El documento presenta dos cartas escritas en estilo bloque. La primera carta es de Pedro Mendoza Chávez, director de la Corporación Cemeca, enviada a Luisa Benavides Rico, instructora de economía pública de la misma corporación. En la carta, Mendoza promete enviar más información sobre técnicas, estilos y tipos de cartas comerciales si Benavides lo desea. La segunda carta es un ejemplo de arqueo de caja de una tienda industrial, con los ingresos, fondos para cambio y detalles de los cheques y
Start Academy 2014 - Valider et tester ses hypothèsesDavid Hachez
A travers ce canevas, on verra
• La notion de start-up agile (ou ‘lean startup’)
• Comment tester des hypothèses d’affaires, rapidement, sans risque et à peu de frais.
• L’importance du prototype (ou ‘minimum viable product’)
Introduction to Web Analytics @ ECS BrusselsDavid Hachez
This document provides an overview of web analytics. It begins with an introduction to the big picture of web analytics and provides a brief history. It then lists and groups various tools for managing content, gathering insights, and collaborating such as Google Analytics, Facebook Insights, social media platforms, project management tools, blogs, videos and more. Definitions and basics of web analytics are also mentioned. The document poses the question of whether customer sentiment might become the next key performance indicator for marketers.
Web analytics is used to analyze website traffic and usage. It provides insights into how users interact with and consume content on a site. Basic web analytics tools track metrics like pageviews, unique visitors, and traffic sources while more advanced tools offer heat maps, session recordings, and user testing to better understand the user experience. Web analytics has evolved from simple page tags to full-featured platforms that help optimize websites and marketing campaigns.
Ichec Certificate in Community Management - 2014David Hachez
The document provides an overview of the role of a community manager. It discusses key responsibilities like listening, publishing content, and connecting with various stakeholders both online and offline. It also lists important skills for community managers like being passionate, communicative, and having good writing abilities. The document further discusses tasks involved in community management like planning, collaborating, and crisis management. It also touches on tools and strategies around social media engagement, content creation, and measurement of results.
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
This document discusses the basics of developing a digital marketing strategy. It begins by defining common digital marketing terms like reach, frequency, cost per thousand, share of voice, gross rating points, and selectivity index. It then discusses key trends in digital marketing for 2013 and provides links to various digital marketing tools and resources that can be used to build the different blocks of an effective digital strategy.
El documento presenta dos cartas escritas en estilo bloque. La primera carta es de Pedro Mendoza Chávez, director de la Corporación Cemeca, enviada a Luisa Benavides Rico, instructora de economía pública de la misma corporación. En la carta, Mendoza promete enviar más información sobre técnicas, estilos y tipos de cartas comerciales si Benavides lo desea. La segunda carta es un ejemplo de arqueo de caja de una tienda industrial, con los ingresos, fondos para cambio y detalles de los cheques y
Start Academy 2014 - Valider et tester ses hypothèsesDavid Hachez
A travers ce canevas, on verra
• La notion de start-up agile (ou ‘lean startup’)
• Comment tester des hypothèses d’affaires, rapidement, sans risque et à peu de frais.
• L’importance du prototype (ou ‘minimum viable product’)
Introduction to Web Analytics @ ECS BrusselsDavid Hachez
This document provides an overview of web analytics. It begins with an introduction to the big picture of web analytics and provides a brief history. It then lists and groups various tools for managing content, gathering insights, and collaborating such as Google Analytics, Facebook Insights, social media platforms, project management tools, blogs, videos and more. Definitions and basics of web analytics are also mentioned. The document poses the question of whether customer sentiment might become the next key performance indicator for marketers.
Web analytics is used to analyze website traffic and usage. It provides insights into how users interact with and consume content on a site. Basic web analytics tools track metrics like pageviews, unique visitors, and traffic sources while more advanced tools offer heat maps, session recordings, and user testing to better understand the user experience. Web analytics has evolved from simple page tags to full-featured platforms that help optimize websites and marketing campaigns.
Ichec Certificate in Community Management - 2014David Hachez
The document provides an overview of the role of a community manager. It discusses key responsibilities like listening, publishing content, and connecting with various stakeholders both online and offline. It also lists important skills for community managers like being passionate, communicative, and having good writing abilities. The document further discusses tasks involved in community management like planning, collaborating, and crisis management. It also touches on tools and strategies around social media engagement, content creation, and measurement of results.
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
This document discusses the basics of developing a digital marketing strategy. It begins by defining common digital marketing terms like reach, frequency, cost per thousand, share of voice, gross rating points, and selectivity index. It then discusses key trends in digital marketing for 2013 and provides links to various digital marketing tools and resources that can be used to build the different blocks of an effective digital strategy.
This document provides an overview of web analytics and social media dashboards. It defines key terms like analytics, creation, curation, control and collaboration. It then lists popular tools for each category, such as Google Analytics for insights, Skype for exchange, and Dropbox for storage. The document concludes by posing an open question about web analytics.
E-Commerce : EMMA - Solvay Business SchoolDavid Hachez
This document discusses the impacts of e-channels and e-commerce on businesses. It provides figures on the growth of e-commerce markets and mobile commerce. It outlines advantages like competitive prices and challenges like trust issues. It discusses solutions like shopping cart software and logistics options. It provides best practices around conversion rates and optimization. It also covers trends like the integration of online and offline shopping and personalized retail experiences.
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
Company 2.0 - Solvay Entrepreneurs May 2012David Hachez
This document provides an overview of social media and its integration into business. It discusses the evolution from traditional media to social media, defines key concepts like enterprise 2.0 and personal branding. It then provides a step-by-step guide to using social media and concludes by emphasizing the importance of understanding human psychology and empathy to effectively engage with social media.
The return on investment of Social MediaDavid Hachez
This document discusses measuring the return on investment (ROI) of social media. It provides various tools and methods for calculating social media ROI such as calculators from Alinean, Dragon Search Marketing, and Mitambo. Case studies and examples of companies that have achieved ROI through social media are also referenced. Metrics for measuring engagement, word-of-mouth impact, and conversations are explored, as well as factors like people, time, technology, and content that contribute to social media costs and benefits.
Founder institute : Presentation and PublicityDavid Hachez
This document provides tips for presenting and promoting yourself and your ideas, including developing an elevator pitch and personal branding, role-playing your presentation, considering timing and tools, and using templates, pictures, and your network to help spread your message. It encourages adapting examples and rehearsing to feel comfortable presenting while also smiling and engaging with your audience.
A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
Marketing & Sales - Founder institute BrusselsDavid Hachez
This document outlines a framework for developing and executing a business idea through four phases: Define, Drive, Deliver, and Reward.
The Define phase is about gathering information about the business idea such as the name, value proposition, business model, and target audience. The Drive phase is focused on amplifying the idea and making it known through marketing, content creation, and bringing on early customers. The Deliver phase is the execution stage where the right team is assembled, partnerships are formed, and focus is maintained. The Reward phase is about cherishing and rewarding customers and employees to turn them into ambassadors for the business.
Your company & the “social stuff” - advancedDavid Hachez
This document provides an agenda and overview for a presentation on personal branding and social media. The summary is:
1. The presentation covers personal branding, sharing experiences on social media, and a step-by-step guide to using social media.
2. Key aspects of social media discussed include having a clear focus, being user-centric, having an open source attitude, and embracing constant change.
3. The step-by-step guide includes establishing an online identity, learning from mistakes, developing a strategy, selecting appropriate tools, focusing efforts, measuring results, and continually improving one's approach.
A social media story : Raz*War revolutionDavid Hachez
The document discusses a company called Razwar that aims to revolutionize the shaving industry and make quality shaving accessible to all through innovative business models and marketing strategies. They offer subscription plans and sell products both online and in stores. Their goal is to become a global shaving brand through community engagement, authenticity, and humor in their marketing campaigns.
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?David Hachez
Les nouvelles technologies explosent ! Le choix est vaste et l'évolution se fait à une vitesse telle qu'on en veut toujours plus ! Les jeunes sont évidemment plus qu'intéressés par ces "outils" de modernité. Mais l'utilisation de ces technologies de l’information et de la communication, les comportements des jeunes et l’évolution de ces comportements face à ces technologies ne sont pas sans risques ! Tels sont les constats du CRIOC.
trouvé sur: http://www.oivo-crioc.org/FR/doc/communiques/internet/document-4090.html
Social Networks Statistics in Belgium - September 2008 situationDavid Hachez
The document analyzes the performance of major social networks in Belgium using data from Google Ad Planner. It finds that Facebook has 1.2 million visitors representing 18% reach with 230 million page views. Netlog has 1 million visitors at 15% reach and 230 million page views. Skyrock attracts 1 million visitors at 15% reach with 170 million page views.
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008David Hachez
Avec le soutien de la Commission Européenne, le CRIOC a mené une enquête concernant les jeunes et leur comportement en ligne.Sur base de 2.662 interviews téléphoniques et divers groupes de discussion avec des jeunes, le CRIOC tente de donner une réponse à ces questions.
This document provides an overview of web analytics and social media dashboards. It defines key terms like analytics, creation, curation, control and collaboration. It then lists popular tools for each category, such as Google Analytics for insights, Skype for exchange, and Dropbox for storage. The document concludes by posing an open question about web analytics.
E-Commerce : EMMA - Solvay Business SchoolDavid Hachez
This document discusses the impacts of e-channels and e-commerce on businesses. It provides figures on the growth of e-commerce markets and mobile commerce. It outlines advantages like competitive prices and challenges like trust issues. It discusses solutions like shopping cart software and logistics options. It provides best practices around conversion rates and optimization. It also covers trends like the integration of online and offline shopping and personalized retail experiences.
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
Company 2.0 - Solvay Entrepreneurs May 2012David Hachez
This document provides an overview of social media and its integration into business. It discusses the evolution from traditional media to social media, defines key concepts like enterprise 2.0 and personal branding. It then provides a step-by-step guide to using social media and concludes by emphasizing the importance of understanding human psychology and empathy to effectively engage with social media.
The return on investment of Social MediaDavid Hachez
This document discusses measuring the return on investment (ROI) of social media. It provides various tools and methods for calculating social media ROI such as calculators from Alinean, Dragon Search Marketing, and Mitambo. Case studies and examples of companies that have achieved ROI through social media are also referenced. Metrics for measuring engagement, word-of-mouth impact, and conversations are explored, as well as factors like people, time, technology, and content that contribute to social media costs and benefits.
Founder institute : Presentation and PublicityDavid Hachez
This document provides tips for presenting and promoting yourself and your ideas, including developing an elevator pitch and personal branding, role-playing your presentation, considering timing and tools, and using templates, pictures, and your network to help spread your message. It encourages adapting examples and rehearsing to feel comfortable presenting while also smiling and engaging with your audience.
A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
Marketing & Sales - Founder institute BrusselsDavid Hachez
This document outlines a framework for developing and executing a business idea through four phases: Define, Drive, Deliver, and Reward.
The Define phase is about gathering information about the business idea such as the name, value proposition, business model, and target audience. The Drive phase is focused on amplifying the idea and making it known through marketing, content creation, and bringing on early customers. The Deliver phase is the execution stage where the right team is assembled, partnerships are formed, and focus is maintained. The Reward phase is about cherishing and rewarding customers and employees to turn them into ambassadors for the business.
Your company & the “social stuff” - advancedDavid Hachez
This document provides an agenda and overview for a presentation on personal branding and social media. The summary is:
1. The presentation covers personal branding, sharing experiences on social media, and a step-by-step guide to using social media.
2. Key aspects of social media discussed include having a clear focus, being user-centric, having an open source attitude, and embracing constant change.
3. The step-by-step guide includes establishing an online identity, learning from mistakes, developing a strategy, selecting appropriate tools, focusing efforts, measuring results, and continually improving one's approach.
A social media story : Raz*War revolutionDavid Hachez
The document discusses a company called Razwar that aims to revolutionize the shaving industry and make quality shaving accessible to all through innovative business models and marketing strategies. They offer subscription plans and sell products both online and in stores. Their goal is to become a global shaving brand through community engagement, authenticity, and humor in their marketing campaigns.
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?David Hachez
Les nouvelles technologies explosent ! Le choix est vaste et l'évolution se fait à une vitesse telle qu'on en veut toujours plus ! Les jeunes sont évidemment plus qu'intéressés par ces "outils" de modernité. Mais l'utilisation de ces technologies de l’information et de la communication, les comportements des jeunes et l’évolution de ces comportements face à ces technologies ne sont pas sans risques ! Tels sont les constats du CRIOC.
trouvé sur: http://www.oivo-crioc.org/FR/doc/communiques/internet/document-4090.html
Social Networks Statistics in Belgium - September 2008 situationDavid Hachez
The document analyzes the performance of major social networks in Belgium using data from Google Ad Planner. It finds that Facebook has 1.2 million visitors representing 18% reach with 230 million page views. Netlog has 1 million visitors at 15% reach and 230 million page views. Skyrock attracts 1 million visitors at 15% reach with 170 million page views.
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008David Hachez
Avec le soutien de la Commission Européenne, le CRIOC a mené une enquête concernant les jeunes et leur comportement en ligne.Sur base de 2.662 interviews téléphoniques et divers groupes de discussion avec des jeunes, le CRIOC tente de donner une réponse à ces questions.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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