The document discusses challenges faced by women in revenue roles and what companies can do to attract and retain them. It notes that women make up over half of college graduates but face challenges like lack of work-life balance and equal opportunities. Research shows that women are often better leaders than men in areas like driving results and developing others. However, women in sales roles still experience pay gaps compared to men despite equal or higher performance. The document recommends actions for companies like offering flexible work, paid parental leave, mentorship programs, and addressing unconscious bias.
It’s time to lose the cape! Superwoman had it wrong. Striving for perfection while juggling many roles is more likely to lead to burnout than to balance. In this webinar, learn practical tools for redefining work/life balance and making it all work for you.
Guest Speakers: Adrienne Burch, Management and Program Analyst in the Office of Civil Rights, Diversity, and Inclusion with USDA APHIS
Liz Curran, Senior Consultant – Executive Learning & Development, MetLife
Roderick Wilson, Senior Vice President, Wealth Management Strategy Execution Manager, Bank of America
6 Ways to Develop a Change Leader Mindset | October 2019BeLeaderly.com
Whether it’s a large-scale disruption or an everyday adjustment to the status quo, becoming a transformational change leader starts with managing yourself and then, leading others. Acquire self-management tools to fearlessly navigate change, and coaching skills to guide and inspire others as they adapt. (Training)
Speaker: Jo Miller, CEO, Be Leaderly
Authors: Professor David F. Larcker, Brian Tayan, CGRI Quick Guide Series. Corporate Governance Research Initiative, Stanford Graduate School of Business, August 2017
This Research Spotlight provides a summary of the academic literature on the role of proxy advisors (ISS and Glass, Lewis) in the proxy voting process:
• The influence of proxy advisors on director elections.
• The influence of proxy advisors on say on pay.
• The influence of proxy advisors on proxy contests.
• The influence of proxy advisors on compensation design.
This Research Spotlight expands upon issues introduced in the Quick Guide “Investors and Activism”.
Do I really need an MBA to be a leader? Is it a ‘career killer’ to say no to a role with relocation? How important is global experience? Join our candid Ask Me Anything session featuring top executives who’ve seen a thing or two…and bring your own leadership questions! This hour-long Q&A will offer fresh advice on everything from managing critical career relationships to unwritten rules that help you advance. Our panel of industry leaders will share fresh perspectives, but your questions will drive the conversation. (Panel)
Speakers: Liz Brenner, Founder & CEO at Culture Evolved and Kathy Tyra, VP, Workplace Resources and Real Estate at NetApp.
Nora Denzel says, “It’s not what you know and it’s not who you know. It’s who knows what you know.” Your company and colleagues can’t fully appreciate how to leverage you as a resource if they don’t know about your track record and unique talents. Find the approach to amplifying your accomplishments and value that fits your style and is effective in your organization. (Training)
Speaker: Jo Miller, CEO, Be Leaderly
Mobilize Your Support Network | June 2020 ...BeLeaderly.com
Developing strong relationships is not only part of your job, it is the real work of leadership. People do not follow a title. They follow a person whom they trust, respect, and believe in. In this webinar, we’ll look at why trust is the foundation for influence, how to create a strategic networking plan, and five categories of people who make up a well-rounded network of collaborators and allies. We’ll address how to achieve all this while our workplaces are disrupted by COVID-19. (Panel)
Guest Speakers: Alice Katwan, SVP North America Sales at Salesforce and Sonar Thekdi, VP Operations at VMware.
It’s time to lose the cape! Superwoman had it wrong. Striving for perfection while juggling many roles is more likely to lead to burnout than to balance. In this webinar, learn practical tools for redefining work/life balance and making it all work for you.
Guest Speakers: Adrienne Burch, Management and Program Analyst in the Office of Civil Rights, Diversity, and Inclusion with USDA APHIS
Liz Curran, Senior Consultant – Executive Learning & Development, MetLife
Roderick Wilson, Senior Vice President, Wealth Management Strategy Execution Manager, Bank of America
6 Ways to Develop a Change Leader Mindset | October 2019BeLeaderly.com
Whether it’s a large-scale disruption or an everyday adjustment to the status quo, becoming a transformational change leader starts with managing yourself and then, leading others. Acquire self-management tools to fearlessly navigate change, and coaching skills to guide and inspire others as they adapt. (Training)
Speaker: Jo Miller, CEO, Be Leaderly
Authors: Professor David F. Larcker, Brian Tayan, CGRI Quick Guide Series. Corporate Governance Research Initiative, Stanford Graduate School of Business, August 2017
This Research Spotlight provides a summary of the academic literature on the role of proxy advisors (ISS and Glass, Lewis) in the proxy voting process:
• The influence of proxy advisors on director elections.
• The influence of proxy advisors on say on pay.
• The influence of proxy advisors on proxy contests.
• The influence of proxy advisors on compensation design.
This Research Spotlight expands upon issues introduced in the Quick Guide “Investors and Activism”.
Do I really need an MBA to be a leader? Is it a ‘career killer’ to say no to a role with relocation? How important is global experience? Join our candid Ask Me Anything session featuring top executives who’ve seen a thing or two…and bring your own leadership questions! This hour-long Q&A will offer fresh advice on everything from managing critical career relationships to unwritten rules that help you advance. Our panel of industry leaders will share fresh perspectives, but your questions will drive the conversation. (Panel)
Speakers: Liz Brenner, Founder & CEO at Culture Evolved and Kathy Tyra, VP, Workplace Resources and Real Estate at NetApp.
Nora Denzel says, “It’s not what you know and it’s not who you know. It’s who knows what you know.” Your company and colleagues can’t fully appreciate how to leverage you as a resource if they don’t know about your track record and unique talents. Find the approach to amplifying your accomplishments and value that fits your style and is effective in your organization. (Training)
Speaker: Jo Miller, CEO, Be Leaderly
Mobilize Your Support Network | June 2020 ...BeLeaderly.com
Developing strong relationships is not only part of your job, it is the real work of leadership. People do not follow a title. They follow a person whom they trust, respect, and believe in. In this webinar, we’ll look at why trust is the foundation for influence, how to create a strategic networking plan, and five categories of people who make up a well-rounded network of collaborators and allies. We’ll address how to achieve all this while our workplaces are disrupted by COVID-19. (Panel)
Guest Speakers: Alice Katwan, SVP North America Sales at Salesforce and Sonar Thekdi, VP Operations at VMware.
Do You Struggle With Employee Recognition?Elodie A.
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Read Our Guide to Learn More:
https://www.officevibe.com/employee-engagement-solution/employee-recognition?utm_source=slideshare&utm_medium=social&utm_campaign=employee-recognition&utm_content=recognition-hubpage
Checkbook philanthropy is a thing of the past. Innovative approaches to corporate giving allow companies to target specific social outcomes to create social and business value. Come to this session to hear different points of view about the corporate giving landscape and how to maximize your philanthropic investments, including open campaigns, team-driven giving, and more.
Digital Teams in 2018: The New Landscape of Digital Engagement – Jason MogusNetSquared Vancouver
The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today's communications landscape. So what's going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?
Jason Mogus - Digital Teams in 2018: The new landscape of digital engagement
Principal Strategist at NetChange Consulting
Linkedin: https://www.linkedin.com/in/jasonmogus/
Bio
advocacy campaign and organizational change consultant
been doing digital transformation for 22 years, his firm celebrates 25 years this summer
helped shape some of today's most successful campaigns including tar sands / pipeline work, australia's biggest campaign, $10 a day childcare in BC
What's interesting: lives on an island, is an obsessive walker; if you call him you'll likely hear the leaves crunching under feet
Secret skill: weird sound effects and made up songs for his 8 year old
Employee Onboarding : Statistics you need to knowElodie A.
Learn everything you need to know about employee onboarding and how to ensure that each new hire is successful with this complete guide.
Content by Officevibe, the simplest tool for a greater workplace.
Read more on our website:
https://www.officevibe.com/employee-engagement-solution/employee-onboarding
Download your free checklist of the perfect onboarding:
http://bit.ly/2jVcIzO
Chek our product!
https://www.officevibe.com/
10 Shocking Stats About Disengaged EmployeesOfficevibe
Here are 10 shocking stats about employee engagement that our researchers have found. This infographic shows all that's wrong with disengaged employees.
Read more on Officevibe Blog:
https://www.officevibe.com/blog/disengaged-employees-infographic
Download the most comprehensive guide to having engaged employees:
http://officevi.be/employee-engagement-guide
Use these 22 simple ways to boost job satisfaction:
http://officevi.be/job-satisfaction-guide
Mark Paneth’s Nonprofit Pulse collects the opinions of nonprofit leaders twice a year. Findings from the Summer/Fall 2016 survey provide insights into the impact of funding challenges on meeting demand for services, attracting and retaining staff and the financial stability of organizations facing funding gaps.
The majority of respondents are senior leaders of human-service nonprofits operating in the US, including executive directors, CEOs, CFOs, board members, and directors.
Engagement and Retention Guide packed with quick tips, article links, and how to drive engagement and retention today. Leaders' and Managers' how to guide for every day use.
Building organizational consensus for change - A case study for successful le...SOLYD
Organizational change programs require a lot of support to gather resources, a great deal of planning, experts and team of SMEs for flawless execution and effective communication.
OpsStars Boston Session | Women in Revenue Speak Out: What Companies Need to ...LeanData
Latané Conant – CMO, 6Sense
Sales and marketing are great career choices for women. So why aren’t there more female leaders? Join this session to explore new research in the inaugural report from Women in Revenue.
The new research includes insights on:
- Career roadblocks for women in revenue roles
- What women leaders value most
- Advice for career advancement
- What companies can do to attract more women leaders
- What men can do as allies and sponsors
Progress in gender diversity in public relations remains painfully slow in many ways, but Time’s Up for the field. According to The Homes Report, women make up about 70% of the PR workforce, but they only hold about 30% of the top positions in the industry.
The Plank Center hosted a free webinar titled “Women and Leadership in Public Relations.”
The Center’s 2017 Leadership Report Card found that being successful in the field is still challenging for women—the pay gap is real; the opportunity gap is real; and the being-heard-and-respected-gap is real.
The webinar discusses bridging those gaps, including action items for current leaders at all organizational levels. Led by industry professionals:
Julia Hood, founder, Pop-Up Media and AgendaZoom
Jacquie McMahon, senior account executive, Ketchum
Donnalyn Pompper, public relations professor & endowed chair, University of Oregon
Brian Price, corporate communications manager, Starwood Retail Partners
And moderated by Leah Seay, assistant manager, public policy communication, General Motors.
To view the archived webinar, go to The Center's website: http://bit.ly/PlankWebinars
Do You Struggle With Employee Recognition?Elodie A.
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Read Our Guide to Learn More:
https://www.officevibe.com/employee-engagement-solution/employee-recognition?utm_source=slideshare&utm_medium=social&utm_campaign=employee-recognition&utm_content=recognition-hubpage
Checkbook philanthropy is a thing of the past. Innovative approaches to corporate giving allow companies to target specific social outcomes to create social and business value. Come to this session to hear different points of view about the corporate giving landscape and how to maximize your philanthropic investments, including open campaigns, team-driven giving, and more.
Digital Teams in 2018: The New Landscape of Digital Engagement – Jason MogusNetSquared Vancouver
The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today's communications landscape. So what's going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement?
Jason Mogus - Digital Teams in 2018: The new landscape of digital engagement
Principal Strategist at NetChange Consulting
Linkedin: https://www.linkedin.com/in/jasonmogus/
Bio
advocacy campaign and organizational change consultant
been doing digital transformation for 22 years, his firm celebrates 25 years this summer
helped shape some of today's most successful campaigns including tar sands / pipeline work, australia's biggest campaign, $10 a day childcare in BC
What's interesting: lives on an island, is an obsessive walker; if you call him you'll likely hear the leaves crunching under feet
Secret skill: weird sound effects and made up songs for his 8 year old
Employee Onboarding : Statistics you need to knowElodie A.
Learn everything you need to know about employee onboarding and how to ensure that each new hire is successful with this complete guide.
Content by Officevibe, the simplest tool for a greater workplace.
Read more on our website:
https://www.officevibe.com/employee-engagement-solution/employee-onboarding
Download your free checklist of the perfect onboarding:
http://bit.ly/2jVcIzO
Chek our product!
https://www.officevibe.com/
10 Shocking Stats About Disengaged EmployeesOfficevibe
Here are 10 shocking stats about employee engagement that our researchers have found. This infographic shows all that's wrong with disengaged employees.
Read more on Officevibe Blog:
https://www.officevibe.com/blog/disengaged-employees-infographic
Download the most comprehensive guide to having engaged employees:
http://officevi.be/employee-engagement-guide
Use these 22 simple ways to boost job satisfaction:
http://officevi.be/job-satisfaction-guide
Mark Paneth’s Nonprofit Pulse collects the opinions of nonprofit leaders twice a year. Findings from the Summer/Fall 2016 survey provide insights into the impact of funding challenges on meeting demand for services, attracting and retaining staff and the financial stability of organizations facing funding gaps.
The majority of respondents are senior leaders of human-service nonprofits operating in the US, including executive directors, CEOs, CFOs, board members, and directors.
Engagement and Retention Guide packed with quick tips, article links, and how to drive engagement and retention today. Leaders' and Managers' how to guide for every day use.
Building organizational consensus for change - A case study for successful le...SOLYD
Organizational change programs require a lot of support to gather resources, a great deal of planning, experts and team of SMEs for flawless execution and effective communication.
OpsStars Boston Session | Women in Revenue Speak Out: What Companies Need to ...LeanData
Latané Conant – CMO, 6Sense
Sales and marketing are great career choices for women. So why aren’t there more female leaders? Join this session to explore new research in the inaugural report from Women in Revenue.
The new research includes insights on:
- Career roadblocks for women in revenue roles
- What women leaders value most
- Advice for career advancement
- What companies can do to attract more women leaders
- What men can do as allies and sponsors
Progress in gender diversity in public relations remains painfully slow in many ways, but Time’s Up for the field. According to The Homes Report, women make up about 70% of the PR workforce, but they only hold about 30% of the top positions in the industry.
The Plank Center hosted a free webinar titled “Women and Leadership in Public Relations.”
The Center’s 2017 Leadership Report Card found that being successful in the field is still challenging for women—the pay gap is real; the opportunity gap is real; and the being-heard-and-respected-gap is real.
The webinar discusses bridging those gaps, including action items for current leaders at all organizational levels. Led by industry professionals:
Julia Hood, founder, Pop-Up Media and AgendaZoom
Jacquie McMahon, senior account executive, Ketchum
Donnalyn Pompper, public relations professor & endowed chair, University of Oregon
Brian Price, corporate communications manager, Starwood Retail Partners
And moderated by Leah Seay, assistant manager, public policy communication, General Motors.
To view the archived webinar, go to The Center's website: http://bit.ly/PlankWebinars
Our annual report finds significant numbers of startups continue to have no women in leadership, yet a growing percentage have programs in place to change that.
Women in the workplace report: Gender Equality in the Workplace via Fairygodboss. In the US there are over 73M working women representing approximately 47% of the labor force as defined by the latest annual US Department of Labor statistics. The percentage of the labor force that is female has plateaued since the year 2000.
Millennials are growing up...and have taken over majority status in today's workforce. As a result, if you lead a company, odds are you have a significant block of employees who fall in this category within your organization. You have probably likewise concluded that this group is a breed apart from those you’ve previously dealt with…so when it comes to constructing an effective pay plan, you’re at a loss. Among other things, you may have bought into the conventional wisdom that says millennials are not loyal to a company and therefore traditional forms of pay won’t appeal to them. If these are issues you’re facing, you will not want to miss this presentation. http://www.vladvisors.com/compensation-knowledge-center/webinars/millennial-pay-what-works-and-what-doesnt
Born between 1997 and 2012, Gen Z currently makes up 20.35% of the US population. The eldest among them are between 22 and 25 years old, so you can expect members of this generation to start trickling into your ranks more and more in the coming years. They will impact the workplace for decades to come. As more and more Gen Z enters the workforce, it is imperative that organizations educate themselves on what this generation values most in an employer. Hiring and retention strategies must evolve to incorporate those preferences and values.
Managing for results from development to disciplinePaul Venderley
Eric Kaufmann draws on over 4000 hours of facilitating senior executives and teams in established companies to become better leaders who make better decisions and achieve better results.
He shared his Managing4Results(c) Model during our August 2010 Learning Event. In it, he delineated how to manage team members at different performance states, and with differing abilities, needs, and levels of autonomy. In particular, the Model provides a convenient and consistent guide for managers to determine when and how to train, coach, and discipline; and how to choose suitable leadership behaviors for each process.
This is the slide deck of Eric's presentation.
Path Forward is a nonprofit organization with the mission to get people back to work after they’ve taken time to focus on caring for others. We are raising money to do this important work. The money we raise will be used to outreach to participants, sign on new partner companies to offer internships, to develop training curriculum for partners and participants and to provide support services to participants throughout the program.
The Secret to Successful B2B Marketing: Revenue OperationsLeanData
Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization.
Attend this work group to understand how Revenue Operations can propel your B2B marketing initiatives forward—whether whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all fall your go-to-market (GTM) motions, as well as leave you with a framework on how to get started.
We will cover how to:
- Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both);
- Utilize revenue operations to make your marketing campaigns more successful;
- Unify company data so it is accessible and actionable by all; and
- Provide analytics and insights into what is working.
Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of B2B professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment.
The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made Revenue Operations the new mandate for companies that want to outperform their peers.
In this presentation, Dana Therrien will explain why Revenue Operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
OpsStars Boston Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
OpsStars Boston Workshop | Connecting Data to People Across Any Go-to-Market ...LeanData
Lucas Lam – Partner & Client Solutions Manager, LeanData
Today companies leverage a wide variety of GTM strategies and tactics to grow their revenue. In this session, LeanData product experts will walk you through the process, metrics, and future state of multiple GTM strategies - such as inbound, outbound, ABM, Demand Unit Waterfall, etc. Learn best practices from real-world examples of how businesses leverage LeanData Matching, Routing and Marketing Attribution to ensure they get to revenue faster. Irrespective of how you design your sales and marketing funnel, the LeanData platform can be customized to connect your CRM data to the right people in the organization who can use it to win deals. Attend this session to learn how to thrive with multiple GTM strategies and optimize them constantly.
OpsStars Boston Keynote | Emergence of Revenue OpsLeanData
Dana Therrien – Practice Leader, Sales Operations Strategies
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing. However, siloed processes, data and even technology can hamper growth efforts – while priorities, budgets and senior personalities often remain in conflict.
To drive common process adoption, some companies are championing a change that introduces the notion of Revenue Operations. Although the term has various interpretations and applications, Revenue Operations brings the operational work of sales, marketing and customer success together under one roof. Revenue Operations is about taking a more holistic, end-to-end approach to managing operations across an organization. However, such an organizational change has considerable implications for both marketing and sales operations functions.
In this session, Dana will share:
- Common issues driving the trend toward organizational integration
- An analysis of the related benefits and challenges such an organizational shift can bring
- Perspectives from a broad range of your peers in both sales and marketing operations
OpsStars NY Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
OpsStars NY Workshop | Connecting Data to People Across Any Go-to-Market ModelLeanData
Lucas Lam, Partner & Client Solutions Manager, LeanData
Today companies leverage a wide variety of GTM strategies and tactics to grow their revenue. In this session, LeanData product experts will walk you through the process, metrics, and future state of multiple GTM strategies - such as inbound, outbound, ABM, Demand Unit Waterfall, etc. Learn best practices from real-world examples of how businesses leverage LeanData Matching, Routing and Marketing Attribution to ensure they get to revenue faster. Irrespective of how you design your sales and marketing funnel, the LeanData platform can be customized to connect your CRM data to the right people in the organization who can use it to win deals. Attend this session to learn how to thrive with multiple GTM strategies and optimize them constantly.
OpsStars NY Keynote | Emergence of Revenue OperationsLeanData
Dana Therrien, Practice Leader, Sales Operations Strategies SiriusDecisions
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing. However, siloed processes, data and even technology can hamper growth efforts – while priorities, budgets and senior personalities often remain in conflict.
To drive common process adoption, some companies are championing a change that introduces the notion of Revenue Operations. Although the term has various interpretations and applications, Revenue Operations brings the operational work of sales, marketing and customer success together under one roof. Revenue Operations is about taking a more holistic, end-to-end approach to managing operations across an organization. However, such an organizational change has considerable implications for both marketing and sales operations functions.
In this session, Dana will share:
Common issues driving the trend toward organizational integration
An analysis of the related benefits and challenges such an organizational shift can bring
Perspectives from a broad range of your peers in both sales and marketing operations
OpsStars NYC Workshop | Operationalizing the Customer ExperienceLeanData
Majda Anwar, Revenue Marketing Coach, Pedowitz Group
Scott Benedetti, Director of Sales Enablement, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
How marketing can report revenue analytics that don’t lieLeanData
There are some nasty blind curves when you need to show how marketing campaigns impact revenue.
Listen to the 30-minute webcast where you’ll learn:
- How to get your company on the path to revenue reporting
- The surprising obstacles that kill great reporting and how to overcome them
- The cost of only taking half-steps to revenue reporting
- Be successful at Account-Based Marketing
Tom Grubb, the Chief Strategy Officer with Digital Pi will discuss with Dan Ziman his insight on how marketing can report revenue analytics that don't lie.
Executive Summary - LeanData Account-Based Marketing and Sales Survey Results...LeanData
A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.
• 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago.
• 40 percent consider account-based marketing to be a high priority.
About LeanData Inc.
We’re passionate about simplifying the B2B sales process. Our lead management software is specifically built for account-based marketing and target account selling strategies. LeanData customers like Marketo, DoubleDutch, and Act-On Software are seeing increased conversion rates to Sales Qualified Leads (SQLs) and greater sales productivity.
Find out how account-based lead management increases MQL conversion rates. In this on-demand webcast, Datasift will present their case study to reveal how they:
- Increased their MQL conversion rates by 50%
- Strengthen relationships with inside and field sales
- Map inbound leads to existing accounts
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
6. The Talent Pool is Increasingly Female
Source: CEB (Gartner) analysis
Women Already Make Up More Than Half of All College Graduates in the United States
Percentage of Graduates by Gender
57%
Bachelor
s
60%
Masters
51%
PhDs
Women Men
7. Women Ranked Better Leaders
Women Are More Effective Across the Board According to Their Peers, Direct Reports, and
Managers
Leadership Effectiveness by Gender
Top Management,
Executive, Senior Team
Member
Supervisor, Frontline
Manager, Foreman
67.7%
57.7%
Manager
56.2%
48.9%
Middle Manager
52.7%
49.9%
52.6%
52.5%
Individual
Contributor
53.9%
52.7%
Other
52.0%
50/7%
Source: Zenger/Folkman 2011 as seen in HBR "Are Women Better Leaders Than Men" 2012
Women Men Total
55.1%
51.3%
8. Leadership Ranking in Revenue Roles
Femal
e
52.4
Source: Zenger/Folkman 2011 as seen in HBR "Are Women Better Leaders Than Men" 2012.
Overall Leadership Effectiveness by Gender by Function (Percentile Scores)
Sales
Male
55.9
MarketingMale
45.7
Femal
e
62.6
9. Where Women Rank the Highest
• Takes Initiative
• Practices Self-Development
• Displays High Integrity and Honesty
• Drives for Results
• Develops Others
• Inspires and Motivates Others
• Builds Relationships
Source: Zenger/Folkman 2011 as seen in HBR "Are Women Better Leaders Than Men" 2012.
11. Top Challenges
What are your top challenges as a woman in revenue?
#1 #2 #3
Work/life
balance
Lack of
mentorship
Equal seat of the
table
Source: Women in Revenue Survey, Nov 2018
13. Why Companies Should Care
Source: How to Drive Gender Parity in the Workplace, Fairygodboss.
Image courtesy of Bloomberg, Gender Equality Index (GEI)
Representation Drivers Culture Drivers
Women on corporate boards Employee resource groups for women
Women in the top 10% compensation group Paid parental leave
Women in revenue-producing roles Unconscious bias training
Multicultural women in the workforce Formal employee development programs
Key Attributes of Over-Performing Companies in the Bloomberg GEI
14. What Women in Revenue Want
• Flexible work hours
• Top healthcare
• Work from home
• Training programs
• Mentors and sponsors
Source: Women in Revenue Survey, Nov 2018
16. Women Sales Leaders Aren’t
Adequately Rewarded
On Average, Despite Having Equal or Even Higher Quota Attainment,
Women Are Paid Less Across Both Base Pay and Variable Compensation
Average Quota
Attainment
Comparison by Average
Commission Rate
Average Total Variable
Pay and Base Pay
67% 70% 4.8%
4.1%
$151,696
$126,395
Men Women Men Women Men Women
Source: “With Big Data Comes Big Opportunity: Ensure Against Gender Pay Gaps,”
Xactly Corporation, 24 October 2014; CEB analysis
17. CMO’s Have a Pay Gap, Too
Women marketing leaders experience
a 10% pay gap, 10-19 years into their
careers. Then catch up after 20 years.
Source: Payscale
Women Men
18. Your Call to Action
• Network
• Sponsor/Mentor
• Speak up for each other
• Push companies to do what matters
• Know your worth
19. Join Us
● Become a member
● Be a mentor or mentee
● Next in-person networking event
Thurs. 4/25 in SF - save the date!
www.WomeninRevenue.org
21. Women in Revenue Mission:
Empowering Women Leaders
in Sales & Marketing
22. How to Evaluate
a New Employer
Source: Fast Company, November 2018; Image courtesy of Wharton Social Impact Initiative
23. Advice to Younger Leaders
• Build your confidence and speak up
• Build and nurture your network
• Understand money
o Compensation (salary, bonus, equity)
o Key measures of how your role contributes
• Find a mentor
Source: Women in Revenue Survey, Nov 2018
24. Mentors Advise, Sponsors Advocate
Source: Center for Talent Innovation
Mentors
• Mentors have mentees
• Mentors suggest how to expand your
network
• Mentors provide feedback to aid in personal
and professional growth
• Mentors suggest ways to increase visibility
Sponsors
• Sponsors have proteges
• Sponsors provide network
connections
• Sponsors are personally vested in
your upward mobility
• Sponsors champion your visibility
& use their own reputation to
provide exposure
25. B2B Gender Pay Comparison
Some two-thirds of the women
polled in this study said they would
be prepared to leave their role if
their employer’s gender pay gap
was exposed to be higher than the
national average.
Source: B2B Marketing US Salary Survey 2019
$107,798
$131,442
$97,340
30. OpsStars General Info
#OpsStars
Thank you so much for joining as at
OpsStars NY - Journey to Revenue Operations!
QUESTIONS FOR
OUR SPEAKERS?
Speakers will be
available outside of the
session room to
answer any questions
post session.
QUESTIONS FOR
LEANDATA?
Come visit us at the
LeanData booth
Join us for our cocktail and networking reception
immediately following the closing keynote - 5:30PM - 7:30PM
GET SOCIAL!
#OpsStars
#RevenueOps
Editor's Notes
Here is what you can expect to learn today as we unveil our first research
As part of discussing the survey results to you today, your also going to hear from our panel of expert speakers today: Laura, Amanda and Nate some of their experiences and also what top companies are doing to retain and attract top revenue leaders. We also have an e-book that we are launching with more in depth survey data. You will receive this as follow up along with today’s webinar recording.
question - should we move the “who responded” to the very back of this deck (like we do in the ebook) or quickly go through it at the beginning? I’m inclined to include it - in other surveys people are always wanting to know who is behind the data so I think we should knock that out. or just include slide 7 (levels/roles) and not the rest? (speak to it only?)
Notes for voiceover:
73% of respondents started their career in the revenue domain
Nearly ⅔ surveyed were in B2B Saas technology companies, 16.5% in business services and the rest other
Role
% of total responses
Sales Leader
C-Level, VP, SVP
8.7%
Marketing Leader
C-Level, VP, SVP
24.3%
Sales Professional
Director, Manager
29.1%
Marketing Professional
Director, Manager, Associate
25.2%
Other Revenue Position
CSM, C-Level
12.6%
HBR wrote a piece called “Are Women Better Leaders than Men” in 2012;
This data is based on 7,280 leaders who had their effectiveness evaluated on an Extraordinary Leader 360 survey. These leaders weren’t random -- they were from the highest-performing companies, those that invest in their leadership team. Women clearly exceeded men in the top leadership positions.
In the same study, women and men were rank on leadership competencies of top leaders -- an equal number of men and women evaluated each other.
We’d expect women to be good at leadership skills that involve others -- developing and motivating others, building relationship. But many people would say that “taking initiative and driving for results” are things we’d expect men to be better at. Panel discussion.
Notice that work/life balance and lack of mentorship rank in the top for both of these questions. I’m going to ask the panel - does this surprise you?
#1 Work/life balance - 47.5% of total respondents (49/103))
#2 Lack of mentorship - 40.7% of total respondents (42/103)
#3 Equal seat of the table - 34%
on a slide like this where the source is really long I think we should remove the hashtag
Companies with Women-Friendly Policies Outperform Others in Stock Price
voiceover - explain Bloomberg GEI
Some two-thirds of the women polled in this study said they would be prepared to leave their role if their employer’s gender pay gap was exposed to be higher than the national average.
make call to action - visit www.womeninrevenue.org; sign up for mentor program; if in SF 4/25, join us at our networking event.
members get a 48 hour head start on registration for event.
I’d like to introduce you to Women in Revenue, a new organization focused on empowering sales and marketing leaders.
Today were going to share with you some fresh, new research based upon what more than 100 top sales and marketing leaders reported in a recent survey. Part of our mission is to provide businesses with insights on what women seek in their roles and also to empower and inspire women with advice from their peers
remove hashtag
LAURA-- talk about RESEARCH BEST PRACTICES here -- looking at Glassdoor, Crunchbase, keep biases in mind. Look at many sources. what makes this hard -- qualitative, intuitive. ask people in my network who might have experience, and who don’t have a horse in the race. what does the company say, glassdoor, L-in connections, get neutral third-party view. how do you handle gut feel? double-down on the research. trust your gut, dispute or refute your gut feeling. developing that antenna/radar is something that you must foster. rely on people with more experience/sounding board. great place to use an advisor. be brave enough to bring up those EQ moments to logically assess.
When we asked our survey respondents for their advice to their younger selves, we saw an overwhelming response around the idea of speaking up: confidence, taking risks, speaking up and not being afraid.
Nate to talk about compensation fairness and understanding your worth, where to get more information (Payscale, Glassdoor, industry salary studies).
Laura -- find a mentor (talks to her daughter about, new college grad). Consider larger companies -- sponsorship, the person who will take you along in their career.
Amanda to speak to this
Here we can ask the question “what can men do?”
next let’s turn this over to Nate to talk about his employer, salesforce, and the ground-breaking work they’ve done on equal pay
we can use this slide unless Nate has a formal one
add source
round up all percentages vs decimal points
add source
round up all percentages vs decimal points
Bar chart -- Base salary
<110K - 17%
110-150K - 28%
150-200K - 20%
200-250K - 18%
>250K - 17%
Not including commission or bonus