This is a digital marketing plan, a 2-hour session in a Digital marketing CIM diploma class. You learn how to;
Develop an action plan
Establish a campaign budget
Identify suitable online promotional tools
Conduct online campaign testing.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
This hour-long webinar, part of AMEC's Measurement Month, was a practical session, demonstrating how to use the Framework, and what makes it different.
The session was co-presented by Giles Peddy, Group Managing Director UK at LEWIS and Richard Bagnall, CEO of Prime Research UK, and moderated by Johna Burke, CMO at BurrellsLuce. Both Richard and Giles were members of the AMEC working group that developed the new Framework.
For more expert insights, visit teamlewis.com/blog
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
This is a digital marketing plan, a 2-hour session in a Digital marketing CIM diploma class. You learn how to;
Develop an action plan
Establish a campaign budget
Identify suitable online promotional tools
Conduct online campaign testing.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
This hour-long webinar, part of AMEC's Measurement Month, was a practical session, demonstrating how to use the Framework, and what makes it different.
The session was co-presented by Giles Peddy, Group Managing Director UK at LEWIS and Richard Bagnall, CEO of Prime Research UK, and moderated by Johna Burke, CMO at BurrellsLuce. Both Richard and Giles were members of the AMEC working group that developed the new Framework.
For more expert insights, visit teamlewis.com/blog
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Zenlist is like Google AdSense for Classifieds. It lets any website or blog quickly and easily display relevant classified listings and generate revenue.
#M/PR: Юлія Мусаковська: "The Power of Integrated Marketing Communications"Forge Events
презентація Юлії Мусаковської на Форумі #M/PR на тему "The Power of Integrated Marketing Communications"
Юлія Мусаковська, керівник відділу маркетингу ELEKS
Юлія має 12 років досвіду у сфері маркетингу та комунікацій в міжнародних компаніях (попередні - The IKEA Industry Group, Nexia DK, SoftServe), з них 9 років - у галузі інформаційних технологій. Розкаже про побудову моделі інтегрованих комунікацій у маркетингу.
Деталі:
https://www.facebook.com/events/1760044307552228/
http://forgevents.com/
B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
Whether you want to create ads on Facebook, Instagram, Google Ads, Youtube or countless other platforms; keep these steps in mind when creating an ad campaign. Remember, advertising is testing.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Zenlist is like Google AdSense for Classifieds. It lets any website or blog quickly and easily display relevant classified listings and generate revenue.
#M/PR: Юлія Мусаковська: "The Power of Integrated Marketing Communications"Forge Events
презентація Юлії Мусаковської на Форумі #M/PR на тему "The Power of Integrated Marketing Communications"
Юлія Мусаковська, керівник відділу маркетингу ELEKS
Юлія має 12 років досвіду у сфері маркетингу та комунікацій в міжнародних компаніях (попередні - The IKEA Industry Group, Nexia DK, SoftServe), з них 9 років - у галузі інформаційних технологій. Розкаже про побудову моделі інтегрованих комунікацій у маркетингу.
Деталі:
https://www.facebook.com/events/1760044307552228/
http://forgevents.com/
B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
Whether you want to create ads on Facebook, Instagram, Google Ads, Youtube or countless other platforms; keep these steps in mind when creating an ad campaign. Remember, advertising is testing.
Do are assumptions about meeting space in Mainland China apply?David Jones
Are we building big enough facilities in Mainland China to hold the meetings and conventions of the future? Perhaps, the CNCC and Shanghai Expo Center are windows to the future.
The 20th century elevated consumption to be central and critical to the economic system, occurring as a consequence of the way production and labor were organized. But by the dawn of the new century, developed societies were grappling with the challenge of creating a more humane form of consumption, driven by three major forces: lower labor demands in technological industry, erosion of the social contract, and the environmental costs of reckless consumption on increasingly scarce natural resources.
http://www.ericsson.com/thinkingahead/networked_society/commerce_reports
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Organizational Change Leadership Agile Tour Geneve 2024
Marketing an International
1. Marketing Development of an International Forum: The One-to-One Approach 1 David L Jones, Ph.D. Associate Professor Hong Kong Polytechnic University
2. Key Discussion Points Concept of one-to-one marketing – proactive approach Successful case studies from Polyu What we can do to improve The future of marketing international conferences to gen X and Y Direct marketing process Putting it to work
3. One-to-One Marketing Approach Building one customer at a time New way to view marketing Individually addressable Two way Inexpensive
4. Evolution of One-to-One Marketing Information Sharing E-Commerce E-Business One-to-One Marketing Transactions to Relationships
5. Paradigm Shifts Required Based on share of the customer, not share of the market Differentiate customers, not just products Engaging your customers in dialog
6. Continuum of Online Marketing Communication Broadcast Reactive Proactive Personal
7. Where Do Types of Media Fit? Broadcast General Website Print Ads –Response Ad Print Ads – Trade Publications Reactive Proactive Personalized Website E-Newsletter Opt-in E-mail Offer Social Networking Personal
8. Where Do You Want to Be? Broadcast Reactive Proactive Personal
10. Benefits of One-to-One Marketing Focus Marketing to Right Customers Market Right Products/Features of Our Product Identify Most Profitable Customers Serve Most Profitable Customers
11. Benefits of One-to-One Marketing Manage Less Profitable Situations Better Reduce Selling & Marketing Costs Improve Effectiveness of Marketing Communications – Dialog
12. Case Studies from Hong Kong Polytechnic University International Forum on China Hotel Brand Development & APac CHRIE 2011
14. International Forum on China Hotel Brand Development Mixture of academics and industry Only 20-30% academic 500 attendees Rotating locations 2008 Guangzhou 2009 Nanjing May 31-June 2, 2011 – Hotel ICON
15. Key Marketing Points Invited speakers from a number of established brands both academic and industry Shangri-la, Starwood, Cornell and Penn State Mix/combination of international and domestic aspects Speakers, topics, Etc. Sessions in English and Chinese Different pricing strategies Working with local and regional hotel associations and government Strong local partner is always important in Mainland China.
16. Marketing Tools We Use Database of 6,000 plus Academics and industry SHTM publications Partnering with other organizations through website links Promotion at other conferences Direct mail and direct e-mail (most effective) Everything in Chinese and English
19. What Could We Do Better to Be More One-to-One Focused?
20. Using One-to-One Concepts Be More Targeted with the 6,000 Mailing List Opt-in E-mails Know the Preferred Contact Approach Customize the e-Mail Message and Website to Specific Groups – Academics and Industry Measure the Effectiveness of Each Approach Coding of Marketing Materials Determine Which Partner Links Work Best Measure the Links to Our Websites
22. Asia Pacific Chapter of the International Council of Hotel, Restaurant and Institutional Educators (APac CHRIE) Academics Asia Pacific Federation meeting Research presentations Industry and academic speakers on key issues Attendees from Asia and all other areas of the world History Started 10 years ago Rotates throughout region This year Hotel ICON – June 2-4 Largest number of paper submissions – Nearly 400 Organized and run by SHTM students APac CHRIE 2011 Website 22
25. SMS Marketing Greatest strength is immediacy Saying the right thing to the right person at the right time Examples A special offer A time-sensitive promotion Information bulletins Latest news Who might be targeted?
26. Viral Marketing What is viral marketing? Getting consumers to tell each other about your product, service or website “Tell A friend” Social networking/social media Reaching gen X and gen Y
27. Social Media in Marketing Social Networking Sites Review Networking Sites
36. Using SocialNetworking/Media Online social communities Video distribution channels Blogs Podcasts User-generated review sites Corbin Ball 2009
37. Social Media – New Attendees Advertising Discussion boards for conversation Introductions and information exchange before the conference Interactive session track picks Attendee meet-ups or “tweetups” Real time messaging and response Post show follow-up Corbin Ball 2009
39. Six “D’s” To Successful One-to-One Direct Marketing Decide the Objective Define the Audience Determine the Strategy Develop the Tactics Deliver on the Promise Delight in the Profits
40. Decide On The Objective Start with a well define objective What do you want the DM program to accomplish? Make a sale – registration Lead generation Retain past attendees/get repeat attendees
41. Define The Audience Target the market Who are the key individuals in the decision process for attendance?
43. Develop The Tactics What DM components are most appropriate? Who will handle the project? Internal External How will the results be tracked?
44. Deliver On The Promise Set realistic expectations for the project Determine response rates
45. Delight In The Profits Determine return on investment (ROI) Analyze the cost/benefits Determine success Increased awareness Actual $’s generated Number of leads generated Repeat attendees generated
47. ICES Annual conference Academics and Industry Professionals Focus is on MICE research and education History Rotates between SHTM, UNLV Singapore and now Hallym University of Graduate Studies Last year – Seoul and Chuncheon Next year – STHM Student organized and run since 2008 47
48. How Do We Use One-to-One Marketing for ICES 2012? 48
49. Summary One-to-One Marketing Addressing potential attendees based on what they need Personal and Proactive SMS and Social Media Key to One-to-One Marketing Direct Marketing – 6 D’s
50. The Possession of Facts is Knowledge, the Use of Them is Wisdom Thomas Jefferson
51. To Be Fond Of Learning Is Near To Wisdom Confucius
The areas of discussion to be followed by an exercise to put it to work
The two case studies are based on PolyU SHTM conferences/forums. The Brand Forum, which is held be us and the Apac CHRIE conference that will be held here this year. I’ll detail the marketing approach and our direct marketing efforts, which is not One-to-One.
This is a forum held primarily for industry. It is about growing the professionalism of China brand hotels. We probably won’t have as many attendees this year is it is not being held in Mainland. We also haven’t done much marketing on it this year to date.
The key marketing points of this confernce
What marketing methods we use. The key here will be on direct marketing methods.
Examples in Chinese and English
This is all we’ve done so far for this year, as far as I’m award. It was sent as an e-mail and this is the entire website.
The question is how can we apply One-to-One Marketing to our efforts.
Suggestions for changing our focus to One-to-One Marketing. This is preparation for the exercise we’ll do later.
In this case, we are the host this year and we have done a great job of marketing due to the students running this conference.
Background on the conference and I’ll refer to the website for further details and show the marketing approach.
Two newsletters have already been done. Both were sent via e-mail. This tell the story. We had more submissions for papers for this conference than the annual ICHRIE conference in the USA.
What Mainland China really looks like today.
Two well known social networking sites and how you can use them. Linkedin shows the graduate conference, which began with a little over a 100 attendees begin approached and now has more than 300 followers. Twitter is another method to keep potential attendees up to date on the status of a conference preparation for potential attendees and those already registered (upselling might be the key in that case).
No, guess who is on Facebook? My Mom, her generation is the fastest growing Facebook users. So, it isn’t just about Gen X and Y.
Facebook is a little different from the others in that you “Like” a page, but it doesn’t send you messages, you have to go to it.
Evaluating the most effect social media available today. Does this hold true for Asia? What about Korea?
APP’s is another marketing tool both during, but also prior to the conference to prompt the conference and it’s various sessions.
You see here how APPs and Web browsers are being used. Note social media with it being nearly 50/50 in terms of how it is accessed, an important point.
Possible social media you can use. This comes from Corbin Ball, who is the real guru of social media and technology for meetings.
What we are striving for today is ways to get new attendees. This are some ideas I’ll detail.
So, how do we put it to work. I believe in systems and what I want to give you is a process to use for developing an effective direct marketing program that is One-to-One in focus.
I’ll briefly highlight each one, then discuss them in more detail.
First, you have to determine what you want to accomplish. Is it making the sale, or getting the immediate registration? Generating future interest such as a “save the date” notice to building database for future marketing? Or, is it focused on getting those who have attended previously to come again, a different approach than just getting a registration.
Who is the target market? I’ll tie this back to the two conferences/forums of SHTM.
Now, you have to establish the plan for the next year or months leading up to the conference. What should be done and when?
Getting to the real point of what will be done in terms of marketing media and how it will be tracked. Tracking can be difficult and should be planned ahead. In our case, we’ll be considering various forms of social media as the DM component(s).
Setting realistic goals as to how many registrations you will receive.
Measuring the ROI of the marketing campaign. How will you judge it’s success. This depends on the objectives, but it should be measurable.
This is the case we will work on. This conference will be held here again next year. It will be organized by our students again, but today we want to help them get more Korean attendees using social media/networking
Here is the background of the conference that was just held recently in Korea.
I’ll go over how to develop a program using the 6 D’s
Summarizing the seminar/workshop and the key points to take away.
The second US President and I share the same birthday, not the same year however. So, I’m particular fond of this statement in relationship to what we discussed today.