Case study on Zerodha

1. How a bootstrapped startup became a
Billion Dollar company without
spending on marketing?
By Vipul Wasnik

2. About Zerodha
● Zerodha is a financial service company founded in the year 2010. Zerodha is a
company that has made trading barrier-free possible. It is India's first discount
brokerage company.
● Zerodha is by far one of the most fascinating business case studies in the Indian
startup ecosystem. In just 10 years, Zerodha went from 0 to $1 billion in
valuation.
● On one side where tech companies are on a cash drain wherein they are
incurring million dollar losses, Zerodha has been very elegantly profitable with a
profit of more than ₹400 crores.
● And here's why it is mindblowing, all of this was done with zero funding and zero
marketing.

3. The Story of Zerodha
● Nikhil Kamath observed that there were 3 major hurdles that were troubling the
existing investors and were also preventing common people of India from investing
into the stock market.
And these 3 hurdles were:
1. Lack of knowledge and awareness.
2. High brokerage fees
3. The entire process of investment was very very tedious and very
complex for a common man to understand.
● And that is the reason why they came out with 3 unique solutions which turned
Zerodha into a billion dollar company.

4. ● The first solution they came out with was to tackle the lack of knowledge and awareness
as a result of which to educate the Indian population, they gave came out with something
called Zerodha Varsity which is an extensive collection of stock market and financial
lessons wherein anybody can go out there and understand how the market functions
eventually, to gain enough knowledge to make a strategic investment.

5. ● The second solution they came out with was to discount the brokerage fees
to such a large extent that it literally resulted into a revolution.

6. ● And third and most importantly in order to resolve the tedious and complex
process of investment they came out with a beautiful website and a very simple
user interface for their mobile application.
Kite
Our ultra-fast flagship trading platform with streaming
market data, advanced charts, an elegant UI, and more.
Enjoy the Kite experience seamlessly on your Android and
iOS devices.

7. Console
The central dashboard for your Zerodha
account. Gain insights into your trades and
investments with in-depth reports and
visualisations.

8. Coin
Buy direct mutual funds online,
commission-free, delivered directly to
your Demat account.

9. Sentinel
Create powerful market alerts on the
cloud for stocks, futures and options,
and more for free.

10. ● And that is how, by fixing these 3 problems the founders of
Zerodha claimed their pot of gold as a result of which today
Zerodha is a billion dollar company with zero investment in
marketing because the consumers were screaming at each other
to use Zerodha.
● And today,4 million investors are making their investments using
the platform of Zerodha.

11. What we can learn from Zerodha?
● We all need to understand that funding is one of the ways to accelerate
your startup but not the only way to do so.
● So, if you are somebody who is reluctant to pursue your idea because you
are waiting for funding, I would highly recommend you to do some
introspection and see how you can proceed ahead without funding.

12. THANK
YOU