Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Growth Codes

640 views

Published on

http://www.ericsson.com/unplug/growth/
How operators turn data growth into profitable revenue growth.
Over the past year, we’ve talked to customers all over the world about our UNPLUG! Logics – smart ways of creating mobile broadband value that are inspired by models from other industries. We started UNPLUG! by discussing business before moving onto technology – and we’ve had a great response. Now it’s time for the third phase of the campaign – it’s time to focus on growth.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Growth Codes

  1. 1. growth codes “How operators turn data growth into profitable revenue growth”
  2. 2. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2 Broadband CloudMobility Mobile broadband is the cornerstone of the networked society
  3. 3. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3 Double-Digit Revenue Growth Driven by Mobile Broadband >40% data revenues excl. SMS With Leading Profitability MBB “Frontrunners” Evaluated and identified based on 3 key parameters:
  4. 4. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4 We have identified a group of Frontrunners
  5. 5. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5 Innovating new revenues Connectivity as a Differentiator Connectivity as a Commodity Market & Tech Synergies Market & Tech Silos Maximizing old revenues Problem focused Opportunity focused Frontrunners Rethink mobile broadband Shift of mindset
  6. 6. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6 behaviors that shape the future of telecom
  7. 7. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7 Lead by Superior Network Performance Lead by Innovative Marketing & Offering Frontrunners have a dual focus And follow six “Growth codes”…
  8. 8. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8 “Streetwise Metrics” Experience-centric KPI:s “Co-Partnering” Visionary Collaboration “Unboxing” Redefine Subscription “Show Casing” Quality-led Marketing “Ecosystematic” Open-ended Innovation “Gap Minding” Visionary Investing Lead by superior network performance Lead by innovative Marketing & Offering 6 growth codes
  9. 9. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9 It’s Time for growth Let’s explore your codes!
  10. 10. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10

×