Communications Manager Angie Pascale (@angiepascale) presented at a young professionals event for The LoDo District. She discussing how to create and manage your online personal brand, specifically through social media networks. The event is taking place on Tuesday, November 1 at The Wine Loft (1527 Wazee Street), starting at 5:30 p.m.
The LoDo District is a membership organization that supports Lower Downtown (LoDo) Denver’s, unique historical, cultural and retail neighborhood, through marketing, education and advocacy. LoDo is the oldest and original settlement in Denver, and is now home to numerous restaurants, bars, retail shops and businesses, including Location3′s current office.
Stop making rubbish decisions - Emma Barnes - Give it a go conference - Octob...Branded3
Speaking at the first ever 'Give it a go conference' run by Digital Agency Manyminds, Emma's talk was titled 'Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data'. Because Bad Data = Bad Decisions Emma outlines actionable advice for anyone who reports from GA (sorry Adobe users) to make sure that the data that they’re reporting on and making actions based on is not complete rubbish.
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
The True SEO Value of Links – Nofollow vs. Follow Link ExperimentSarah Fleming
All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
Last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, I will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics.
Data visualization storytelling and reporting #BrightonSEO - Aaron FriedmanAaron Friedman
This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting.
Here are some of the links I mentioned:
The Report - http://bit.ly/brighton-report
Offset Video - http://bit.ly/1xJO3Si
Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/
Video of Magic Trick:
The True Value of Syndicated Links ExperimentSarah Fleming
The value of achieving syndicated links has been hotly debated across the PR and SEO industry. With many sites continuing to give out syndicated links, in this presentation I've conducted an experiment to showcase how to count syndicated links and report on its SEO value towards link building strategies.
Stop making rubbish decisions - Emma Barnes - Give it a go conference - Octob...Branded3
Speaking at the first ever 'Give it a go conference' run by Digital Agency Manyminds, Emma's talk was titled 'Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data'. Because Bad Data = Bad Decisions Emma outlines actionable advice for anyone who reports from GA (sorry Adobe users) to make sure that the data that they’re reporting on and making actions based on is not complete rubbish.
Penguin Prevention: Link Acquisition & Audit Techniques You Need To KnowChristoph C. Cemper
Being penalized is every search marketer's worst nightmare. Learn with Christoph C. Cemper how to avoid it. Analyze and disavow risky links. Protect your internet assets from bad and negative SEO.
The True SEO Value of Links – Nofollow vs. Follow Link ExperimentSarah Fleming
All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
Last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, I will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics.
Data visualization storytelling and reporting #BrightonSEO - Aaron FriedmanAaron Friedman
This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting.
Here are some of the links I mentioned:
The Report - http://bit.ly/brighton-report
Offset Video - http://bit.ly/1xJO3Si
Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/
Video of Magic Trick:
The True Value of Syndicated Links ExperimentSarah Fleming
The value of achieving syndicated links has been hotly debated across the PR and SEO industry. With many sites continuing to give out syndicated links, in this presentation I've conducted an experiment to showcase how to count syndicated links and report on its SEO value towards link building strategies.
Presentation on changes coming from Google and Bing in 2011 and how people can prepare themselves to battle in the space. SEO tools, tips and strategies provided.
Given at affiliate summit west 2011.
Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018Christoph C. Cemper
For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?
When does a business need a smartphone app? Is a mobile website still enough? ...and if you take the plunge and build an app, how are you going to market it and make it a success? This presentation aims to answer those questions as well as a top level view of how to integrate mobile into your marketing.
Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.
You have a solid security infrastructure, all user data is encrypted, your users are protected right? As long as passwords remain the standard methods for identifying your users on the web, people will still continue to use "letmein" or "password123" for their secure login, and will continue to be shocked when their accounts become compromised.
Passwords are not secure, they need to be replaced. In this talk we're going to explore the pitfalls of a system designed around a username and password, then dive into the ways that technology is giving us a slew of new ways to build a secure user identity system. From biometrics to wearables, hardware to tokens, we'll explore a multitude of ways that we can finally kill all passwords.
Mobile Authentication using Biometrics & WearablesJonathan LeBlanc
Have you ever had to implement a client- or server-side authentication system and actually enjoyed it? Did you ever notice the wide landscape of mechanisms that seem to be complementary but are in fact hard to combine? As we move towards mobile-centric technology and wearables, this landscape becomes even more difficult to navigate.
Centralized group and identification mechanisms are starting to rise to fill this need, building out standards for how authentication should be implemented on emerging technology and devices. As these areas develop, the need for new security measures is also becoming paramount.
Come and join Jon Leblanc and Tim Messerschmidt from PayPal to learn about how identification, through biometrics, is being used to build the future of mobile centric devices and technology, breaking into the world of wearables. We’ll look at the security behind this technology, and see where the future of biometrics is leading us.
Presentation on changes coming from Google and Bing in 2011 and how people can prepare themselves to battle in the space. SEO tools, tips and strategies provided.
Given at affiliate summit west 2011.
Links for SEO in 2018 - Christoph C. Cemper at London Affiliate Conference 2018Christoph C. Cemper
For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU. Learn what’s working and what’s not working in links for SEO in 2018 and beyond. Learn why Link Audits and the Disavow file is still so important, especially in gaming and what kind of links work and where and how you’d better be careful.
Key areas covered in this session:
Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links?
When does a business need a smartphone app? Is a mobile website still enough? ...and if you take the plunge and build an app, how are you going to market it and make it a success? This presentation aims to answer those questions as well as a top level view of how to integrate mobile into your marketing.
Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.
You have a solid security infrastructure, all user data is encrypted, your users are protected right? As long as passwords remain the standard methods for identifying your users on the web, people will still continue to use "letmein" or "password123" for their secure login, and will continue to be shocked when their accounts become compromised.
Passwords are not secure, they need to be replaced. In this talk we're going to explore the pitfalls of a system designed around a username and password, then dive into the ways that technology is giving us a slew of new ways to build a secure user identity system. From biometrics to wearables, hardware to tokens, we'll explore a multitude of ways that we can finally kill all passwords.
Mobile Authentication using Biometrics & WearablesJonathan LeBlanc
Have you ever had to implement a client- or server-side authentication system and actually enjoyed it? Did you ever notice the wide landscape of mechanisms that seem to be complementary but are in fact hard to combine? As we move towards mobile-centric technology and wearables, this landscape becomes even more difficult to navigate.
Centralized group and identification mechanisms are starting to rise to fill this need, building out standards for how authentication should be implemented on emerging technology and devices. As these areas develop, the need for new security measures is also becoming paramount.
Come and join Jon Leblanc and Tim Messerschmidt from PayPal to learn about how identification, through biometrics, is being used to build the future of mobile centric devices and technology, breaking into the world of wearables. We’ll look at the security behind this technology, and see where the future of biometrics is leading us.
Content Management in Social Media | Social@Scale SummitAngie Pascale
Location3 Media's Social Media Director, Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services.
SMX Social Media | Google+: More than a plus one trick pony | Angie PascaleAngie Pascale
I often get asked if Google+ is search or social. My answer is always, “It’s both. And so much more.” But if I have to be honest with myself, and it pains me as a social media professional to admit it, Google+ is more search than anything else right now. Google is integrating Google+ activity within Google+ and across the web via +1 buttons. In fact, according to the recent Search Metrics SEO Ranking Factors Report, +1s are have the highest weight of all organic ranking factors. Couple this with Google+’s authorship and publisher markups, and Google+ is becoming a major (the major?) initiative for impacting search engine visibility.
To learn more about Google+, check out this presentation from SMX Social Media Marketing where I cover the following:
1. Importance and Timeline
2. Integration with other digital marketing efforts (SEO, PPC, creative)
3. Optimization (authorship and publisher markup, post optimization)
4. Engagement (page engagement, communities, hangouts)
5. Content Promotion (using keywords and hashtags to increase awareness)
6. Measurement (Google Analytics, AllMyPlus, Circle Count)
If you'd like to learn more about Location3 Media, please visit our site (www.location3.com) or contact us at hello@location3.com
Content Management in Social Media | Social@Scale | Angie PascaleLocation3 Media
Social Media Director Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com/) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services/.
Laura Crimmons and Stephen Kenwright run through a checklist explaining: how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
SMX Social Media | Increasing Findability with Twitter Terms & TagsAngie Pascale
Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates.
View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.
Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Online Reputation Management - 2011 Power of eMarketing ConferenceAngie Pascale
Online Reputation Management presentation by Angie Pascale, social media manager at Location3 Media. Presentation was created for and delivered at 2011 The Power of eMarketing conference in San Francisco.
The return on a share: Quantifying the monetary value of social sharing, pres...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, ShareThis' Andy Stevens measures and quantifies the monetary value of different forms of recommendations.
Using scientific methodology, he shows the value of social recommendations relative to brand and price in determining consumer purchase intent.
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
Rural Lifestylers and the Influence of Online ReviewsPaulsen
Online chatter does influence our purchase decisions. Just how influential are the opinions of strangers? What about experts? How about our peers? Paulsen Marketing surveyed 500 acreage owners to weigh the importance of online testimonials and reviews.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday...iGoDigital
eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
7. CREATING A PERSONAL BRAND
IT’S NO DIFFERENT THAN CREATING A BRAND BRAND.
@angiepascale | @location3
8. WHERE PATH MEETS PRESENCE
79% of shoppers conduct at least half of their product research online before they make a purchase.
Interest Research Recommendation Validation Decision
90% of shoppers trust recommendations from their friends.
Sources: 2011 The E-tailing Group; E-Consultancy
@angiepascale | @location3
10. IT IS NO LONGER POSSIBLE TO IGNORE THE
GROWTH OF YOUR SOCIAL CONNECTIONS AS
A PART OF YOUR SEO STRATEGY
Social activity on Facebook, Twitter
and Google+ is factored into organic
search engine results on Google and
Bing.
Marketers utilizing social media report
an average 27% conversion rate for
organic search traffic, while those not
using social media reported a 17%
rate.
Source: Marketing Sherpa, 2010 @angiepascale | @location3
16. strategic username selection
three to five topics
use lists to organize
it’s not all about you
explain yourself
do not automate
nothing is private @angiepascale | @location3
23. HIDING NEGATIVE CONTENT
Create and actively
maintain profiles on other
social media networks
Guest post on other blogs
Become actively involved
with organizations
Become convincing when
saying, “that’s some other
person with the same
name”
@angiepascale | @location3
25. THE DOS AND DON’TS
PAY ATTENTION, THIS PART’S IMPORTANT.
@angiepascale | @location3
26. do not post drunken or drugged
photos
have an opinion, but avoid controversial
topics
know the FTC guidelines
know your organization’s social media
policy
do not talk shit on colleagues, clients or
partners
sign up for Google Alerts for your
name
use consistent and appropriate profile @angiepascale | @location3
images
27. 8% of companies have fired
someone for social media
behaviors
15% have disciplined
someone for violating
policies
70% of U.S. companies have
disqualified candidates based
on what they found online
@angiepascale | @location3
We’re always talking with clients about online advertising and branding for their company, but the same principles of branding that apply to corporation, apply to you as a personDoesn’t matter you role either, CEO, president, data entry specialist, whatever, you can create a personal brand for yourself using various online sites and resources, and control page 1 of search resultsWith rise of universal search, this is extremely important because every
LinkedIn – ranks extremely well, even if you don’t do much with it. If you have a profile, it’ll most likely rank in the first three listings, make sure it’s updated and represents you in the correct light
Vanity URL – make it your first and last name or common pseudonym so you can be found easilyAnchor text links – you get three, make sure you name them with relevant keywordsBio – make it accurate, up-to-date, personal and informal
Documents – use application to add any relevant documents; e.g., I add press releases and white papers I’ve written, you can add whatever fits youQ & A - Participate in Q&A to show off smarts, even if it doesn’t lead to new biz or that’s not your objective, it shows that you’re intelligent and helpful
Update privacy settings – FB changes them all the time without announcing it, make sure you’re awareVanity URL – if you want to be found on FB, make sure your vanity URL is your nameEdgeRankTimeliness – Wall post visibility deteriorates age at a very rapid pace.Interactions – The more likes and comments a post gets, the longer it lives.Personalization – Facebook refers to it as “affinity score,” but what it means is the more a user interacts with another user or page, the more they’ll see that user’s or page’s wall posts in the future.
Topics – if you were to list yourself in a directory, you’d have to choose three-five hashtags, think about it and try to stick to these topicsLists – great way to organize followers, find new and interesting followers, weed out the crapShare – don’t just talk about yourself, share links, complement others, RTExplain – but don’t blindly RT, explain why you think it’s interesting and helpfulDon’t automate – people know auto-tweets when they see them, it’s not genuine and it’s doing nothing to bolster your personal brand, in fact, may hurt itNothing is private – unless you set it to private or DM, but know that anything and everything you tweet is out there and you could be held responsible for it. And brands are watching, so don’t be surprised if they reach out to you.
Another element to first page of search ranking Add bio info, links, RSS feed, photos and link to other online assets Note: If you’ve disabled Google Buzz, your personal profile was deleted.
This is what it’s like in Google Plus. Feels like a ghost town, that may be haunted or inhabited by radioactive mutant beings. You know you’re alone, but can’t help looking around over your shoulder wondering if you should really be in there.
Fantastic way to control your messaging and show off your stuff
YOU CAN SWEEP THE NEGATIVE UNDER THE RUGCreate profiles on social media networks to push down negative or unflattering content – flickr, Vimeo, Foursquare, quora, gowalla, community profiles (e.g., Egotist, SOS); must be active for search engines to consider ranking themGuest post on other blogsBecome actively involved with charities – get your name on the committee lists, make sure you provide quotes to media, and make sure they spell your name rightGet used to saying “that’s some other person with the same name” – this works when your name is John Smith, but not