Social Media an overview for Human Resource Professionals. eskimosoup is a marketing company that uses both online and offline marketing to achieve business goals. This presentation was on social media an overview for HR managers. Our team consists of web designers and developers, graphic designers and online marketing - SEO experts. We are based in Hull Yorkshire with an office also in Leeds Yorkshire. www.eskimosoup.co.uk
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Clean Energy Ministerial - Digital Media Year+ in ReviewValerie Riedel
This presentation reviews the performance of the Clean Energy Ministerial's digital media platforms - an email newsletter; a large website; and social media accounts on LinkedIn, twitter, Facebook, and YouTube. The review is a "year in review - plus," covering the 15 months from the launch of the twitter, FB, and LinkedIn pages in Feb. 2013 to the conclusion of the CEM's annual meeting in May 2014.
The presentation reviews goals and objectives, defines potential measurements for reporting on each, presents highlights from a detailed review of these measures, and suggests next steps to build on successes and address key challenges.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Clean Energy Ministerial - Digital Media Year+ in ReviewValerie Riedel
This presentation reviews the performance of the Clean Energy Ministerial's digital media platforms - an email newsletter; a large website; and social media accounts on LinkedIn, twitter, Facebook, and YouTube. The review is a "year in review - plus," covering the 15 months from the launch of the twitter, FB, and LinkedIn pages in Feb. 2013 to the conclusion of the CEM's annual meeting in May 2014.
The presentation reviews goals and objectives, defines potential measurements for reporting on each, presents highlights from a detailed review of these measures, and suggests next steps to build on successes and address key challenges.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
Don't coast along this summer – make the most of your downtime with CIPR CPD.
Social media has revolutionised the public relations industry but are you fully equipped to navigate the legal challenges of the new landscape?
Produced by the CIPR Social Media Panel (#CIPRSM), our latest guide answers the top 15 most commonly asked questions on social media and the law.
Get reading and bag yourself 5 CPD points today. Find out more at www.cipr.co.uk/summerofcpd
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Social Media: Expand Your Reach
Find out how social media is being used to communicate, collaborate and engage colleagues, clients, and communities. Tools include: Facebook, Twitter and blogs. This session will cover: Tips for getting started using social networking, practical examples of how others in the field are using it, and Making your Case: How to talk to supervisors and IT about using social networking for work.
What's your status? Understanding social media (Mar. 4, 2011). Facebook, Twitter & Blogs...in today's society, social media is a widely used method of getting information out to people. During this session we will get into the nuts and bolts of what social media is and reasons why people use it in the agriculture sector.
Facebook, twitter, blogs and other social media are availbale for free to be used are tools available for marketing small bsuinesses. This presentation highlights a few uses for these tools and provides information to get started
Resources for the Tuesday Tech Lab at the Wisconsin Prevention Conference. The presentation offers materials and resources for Social Networking specifically Facebook, Twitter and Blogs
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
Don't coast along this summer – make the most of your downtime with CIPR CPD.
Social media has revolutionised the public relations industry but are you fully equipped to navigate the legal challenges of the new landscape?
Produced by the CIPR Social Media Panel (#CIPRSM), our latest guide answers the top 15 most commonly asked questions on social media and the law.
Get reading and bag yourself 5 CPD points today. Find out more at www.cipr.co.uk/summerofcpd
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Social Media: Expand Your Reach
Find out how social media is being used to communicate, collaborate and engage colleagues, clients, and communities. Tools include: Facebook, Twitter and blogs. This session will cover: Tips for getting started using social networking, practical examples of how others in the field are using it, and Making your Case: How to talk to supervisors and IT about using social networking for work.
What's your status? Understanding social media (Mar. 4, 2011). Facebook, Twitter & Blogs...in today's society, social media is a widely used method of getting information out to people. During this session we will get into the nuts and bolts of what social media is and reasons why people use it in the agriculture sector.
Facebook, twitter, blogs and other social media are availbale for free to be used are tools available for marketing small bsuinesses. This presentation highlights a few uses for these tools and provides information to get started
Resources for the Tuesday Tech Lab at the Wisconsin Prevention Conference. The presentation offers materials and resources for Social Networking specifically Facebook, Twitter and Blogs
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
English Languagefor International CommDavid Brooks
A presentation for Marine Biosciences Department Freshmen as part of the English Language Program Orientation for Kitasato University, Written by David Brooks, Presented on April 12, 2010 by David Brooks and Junko Miyase,
Kitasato University Campus, L1-302, 13:00-14:30 along with the MB Dept Head and the 5 other English Language faculty members
This presentation covers the principles of using online social networks or social media marketing engagement to help with health promotion. This presentation is aimed at NHS health promotion, communication and PR Managers. Call us on 01482 223866 or visit www.eskimosoup.co.uk for a free two hour workshop.
The significance of language to multiracial individuals and identity part ii ...David Brooks
The significance of language to multiracial individuals and to their identity part II (Jan 18, 2015).
This is the nearly final version of a joint research paper by David L. Brooks, Associate Prof. Kitasato University, Sagamihara, Japan, and Mikio A. Brooks, Associate Prof, Asia University, Musashisakai, Tokyo.
The paper will be published in the annual Kitasato Review, the research publication of the College of Liberal Arts and Sciences at Kitasato University, Sagamihara, Japan. It is the second in (at least) four-part, multiple section research paper by David Brooks and his elder son, Mikio.
Ace Intercultural Dimensions Of Task Based Learning For Authentic CommunicationDavid Brooks
Rationale Part I: A paper presented at ACE 2009, the inaugural conference of the Asian Conference on Education in Osaka (Ramada Hotel), Oct 24-25, 2009 by David L. Brooks, Associate Professor, English (Foreign Language Dept), Kitasato University, Sagamihara, Japan
International development through volunteer work for a community health proje...David Brooks
Paper presented at the 14th Annual Conference of the Hawaii International Conference on Education, January 3-6, 2016, Hilton Hawaiian Village Waikiki Beach Resort in Honolulu, Hawaii.
Abstract
One way to achieve optimal use of development aid funds is to capitalize on the low-cost human resources through the humanitarian spirit found among students and teacher volunteers in developed nations. Effective programs that employ volunteer teacher trainers, student workers, and health care volunteers can bolster professional development of teacher and student work experience in local communities, thereby meeting part of people's basic needs in developing countries. Such low-cost, cooperative efforts can energize the professional and international work expertise of both the local native people and the visiting volunteers
This presentation describes how a volunteer international service program had and is having a positive effect on building a community health service in a rural Cameroon village in West Africa, a project founded and run by the late Phyllis Jansyn. Discussion of how similar programs can be established and maintained. Further, some guidelines for planning volunteer programs, recruiting volunteers, and implementing a volunteer training program are outlined. Finally, ways to assist local government offices, community welfare organizations and local schools to meet their some of the manpower needs through cooperation with foreign education ministries, teacher training institutions, professional education organizations, and in cooperation with individuals in developed countries are proposed.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Social Media Management for UPLB Information OfficersKim Quilinguing
This was a presentation on social media management and institutional visibility given to newly-inducted public information officers of the University of the Philippines Los Baños (UPLB).
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
What can we learn from consumer social networks to improve engagement with le...LearnerLab
Carl Hodler, Content Strategist at LearnerLab presented this slide-deck at Learning Technologies Conference 2014 (London Olympia). The talk explored what corporate learning communities can learn from consumer social networks to motivate engagement.
Social Media for Development: Transforming Society and GovernanceRichard Grimaldo
A 2-day seminar (Oct 29-30, 2018) on social media designed for government agencies who wanted to use social media as a development tool for governance. It is designed to introduce social media, its origin and various applications in the development context.
Held at DICT, ICT Literacy and Competency Development Bureau, UP Diliman, Quezon City
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Social Media in the B-to-B World, Part 2ControlEng
-Why social media for automation suppliers?
-Understanding the correct approach to social media marketing with your engineering audience
-How we connect with manufacturers through social media to grow business opportunities
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
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7. We expect to use the internet differently now
Information is being searched
for in different ways:
•We expect honest and transparent information (no spin)
•We expect to comment and add to content
•We expect to read comments, reviews and ratings
•We expect to subscribe to information
8. SOCIAL MEDIA IS AN UMBRELLA
TERM THAT DEFINES THE VARIOUS
ACTIVITIES THAT INTEGRATE
TECHNOLOGY, SOCIAL
INTERACTION, AND THE
CONSTRUCTION OF WORDS,
PICTURES, VIDEOS AND AUDIO
9. “Social media
is people having
conversations online.”
10. UK Internet Usage
Age
71% 15-24
24-34
85%
83%
35-44 84%
45-54 77%
55-64 72%
65+ 30%
Universal McCann: Power to the People Social Media Tracker, Wave 4
http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4 Mintel: Social Networking Across the Age Gap - UK - February 2009
11. 64% of the UK are using an
online social network
Universal McCann: Power to the People Social Media Tracker, Wave 4
http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
12. “ Social networking is benefiting from
older, wealthier consumers
becoming internet-enabled”.
Mintel: Social Networking Across the Age Gap - UK - February 2009
17. 100m Videos
2nd largest search engine
79% have watched
video content online
Universal McCann: Power to the People Social Media Tracker, Wave 4
http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
18. 70% have uploaded photos
Universal McCann: Power to the People Social Media Tracker, Wave 4
http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
25. 25% of search results for the worlds top 20 largest
brands are links from user generated content
June 8, 2009 article from Marketing Vox and Nielsen BuzzMetrics SES Magazine entitled:
Turning Blogs and user-Generated Content Into Search Engine Results, Chris Aarons, Andru Edwards and Xavier Lanier
27. The attraction of social media
People trust “a person like me” more
than authority figures or messages
from business execs and the media
Seeking ongoing dialogue, not a
one way broadcast
Trust, Transparency, openness,
honesty
42. Managing employee usage
• Social Media Policy
– No social media usage within work hours
• Total ban?
• Can be used within clearly defined breaks
– You can monitor activity at work
– Covert monitoring is not allowed
43. Employee rights
• Employees can not be ask to close their
social networking account
• Disciplinary action
– Using during work time
– Conduct on-line has caused detriment
• Commercial confidentiality
• Bringing the organisation into disrepute
http://www.worksmart.org.uk/rights/socialnetworking
44. Speed of communication
Workers can be
mobilised quickly
for strike action
" Employers and unions need to understand the
role of new technology and not just leave it to
their IT departments."
http://www.acas.org.uk/index.aspx?articleid=3199
48. Set objectives
Employee listening exercise
Employee two way communication
Increase brand awareness and
reputation to help with…
Recruitment
Drive traffic to website/blog/facebook
49. Define Strategy
Set a timeline and focus on reasonable
and practical goals
Be consistent
Analyse, measure, and assess frequently
Adapt!
50. Choose your tools
Is your target audience already talking to
one another?
Focus on building long-term relationships
Remember:
People meet in different online spaces
They comment share and influence
They want to tell THEIR story - let them
55. “The problem with trying to determine
ROI for social media is you are trying to
put numeric quantities around human
interactions and conversations which are
not quantifiable”
Jason Falls, Director of social media for Doe Anderson
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
56. Think ROE
Return on Engagement
Incoming traffic from links
Number of people subscribed
Track backs or linked conversations
Comments
57. Is this going to satisfy
the Finance Director?
Probably not
58. Measurement and results
• Embedded analytic tools on social media sites
e.g.:
– YouTube insights
– facebook insights
• New recruits
• Track with 0800 / 0845 numbers
• Questionnaires
• Website analytics (Google analytics)
• Video views
• Subscribers
• Quality blog comments and subscribers
59. 10-steps for successful social media:
1. Listen to/observe what the target audience is doing in social media
2. Create a “social object” that is relevant to the brand and of genuine
interest*
3. Segment the target. Give them something they can join.
4. Allow them to engage via their preferred platform of choice – create
multiple interfaces to your community
5. Make the experience better when shared
* http://www.kyle.mathews2000.com/node/60
60. 10-steps for successful social media:
6. Optimise your content for sharing - particularly via news feeds and
Twitter
7. Use paid-for media to get the ball rolling
8. Take advantage of extreme targeting offered by social networks
9 . Make sure you have the resources to manage your community
management and refresh the content.
10. Track the results and optimise where necessary
Universal McCann: Power to the People Social Media Tracker, Wave 4
http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
61. The Future
Year on Year internet users have
dramatically increased their
familiarity and usage with social media
63. The digital native
Much like the older generation have trouble
with this new technology, they would have
trouble living without it.
64. The digital native
By the time today’s 10 year olds are 15, they
will already have some ingrained
preferences to certain brands because of
that companies online communication
65. Close
Not just for teenagers
Its just like what you do in real life
We can be more efficient with how we communicate
We can hang out were our employees now hang out
66. Thank you
hello@eskimosoup.co.uk
http://www.eskimosoup.co.uk/facebook
www.eskimosoup.co.uk/twitter
Editor's Notes
We are not watching the TV as we used to and we are not listening to the radio as we used to either.