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A BEGINNERS
GUIDE TO DIGITAL
MARKETING
www.nidmindia.com
What is Digital Marketing?
Digital marketing is the act of promoting
and selling products and services by
leveraging online marketing tactics such
as social media marketing, search
marketing, and email marketing.
DIGITAL MARKETING FRAMEWORK
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
PPC Advertising
Display Advertising
Content Marketing
Affiliate Marketing
E-Mail Marketing
Mobile Marketing
Digital Video Advertising
Online Digital PR
Blogging
Influencer marketing
Search Engine Optimization (Also known as SEO)
In the digital marketing space, SEO is considered as one
of the most effective channels for getting visibility,
traffic on a website without spending too much.
Social Media Marketing
Social media marketing is about promoting the business
using social networking platforms like Facebook, Twitter,
Instagram, Google+, Quora, LinkedIn and many such
popular social media networking websites.
Search Engine Marketing
Search engine marketing means you use a search engine
as your primary marketing channel. Search engine
marketing contains SEO and searches advertising.
Email Marketing
Email marketing is not the primary channel for marketing
but it’s an enabler.Everyday email marketing is improving
and now email marketing has become part of marketing
automation.
Content Marketing
Content marketing is a digital marketing strategy
where marketing is done using high-quality and
relevant content.
YOUTUBE,FACEBOOK,INSTAGRAM MARKETING
AND ADVERTISING
You can create YouTube video ads using Google Ads and
promote your ads on other YouTube videos
Since Instagram is part of the Facebook network only, the Facebook
ads platform is used for creating and showing ads on Instagram.
Contact us
+91 9611361147
nidmindia@gmail.com

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ONLINE DIGITAL MARKETING COURSES IN BANGALORE

  • 1. A BEGINNERS GUIDE TO DIGITAL MARKETING www.nidmindia.com
  • 2. What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
  • 3. DIGITAL MARKETING FRAMEWORK Search Engine Optimisation (SEO) Social Media Marketing (SMM) Search Engine Marketing (SEM) PPC Advertising Display Advertising Content Marketing Affiliate Marketing E-Mail Marketing Mobile Marketing Digital Video Advertising Online Digital PR Blogging Influencer marketing
  • 4. Search Engine Optimization (Also known as SEO) In the digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on a website without spending too much.
  • 5. Social Media Marketing Social media marketing is about promoting the business using social networking platforms like Facebook, Twitter, Instagram, Google+, Quora, LinkedIn and many such popular social media networking websites.
  • 6. Search Engine Marketing Search engine marketing means you use a search engine as your primary marketing channel. Search engine marketing contains SEO and searches advertising.
  • 7. Email Marketing Email marketing is not the primary channel for marketing but it’s an enabler.Everyday email marketing is improving and now email marketing has become part of marketing automation.
  • 8. Content Marketing Content marketing is a digital marketing strategy where marketing is done using high-quality and relevant content.
  • 9. YOUTUBE,FACEBOOK,INSTAGRAM MARKETING AND ADVERTISING You can create YouTube video ads using Google Ads and promote your ads on other YouTube videos Since Instagram is part of the Facebook network only, the Facebook ads platform is used for creating and showing ads on Instagram.