Ericsson’s Head of Product Area IP & Broadband (PAIB) Jan Häglund and Emerging Technology Manager for Fixed Network Technologies in Telstra's Chief Technology Office & Innovation group Frank Ruhl gave a joint presentation on service chaining before about 1,500 people Tuesday in the Santa Clara Convention Center’s main hall. Together, they showed Ericsson Service Provider SDN in action in a major operator setting, sending a message that the company has moved into the implementation phase of SDN for Tier 1 operator networks.

1. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
SERVICE PROVIDER SDN
MEETS
OPERATOR CHALLENGES
Dr Frank Ruhl, Telstra
Dr Jan Häglund, Ericsson
Open Networking Summit – Santa Clara, 16, 17 April 2013
Joint presentation by:
and

2. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
Network Operator
Challenges
Service Providers face significant network challenges…
Year
Peta-Bytes
2012
…rapid traffic growth, especially video…
2013 2014 2015 2016
…while revenue is steady…
Year
$
Source: Cisco VNI Forecast for Internet Traffic in Australia
› CAPEX CONSTRAINTS
› OPEX CONSTRAINTS
› CURRENT ARCHITECTURES WILL NOT SCALE ECONOMICALLY
› TODAY’S BROADBAND IS BECOMING A UTILITY SERVICE

3. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
Network Operator
Expectation
Innovative New
Products
Synergy
with cloud
Computing
Real time
network
programmability
Reduced
network costs

4. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
A new generation
of networks
Smart
Simple
Scalable
Superior Performance

5. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
Orchestration &
Management
Service Provider
Network Virtualization
Service Provider SDN
Distributed
Cloud Execution Environment
Data
Center
Network
App
App
App
App
App

6. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
andOpen Architecture
SDN controller
OPEN SDK
...
Opento3rd
partyapps
Opento3rdparty
NWelements
3G/LTE WiFi Transport Router Edge Data
Center
OPEN Interfaces
SERVICE EXPOSURE
Core
Apps
library
Other
Apps

7. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
Innovative
Service Provider SDN
solutions
Data Center
Virtualization
of aggregation
network
Service
Chaining
Virtual
Data Center
Network
Virtual
Home GW
MOBILE
RESIDENTIAL
BUSINESS
Edge

8. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
› Service Chaining & Virtualized
Aggregation Networks
› Scalable to switching millions of
flows and configuring 100 000s
flows/sec
› First Ericsson Service Provider
SDN application commercially
available Q4 2013
Joint development
with Telstra

9. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
Service Chaining for
differentiation
Price
Penetration
Differentiated
service bundles

10. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
CLOUD
NFV
Network
Function
Virtualisation
OTT Content Provider
Services Virtualization
BNG
Managed Content
OF
Controller
Discrete
Appliances
Virtualised
Appliance
VS NAT
CFFW
LI
HEU IDP Edge
Router
Steering Fabric

11. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
andConclusions
New business
opportunities
end-to-end open NW APIs
Service Exposure
SDN Orchestrated Network
Service Provider
SDN – an enabler

12. Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
Joint presentation by:
and
Thank You!