1) The document discusses China's ecommerce market, which grew 14.3% in the first half of 2020 even as traditional retail sales fell. Ecommerce was widely used by consumers during COVID lockdowns to access products and services. 2) It provides an overview of Alibaba, the world's largest online commerce company, with over $853 billion in gross merchandise volume on its China marketplaces in 2019. Alibaba's total sales on its marketplaces surpassed total US ecommerce sales that year. 3) The document introduces Tmall Global, Alibaba's platform for international brands to sell to Chinese consumers cross-border. It has over 26,000 international brands across 84 countries and regions.

1. X
Ecommerce Day Ecuador 2021
China Cross-Border E-commerce & Tmall Global
Fiona Weng qi.weng@alibaba-
inc.com
Jueves 1 de Julio de 2021

2. OVERVIEW
COVID-19’S IMPACT
While traditional retail sales of consumer goods
contracted by 17.9% YoY in the first half of 2020
in nominal terms, online goods retail sales grew
by 14.3% during the same period.
14.3
%
Online Goods Retail Sales
Source: World Bank Group Leaning forward Covid-19 and China’s Reform Agenda

3. OVERVIEW
COVID-19’S IMPACT
Ecommerce was widely used, especially
during lockdowns, by consumers to
access products and services.
Even before COVID-19, china had one of
the largest and fastest growing e-
commerce markets in the world, with
online sales of goods and services
accounting for over 20% of total retail
sales in 2019.
China’s E-Commerce
Expected Market Size in 2024
US $1.6 Trillion
Increase in Use of Cross-Border
Ecommerce in H1
65%
Source:
1)World Bank Group Leaning forward Covid-19 and China’s Reform Agenda
2) China Internet Watch, china E-commerce Market

4. ALIBABA’S
HISTORY AND MISSION
TO MAKE IT EASY TO DO BUSINESS
ANYWHERE

5. THE WORLD’S LARGEST ONLINE AND MOBILE COMMERCE COMPANY
• * GMV – GROSS MERCHANDISE VOLUME
>US$853
B
GMV* on China retail
marketplaces (FY 2019)
brands
200K+
>10million
small businesses
More than
693 million
annual active consumers

6. TOTAL SALES ON ALIBABA’S MARKETPLACES
VS TOTAL USA ECOMMERCE SALES IN FY2019
Source: Alibaba Group; US Department of Commerce

7. WHY BUSINESSES WORK WITH ALIBABA DURING PANDEMIC
Gateway to China’s
consumers
We are a platform,
not a retailer
Complete retail
infrastructure
Solutions for
brands of all sizes
Nearly
700M
Consumers
Data-driven
targeted
marketing

8. Global FUN Global PAY
Global BUY
Consumers
Pre-Trip During the Trip Post-Trip
LOCAL
BUSINESSES
Travel
Services
Platform
Mobile Payment
&
Digital Marketing
Platform
Ecommerce
& Retail
Platforms
LOCAL
BUSINESSES
PROVIDING LOCAL BUSINESSES WITH OMNI-CHANNEL CUSTOMER
ENGAGEMENT SOLUTIONS POST COVID-19
Consumers

9. Core Commerce
Retail Commerce Wholesale Commerce
Logistics Infrastructure for Core Commerce
and New Retail Initiatives
Marketing Services & Data Management Platform
Payment and Financial Services Infrastructure
Technology and Systems Infrastructure
China Cross Border &
Global
China Cross Border
& Global
Digital Media and
Entertainment
Innovation
Initiatives
Data Technology for Digital Media and
Entertainment
Consumer Services
Alibaba’s Mission:
To Make It Easy To Do Business Anywhere

10. What is Tmall Global (TMG)?
The largest B2C cross-border e-commerce platform in China.
It provides a channel for international brands to test the China market, and offers different
business solutions for merchants entering the market.
84
Countries
and Regions
5,300+
Categories
26,000+
International
Brands

11. KNOW AND TARGET YOUR CONSUMER

12. Tmall Global Customer Profile
Family with kids
3-generation family
Office
Ladies
University
Students
Female > Male in spending and items per basket
Females shop for themselves, for their partners, for the whole family
Consumers from less
developed areas
60%
Of New Active Consumer
57%
of Total Consumers
Gen Z
Beauty
Health & Food
Mom & Baby
Fashion
Home & 3C
Others

13. Chinese Social Media – WHAT TO BUY SHOPPING GUIDES

14. 11.11 Global Shopping Festival is Setting New Records
• $74.1 billion USD in Gross Merchandise Value, +26% YoY
• 250,000+ Participating Brands (31,000+ Overseas Brands)
• 474 Brands Reached 100 Million RMB GMV (vs. 299 in 2019)
• 583,000 Orders Created per Second at Peak

15. GET STARTED WITH TMALL GLOBAL

16. The TMG Merchant Channel officially launched in June 2019 and it is a one stop information hub for brands
interested to sell via cross-border in China. Merchants will be able to:
1. Learn more about the opportunities in cross-border
2. Learn about the various business solutions Tmall Global offers
3. Register and submit brand application to Tmall Global for onboarding
✔ Multi-language
✔ Case Studies
✔ Business Model Introduction
✔ Webinar Hub
✔ Knowledge Center
Tmall Global Merchant Channel – merchant.tmall.hk

17. GET IN TOUCH!
SCAN QR CODE
THANK YOU
Contact Info:
Fiona Weng, Category Leader of South America, Tmall Global
qi.weng@alibaba-inc.com