a boost.
The document provides information about Supply Chain Partner, a consulting firm with 15 years of experience in supply chain strategy, network design, transportation optimization, inventory optimization, and warehouse design. It has worked with major global and Chinese companies. The firm uses a methodology based on the SCOR model to conduct supply chain strategy consulting and optimization projects. These projects analyze performance, develop project portfolios, and implement solutions to achieve benefits like cost reductions and improved customer service. The firm has experience optimizing networks for large pharmaceutical, retail, and health food companies in China.
This document presents a framework for developing a Route-to-Market strategy for Social Products. The framework includes five phases: Design, Sales, Logistics, Enablers, and Implementation. The Design phase focuses on researching the channel landscape and selecting distribution partners. The Sales and Logistics phases cover ordering, retail development, storage, and distribution. Ten key Enablers like forecasting, training, and financing support the framework. Implementation involves surveying dealers, routing, recruiting, and piloting the strategy.
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Download our content-ready supply chain management, and logistics PowerPoint presentation slides to showcase the complete process of goods movement from manufacturer to customer. Using this SCM PPT presentation, you can represent the flow of product, information, and finance. Talking about our logistics process flow presentation, it covers a wide range of topics, including strategic sourcing process, inventory control, logistics & IT, SCM model, project communication, supplier market assessment, planning & forecasting, SCM decision phase, performance measures, and much more. Other related topics that these templates cover are transportation management services, logistics management, procurement, distribution network, warehouse management, material flow, supply chain processes, and operations management. The strategies mentioned in this inventory management PowerPoint presentation will help you to bring high efficiency in your business, and it saves cost also. Moreover, it enables you to execute all the tasks and achieve long-term profitability smoothly. So, to fully utilize the potential benefits of logistics flow process, download our supply chain management, and logistics presentation slides right now. Accelerate your ascent with our Supply Chain Management And Logistics Powerpoint Presentation Slides. Your growth is bound to get a boost. https://bit.ly/3vr6ah1
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Marketing as defined is a system of profitably creating, delivering and communicating superior value to satisfy customers needs, wants and demands better than the competition. To achieve this goal, establishing market linkages from the manufacturers to the end users is essential if not important. I am Richard Pascual of the Ateneo Graduate School of Business in Health, here to talk about Design and management of marketing channels.
First I would like to define some important terms. What is a Marketing channel? It is an interdependent organization participating in the process of making a product or service available for use or consumption. It is a set of pathways, a product or a service that follows after production, culminating in purchase and use by the end user., or to define it in a simpler way, it is the utilisation of intermediaries performing a variety of functions
While a value network is a system of partnership and alliances that a firm creates to source, augment and deliver its offerings. Guided by the principle of value delivery network and value delivery system.
Marketing channels are intermediaries that work to move goods from the producers to the consumers. These are merchants, the wholesalers and retailers, Agents, the brokers, manufacturers representatives, and sales agents, and the facilitators, the transport companies, warehouse banks and advertising agencies. Intermediaries offer producers greater efficiency in making goods available to target markets. Through their contacts, experience, specialisation and scale of operations, intermediaries usually offer the firm more that it can achieve on its own.
Why are channels important? One of the function of a channel is to gather information about potential and current customers, competitors, and the factors and forces in the marketing environment.
Another function is to develop persuasive communication to stimulate purchase of products or goods.
Its function is also to effect to reach agreement on prices, and terms for the transfer of ownership or possession of goods.
Placing order for goods with the manufacturers
Acquiring funds to finance the inventory
Each channel assume risks for carrying out channel functions
Provision of storage and movement of physical products
Provision for buyers’ payment of bills through banks
Oversee actual transfer of ownership of goods
And conversion of potential buyers into profitable customers
Critical to the company is managing channel members. Choice of intermediaries must include its background, no. of years in the business, growth and profit record strengths and service reputation. In return the company should implement training, market research and programs to motivate and improve the intermediaries performance. Producers must periodically evaluate intermediaries as against standards in sales quota, inventory levels, customer delivery time and cooperation in promotional and training programs. In competitive markets, the optimal channel structure will inevitably change over time. Change could mean adding or dropping channel members or developing a totally new way to sell goods.
In Designing a marketing channel system, marketers analyse customers needs and wants. Consumers may choose the channels they prefer based on the price, product assortment, and convenience.
Marketers should state their channel objectives in terms of service output levels and associated cost and support levels. In order to compete channel members should arrange their functional tasks to minimise cost but still provide desired levels of service. Planners can identify several market segments based on desired service and choose the best channels for them.
Each channels, from sales force to agents, distributors, dealers or internet have their own strengths and weaknesses. Sales forces can handle complex products and transactions, but they are expensive. The internet is inexpensive but may not be as effective with complex products. Distributors can create sales but the company loses contacts with customers.
A marketing channel is the particular set of strategy a firm employs, and decisions about it are among the most critical ones that management faces. the channels that are chosen affect all other marketing decisions and in managing its intermediaries, the firm must decide how much effort to devote to push or pull marketing. A push strategy uses the manufacturers sales force, trade promotion money, to induce intermediaries to carry, to promote, and sell products to the end user. This is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store or the product is an impulse item. In a pull strategy the manufacturer uses advertising, promotion, and other forms of communications to persuade consumers to demand the product from intermediaries to order it. Pull strategy is particularly appropriate when there is high brand loyalty and high involvement in the category , when consumers are able to perceive differences in brands and when they choose brands before they go to the store
For channel levels the manufacturers and consumers are part of every channel. There is a direct selling of goods and services in zero level channel. Example are door to door sales, mail order, telemarketing and manufacturer owned stores. One level channel contains one selling intermediary, such as a retailer. A two level channel contains two intermediaries, typically a wholesaler and a retailer
To illustrate an application of a marketing channel, drugs in the market for use of sick patients may flow in this manner. Marketing agents, retailers, wholesalers and distributors act as intermediaries from manufacturers, make drugs readily available to the physicians, deliver to local local procurement offices and stock retail pharmacies. Private doctors prescribe the necessary medications which may be bought in pharmacies and then given directly to the patients or given through the hospital where patients are confined.
In summary, I began to define a marketing channel and a value network, what are its functions, and why channels are important in marketing
Marketing channel is an interdependent organization participating in the process of making a product or service available for use or consumption. These channels perform the work of moving goods from the producers to the consumers, efficiently at the lowest cost.
Channels are important in gathering marketing information, developing persuasive communication, avenue to reach agreement on terms and prices, placing orders from manufacturers, acquisition of funds for the inventory.
Channels assume the responsibility of storage and product movement, assume risk in the business, effect transfer of ownership, payment of bills through banks and converting buyers into profitable partners