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ABSTRACT thinking	
  
for	
  
CONCRETE	
  solu.ons	
  
@creaxnv	
  
Examples	
  are	
  focusing	
  on	
  the	
  following	
  topics.	
  
§  Design	
  for	
  disassembly	
  
§  Modularity	
  
§  Dematerializa.on	
  
CLASSICAL	
  DESIGN	
  PROCESS	
  
Research	
   Concept	
   Design	
  
CLASSICAL	
  DESIGN	
  PROCESS	
  
Research	
   Concept	
   Design	
  
FUZZY	
   FOCUS	
  
CLASSICAL	
  DESIGN	
  PROCESS	
  
Research	
   Concept	
   Design	
  
FUZZY	
   FOCUS	
  
The	
  classical	
  design	
  process	
  
is	
  oOen	
  unstructured	
  in	
  the	
  
beginning,	
  companies	
  loose	
  
.me,	
  resources	
  and	
  focus.	
  
	
  
This	
  phase	
  is	
  referred	
  to	
  as	
  
the	
  fuzzy	
  front-­‐end	
  of	
  
innova.on.	
  
STRUCTURED	
  DESIGN	
  PROCESS	
  
Research	
   Concept	
   Design	
  
FOCUS	
  FUZZY	
  
At	
  CREAX	
  we	
  believe	
  a	
  
structured	
  innova.on	
  
method	
  can	
  help	
  you	
  in	
  
simplifying	
  this	
  difficult	
  
process.	
  
How	
  to	
  unfuzzy	
  
the	
  fuzzy	
  front-­‐	
  end?	
  
Abstract	
  thinking.	
  
Abstract	
  thinking.	
  
Abstract	
  thinking	
  can	
  help	
  
you	
  in	
  structuring	
  the	
  
innova.on	
  process,	
  
however	
  the	
  formula.on	
  in	
  
it	
  itself	
  is	
  also	
  kind	
  of	
  
abstract…	
  
	
  
In	
  this	
  presenta.on	
  you’ll	
  
discover	
  a	
  prac.cal	
  
checklist	
  for	
  abstract	
  
thinking	
  for	
  concrete	
  idea	
  
genera.on.	
  
The	
  product	
  on	
  this	
  slide	
  is	
  
an	
  innova.ve	
  safety	
  knife	
  
by	
  Slice.	
  	
  
	
  
Let’s	
  try	
  to	
  describe	
  it.	
  
curved	
  
textured	
  
blunt	
   hollow	
  
Each	
  product	
  can	
  be	
  
described	
  by	
  a	
  combina.on	
  
of	
  its	
  proper.es,	
  we	
  call	
  this	
  
it’s	
  product	
  DNA.	
  
Method by AULIVE
to	
  protect
to	
  grip
to	
  hang
to	
  grip
to	
  avoid	
  injury to	
  store	
  knives
No.ce	
  the	
  rela.on	
  between	
  
each	
  property	
  &	
  func.on.	
  
	
  
The	
  func.on	
  of	
  a	
  product	
  is	
  
defined	
  by	
  the	
  specific	
  
combina.on	
  of	
  its	
  
proper.es.	
  
20	
  generic	
  proper.es	
  
to	
  solve	
  problems	
  
Method by AULIVE
20	
  generic	
  proper.es	
  
to	
  solve	
  problems	
  
In	
  the	
  fiOies	
  a	
  Russian,	
  
scien.st	
  Genrich	
  Altshuller,	
  
discovered	
  a	
  list	
  of	
  trends	
  of	
  
evolu-on	
  to	
  solve	
  all	
  
problems	
  in	
  the	
  world.	
  
These	
  trends	
  were	
  based	
  on	
  
the	
  solu.ons	
  described	
  in	
  
patents.	
  
	
  
At	
  CREAX	
  we	
  use	
  these	
  
property	
  changes	
  as	
  
checklist	
  to	
  force	
  our	
  
product	
  in	
  all	
  possible	
  idea	
  
direc.ons	
  and	
  thus	
  
accelera.ng	
  our	
  innova.on	
  
process.	
  
Method by AULIVE
14
All problems?	
  
Because	
  of	
  this	
  level	
  
abstrac.on	
  the	
  systema.c	
  
method	
  is	
  able	
  to	
  generate	
  
solu.ons	
  across	
  all	
  products	
  
and	
  industries.	
  	
  
	
  
So	
  yes	
  Angus,	
  all	
  problems.	
  
Let’s	
  look	
  at	
  some	
  examples	
  in	
  
the	
  following	
  fields.	
  
	
  
Design	
  for	
  disassembly	
  
Modularity	
  
Dematerializa.on	
  
Let’s	
  look	
  at	
  some	
  examples	
  in	
  
the	
  following	
  fields.	
  
	
  
Design	
  for	
  disassembly	
  
Modularity	
  
Dematerializa.on	
  
INTEGRATION	
  
Mono	
  system	
   Bi	
  system	
   Polysystem	
  
This	
  table	
  has	
  an	
  integrated	
  
zipper	
  for	
  assembly.	
  
	
  
Zip	
  me	
  up	
  
Method by AULIVE
Benjamin Vermeulens Flatpac
Benjamin Vermeulens Flatpac
STATE	
  
Solid	
   Liquid/gas	
   Field	
  
Dutch	
  designer	
  Benjamin	
  
Vermeulen	
  got	
  inspired	
  by	
  
the	
  inability	
  of	
  some	
  people	
  
to	
  assemble	
  IKEA	
  furniture.	
  
	
  
He	
  explored	
  different	
  
routes	
  to	
  make	
  this	
  even	
  
more	
  easy.	
  His	
  Flatpac	
  
series	
  have	
  magne.c	
  
connec.on	
  points	
  and	
  just	
  
click	
  in	
  place.	
  
	
  
Even	
  the	
  hinges	
  are	
  
integrated	
  by	
  these	
  
magnets.	
  
Method by AULIVE
SURFACE	
  
Smooth	
  surface	
   2D	
  protrusions	
   3D	
  protrusions	
  
Quinze	
  &	
  Milan	
  integrated	
  
the	
  screw	
  func.on	
  in	
  the	
  
legs	
  of	
  the	
  chair.	
  
	
  
A	
  simple	
  surface	
  
modifica.on	
  makes	
  sure	
  
the	
  chair	
  can	
  be	
  assembled	
  
without	
  tools.	
  
Method by AULIVE
I 21	
  
COORDINATION	
  
Non-­‐coordinated	
  ac.on	
   Coordinated	
  ac.on	
   Ac.on	
  during	
  intervals	
  
By	
  using	
  shape	
  memory	
  
polymers	
  products	
  can	
  
ac.vely	
  be	
  disassembled.	
  
	
  
As	
  soon	
  these	
  plugs	
  and	
  
screws	
  are	
  heated	
  they	
  
change	
  shape	
  and	
  the	
  
products	
  disintegrate.	
  This	
  
coordinated	
  ac.on	
  offers	
  an	
  
alterna.ve	
  to	
  the	
  
conven.onal	
  shredding	
  
process.	
  
Method by AULIVE
COORDINATION	
  
Non-­‐coordinated	
  ac.on	
   Coordinated	
  ac.on	
   Ac.on	
  during	
  intervals	
  
In	
  case	
  the	
  Volkswagen	
  XL1	
  
arrives	
  on	
  its	
  roof	
  explosive	
  
make	
  sure	
  the	
  doors	
  are	
  
removed	
  and	
  passengers	
  
can	
  escape.	
  
	
  
This	
  coordinated	
  ac.on	
  is	
  
used	
  by	
  the	
  NASA	
  to	
  
remove	
  fuel	
  tanks	
  from	
  the	
  
space	
  shufle.	
  	
  
Method by AULIVE
Design	
  for	
  disassembly	
  
Modularity	
  
Dematerializa.on	
  
Land peel by Yamashita
SURFACE	
  
Smooth	
  surface	
   2D	
  protrusions	
   3D	
  protrusions	
  
Method by AULIVE
Land peel by Yamashita
SURFACE	
  
Smooth	
  surface	
   2D	
  protrusions	
   3D	
  protrusions	
  
A	
  carpet	
  is	
  nothing	
  more	
  
than	
  a	
  flexible,	
  rectangular	
  
piece	
  of	
  fabric.	
  
	
  
However	
  by	
  changing	
  its	
  
surface	
  it	
  can	
  be	
  
transferred	
  in	
  a	
  chair,	
  table	
  
or	
  desk.	
  
Method by AULIVE
SEGMENTATION	
  
Monolithic	
   Segmented	
   Powder	
  Method by AULIVE
SEGMENTATION	
  
Monolithic	
   Segmented	
   Powder	
  
Electronic	
  devices	
  are	
  not	
  
designed	
  to	
  last	
  and	
  get	
  
thrown	
  away.	
  Usually	
  it’s	
  
only	
  one	
  of	
  the	
  components	
  
which	
  causing	
  the	
  problem.	
  
	
  
Phonebloks	
  offers	
  the	
  
possibility	
  to	
  exchange	
  
component	
  by	
  component,	
  
which	
  we	
  call	
  segmenta.on	
  
of	
  your	
  product.	
  
	
  
Phonebloks	
  was	
  taken	
  over	
  
by	
  Motoral	
  and	
  is	
  now	
  in	
  
development.	
  
Method by AULIVE
Design	
  for	
  disassembly	
  
Modularity	
  
Dematerializa.on	
  
I
SMART	
  AUDITORIUM	
  CHAIR	
  
29	
  
Jumpseat by Ziba
FLEXIBILITY	
  
Immobile	
   Mul.ple	
  
joints	
  
Completely	
  	
  
flexible	
  
Method by AULIVE
I
SMART	
  AUDITORIUM	
  CHAIR	
  
30	
  
Jumpseat by Ziba
FLEXIBILITY	
  
Immobile	
   Mul.ple	
  
joints	
  
Completely	
  	
  
flexible	
  
To	
  conserve	
  space	
  in	
  their	
  
new	
  auditorium	
  Ziba	
  had	
  to	
  
be	
  crea.ve.	
  They	
  used	
  a	
  
combina.on	
  of	
  flexible	
  
plywood	
  and	
  sheet	
  steel	
  as	
  
an	
  alterna.ve	
  to	
  movie	
  
theatre	
  sea.ng.	
  
	
  
This	
  flexible	
  sea.ng	
  nearly	
  
disappears	
  when	
  not	
  in	
  use.	
  
Method by AULIVE
OPPOSITES	
  
Method by AULIVE
Challenging	
  dominant	
  logic.	
  
Why	
  should	
  the	
  legs	
  of	
  
table	
  be	
  fixed	
  to	
  the	
  table	
  
top?	
  
	
  
By	
  using	
  opposite	
  forces	
  
this	
  table	
  is	
  both	
  fixed	
  and	
  
loose	
  at	
  the	
  same	
  .me.	
  
	
  
Method by AULIVE
SURFACE	
  
SURFACE	
  
Smooth	
  surface	
   2D	
  protrusions	
   3D	
  protrusions	
  
Method by AULIVE
Method by AULIVE
SURFACE	
  
SURFACE	
  
Smooth	
  surface	
   2D	
  protrusions	
   3D	
  protrusions	
  
Glue	
  is	
  geing	
  banned	
  from	
  
most	
  industries	
  and	
  
researchers	
  are	
  looking	
  for	
  
alterna.ves.	
  
	
  
Inspired	
  by	
  the	
  gecko’s	
  
ability	
  to	
  scale	
  even	
  the	
  
smoothest	
  surface	
  
scien.sts	
  are	
  designing	
  
glueless	
  tapes.	
  The	
  surface	
  
of	
  it’s	
  toes	
  seem	
  to	
  be	
  the	
  
secret.	
  
Self assembling chair
35
AUTOMATION	
  
Human	
   Human	
  +	
  
automated	
  tool	
  
Fully	
  automated	
  
tool	
  
Method by AULIVE
36
Noumenon
Designer	
  Carl	
  Desmet	
  has	
  
used	
  a	
  shape	
  memory	
  
polymer	
  to	
  make	
  this	
  chair.	
  
	
  
The	
  chair	
  is	
  compressed	
  
and	
  transported	
  flat,	
  but	
  by	
  
the	
  addi.on	
  of	
  heat	
  the	
  
chair	
  automa.cally	
  gets	
  its	
  
final	
  shape.	
  
Method by AULIVE
SEGMENTATION	
  
Monolithic	
   Segmented	
   Powder	
  Nervous Kinematics
Method by AULIVE
SEGMENTATION	
  
Monolithic	
   Segmented	
   Powder	
  Nervous Kinematics
Method by AULIVE
SEGMENTATION	
  
Monolithic	
   Segmented	
   Powder	
  Nervous Kinematics
Kinema.cs	
  is	
  a	
  system	
  for	
  
3D	
  prin.ng	
  that	
  creates	
  
complex,	
  foldable	
  forms	
  
composed	
  of	
  connected	
  
modules.	
  	
  
	
  
Because	
  of	
  this	
  
segmenta.on	
  tex.le	
  
crea.ons	
  bigger	
  than	
  the	
  3d	
  
printer	
  build	
  volume	
  can	
  be	
  
produced.	
  
Method by AULIVE
PROPERTY	
  FUNCTION	
  RELATION	
  
What	
  do	
  I	
  change,	
  
what	
  do	
  I	
  gain?	
  
SYSTEMATIC	
  
INNOVATION	
  
WWW.CREAX.COM	
  
Inspired?	
  
We	
  help	
  companies	
  with	
  their	
  innova.on	
  
challenges.	
  
problem	
  solving	
  –	
  product	
  innova.on	
  –	
  process	
  innova.on	
  
technology	
  transfer	
  –	
  new	
  applica.ons	
  and	
  markets	
  
	
  
Diederik	
  Syoen	
  -­‐	
  Marke.ng	
  Manager	
  
ds@creax.com	
  
	
  
www.creax.com	
  
t	
  	
  +32	
  (0)	
  56	
  23	
  94	
  94
	
  
	
  	
  	
  	
  	
  

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Abstract thinking for concrete solutions

  • 1. ABSTRACT thinking   for   CONCRETE  solu.ons   @creaxnv   Examples  are  focusing  on  the  following  topics.   §  Design  for  disassembly   §  Modularity   §  Dematerializa.on  
  • 2. CLASSICAL  DESIGN  PROCESS   Research   Concept   Design  
  • 3. CLASSICAL  DESIGN  PROCESS   Research   Concept   Design   FUZZY   FOCUS  
  • 4. CLASSICAL  DESIGN  PROCESS   Research   Concept   Design   FUZZY   FOCUS   The  classical  design  process   is  oOen  unstructured  in  the   beginning,  companies  loose   .me,  resources  and  focus.     This  phase  is  referred  to  as   the  fuzzy  front-­‐end  of   innova.on.  
  • 5. STRUCTURED  DESIGN  PROCESS   Research   Concept   Design   FOCUS  FUZZY   At  CREAX  we  believe  a   structured  innova.on   method  can  help  you  in   simplifying  this  difficult   process.  
  • 6. How  to  unfuzzy   the  fuzzy  front-­‐  end?  
  • 8. Abstract  thinking.   Abstract  thinking  can  help   you  in  structuring  the   innova.on  process,   however  the  formula.on  in   it  itself  is  also  kind  of   abstract…     In  this  presenta.on  you’ll   discover  a  prac.cal   checklist  for  abstract   thinking  for  concrete  idea   genera.on.  
  • 9. The  product  on  this  slide  is   an  innova.ve  safety  knife   by  Slice.       Let’s  try  to  describe  it.  
  • 10. curved   textured   blunt   hollow   Each  product  can  be   described  by  a  combina.on   of  its  proper.es,  we  call  this   it’s  product  DNA.   Method by AULIVE
  • 11. to  protect to  grip to  hang to  grip to  avoid  injury to  store  knives No.ce  the  rela.on  between   each  property  &  func.on.     The  func.on  of  a  product  is   defined  by  the  specific   combina.on  of  its   proper.es.  
  • 12. 20  generic  proper.es   to  solve  problems   Method by AULIVE
  • 13. 20  generic  proper.es   to  solve  problems   In  the  fiOies  a  Russian,   scien.st  Genrich  Altshuller,   discovered  a  list  of  trends  of   evolu-on  to  solve  all   problems  in  the  world.   These  trends  were  based  on   the  solu.ons  described  in   patents.     At  CREAX  we  use  these   property  changes  as   checklist  to  force  our   product  in  all  possible  idea   direc.ons  and  thus   accelera.ng  our  innova.on   process.   Method by AULIVE
  • 14. 14 All problems?   Because  of  this  level   abstrac.on  the  systema.c   method  is  able  to  generate   solu.ons  across  all  products   and  industries.       So  yes  Angus,  all  problems.  
  • 15. Let’s  look  at  some  examples  in   the  following  fields.     Design  for  disassembly   Modularity   Dematerializa.on  
  • 16. Let’s  look  at  some  examples  in   the  following  fields.     Design  for  disassembly   Modularity   Dematerializa.on  
  • 17. INTEGRATION   Mono  system   Bi  system   Polysystem   This  table  has  an  integrated   zipper  for  assembly.     Zip  me  up   Method by AULIVE
  • 19. Benjamin Vermeulens Flatpac STATE   Solid   Liquid/gas   Field   Dutch  designer  Benjamin   Vermeulen  got  inspired  by   the  inability  of  some  people   to  assemble  IKEA  furniture.     He  explored  different   routes  to  make  this  even   more  easy.  His  Flatpac   series  have  magne.c   connec.on  points  and  just   click  in  place.     Even  the  hinges  are   integrated  by  these   magnets.   Method by AULIVE
  • 20. SURFACE   Smooth  surface   2D  protrusions   3D  protrusions   Quinze  &  Milan  integrated   the  screw  func.on  in  the   legs  of  the  chair.     A  simple  surface   modifica.on  makes  sure   the  chair  can  be  assembled   without  tools.   Method by AULIVE
  • 21. I 21   COORDINATION   Non-­‐coordinated  ac.on   Coordinated  ac.on   Ac.on  during  intervals   By  using  shape  memory   polymers  products  can   ac.vely  be  disassembled.     As  soon  these  plugs  and   screws  are  heated  they   change  shape  and  the   products  disintegrate.  This   coordinated  ac.on  offers  an   alterna.ve  to  the   conven.onal  shredding   process.   Method by AULIVE
  • 22. COORDINATION   Non-­‐coordinated  ac.on   Coordinated  ac.on   Ac.on  during  intervals   In  case  the  Volkswagen  XL1   arrives  on  its  roof  explosive   make  sure  the  doors  are   removed  and  passengers   can  escape.     This  coordinated  ac.on  is   used  by  the  NASA  to   remove  fuel  tanks  from  the   space  shufle.     Method by AULIVE
  • 23. Design  for  disassembly   Modularity   Dematerializa.on  
  • 24. Land peel by Yamashita SURFACE   Smooth  surface   2D  protrusions   3D  protrusions   Method by AULIVE
  • 25. Land peel by Yamashita SURFACE   Smooth  surface   2D  protrusions   3D  protrusions   A  carpet  is  nothing  more   than  a  flexible,  rectangular   piece  of  fabric.     However  by  changing  its   surface  it  can  be   transferred  in  a  chair,  table   or  desk.   Method by AULIVE
  • 26. SEGMENTATION   Monolithic   Segmented   Powder  Method by AULIVE
  • 27. SEGMENTATION   Monolithic   Segmented   Powder   Electronic  devices  are  not   designed  to  last  and  get   thrown  away.  Usually  it’s   only  one  of  the  components   which  causing  the  problem.     Phonebloks  offers  the   possibility  to  exchange   component  by  component,   which  we  call  segmenta.on   of  your  product.     Phonebloks  was  taken  over   by  Motoral  and  is  now  in   development.   Method by AULIVE
  • 28. Design  for  disassembly   Modularity   Dematerializa.on  
  • 29. I SMART  AUDITORIUM  CHAIR   29   Jumpseat by Ziba FLEXIBILITY   Immobile   Mul.ple   joints   Completely     flexible   Method by AULIVE
  • 30. I SMART  AUDITORIUM  CHAIR   30   Jumpseat by Ziba FLEXIBILITY   Immobile   Mul.ple   joints   Completely     flexible   To  conserve  space  in  their   new  auditorium  Ziba  had  to   be  crea.ve.  They  used  a   combina.on  of  flexible   plywood  and  sheet  steel  as   an  alterna.ve  to  movie   theatre  sea.ng.     This  flexible  sea.ng  nearly   disappears  when  not  in  use.   Method by AULIVE
  • 32. Challenging  dominant  logic.   Why  should  the  legs  of   table  be  fixed  to  the  table   top?     By  using  opposite  forces   this  table  is  both  fixed  and   loose  at  the  same  .me.     Method by AULIVE
  • 33. SURFACE   SURFACE   Smooth  surface   2D  protrusions   3D  protrusions   Method by AULIVE
  • 34. Method by AULIVE SURFACE   SURFACE   Smooth  surface   2D  protrusions   3D  protrusions   Glue  is  geing  banned  from   most  industries  and   researchers  are  looking  for   alterna.ves.     Inspired  by  the  gecko’s   ability  to  scale  even  the   smoothest  surface   scien.sts  are  designing   glueless  tapes.  The  surface   of  it’s  toes  seem  to  be  the   secret.  
  • 35. Self assembling chair 35 AUTOMATION   Human   Human  +   automated  tool   Fully  automated   tool   Method by AULIVE
  • 36. 36 Noumenon Designer  Carl  Desmet  has   used  a  shape  memory   polymer  to  make  this  chair.     The  chair  is  compressed   and  transported  flat,  but  by   the  addi.on  of  heat  the   chair  automa.cally  gets  its   final  shape.   Method by AULIVE
  • 37. SEGMENTATION   Monolithic   Segmented   Powder  Nervous Kinematics Method by AULIVE
  • 38. SEGMENTATION   Monolithic   Segmented   Powder  Nervous Kinematics Method by AULIVE
  • 39. SEGMENTATION   Monolithic   Segmented   Powder  Nervous Kinematics Kinema.cs  is  a  system  for   3D  prin.ng  that  creates   complex,  foldable  forms   composed  of  connected   modules.       Because  of  this   segmenta.on  tex.le   crea.ons  bigger  than  the  3d   printer  build  volume  can  be   produced.   Method by AULIVE
  • 40. PROPERTY  FUNCTION  RELATION   What  do  I  change,   what  do  I  gain?  
  • 41. SYSTEMATIC   INNOVATION   WWW.CREAX.COM   Inspired?   We  help  companies  with  their  innova.on   challenges.   problem  solving  –  product  innova.on  –  process  innova.on   technology  transfer  –  new  applica.ons  and  markets     Diederik  Syoen  -­‐  Marke.ng  Manager   ds@creax.com     www.creax.com   t    +32  (0)  56  23  94  94            

Editor's Notes

  1. Therefore CREAX derived a list of properties from the TRIZ methodology. There are about 20 universal properties. By varying these properties according to a predetermined pattern, new functionalities can be achieved. And these new functionalities can help to solve contradictions
  2. Therefore CREAX derived a list of properties from the TRIZ methodology. There are about 20 universal properties. By varying these properties according to a predetermined pattern, new functionalities can be achieved. And these new functionalities can help to solve contradictions
  3. ‘Active Disassembly’ (AD) technology is a method of disassembling products into their separate components.Any singular or combination use of specifically engineered and/or Smart materials, adhesives, layers and parts, integral or discrete, play a key role within AD.
  4. ‘Active Disassembly’ (AD) technology is a method of disassembling products into their separate components.Any singular or combination use of specifically engineered and/or Smart materials, adhesives, layers and parts, integral or discrete, play a key role within AD.
  5. To make for easier access across the wide sills, the XL1 has large gullwing doors which cut right into the roof. If you end up upside down in the XL1, explosive bolts release the gullwing doors.
  6. To make for easier access across the wide sills, the XL1 has large gullwing doors which cut right into the roof. If you end up upside down in the XL1, explosive bolts release the gullwing doors.
  7. It is not always necessary to use fixtures. Sometimes the parts themselves function as the fixture.
  8. It is not always necessary to use fixtures. Sometimes the parts themselves function as the fixture.
  9. Inspired by the gecko’s ability to scale even the steepest and smoothest surface, scientists are now making tape and sheets based on gecko toes. These tapes can adhere to any surface without using glue and are at the same time very easily released. (yes, that’s a contradiction)
  10. Inspired by the gecko’s ability to scale even the steepest and smoothest surface, scientists are now making tape and sheets based on gecko toes. These tapes can adhere to any surface without using glue and are at the same time very easily released. (yes, that’s a contradiction)