The document discusses how to operate a Hadoop cluster like a high-efficiency data goldmine. It provides a three step process: 1) select commodity hardware for different node types and consider networking factors, 2) provision the cluster by installing Hadoop dependencies and doing a system test, and 3) operate the cluster by configuring Hadoop services, monitoring performance, and managing expansions and failures through reinstallation. The goal is to provide a repeatable process for successfully deploying and managing Hadoop clusters at scale.