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Network Operator                                                                                                          ...
Network Operator                                                                                                          ...
A new generation                                                                                          Joint presentati...
Service Provider                                                                                                          ...
Joint presentation by:   Open Architecture                                                                                ...
Innovative                                                                                                                ...
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Service Chaining for                                                                                  Joint presentation b...
Joint presentation by:Services Virtualization                                                                             ...
Joint presentation by:Conclusions                                                                                         ...
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Service Provider SDN Meets Operator Challenges

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Ericsson’s Head of Product Area IP & Broadband (PAIB) Jan Häglund and Emerging Technology Manager for Fixed Network Technologies in Telstra's Chief Technology Office & Innovation group Frank Ruhl gave a joint presentation on service chaining before about 1,500 people Tuesday in the Santa Clara Convention Center’s main hall. Together, they showed Ericsson Service Provider SDN in action in a major operator setting, sending a message that the company has moved into the implementation phase of SDN for Tier 1 operator networks.

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Service Provider SDN Meets Operator Challenges

  1. 1. Joint presentation by: and SERVICE PROVIDER SDN MEETS OPERATOR CHALLENGES Dr Frank Ruhl, Telstra Dr Jan Häglund, Ericsson Open Networking Summit – Santa Clara, 16, 17 April 2013Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  2. 2. Network Operator Joint presentation by:Challenges and Service Providers face significant network challenges… …rapid traffic growth, especially video… …while revenue is steady… $ Peta-Bytes 2012 2013 2014 2015 2016 Year Year Source: Cisco VNI Forecast for Internet Traffic in Australia › CAPEX CONSTRAINTS › OPEX CONSTRAINTS › CURRENT ARCHITECTURES WILL NOT SCALE ECONOMICALLY › TODAY’S BROADBAND IS BECOMING A UTILITY SERVICEJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  3. 3. Network Operator Joint presentation by:Expectation and Reduced network costs Real time network Innovative New programmability Products Synergy with cloud ComputingJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  4. 4. A new generation Joint presentation by:of networks and Smart Simple Scalable Superior PerformanceJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  5. 5. Service Provider Joint presentation by:Network Virtualization and App App App Orchestration & App App Management Distributed Cloud Execution Environment Service Provider SDN Network Data CenterJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  6. 6. Joint presentation by: Open Architecture andOpen to 3rd party apps SERVICE EXPOSURE Core Apps ... Other Apps library OPEN SDK SDN controllerOpen to 3rd party NW elements OPEN Interfaces 3G/LTE WiFi Router Edge Data Transport Center Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  7. 7. Innovative Joint presentation by:Service Provider SDN andsolutions Virtualization Virtual Virtual of aggregation Data Center Home GW network Network Data Center RESIDENTIAL MOBILE Edge BUSINESS Service ChainingJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  8. 8. Joint presentation by: Joint development with Telstra and › Service Chaining & Virtualized Aggregation Networks › Scalable to switching millions of flows and configuring 100 000s flows/sec › First Ericsson Service Provider SDN application commercially available Q4 2013Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  9. 9. Service Chaining for Joint presentation by: differentiation andPrice Differentiated service bundles Penetration Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  10. 10. Joint presentation by:Services Virtualization and Discrete Virtualised CLOUD Appliances Appliance NFV Network Function Virtualisation OF Controller VS LI NAT OTT Content Provider BNG HEU Steering Fabric IDP Edge Router FW CF Managed ContentJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  11. 11. Joint presentation by:Conclusions and New business Service Provider opportunities SDN – an enabler Service Exposure SDN Orchestrated Network end-to-end open NW APIsJointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013
  12. 12. Joint presentation by: and Thank You!Jointly presented by Telstra Corporation Limited and Ericsson AB in Santa Clara on 16-17 April 2013

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