The document discusses the importance of open innovation in enhancing efficiency within companies. It emphasizes leveraging both internal and external knowledge, using historical examples from companies like L'Oréal and Apple to illustrate that solutions can often be found both within and outside one's industry. Additionally, it encourages collaboration and rebalancing resources to optimize innovation processes.

1. I 1
OPEN INNOVATION
(ONLY)
2 THINGS TO
REMEMBER

2. EFFICIENT
INNOVATION
=
OPEN
INNOVATION

3. EFFICIENT
INNOVATION
=
OPEN
INNOVATION
To
increase
the
efficiency
of
your
innova2on
process
the
way
to
go
is
to
implement
the
concept
of
open
innova2on.
à
We present the TWO
most important open
innovation principles.

5. Most
companies
are
closed
and
suffer
from
the
not
invented
here
syndrome.
However,
internal
&
external
knowledge
should
be
combined.
à
LOOK across the
boundaries of your
industry.

6. 6
LEVEL 1

7. 7
LEVEL 1
The
solu2on
might
already
exist
within
your
own
company.
A
3
year
old
patent
from
L’Oréal
France
offered
the
solu2on
for
an
actual
research
project
of
L’Oréal
USA.
à
START with
investigating the
knowledge of your own
company.

8. I
Apple
based
its
first
personal
computer
mouse,
included
in
the
Lisa
1983,
on
the
mouse
of
the
1970’s
Alto
computer
of
Xerox
PARC.
LEVEL 2

9. I
LEVEL 2
The
example
proves
that
the
concept
of
open
innova2on
is
not
new.
In
this
case
a
solu2on
was
transformed
from
the
B-­‐2-­‐B
market
to
the
personal
market.
à
DON’T BE AFRAID of
looking to other
players in your field.

10. I 10
LEVEL 3
Car
producers
look
at
their
compe2tors
in
the
car
industry.
S2ll,
crossing
sector
borders
can
change
the
rules
of
the
game.

11. I
LEVEL 3
BMW
inves2gated
other
industries
to
challenge
its
own.
Can
a
car’s
bodywork
be
made
out
of
fabric?
Yes
à
BE AWARE that other
industries can change
your game.
Take the lead.

12. What
you
know
THE WORLD’S KNOWLEDGE
WHY?
YOU KNOW NOTHING
(Jon Snow)

13. INTERNAL
KNOWLEDGE
What
you
know
THE WORLD’S KNOWLEDGE
LEVEL 1

14. YOUR
INDUSTRY
DOMAIN
INTERNAL
KNOWLEDGE
THE WORLD’S KNOWLEDGE
LEVEL 2

15. What
you
know
THE WORLD’S KNOWLEDGE
LEVEL 3

16. LEVEL 3
à
ADMIT that your
knowledge is just a
fraction of what’s out
there. What
you
know
THE WORLD’S KNOWLEDGE

17. AVOID
RESEARCH BY
REBALANCING YOUR
RESOURCES

19. ‘We
have
a
problem
and
need
a
solu8on”
Who can help us?

20. Companies
encounter
problems
and
look
for
solu2ons
=
Tech
pull.
Remember
that
others
could
benefit
from
your
solu2ons
as
well.
à
LEVERAGE your own
investments and
valorize your
solutions.

21. ‘Quirky
and
GE
are
returning
patents
to
their
intended
purpose:
to
provide
inspira8on
for
inventors.’

22. General
Electric
opens
up
thousands
of
patents
to
inventors
using
Quirky’s
product
development
pla`orm.
Everyone
can
submit
ideas
based
on
GE
technology.
à
VALORIZE your own
investments.

23. June
13,
2014
Tesla
opening
up
the
designs
for
its
Supercharging
system.

24. June
16,
2014
Tesla
starts
talking
with
BMW
&
Nissan.
à
PUSH your own
technology and set
the standard for the
industry.

25. à
You
should
only
remember
two
things
about
open
innova2on.
Easy.

26. SYSTEMATIC
INNOVATION
WWW.CREAX.COM
Need
help?
We
support
companies
with
their
innova2on
challenges.
problem
solving
–
product
innova2on
–
process
innova2on
technology
transfer
–
new
applica2ons
and
markets
Mathieu
Moirie
CEO
–
Managing
partner
m@creax.com
www.creax.com
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