Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
2. Since 2015
What is Marketing ?
The Action of business of Promoting and Selling Products of services
,Including Market research and Advertising
3. DIGITAL MARKETING
Digital Marketing refers to advertising delivered through digital channels
such as search engines,websites,socialmedia,email,and mobile apps
Digital Marketing is always evolving ,it's a mix of art and science in a
landscape where mew channels and formats keep emerging
Digital Marketing is an important of every business and a
potentially exciting career option
4. How to do Digital Marketing
7. Big Categories
• Search Engine Optimization (SEO) ..
• Pay-per-Click (PPC) ...
• Social Media Marketing. ...
• Content Marketing. ...
• Email Marketing. ...
• Marketing Analytics. ...
• Affiliate Marketing
5. SEO stands for search engine optimization, which
is a set of practices designed to improve the
appearance and positioning of web pages in
organic search results
WHAT IS SEO?
6. Pay Per Click Advertising?
PPC or pay-per-click is a type of internet marketing which involves advertisers paying
a fee each time one of their ads is clicked. Simply, you only pay for advertising if your
ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in
addition to driving website visits organically
Search Engine
Marketing?
earch engine marketing (SEM) is a digital marketing strategy used to increase
the visibility of a website in search engine results pages (SERPs).
7. Content
Marketing?
Content marketing includes things like educational articles, e-books,
videos, entertainment, and webinars that answer specific questions
people have and provide them with something they can't get
elsewhere. It's the best way to turn your product, no matter how
common, into something that is not like everyone else.
8. EMAIL
Marketing?
Email marketing is the use of email to promote products or
services while developing relationships with potential
customers or clients. It is essentially direct mail done
electronically instead of through the postal service
9. A digital marketing analysis researches and evaluates
your business, audience, and competitors to build a
custom, data-driven digital marketing plan for your
company.Using an online marketing analysis, your
company can deliver an Internet marketing strategy that
speaks to your audience
MARKETING ANALYTICS?
10. Affiliate marketing is an advertising model in which a
company pays others (e.g., bloggers) to advertise their
products and services and generate sales. Affiliates place
ads or market the products or services on their website,
app, or blog. Commissions are paid on leads that convert
to sales.
AFFILIATE MARKETING?