Why businesses should blog

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Blogs are effective for search engine optimization because they can help websites achieve their goals of attracting an audience, getting visitors to take action, and providing information. Blogs aid discovery through organic search, social media sharing, and off-site activities like press releases and email signatures to drive more referral traffic and visitors.

Blogs for SEO

Why blogs are so good for
achieving better search engine
results

You have three internet goals
Get the
audience

Goals
Get them to Give them
take action information

In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion." When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers. Brian Massey of Conversion Sciences tackles this issue to teach you: · How to measure social conversion rates · Which strategies can be used to generate social conversions · The best practices for increasing social conversion rates · Where to invest for social media ROI

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Let's Get Social! Attract and Retain Your Donors with an Integrated Online Strategy Presenter: Angela Hill President and Creative Director, INCITRIO Program Description: In today’s marketing environment, “social media” has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And, most importantly, what exactly can social media do for me without eating up all of my valuable time? In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help you kick-start your online marketing campaign. Listen to non-profit case studies, large and small, to discover fascinating ways your peers are using social media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and volunteers to communicate online. Discuss how social media can leverage and augment your existing content. And, lastly, use social media as a powerful tool to manage ongoing donor relationships, engage your volunteers and attract new funding. What Attendees Will Learn: o Social Media - terminology, tactics and tools o Best practices case studies from small and large non-profit organizations o How to create your own social media plan o Best practices for training staff/volunteers to communicate online o How to leverage existing content across multiple platforms to create “buzz” o Tips for managing ongoing donor relationships, volunteer engagement and fundraising online About the Presenter Angela Hill is the President and Creative Director of Incitrio, a boutique graphic design and branding agency. Incitrio specializes in brand strategy and brand implementation via design for print, design for web, and fully integrated marketing campaigns. Since 1992, Ms. Hill has worked in the graphic design, branding and marketing industry within in-house agencies, advertising, marketing, and design firms in St. Louis, San Francisco, and San Diego. In 2008, she received the YWCA’s TWIN Award. The Tribute to Women of Influence (TWIN) Awards Program honors not only women who demonstrate excellence and top leadership within their companies, but also the companies that employ these women. Ms. Hill has experience creating and implementing brand strategy for organizations located throughout the world. Prior to starting her current firm, Ms. Hill’s national clients included: Hallmark, Williams Sonoma, Mars Candy, Energizer, Ford, Intel, Pepsi, Foster Farms, Sega, Merrill Lynch, Visa, and PG&E. Ms. Hill currently provides brand analysis, strategy and implementation to such corporations as: 3ECompany, The American Council on Exercise, Barney&Barney, Capstone, California Center for Sustainable Energy, Claritas (a division of Nielsen), Open Energy, Marsh, Nanogen, and the Veterinary Specialty Hospital.

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โดย โดย คุณตราวุทธิ์ เหลืองสมบูรณ์ กรรมการผู้จัดการบริษัทอินโฟจิเนชั่น จำกัด จากจากเอกสารประกอบการอบรม Digital Marketing เมื่อวันที่ 26-27 กรกฎาคม 2554 ณ โรงแรม FX Resort Chaweng จังหวัดสุราษฎร์ธานี

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The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines

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