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Competitiveness,
Strategy, and
Productivity
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Competitiveness:
The degree to which a nation can produce
goods and services that meet the test of
international markets while simultaneously
maintaining or expanding the real incomes of
its citizens (The US Department of
Commerce)
How effectively an organization meets the
needs of customers relative to others that
offer similar goods or services
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Competitiveness
Quality
Competing on Cost
Competing on speed
Service
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Mission/Strategy/Tactics
How does mission, strategies and tactics relate to
decision making and distinctive competencies?
Strategy TacticsMission
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Strategy
 Mission
◦ The reason for existence for an organization
 Mission Statement
◦ A clear statement of purpose
 Strategy
◦ A plan for achieving organizational goals
 Tactics
◦ The actions taken to accomplish strategies
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Strategy Example
Rita is a high school student. She would like to
have a career in business, have a good job, and
earn enough income to live comfortably
Mission: Live a good life
Goal: Successful career, good income
Strategy: Obtain a college education
Tactics: Select a college and a major
Operations: Register, buy books, take
courses, study, graduate, get job
Example 1
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Planning and Decision Making
Mission
Goals
Organizational strategy
Functional strategies
Finance Marketing Operations
Tactics Tactics Tactics
Finance
operations
Marketing
operations
Operations
operations
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Strategy Formulation
 Distinctive Competencies
◦ The special attributes or abilities that give an
organization a competitive edge.
 Environmental Scanning
◦ The considering of events and trends that
present threats or opportunities for a company.
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Banks, ATMsConvenienceLocation
Disneyland
Nordstroms
Superior customer
service
Service
Burger King
Supermarkets
Variety
Volume
Flexibility
Express Mail
One-Minute photo
Rapid delivery
On-time delivery
Time
Sony TV
Lexus, Cadillac
Pepsi, Kodak, Motorola
High-performance design
or high quality Consistent
quality
Quality
U.S. first-class postage
Motel-6, Red Roof Inns
Low CostPrice
Examples of Distinctive Competencies
Key External Factors
 Economic conditions
 Political conditions
 Legal environment
 Technology
 Competition
 Markets
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
Key Internal Factors
 Human Resources
 Facilities and equipment
 Financial resources
 Customers
 Products and services
 Technology
 Suppliers
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
New Strategies
 Quality-based strategies
◦ Focuses on maintaining or
improving the quality of an
organization’s products or
services
◦ Quality at the source
 Time-based strategies
◦ Focuses on reduction of time
needed to accomplish tasks
Time-based Strategies
JAN FEB MAR APR MAY JUN
Planning
Processing
Changeover On time!
Designing
Delivery
6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)

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Operations strategy

  • 2. Competitiveness: The degree to which a nation can produce goods and services that meet the test of international markets while simultaneously maintaining or expanding the real incomes of its citizens (The US Department of Commerce) How effectively an organization meets the needs of customers relative to others that offer similar goods or services 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 3. Competitiveness Quality Competing on Cost Competing on speed Service 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 4. Mission/Strategy/Tactics How does mission, strategies and tactics relate to decision making and distinctive competencies? Strategy TacticsMission 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 5. Strategy  Mission ◦ The reason for existence for an organization  Mission Statement ◦ A clear statement of purpose  Strategy ◦ A plan for achieving organizational goals  Tactics ◦ The actions taken to accomplish strategies 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 6. Strategy Example Rita is a high school student. She would like to have a career in business, have a good job, and earn enough income to live comfortably Mission: Live a good life Goal: Successful career, good income Strategy: Obtain a college education Tactics: Select a college and a major Operations: Register, buy books, take courses, study, graduate, get job Example 1 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 7. Planning and Decision Making Mission Goals Organizational strategy Functional strategies Finance Marketing Operations Tactics Tactics Tactics Finance operations Marketing operations Operations operations 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 8. Strategy Formulation  Distinctive Competencies ◦ The special attributes or abilities that give an organization a competitive edge.  Environmental Scanning ◦ The considering of events and trends that present threats or opportunities for a company. 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 9. Banks, ATMsConvenienceLocation Disneyland Nordstroms Superior customer service Service Burger King Supermarkets Variety Volume Flexibility Express Mail One-Minute photo Rapid delivery On-time delivery Time Sony TV Lexus, Cadillac Pepsi, Kodak, Motorola High-performance design or high quality Consistent quality Quality U.S. first-class postage Motel-6, Red Roof Inns Low CostPrice Examples of Distinctive Competencies
  • 10. Key External Factors  Economic conditions  Political conditions  Legal environment  Technology  Competition  Markets 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 11. Key Internal Factors  Human Resources  Facilities and equipment  Financial resources  Customers  Products and services  Technology  Suppliers 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)
  • 12. New Strategies  Quality-based strategies ◦ Focuses on maintaining or improving the quality of an organization’s products or services ◦ Quality at the source  Time-based strategies ◦ Focuses on reduction of time needed to accomplish tasks
  • 13. Time-based Strategies JAN FEB MAR APR MAY JUN Planning Processing Changeover On time! Designing Delivery 6/28/2015 DMA Kulasooriya,NIBM ( UCD-BSc)