Growth Codes

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http://www.ericsson.com/unplug/growth/
How operators turn data growth into profitable revenue growth.
Over the past year, we’ve talked to customers all over the world about our UNPLUG! Logics – smart ways of creating mobile broadband value that are inspired by models from other industries. We started UNPLUG! by discussing business before moving onto technology – and we’ve had a great response. Now it’s time for the third phase of the campaign – it’s time to focus on growth.

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Growth Codes

  1. 1. growth codes “How operators turn data growth into profitable revenue growth”
  2. 2. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2 Broadband CloudMobility Mobile broadband is the cornerstone of the networked society
  3. 3. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3 Double-Digit Revenue Growth Driven by Mobile Broadband >40% data revenues excl. SMS With Leading Profitability MBB “Frontrunners” Evaluated and identified based on 3 key parameters:
  4. 4. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4 We have identified a group of Frontrunners
  5. 5. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5 Innovating new revenues Connectivity as a Differentiator Connectivity as a Commodity Market & Tech Synergies Market & Tech Silos Maximizing old revenues Problem focused Opportunity focused Frontrunners Rethink mobile broadband Shift of mindset
  6. 6. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6 behaviors that shape the future of telecom
  7. 7. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7 Lead by Superior Network Performance Lead by Innovative Marketing & Offering Frontrunners have a dual focus And follow six “Growth codes”…
  8. 8. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8 “Streetwise Metrics” Experience-centric KPI:s “Co-Partnering” Visionary Collaboration “Unboxing” Redefine Subscription “Show Casing” Quality-led Marketing “Ecosystematic” Open-ended Innovation “Gap Minding” Visionary Investing Lead by superior network performance Lead by innovative Marketing & Offering 6 growth codes
  9. 9. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9 It’s Time for growth Let’s explore your codes!
  10. 10. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10

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