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The document discusses the future of comparison websites in Belgium. It finds that while Belgian internet usage and awareness of comparison sites is lower than other EU countries, there is potential for growth. Belgian consumers are looking for unbiased, trustworthy sources of information on financial products online. The document proposes a plan to launch a new comparison website that focuses on building trust, providing objective ratings and reviews, and creating a professional environment for advertisers.
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Webjuicer General
This document summarizes research on the potential for comparison websites in Belgium. It finds that while Belgian internet usage and openness to online shopping lag countries like the UK and Netherlands, there is still consumer demand for simple, unbiased sources of financial product information online. The research also identifies two main challenges for a Belgian comparison site to succeed: generating sufficient web traffic through effective search engine optimization, and building consumer trust in the site's neutrality and transparency. The proposed business model aims to address these by focusing on consumer experience, ratings and reviews of companies, and providing advertisers qualified leads rather than just clicks.
(Power Shrink) Webjuicer General
This document discusses the future of comparison websites in Belgium. It finds that while Belgian internet usage and interest in online research for financial products is growing, usage of comparison sites is still relatively low due to issues of small market size, language barriers, and consumer skepticism. The document proposes a new comparison site for Belgium that focuses on providing objective information, ratings of companies, and building trust to overcome these challenges and connect consumers to advertisers in a mutually beneficial way.
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Webjuicer General
This document summarizes research on the potential for comparison websites in Belgium. It finds that while Belgian internet usage and openness to online shopping lag countries like the UK and Netherlands, there is still consumer demand for simple, unbiased sources of financial product information online. The research also identifies two main challenges for a Belgian comparison site to succeed: generating sufficient web traffic through effective search engine optimization, and building consumer trust in the site's neutrality and transparency. The proposed business model aims to address these by focusing on consumer experience, ratings and reviews of companies, and providing advertisers qualified leads rather than just clicks.
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This document discusses the future of comparison websites in Belgium. It finds that while Belgian internet usage and interest in online research for financial products is growing, usage of comparison sites is still relatively low due to issues of small market size, language barriers, and consumer skepticism. The document proposes a new comparison site for Belgium that focuses on providing objective information, ratings of companies, and building trust to overcome these challenges and connect consumers to advertisers in a mutually beneficial way.
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Webjuicer General
- 1. The future of comparison websites in Belgium
- 8. Millions of sites… 2.2 million sites / 50,000 searches per month = 40 sites per search (NL) 520 site per search (FR) !!
- 9. Competition is tough
- 13. How they work… 1. People fill in personal data and needs 2. They compare the different rates 3. If they apply, the advertiser pays for the lead
- 15. Margins not hurt by comparison websites ING.nl BE ING.Be
- 20. Online verzekeren is het tweede internetproduct in Nederland Serge Fenenko ( Novocortex ) woensdag 6 februari 2008, 13:12 Rubriek: Cijfers en feiten | Trends | Bekeken: 8551 keer (4861 keer doorgeklikt) 21% that looked on-line bought on-line
- 24. now Jan Hilde
- 25. week 1 family & friends bank websites
- 28. week 2 A new bank found on internet
- 29. week 3
- 30. week 4
- 33. Belgium
- 34. The UK Comparison site Comparison site Comparison site Comparison site
- 35. Not 7 less 3 But a log difference something like 2 7 vs 2 3 836 K vs. .5 K
- 36. Half of Net users have heard of at least one financial price comparison site . Belgium: 9% A quarter of Net users have used a price comparison site in the past year . Belgium: 4%
- 40. Belgian consumers are also looking for financial information on line 41,5% of Belgian respondents have looked for financial product information online
- 41. Consumer information 68% 13% 41% 13% 11% 15% 11% 4% Belgian results 52%
- 42. Belgian usage is low low 8.6%
- 43. Belgian trust is low 32% = enough trust + lots of trust 65%
- 44. Negative effects for not-listed banks? If your bank is not listed on a price comparison website, would this have a negative impact on consumer decision? Would consumers still consult your bank’s website? Language Negative impact Still consult FR 45% 89% NL 44% 90%
- 45. Planned usage is high
- 46. Imagine a site…
- 48. But we know what consumers want What other information would you like ? NL FR TOTAL Specific product details 41.55% 44.42% 44.07% Comparison of characteristics/prices of different banks 29.83% 31.15% 31.48% What product is best for you 23.10% 25.19% 24.81% Non-biased information about the product 14.31% 21.54% 16.67% Information about saving and how to pick the best product 14.14% 17.88% 15.74% Comparison of characteristics/prices of one specific bank 8.45% 11.92% 9.81% Recommendations of specialists 8.79% 10.19% 9.63% Opinions of other consumers 9.48% 5.96% 9.07% Names of companies with products I am looking for 8.45% 8.46% 8.89% Independent reports 7.93% 5.96% 7.78% Information about service level and quality 4.31% 6.54% 5.00% Other 1.90% 3.08% 2.22%
- 52. Our plan: Info + Action + Ratings Plus Ratings on suppliers
- 53. Top 5 search results for most of our sites
- 55. Our business model Consumer focus Consumer Fair Advertiser focus 80% of companies Neutral Honest Transparent
- 57. That means a lot of business in many categories Share of visits/ conversion rates based on data on our sites Conversion rates based on UK / Dutch results
- 58. Comparison vs. alternative media (price)
- 59. A rough comparison vs. CPC (google)