Heineken Sweet - Advertising Plan
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As part of our Advertising & Digital Marketing module, we curated this campaign for the world-renowned alcohol brand - Heineken. In order to target women, an audience that is currently avoiding drinking Heineken because of its bitter taste, we introduced the idea of a sweet, vanilla flavored Heineken beer. The purpose of our advertising campaign was to introduce this new product during Christmas season and to strengthen Heineken’s global position.
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This document outlines a marketing plan for a new beer product from Carlsberg Group. It will target young adults aged 18-25 for social occasions. The plan includes advertising the product through websites, newspapers, billboards, and sponsoring social events. The beer will be available in alcoholic and non-alcoholic varieties in different sizes and alcohol levels. The marketing strategy will focus on building brand awareness of the new product and positioning it as a premium beer from the fourth largest beer company. The estimated budget is $350,000 allocated across advertising, wages, salaries, sponsoring, and other expenses.
Creative brief ...
The Hopkins Brewery is expanding to Ottawa, Montreal, and Vancouver. They need an advertising campaign to introduce their brand and acquire new customers in these cities while staying true to their core values. The campaign will target younger professionals and students aged 19-35 who enjoy unique craft beers. It will tell the story of Hopkins Brewery's traditional brewing process to highlight their unique flavors and create excitement around experiencing special moments with their richly tasting beers. The campaign will use lifestyle and emotional messaging across TV, social media, print, and in-store displays and sampling over 2017-2018.
IA Entertainment Marketing Plan.pptx
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IA Entertainment Marketing Plan.pptx
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Irn bru pro forma (adam lepard)
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
Launching a new Product
The document proposes launching a new flavored bread product called Pretzel Bread. It will come in three flavors - chocolate, mango, and strawberry. The target market is children and mothers. Advertising will promote the product's unique flavors and variety to attract children and address mothers' preferences for healthy options. A SWOT analysis identifies strengths in offering an innovative product with no direct competitors, but weaknesses in lack of brand recognition and separate retail outlets.
MTVUP! Energy Drink Presentation
The document summarizes the history and marketing strategies of MTV UP! energy drink. It details that in 2016, UP! Energy Beverages partnered with Viacom CBS and MTV to develop the MTV UP! energy drink line. In 2019, 2020 Distro Pty Ltd acquired rights to distribute MTV UP! in Australia and New Zealand, and later expanded to Indonesia and Singapore. The document provides examples of MTV UP!'s marketing strategies, including social media campaigns, influencer marketing, events sponsorships, and promotional partnerships.
The Grape Leaf
Grape Leaf will be one of the most wonderful places for people to discover new wines from all around the world.
COCKTAILS CB 2016 Final Event
Jeremy Parsons is considered one of the top culinary mixologists in North America. He has consulted for many large clients and has the longest resume of brand ambassadorships and product launches in Canada. CocktailsThe Fluid Experience, led by Parsons, is recognized as the top beverage marketer in Canada with over 16 years of experience planning events and building relationships in the industry. They provide innovative mixology, marketing concepts, and exceptional event execution to bring brands to life through unique experiences.
Andrew Duffy Portfolio
Andrew Duffy is a graphic designer based in Ireland. The portfolio document showcases his work for clients such as Hot Press magazine, Nádúr Organics, and various music and event posters. It includes logos, branding, magazine layouts, packaging, websites, and large format graphics he created for display stands. The document demonstrates Duffy's range of design skills and styles for print, digital media, and environmental graphics.
Yur Prints Partnership
YUR Prints has created a business to business partnership program, so that other companies are able to take advantage of the products and services that we offer. With this program, you are able to place orders directly with us and receive discounted pricing, based on the volume of the order.
Yur Prints Partnership
YUR Prints supplies consumers with top of the line stainless steel drinkware and the ability to beautifully decorate every product. Customers can upload their own photos, graphics, and designs to be printed onto our line of products. Our decoration process is done through digital UV led printers, making YUR Prints capable to decorate all of our products with full wrap and color matching.
What Is A Magazine Advert
Magazine adverts can promote products, provide information, and entice readers to find out more elsewhere. A successful magazine advert informs readers about a new video and single without giving too much away, enticing readers to learn more on social media. Good adverts catch the eye with contrasting colors and logos while providing just enough informative details and directions for where to find additional information. Powerful adverts draw attention to their main product by featuring it in an eye-catching backdrop.
MarketingPlanThornyDevil
Thorny Devil is a craft beer brand from Mandurah, WA that produces 5 types of beer and cider. They currently produce 25,000 liters per year and aim to sell 100,000 liters in 2015. Their target market is males and females aged 20-45 who enjoy craft beer, socializing, and an active lifestyle. Thorny Devil aims to position itself as an innovative local brand through its unique packaging and high quality, handcrafted beers. Their objectives are to become the most preferred craft beer brand in WA and provide beer enthusiasts with an enjoyable experience through locally sourced ingredients.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
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1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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Heineken Sweet - Advertising Plan
- 2. ü Dutch. ü 150 years in the beer industry. ü Positioned as a premium & international brand. ü 250 products and 70 countries.
- 3. Just to give you an idea..
- 4. Strengths Weaknesses Opportunities Threats ü Availability ü Awareness ü Health concerns ü Brand name variety ü Bi:er taste ü Gap in marketplace
- 6. Advertising Objectives ü Attracting new target audience. ü Bitterness of Heineken Beer? A problem. ü Gap between beer and cider.
- 7. ü Overcoming the Heineken Light big drop last year. ü Product range extension.
- 11. WHAT? WHO? WHEN? WHERE? ü Heineken! ü Sweet! ü Different bottle shape ü For every occasion ü Sweet? So Christmas! ü 18th December 2014 ü 26th January 2015 ü Women, mostly! ü 18-35 years old ü Party, gatherings, sports and of course shopping! ü United Kingdom ü Newspapers, magazines, TV, and underground stations.
- 13. ü Print ads ü TV video commercial ü Digital web banners
- 14. ü Christmas period 18th 25th December 2014. ü Print ad #1
- 15. ü New year period 26th – 15th January. ü Print ad #2
- 16. ü Video commercial idea #1
- 17. ü Video commercial idea #2
- 18. ü Web banner ad ü Christmas period 18th 25th December 2014.
- 20. ü At the 15 busiest underground stations around the UK. ü TV channels: ü Magazines:
- 23. WHAT DO PEOPLE THINK OF THE IDEA OF A HEINEKEN SWEET BEER?
- 24. Pre-Testing Would you try a sweet beer from Heineken? Yes No Who do you think would purchase a sweet beer? Women Men Both
- 25. If you saw this advertisement would you purchase Heineken Sweet for yourself? Yes No
- 26. THANK YOU