Campaign Activation Proposal
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This document proposes a marketing campaign for the Greenbelt Foundation using a poem video on social media and other platforms. The goals are to raise awareness of the greenbelt, engage different demographics, and share the foundation's values. The proposed strategy includes sharing the video and clips on YouTube, Instagram, Facebook and linking them on websites. Offline tactics involve distributing promotional bookmarks and postcards with poem quotes at libraries and during events. The overall aim is to create buzz around the greenbelt and encourage sharing of the video and values.
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Campaign Activation Proposal
- 1. GB Poem 1 Activation and Engagement Proposal
- 2. (SOMETIMES) we forget about who grew what we’re having for dinner Friends of the Greenbelt Foundation
- 3. A GB POEM W H Y A V I D E O ? ! T h e g o a l o f m a r k e t i n g t h e G B v i a a n e w c o m m u n i c a t i o n t o o l s i s t o r e a c h o u t t o d i f f e r e n t d e m o g r a p h i c , b e a b l e t o g i v e p e o p l e t h e o p p o r t u n i t y t o s h a r e , i n t e r a c t a n d v i s u a l i z e t h e G B i n a d i f f e r e n t p a s s i o n a t e w a y t h r o u g h a p o e m t h a t s h a r e s o u r v a l u e s a n d g o a l s ! STREETWEAR
- 4. C A M P A I G N T A R G E T | OPPORTUNITIES Creating a powerful social media Buzz Increasing the # of Greenbelt Friends Raising Awareness within different circles
- 5. GOAL ‐ OBJECTIVE! With this campaign we are adopting a new vibrant and different approach to celebrate the Greenbelt and raise more awareness and word of mouth about it via new and more artistic communication channels and social media platforms! Our goal is to create a buzz that would make people recognize, interact, and share our values
- 11. DigitalCTA Ask a question (inviting viewers to engage with GB Video Campaign or hashtag#) Enter to win (a contest or giveaway Vote now (for voting scenarios and creating a sense of ownership amongst viewers) Sign up for a webinar or to attend an event that the poem will be recited in for free Giving our viewers clear guidance on how they can further interact with our video is the best way to promote GB Poem ...
- 12. DigitalPoem Video & Audio Make a second version of our poem video and add WHITE NOISE to it then share it on ... YouTube Vimeo Podcast Soundcloud iTunes Blogs
- 13. OfflineBook Markers We think there will always be spare land to grow the things we need ! ! ! Promotional book markers can be distributed in Public Library, INDIGO, and CHAPTERS among book buyers as a giveaway!
- 14. OfflineBook Markers We think there will always be spare land to grow the things we need ! ! ! Target: Raise awareness - Share our values via poem bookmark quotes - Introduce Greenbelt in a different way and manner - Video URL/Hashtag is mentioned in the back of the bookmark - Gaining bookstores attention and stirring a word of mouth - Design will promote our photo contest winners photos and poem quotes - Every reader likes a bookmark and keep it forever!
- 15. OfflinePostcards We think there will always be spare land to grow the things we need Target: - Raise awareness - People enjoy giving postcards as a gift seasonally, when traveling, and during occasions. -Postcards will be stamped with GB logo! - Everybody loves postcards - No one throws away a postcard! Promotional postcards gives people the chance to occasionally share with each other their favorite picture and quote about Greenbelt.
- 18. Thank You!