The document discusses online marketing strategies and communication skills for freelance translators looking to start their own translation business. It examines tools like ProZ.com, TranslatorsCafe.com, professional websites, blogging, and LinkedIn. Through research including a survey and interviews with translators, the document evaluates the benefits and criticisms of these channels and provides tips on how best to utilize each one. It stresses the importance of developing an online brand and a tailored marketing plan to improve visibility, credibility and reputation over time through consistent communication and networking efforts.